LEADERS IN CONSULTING

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The “LEADERS IN CONSULTING” show is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you. Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like: 1. How to set up a winning strategy for your consultancy 2. How to upsell and cross-sell more 3. How to win big whale leads and convert those to clients 4. Hiring and keeping valuable team members 5. How to become a thought leader by building your personal brand.

  1. Ep. 124 - 5 Ways To Turn Risk-Averse Clients Into Co-Creators On Your Biggest Deals – with Ambrish Parmar

    FEB 10

    Ep. 124 - 5 Ways To Turn Risk-Averse Clients Into Co-Creators On Your Biggest Deals – with Ambrish Parmar

    Send a text What happens when you stop "selling" and start designing every interaction around how clients want to feel working with you? In an industry where collaboration reigns supreme, this question is more relevant than ever. Ambrish Parmar, Partner and Consulting & Growth Leader at Cognizant, has transformed the empathetic coaching mindset into a practical playbook for landing complex transformation deals. In this episode, he joins host Sammy Gebele to explore five ways senior consulting leaders can move beyond classic sales and foster genuine co-creation. In a high-stakes transformation with a major European financial institution, Ambrish witnessed how active listening and a single well-timed question shifted a tense executive room from polite resistance to shared ownership of the roadmap. He emphasizes structuring initial conversations around an “us together” agenda, even designing workspaces to reflect stakeholder personalities. Along the way, he learned that transformation should be viewed as an energy that builds across both organizations, and that prioritizing mental well-being has become a non-negotiable aspect of the Partner, MD, and CEO role. You'll learn: 1. How to turn sales meetings into co-created transformation conversations. 2. A simple question that surfaces risk, trust, and real buying intent. 3. How to design teams and spaces around your clients’ personalities. 4. How to treat transformation as an energy that grows between your firm and clients. 5. Self-care practices that sustain your work as a consulting leader. ___________ Get in touch with Ambrish on LinkedIn: https://www.linkedin.com/in/ambrish-parmar-consulting-leader-executive-coach/ ___________ Ambrish's podcast recommendation: Empire: https://podcasts.apple.com/gb/podcast/empire/id1639561921 Ambrish's book: Buenos Aires Sunrise by Carlos Chambers https://www.amazon.co.uk/Buenos-Aires-Sunrise-mesmerising-historical-ebook/dp/B0BZSGGNZJ ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!

    55 min
  2. Ep.123 - Triple-Digit Hypergrowth in 3 Years: How the StrategyFrame Growth Engine Works - with Christian Underwood

    JAN 28

    Ep.123 - Triple-Digit Hypergrowth in 3 Years: How the StrategyFrame Growth Engine Works - with Christian Underwood

    Send us a text Christian Underwood didn’t build a sales team. He engineered a lead-generation system that would never need one. The CEO & Co-Founder of StrategyFrame®AI joins us once again, this time to lift the lid on how he operationalized a GTM strategy to scale his AI-powered consulting platform. With an 8-person team, Christian is on track to hit a mid–double-digit million revenue scale next year. He got there by doing one thing exceptionally well: focussing on a niche he could own, and becoming the authority through repeatable trust points. He launched the first German-speaking strategy podcast, published a book to deepen credibility, and hosts an annual in-person event to strengthen relationships offline. He is also candid about what did not work. Paid advertising never became a reliable lever, so the focus shifted to what actually compounds on LinkedIn: consistency, frequency, and relevance. That means turning every podcast episode into a content machine and showing up daily. This episode is a transferrable playbook you can use to build credibility and relationships that convert without a single pitch. You’ll learn: 1. Why owning one focussed niche beats broad capability in consulting 2. How one podcast becomes a daily content engine that builds authority at scale 3. What converts guests into clients, partners, and warm introductions without pitching 4. How an in-person event deepens trust without selling from stage 5. Why inbound demand on LinkedIn comes through consistency rather than paid ads ___________ Get in touch with Christian on LinkedIn: https://www.linkedin.com/in/christianunderwood/en ___________ Listen to Christian's podcast Hope is not a Strategy: https://www.strategyframe.ai/en/strategiepodcast-overview ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!

    1h 15m
  3. Ep. 122 - From Zero To A Multimillion Exit in 11 years: How Advyce & Company Pulled Off The PE Play Without PE Money - with Marc Staudenmayer

    JAN 7

    Ep. 122 - From Zero To A Multimillion Exit in 11 years: How Advyce & Company Pulled Off The PE Play Without PE Money - with Marc Staudenmayer

    Send us a text What does it take to go from zero in the bank to a successful exit without financial investors? In this episode, Marc Staudenmayer, Co-Founder & Co-CEO of Advyce & Company, joins Sammy Gebele to share how he and his co-founder Burkhard Wagner built one of Germany’s fastest-growing consultancies by merging three firms into one and eventually selling to a strategic acquirer for a high multiple. Marc walks through the full story: the early crisis that forced clarity when Advyce & Company had just €3k left in the bank, the decision to say no to private equity, and the smart merger strategy that built real scale through collaboration, culture, and digital infrastructure. He explains how Advyce & Company avoided the “stupid mistakes” seen in traditional consulting, designed a transparent partner model where collaboration is rewarded, and created a digital backbone that made integration almost effortless. And ultimately, how that discipline and structure led to a deal that rewarded everyone involved. You'll learn: How to scale your consulting firm to a successful exit without giving up ownership or culture Why collaboration beats competition in driving sustainable growth How a strong digital backbone enables flexibility and rapid integration The structural choices that make post-merger integration actually work How Advyce & Company turned “let’s not make the same stupid mistakes” into a strategy for lasting success ___________ Get in touch with Marc on LinkedIn: https://www.linkedin.com/in/marc-staudenmayer ___________ Marc's book recommendation: Business Class by Martin Suter https://www.amazon.de/-/en/Business-Class-Geschichten-Welt-Managements/dp/3257800592 ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!

    1h 32m
  4. Ep. 121 - Measuring Services Like It’s 2030: Rethinking KPIs, Benchmarks & What Really Matters - with Sarah Edwards, Connor Budden & Stephen Edward

    12/21/2025

    Ep. 121 - Measuring Services Like It’s 2030: Rethinking KPIs, Benchmarks & What Really Matters - with Sarah Edwards, Connor Budden & Stephen Edward

    Send us a text In this exclusive keynote from the main stage at the LEADERS IN CONSULTING London Summit, Stephen Edward (Managing Director, PTS Global), Connor Budden (Global Director at Service Performance Insight), and Sarah Edwards (Chief Product Officer, Kantata) unpack how consulting firms must rethink what success looks like as AI reshapes every part of the services lifecycle. Stephen shares how a 40-year-old, employee-owned consultancy is re-evaluating quality, culture, and reskilling while delivering on complex multi-year capital projects. Connor brings fresh SPI benchmark data showing how high performers are moving beyond T&M, experimenting with subscription and outcome-based pricing, and using revenue per consultant as a leading indicator of AI maturity. Guided by Sarah, the discussion goes straight to the questions every Partner and MD is wrestling with: How fast do we need to transform? What should replace utilisation at the top of our scorecard? How do we measure the value of AI agents, evolving skills, and next-generation delivery models? If you're questioning how to keep your consulting business competitive in an AI-first market, this conversation delivers a practical, forward-looking roadmap for the metrics that will matter most in the years ahead. You will learn: 1. Why leading firms are shifting from T&M toward subscriptions and outcome-based pricing. 2. The AI-era KPIs that matter most, from revenue per consultant to real-time sentiment. 3. How employee-owned and mid-sized consultancies rethink quality, culture, and reskilling. 4. How to redesign your scorecard to track skills evolution, client health, and business agility. 5. Where high performers see real ROI from AI in delivery, proposals, and knowledge access. ___________ Get in touch with Sarah on LinkedIn: https://www.linkedin.com/in/sarahedwards3/ Get in touch with Stephen on LinkedIn: https://www.linkedin.com/in/stephenjedward/ Get in touch with Connor on LinkedIn: https://www.linkedin.com/in/connor-metcalf/ ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

    32 min
  5. Ep. 120 – Von der kleinen Beratung zu einem namhaften Player: Wie Atreus es als Team zum Marktführer schaffte – mit Uwe Gehrmann

    12/18/2025

    Ep. 120 – Von der kleinen Beratung zu einem namhaften Player: Wie Atreus es als Team zum Marktführer schaffte – mit Uwe Gehrmann

    Send us a text Die wenigsten Beratungen überleben den Sprung vom Gründerteam zum Marktführer. Atreus hat’s geschafft. Was macht eine Beratung wirklich skalierbar: Menschen, Prozesse oder Haltung? Uwe Gehrmann, Partner und Mitglied des Executive Board bei Atreus, teilt im Gespräch mit Sammy Gebele die Erfolgsprinzipien hinter dem Wachstum eines Unternehmens, das vom kleinen Beratungsplayer zum Marktführer und Exit-Kandidaten wurde. Er erklärt, wie Atreus durch kollaborative Führung, eine klare Sales-Struktur und konsequente Kulturarbeit gewachsen ist und warum Teamvertrauen und Umsetzungsstärke entscheidend sind, wenn Beratung wirklich Wirkung zeigen soll. Eine inspirierende Episode für Partner, Geschäftsführer und Growth-Leader, die wissen wollen, wie man Beratungen auf das nächste Level bringt, ohne Kompromisse bei der Qualität. 1) Wie du eine Beratung skalierst, ohne ihre Kultur zu verlieren. 2) Warum Vertrauen das stärkste Wachstumsinstrument ist. 3) Wie kollaborative Führung echte Sales-Power schafft. 4) Welche Rolle Teamzusammenhalt bei Skalierung & Exit spielt. 5) Wie du mit Klarheit und Fokus nachhaltiges Wachstum steuerst. ____ Uwe Gehrmann freut sich über den Austausch zu Themen rund um Skalierung und Wachstum in der Beratungsbranche. Verbinde dich mit ihm auf LinkedIn: https://www.linkedin.com/in/uwegehrmann Uwes Buchempfehlungen: The 7 Habits of Highly Effective People von Stephen Covey  | https://www.amazon.de/dp/0743269519 Die Macht des Einfachen: Warum komplexe Konzepte scheitern und einfache Ideen überzeugen von Jack Trout & Steve Rivkin  | https://www.amazon.de/dp/3593363530 ___________ Über den Host Sammy: Sammy und SAWOO bieten einen B2B-Community-Building-Service, der Dich als Vordenker in Deiner Branche etabliert und Dir hilft, echte, zwischenmenschliche Beziehungen zu Deinen Wunschkunden aufzubauen. Schreibe Sammy einfach via E-Mail unter sammy.gebele@sawoo.io oder connecte Dich auf LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Bisherige Gäste des LEADERS IN CONSULTING Podcasts: Friederich von Hurter, Melanie Tobler, Tilman Au und viele weitere! ___________ Vielen Dank an unsere Freunde von SAWOO, die diese Episode vom LEADERS IN CONSULTING Podcast für uns produziert haben!

    1h 7m
  6. Ep. 119 - The AI consultancy that might kill McKinsey & Co. – with Christian Underwood

    12/03/2025

    Ep. 119 - The AI consultancy that might kill McKinsey & Co. – with Christian Underwood

    Send us a text During the pandemic, Christian Underwood laid off almost his entire team. Today, he leads an AI powered consultancy that generates €5.5 million in revenue 2025 and will generate €50m+ 2026. Christian is the Co-Founder and CEO of StrategyFrame, a consultancy that doesn't look like one. It's lean, software-powered, and built for scale. Clients use the platform to run strategic processes internally, supported by smart workflows, trained agents, and minimal external input. In this episode, Christian joins host Sammy Gebele to share how StrategyFrame grew from a consulting reboot into a high-revenue, product-led firm with ambitions to 10x sales over the next year. They explore what an AI-native consultancy really looks like, what Christian had to learn in the transition from service to product, and why trust, not tech, is the true moat when your platform becomes the business. Whether you're running a traditional firm or building a tech-enabled offer, this conversation offers an inside look at what the future of strategy consulting may already look like. You’ll learn: 1. How Christian built a €5.5M consulting business with a lean, AI-supported delivery model 2. What it means to deliver strategy as a product, not a project 3. How one article brought 1,200+ inbound leads overnight, and what that says about market readiness 5. The critical hires that keep a no-office, no-pyramid consultancy running 6. Why defensibility in AI consulting comes down to trust, not algorithms ___________ Get in touch with Christian on LinkedIn: https://www.linkedin.com/in/christianunderwood/ ___________ Christian’s book recommendation: SIMON SAGT! Was im Management wirklich zählt by Hermann Simon https://amzn.eu/d/0bU5KBE ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!

    1h 24m
  7. Ep. 118 - Inside the Digital Transformation Ecosystem Expanding Across DACH and Keeping Entrepreneurial Spirit Alive - with Tilman Au and Engbert Verkoren

    11/24/2025

    Ep. 118 - Inside the Digital Transformation Ecosystem Expanding Across DACH and Keeping Entrepreneurial Spirit Alive - with Tilman Au and Engbert Verkoren

    Send us a text In this episode, Tilman Au, Managing Director Conclusion DACH, and Engbert Verkoren, CEO of Conclusion, reveal how they’re building one of Europe’s most entrepreneurial IT and consulting ecosystems where autonomy, collaboration, and growth go hand in hand. Tilman shares why moving forward with diva-e was the natural choice, and how joining Conclusion opened a new chapter of purpose and scale. Engbert explains why the ecosystem’s model will at times trade efficiency for entrepreneurial fit, and why every new partner must bring a unique proposition to earn their independence. Together, they unpack how Conclusion empowers founders to grow faster, and achieve cross-domain synergies that create long-term client relationships built on trust and shared ambition. For consulting leaders considering their own next chapter, whether joining a group or building one, this conversation offers a rare inside look at how an ecosystem model truly works in practice. You’ll learn: 1. Why Conclusion prioritizes entrepreneurial fit over pure efficiency 2. How autonomy and collaboration coexist in a multi-company ecosystem 3. The secret to post-acquisition growth that doubles or triples company size 4. Why “staying relevant” is every leader’s real long-term KPI 5. What to look for when choosing (or becoming) the right growth partner ___________ Get in touch with Tilman and Engbert on LinkedIn or via email: https://www.linkedin.com/in/engbert-verkoren/ https://www.linkedin.com/in/tilman-au-ceo-investor-digital-expert/ tilman.au@conclusion.com ___________ Engbert and Tilman's book recommendations: Thinking, Fast and Slow by Daniel Kahneman Good to Great by Jim Collins ___________ About the host Sammy Gebele: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/ ___________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler and many more! ___________ Thanks to our friends at SAWOO for producing this episode with us!

    1h 16m
  8. Ep. 117 - Mehr als Methoden: Wie Haltung in der Beratung Wandel schafft - mit Yeliz Keppel

    10/29/2025

    Ep. 117 - Mehr als Methoden: Wie Haltung in der Beratung Wandel schafft - mit Yeliz Keppel

    Send us a text Ein guter Berater hat einen Plan. Ein exzellenter stellt die richtigen Fragen. In dieser Folge des LEADERS IN CONSULTING Podcasts spricht Yeliz Keppel, Partner bei Cassini Consulting, über die Kunst, wirksam zu beraten und warum das weniger mit Antworten als mit Haltung zu tun hat. Yeliz verantwortet bei Cassini den Bereich Consumer Goods & Services, ein Team, das Konsumgüterunternehmen ganzheitlich begleitet: strategisch, organisatorisch, kulturell. Ihre Karriere begann in der Industrie, vom Start-up bis zum Konzern. Diese Perspektive prägt ihre Beratungsarbeit bis heute. Im Gespräch mit Host David Anheier berichtet Yeliz, wie sie ihre eigene Rolle im Kundenkontext transformiert hat: Weg von operativer Tiefe, hin zu echter strategischer Partnerschaft. Sie erklärt, weshalb operative Exzellenz zum Wachstumshindernis werden kann und was es braucht, um im Beratungsalltag systemisch zu denken, Muster zu brechen und als Sparringspartnerin wirksam zu werden. In dieser Episode erfährst du: 1) Warum Fragen oft wirksamer sind als jede PowerPoint-Folie. 2) Weshalb operative Exzellenz langfristig nicht reicht. 3) Wie systemisches Denken Beratungsarbeit vertieft. 4) Welche Haltung echte Führung in der Beratung verlangt. 5) Warum KI die Art zu Arbeiten verändert und so Gestalter von Verwaltern trennt. ___________ Vernetze Dich mit Yeliz Keppel auf LinkedIn: https://de.linkedin.com/in/yeliz-keppel Yeliz’ Leseempfehlung: Radical Candor von Kim Scott | https://www.amazon.es/Radical-Candor-Kim-Malone/dp/1250103509 ___________ Über den Host David: David ist Partner bei entero und verfügt über umfangreiche Erfahrung in der Salesforce-Beratung, insbesondere im Consulting von Beratungsunternehmen bei der Optimierung und Digitalisierung ihrer Prozesse. In den letzten zehn Jahren hat er Teams geleitet, komplexe Kundenbeziehungen verwaltet und digitale Lösungen implementiert, die die betriebliche Effizienz verbessern. Seine Leidenschaft gilt der Unterstützung von Unternehmen bei der Nutzung von Technologien zur Förderung von Wachstum und Transformation, um sicherzustellen, dass sie in einer zunehmend digitalen Welt wettbewerbsfähig bleiben. Schreibe David einfach via E-Mail unter david.anheier@entero.de oder connecte Dich auf LinkedIn: https://www.linkedin.com/in/danheier/ ___________ Bisherige Gäste des LEADERS IN CONSULTING Podcasts: Friederich von Hurter, Melanie Tobler, Tilman Au und viele weitere! ___________ Vielen Dank an unsere Freunde von SAWOO, die diese Episode vom LEADERS IN CONSULTING Podcast für uns produziert haben!

    1h 6m
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About

The “LEADERS IN CONSULTING” show is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you. Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like: 1. How to set up a winning strategy for your consultancy 2. How to upsell and cross-sell more 3. How to win big whale leads and convert those to clients 4. Hiring and keeping valuable team members 5. How to become a thought leader by building your personal brand.

Information

  • Creator
    SAWOO
  • Years Active
    2021 - 2026
  • Episodes
    146
  • Rating
    Clean
  • Copyright
    © 2026 SAWOO GmbH
  • Show Website
    LEADERS IN CONSULTING