Industrial Marketing Simplified - Audio Course

clearmotive marketing
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This six-part audio course is focused on helping industrial business leaders attract new customers. Learn about marketing in a way that is relevant to industrial salespeople and leaders - you don't need to be experienced in marketing to learn from this course!

Episodes

  1. Industrial Marketing: What it is and why it's important

    EPISODE 1

    Industrial Marketing: What it is and why it's important

    In this episode, Chad and Tyler help you get a grip on industrial marketing. Learn: • What Industrial Marketing is and why it is different from any other marketing• Why Business-to-Business (B2B) is different than Business-to-Customer (B2C)• How to market industrial products and why so many fail.

    15 min
  2. Customers: How they buy and what you need to know

    EPISODE 2

    Customers: How they buy and what you need to know

    In this episode, Chad and Tyler help you understand how customers buy (and what you need to know). Learn about: • How buying groups find, evaluate and buy products• Defining your ideal customer profile• Determining your most valuable product

    15 min
  3. Content: The fuel for your Industrial Marketing engine

    EPISODE 3

    Content: The fuel for your Industrial Marketing engine

    In this module, Chad and Tyler help you understand how content fuels your Industrial Marketing engine. Learn about: • Different types of content for different stages of the buying process• The case for quality and quantity• 5 must-have mindsets to fuel your industrial marketing engine

    21 min
  4. Digital Advertising: Get in front of the right customers without wasting money

    EPISODE 4

    Digital Advertising: Get in front of the right customers without wasting money

    In this episode, Chad and Tyler help you understand how to use digital advertising to get in front of the right customers—at the right time—without wasting money. Learn about: • Why digital advertising is critical for industrial companies• What are the best options and challenges to overcome• Determining the budget formula that works best for your business

    19 min
  5. Technology: Typical pitfalls and finding opportunities

    EPISODE 5

    Technology: Typical pitfalls and finding opportunities

    In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about: • The primary benefits: speed, scale, automation, and insights• Why industrial companies often give up before they even start• Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)

    25 min
  6. Getting It All to Work: People, process & technology

    EPISODE 6

    Getting It All to Work: People, process & technology

    In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights. Learn about: • Everything we've covered with a recap• People, process and technology• Building a repeatable sales and marketing process

    18 min
  7. Industrial Marketing Introduction

    11/09/2022

    Industrial Marketing Introduction

    Curious about Industrial Marketing? Listen to this 6-part Industrial Marketing audio course from clearmotive marketing. You will learn: What industrial marketing is and why it's important.How industrial buying groups research, evaluate and buyDifferent types of content that apply to different stages of the buying process. How to get in front of your customers without wasting moneyHow to crawl, walk and eventually run sophisticated marketing automation.Building a repeatable process.

    5 min

Trailer

About

This six-part audio course is focused on helping industrial business leaders attract new customers. Learn about marketing in a way that is relevant to industrial salespeople and leaders - you don't need to be experienced in marketing to learn from this course!

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