Social Slowdown: sustainable digital marketing for entrepreneurs

Meg Casebolt
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube. loveatfirstsearch.substack.com

  1. Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel

    09/19/2023

    Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel

    Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her) and I discuss: How to think about choosing a business model, and why/when you may choose one over anotherChoosing a  business model that allows you to make more money in less timeWorking with fewer clients for more money versus working with more clients for less moneyFiguring out how social media fits into your marketing - what do you need it to do for you? Connect with Jessica: Learn more on Jessica's websiteThe Autonomous Creative podcast A little bit about Jessica: Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them.  Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    37 min
  2. Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey

    09/12/2023

    Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey

    By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.  Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.  Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Here's what you can expect from this episode: The importance of community and relationship marketingThe "cult-ish" side of social media (in regards to online business)Why you DON'T need to build your business like everyone elseBusiness models and the math behind scale Connect with Jessica: Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?"Learn more about JessicaSupport the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    37 min
  3. Bring More Feminine Energy Into Your Business With Marissa Lawton

    09/05/2023

    Bring More Feminine Energy Into Your Business With Marissa Lawton

    Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses.  As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs.  And her Work in the world is to change that. By helping women reconnect to nature’s rhythms, Marissa aims to reintroduce long-denied mysteries and reestablish deep feminine roots in the entrepreneurial space. In this week's episode, Marissa and I are talking about how you can bring more feminine energy into your business. We discuss: Living from a rooted placeIntuitive decision-making for your businessListening to your intuition versus having an analytical mindset when it comes to business decision-making; Can you do both?What does masculine and feminine energy look like in a business?Traditional marketing with a mystical, sacred flare and how you can bring mysticality into your businessRedefining your measure of successSome examples of how you can bring more feminine energy into your businessConnect with Marissa: RootedFeminine.comRooted Feminine PodcastFollow Rooted Feminine on InstagramMarissa Lawton - Side Hustles for PsychotherapistsTake the quiz: "What season of “re-rooting” are you in?"Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    35 min
  4. The Challenges and Advantages of Entrepreneurship with Diann Wingert

    08/29/2023

    The Challenges and Advantages of Entrepreneurship with Diann Wingert

    In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD traits.  In this episode, we talk about: Therapy vs. coaching: What's the difference, and which one should you seek out?Why the shift from a social media-based marketing strategy to an SEO-based marketing strategy may be the exact thing you need and why many female solopreneurs are afraid to make this switchRejection sensitivity, confidence, and fear of failureSocial media and mental healthHow ADHD and giftedness in women can be both challenges and advantages in self-employmentConnect with Diann: Learn more about Diann WingertConnect with Diann on LinkedInListen to The Driven Woman Entrepreneur Podcast Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    45 min
  5. All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)

    08/24/2023

    All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)

    This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus,  the importance of our choice of words, and how the average attention span has decreased significantly over the past decade. About Briar Harvey: Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%. In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    35 min
  6. All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)

    08/22/2023

    All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)

    Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Briar Harvey: Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%. In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    59 min
  7. Planning Your Marketing Strategy With Michelle Mazur

    08/15/2023

    Planning Your Marketing Strategy With Michelle Mazur

    This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategyHow you can do less, but BETTER and more efficiently - so you can do more of the things you loveIt's not just about the strategy - it's also about the metrics!The Expert Up Club Connect with Michelle: The Expert Up ClubLearn more about Dr Michelle Mazur and her business, Communication Rebel More about Michelle Mazur: Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.  Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    45 min
  8. Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy

    08/08/2023

    Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy

    In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for youThe pros and cons of scaling your businessThe value and cost of laborWhere your freedom comes from as an entrepreneurThe importance of relationships as you grow your businessReexamining the relationship you have with your business: what do you want and why do you want it?Connect with Jen: Learn more about Jen LiddyContent Creation Made Easy Podcast with Jen LiddyClick here to read the blog post Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

    35 min
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At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube. loveatfirstsearch.substack.com

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