The AMCIS Podcast

Simon Jones From The Bonjour Agency
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Welcome to The AMCIS Podcast, the place for anyone in Admissions, Marketing and Communications in Independent Schools. Each episode we'll be talking to someone in the school marketing sector and finding out more about the association, the schools and the annual conference.

  1. Jun 22

    The Future of School Marketing with Melanie Burke and Mike Longfellow

    In this episode we explore the evolving landscape of school marketing in 2026, highlighting how authenticity, digital innovation, and community are reshaping how schools attract and engage families. Our guests, Mike Longfellow from Iff Digital and Melanie Burke from Ryde School, share insights, practical tips, and future trends. Key topics: The shift towards authentic and "back to basics" marketing strategiesThe growing impact of AI and digital tools in school discovery and reputation managementPractical advice on budgeting, measurement, and continuous campaign strategiesThe importance of community and connectivity in small schools' marketing effortsTips for small teams to prioritise and measure marketing efforts effectively Links: https://www.linkedin.com/in/mike-longfellow-56078817/ https://www.linkedin.com/in/melanie-burke-29a0bb60/

  2. May 19

    The AMCIS Annual Conference 2026

    Recorded live at the AMCIS Annual Conference on Monday, 11th May 2026, host Simon caught up with delegates, speakers, and exhibitors throughout the day. AMCIS is the Association for Admissions, Marketing and Communications in Independent Schools.

    The AMCIS Annual Conference 2026

  3. May 19

    Attracting and building relationships with tomorrow's parents

    In this episode, we dive into the world of independent education with insights from Victoria Deadman Gatt (Royal Russell School) and Dominic Kalantary (OpenApply by Faria). We explore the tools and strategies that schools can use to enhance their admissions processes and build stronger relationships with prospective families. Victoria's LinkedIn Dominic's LinkedIn

  4. Apr 29

    Digital advertising strategies in schools

    In this episode, James and Taz share insights on digital and organic marketing strategies in schools, including how to measure ROI, create viral content, and foster authentic community engagement. Contact details james.busson@ackworthschool.com

  5. Jan 22

    Under Pressure - Marketing & Admissions in prep schools

    Simon engages in discussion with Katherine Bluck, Katie Henderson, and Sophie Lodge about the current state of independent prep schools in the UK. The conversation highlights the challenges and opportunities facing the sector, particularly in light of recent changes in parental expectations and market dynamics. Katherine emphasises the need for schools to differentiate themselves and invest in marketing, while Katie and Sophie share insights on the pressures of competition and the importance of authenticity in communication with prospective families. Takeaways It's an exciting time for independent schools despite challenges.Schools need to invest more in marketing to stand out.Parental expectations have changed significantly post-COVID.Word of mouth remains a powerful tool in school reputation.Authenticity in school marketing is crucial for building trust. Links https://amcis.co.uk https://www.linkedin.com/in/katherine-b-543796139/ kjb@iaps.uk https://www.linkedin.com/in/sophie-lodge-27831179/ s.lodge@bps.school https://www.linkedin.com/in/katielhenderson/ katie.henderson@bansteadprep.com

  6. 11/10/2025

    Work well, live well & unlock your leadership potential with Jo Beckett

    In this episode Simon interviews Jo Beckett, a qualified executive coach and psychologist, about her experiences and insights in coaching and development. They discuss the importance of stepping out of comfort zones, managing stress, and the role of physiology in emotional intelligence. Jo shares her journey from senior leadership in media to coaching, emphasising the transformational impact of coaching on leadership and performance. Takeaways The magic happens in the stretch zone.Physiology is at the heart of emotional intelligence.Set intentions for the day to manage stress.Positive psychology aids resilient leadership.Contracting, collaboration, and checking in are key to success.Limiting beliefs are just stories we tell ourselves.Coaching can transform leadership and performance.Aligning expectations is crucial for team success.Managing headspace is vital in a digital age.Courageous conversations lead to better outcomes.How to work (more) collaboratively with your SLT. Jo's email: jo@jobeckettdevelopment.com

  7. 10/14/2025

    Emily Richards & Flynn Le Brocq - marketing & admissions challenges

    In this episode, Simon At Bonjour speaks with Emily Richards and Flynn Le Brocq about the challenges and strategies in independent school marketing and admissions. They discuss the importance of standing out in a competitive landscape, the role of first impressions, and how to engage staff in marketing efforts. The conversation also covers the significance of word of mouth among parents, the evolving role of social media, and the need for personalisation in admissions processes. As they look forward to the upcoming AMCIS admissions conference, they emphasise the importance of collaboration and sharing insights within the industry. Takeaways Schools need a bold and confident approach to marketing.The independent school sector faces increasing competition.First impressions are crucial in the admissions process.Engaging all staff in marketing efforts is essential.Word of mouth can significantly influence school choices.Social media should be used strategically to connect with audiences.Personalization in communication enhances the admissions experience.Transparency with parents builds trust and loyalty.Collaboration among staff can improve marketing outcomes.The upcoming AMCIS conference is an opportunity for sharing insights. LinkedIn https://www.linkedin.com/in/flebrocq/ https://www.linkedin.com/in/emilyrichardsstickman/

  8. 09/02/2025

    The New CEO of AMCIS: Oliver Smith

    Summary In this episode, Oliver talks about moving from the employee owned sector to AMCIS, sharing insights into the independent schools sector’s distinctive community and opportunities. He emphasises the importance of innovation, collaboration, and understanding members’ needs, whilst outlining AMCIS’s future direction and the role of digital transformation in strengthening community engagement. Takeaways Oliver's background in the employee owned sector informs his approach at AMCIS.The independent schools sector is characterised by a supportive community, despite competition.There are significant opportunities for innovation across the sector.AMCIS aims to act as a convener of ideas and support for its members.The annual conference is only one part of AMCIS’s programme.Digital transformation is essential to improve members’ access to resources.Innovation is crucial for schools to avoid stagnation.Leadership should foster a culture of empowerment and autonomy.Listening to members’ needs is key to AMCIS’s relevance and value.Listening to member needs is key to AMCIS's relevance and value. Links www.amcis.co.uk https://www.linkedin.com/in/oliver-smith-25313225/ https://amcis.co.uk/news/a-unique-and-powerful-community-olivers-blog/ www.thebonjouragency.com

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About

Welcome to The AMCIS Podcast, the place for anyone in Admissions, Marketing and Communications in Independent Schools. Each episode we'll be talking to someone in the school marketing sector and finding out more about the association, the schools and the annual conference.

Information

  • Creator
    Simon Jones From The Bonjour Agency
  • Years Active
    2021 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2022 The AMCIS Podcast
  • Show Website
    The AMCIS Podcast