Send us Fan Mail Most sales reps are lucky to get coaching once a week. What's lost in all the conversations nobody sees? Malcolm Walker-Hendricks, Enterprise Sales Executive at SalesAsk, joins Anya Chrisanthon to talk about AI-powered conversation intelligence built specifically for home building, home renovation, and home improvement - recording every sales appointment, generating follow-up, syncing to your CRM, and giving every rep a personal coach. The flashlight versus the light switch A mystery shop or ride-along is a flashlight in a dark room - a snapshot in time. Continuous coaching hits the light switch on the way in: you see the habits, the patterns, and the path to improvement. Unbiased feedback with full context, after every single conversation. Trained on the industry, not generic AI Handing a generic AI your sales conversations is like eating soup with a fork. SalesAsk's model is trained on over 250,000 successful conversations in home building, home reno, and home improvement - it knows the terminology and what good looks like before it ever learns your company. Multi-session tracking for a 300-day purchase cycle New home sales isn't one conversation - it's OSC to sales agent to design center over months. SalesAsk stitches every conversation together so the buyer never has to say "I want green tile in the washroom" three times. Plus a context brief before every meeting: CRM history, past objections, and what actually matters to this buyer - on your phone or Apple Watch before they walk in. Meet CoachDean (soon to be Agent Dean) The all-knowing personal assistant and sales coach - named for legendary North Carolina coach Dean Smith. Follow-up help, reports from past conversations, and role-playing through Rep Lab, where practice scenarios are scored the same way as game day. As one top-100 builder put it during a slow season: instead of waiting for a mystery shop report, reps practice, practice, practice. The recording question, answered How do reps feel about being recorded? Change the mindset: if you could convert more deals without changing anything in your workflow, would you? And for buyers, Malcolm keeps it simple in any state: "Do you mind if I record our conversation so I don't miss anything in our notes?" The result: a +37% average close rate improvement - driven by speed, follow-up, and sales process adherence. The motorcycle story A buyer went MIA. The rep searched his recorded conversations, found a through-line about an upcoming motorcycle trip, referenced it in a P.S. - and closed the house. We're salespeople, but before that, we're humans. Where it's heading Agentic AI: follow-up done on your behalf, context delivered in a click or two, and the mundane automated so reps spend their time where it matters - closing. Connect with Malcolm on LinkedIn or email malcolm@salesask.com. Learn more at salesask.com and replab.ai - and catch the SalesAsk team (and Malcolm's top 20 sneakers) at CoLab in San Antonio this September, where Anewgo and SalesAsk are mutual sponsors. About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast. Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768