Anewgo of New Home Sales

Anya Chrisanthon and John Lee
  • 4.7 (13)
  • MARKETING
  • UPDATED WEEKLY

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

  1. 3D AGO

    Mystery Shop 2025: OSCs vs No OSCs (And Why Leads Get Ignored)

    Send a text Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs). Download the Full Report HERE We cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬). In this episode: What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)The OSC vs non-OSC performance gap—and why it keeps happeningPhone, text, and video email: what’s working and what’s being ignoredAutoresponders that actually help (and the mistakes that hurt)“Minimum viable OSC program” for smaller buildersThe non-negotiable KPIs builders should track weekly

    46 min

  2. FEB 5

    IBS 2026 Game Plan + The Can’t-Miss Builder Party (Homes.com x Anewgo x Builder Designs)-175

    Send us a text IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com). We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026. Then we get tactical: Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences. Where to find everyone at IBS Homes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠 Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.” Quick links / contact Laura Hanson: l.hanson@builderdesigns.comRick Baldonado: rbaldonado@homes.comAnya Chrisanthon: anya@anewgo.comDon’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅

    27 min

  3. JAN 27

    How Homebuilders Beat Price Objections with Brook Jennings-174

    Send us a text New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.” We cover: -How to overcome price objections by building value early -Brook’s reverse role-play training (she models the sales conversation live) -3 simple ways to generate your own traffic and become the “mayor” of your community -Why today’s buyers crave authentic, human-to-human sales—not scripts -Mindset + actions + effort: the only 3 things you can control Brook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience. Guest: Brook Jennings — Elevate Actually Website: elevateactually.com Email: brook@elevateactually.com #newhomesales #homebuilder #salestraining #realestate #newconstruction

    39 min

  4. JAN 20

    Selling Choice: A Smarter Approach to To-Be-Built Homes with Beth Byrd-173

    Send us a text Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion. In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts. You’ll learn: -What builders should prepare before pushing to-be-built homes -How to use buyer insights and trends to guide decisions -Why choice is the biggest driver for to-be-built shoppers — and how to showcase it -How to create urgency without relying on inventory scarcity -Ways to help buyers emotionally connect to a home before it’s built -How visualization tools and virtual tours increase confidence and momentum -Tactics sales teams can use to follow up more personally and close faster This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home. If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen. Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights

    15 min

  5. JAN 13

    AI Brief: What 2026 Means for Home Builders-172

    Send us a text AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased. In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders. They cover: The shift from traditional search to conversational, AI-driven discoveryWhat “agentic AI” really means for buyers and sellersWhy AI browsers, assistants, and agents are changing the buyer journeyHow AI is moving from marketing into full-funnel commerceWhat builders need to do now to stay visible, competitive, and relevantThis episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.

    47 min

  6. JAN 6

    The Death of the Funnel: AI’s Impact on New Home Sales-171

    Send us a text In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026. After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook. In this conversation, we cover: Why the traditional sales funnel is officially broken How AI is changing buyer intent, discovery, and decision-making The rise of “signal” over SEO and paid traffic Why AI won’t replace your job—but someone who knows AI might How roles like OSCs, sales teams, and marketers must evolve The growing need for a Chief AI Officer (CAIO) in homebuilding organizations This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.

    56 min

  7. 12/31/2025

    Replay: Building a Better Way to Buy and Sell a Home with Offerpad-170

    Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat). With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on: The rise (and recalibration) of the iBuyer modelHow certainty and convenience impact new home salesWhy partnerships between builders, agents, and iBuyers still matterLessons that remain relevant no matter the market cycleWhether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers. Happy New Year, and enjoy this throwback conversation. 🎉

    39 min

  8. 12/22/2025

    Replay: The Story Behind Garman Homes’ Bold New Website-169

    Send us a text A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026. In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping. If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.

    1 hr
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4.7
out of 5
13 Ratings

About

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

Information

  • Creator
    Anya Chrisanthon and John Lee
  • Years Active
    2021 - 2026
  • Episodes
    175
  • Rating
    Clean
  • Copyright
    © 2026 Anewgo of New Home Sales
  • Show Website
    Anewgo of New Home Sales