Crash Course Marketing Academy Podcast

Gayla Zoz
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  • UPDATED WEEKLY

If you’re a budget conscious small business owner who wants to learn more about marketing, you’ve come to the right place. Join us weekly as Crash Course Marketing Academy founder Gayla Zoz helps you make sense of today’s mindboggling array of marketing options.

  1. Episode 42: Why Work with a Small Business Development Center

    01/23/2023

    Episode 42: Why Work with a Small Business Development Center

    What is a Small Business Development Center? Why should you consider working with one if you're the owner of a small business? To answer these questions, Crash Course Marketing Academy host Gayla Zoz talks to Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee. In addition to hearing Charles talk about everything a Small Business Development Center can offer, he also talks about the most common reasons small business owners give him for NOT taking advantage of assistance the center provides.

    20 min
  2. Episode 40: Cringeworthy Phrases - Part 3

    01/09/2023

    Episode 40: Cringeworthy Phrases - Part 3

    Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the third and final episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "old school" phrases. If you use these terms on a regular basis, you could be leading your listeners to a conclusion you don't want them to make.

    25 min
  3. Episode 38: Making It As a Marketer - Gayla Zoz Interviews Pati Bedwell

    12/26/2022

    Episode 38: Making It As a Marketer - Gayla Zoz Interviews Pati Bedwell

    If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this installment of our "Making It As a Marketer Series, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator, about what she did to make it as a marketer.

    23 min
  4. Episode 37: Cringeworthy Phrases - Part 2

    12/19/2022

    Episode 37: Cringeworthy Phrases - Part 2

    Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the second installment in our three-part series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "trendy" phrases, where you're most likely to hear them, and what overuse of these phrases might be doing to your credibility as a business owner or marketing professional.

    18 min
  5. Episode 36: What Goes Into Building a Website

    12/12/2022

    Episode 36: What Goes Into Building a Website

    Creative Instinct founder Gwen Canfield joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about what goes into the development of a website. This podcast episode was also recorded on video. To view the video version of this podcast, which includes screenshots of the steps Gwen follows in her development process, go to https://youtu.be/kSoFjFvMmp8.

    33 min
  6. Episode 35: Cringeworthy Phrases - Part 1

    12/05/2022

    Episode 35: Cringeworthy Phrases - Part 1

    Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In this first episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy communication phrases, including what they are, who uses them, and how sprinkling too many of these terms in your everyday conversation can impact your credibility as a business owner or marketer.

    22 min
  7. Episode 34: Making It As a Marketer - Gayla Zoz Interviews Debra King

    11/27/2022

    Episode 34: Making It As a Marketer - Gayla Zoz Interviews Debra King

    If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this episode, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Debra King, a Licensed Clinical Social Worker and an elder care coordinator, about what she did to make it as marketer.

    25 min
  8. Episode 33.5: It's Been a Minute

    11/20/2022

    Episode 33.5: It's Been a Minute

    After an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at what's ahead.

    4 min
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If you’re a budget conscious small business owner who wants to learn more about marketing, you’ve come to the right place. Join us weekly as Crash Course Marketing Academy founder Gayla Zoz helps you make sense of today’s mindboggling array of marketing options.

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