Sincerely, Your Small Business

Jess Norby

You’ve always wanted to get to know your favorite local business owners. But with everyone’s busy schedules, it can be hard to actually sit down and chat with each other and learn about the dreams, setbacks, successes, failures, and everything in between! All of which help shape us into the humans we are today.The Sincerely, Your Small Business podcast is your window into the lives and identities of small business owners that you support year-round. What inspires them, what makes them tick, and what has helped them grow as business owners, parents, community members, and friends.It’s a way to get to know them, so that when you DO run into one another at the grocery store, park, or place of business, you’ll know that at the end of the day, we can all build relationships and connect with one another through shared experiences.

  1. JAN 28

    Brittany Barnett of Horse & Hen

    Brittany was born and raised on a farm in Crozet, Virginia, founded by her great-grandfather, J.T. Henley. She spent her childhood days outdoors in the orchards, riding horses through the fields, and learning from Henley’s avid passion and instruction around wildlife conservation. His influence inspired Brittany to pursue degrees in both Wildlife Biology and Agriculture. After university, she continued her education for 10 years in Colorado, backpacking through the National Parks of the West. Brittany’s floral career was introduced first as an unplanned opportunity, and grew to a love for creating artwork utilizing natural elements. Since then, she has been in the industry for 20 years, designing floral decor for events varying from weddings to corporate parties, celebrations, and memorials. Brittany maintains her environmental awareness and eco-friendly lifestyle in the workplace. She consistently makes a conscious effort to compost, recycle, and avoid plastic products and packaging. With every purchase, a portion of the profits are donated to wildlife rehabilitation efforts through Rockfish Wildlife Sanctuary in Schuyler, Virginia. Horse & Hen combines the gift of natural artistry with eco-conscious methodologies. Website: https://www.horseandhencrozet.com/ Follow Brittany on Instagram here! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    48 min
  2. JAN 12

    Patrick Evans

    Patrick, a native son of Albemarle County, first found his inspiration where most cooks do—at home. Patrick grew up in a farmhouse in North Garden, where family meals and fresh ingredients from the garden shaped his childhood. He moved to New York City to work in the art world, but a business trip to the Galicia region of Spain and a small Michellin-starred restaurant there named Casa Marcelo inspired him to take a different path and bring his art to the world of food. After culinary school, he worked at Blue Hill and 81 Restaurant under Dan Barber and Juan Cuevas, respectively. An interest in bread making brought him to the New York artisan bakery Amy’s Bread. From there, he became Executive Baker for a successful start-up bakery called Choc O Pain, where he helped open two locations in NJ.  Patrick and his husband, Jason Becton, opened MarieBette Cafe and Bakery in 2014. It is named after their daughters, Marian and Betty. In 2019, they partnered with William Darsie to open Petite MarieBette, and in 2024, they opened Sbrocco's Donuts and Espresso with Melissa Portera. Listen to this episode as we explore: - Balancing business and family life - The importance of dividing responsibilities and respecting each other's space, especially when you run a business with your spouse  - The supportive local community, which has been instrumental in the small business journey Websites: https://www.mariebette.com/ https://www.sbroccos.com/ Follow on Instagram: https://www.instagram.com/mariebettecafe/ https://www.instagram.com/petitemariebette/ https://www.instagram.com/sbroccosdonuts Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    46 min
  3. 11/17/2025

    Alexandra de Guzman of APEX Performance Center

    Alexandra de Guzman, a Charlottesville-based coach, brings over 20 years of competitive tennis experience. Originally from New Jersey, she was a top-five sectional junior and a USTA national doubles champion. She went on to play NCAA Division I tennis at William & Mary, where her team ranked as high as #8 nationally. After earning a B.S. in Kinesiology with a minor in Art and Art History, she served as the Women’s Assistant Coach at William & Mary and later coached at the Van Der Meer Tennis Academy in South Carolina. Certified by the USPTA, PTR, and as a Tennis Performance Specialist, Alex has worked with nationally ranked juniors and supported a touring pro at the Madrid and French Opens. She’s coached in elite environments and formerly held a coaching role at Farmington Country Club in Charlottesville. Alex spent two years in Spain teaching tennis and English, shaping a coaching philosophy rooted in self-awareness and empathy. She later managed international university programs for a company before founding Second Serve Tennis in 2018.  In May 2025, she rebranded to APEX Performance Center, expanding to offer performance training for young athletes in Charlottesville. Passionate about community, she leads Girls Rule the Court (a free USTA program) and serves on the USTA Mid-Atlantic Coaches Commission Task Force. Learn more about APEX here, and follow them on Instagram! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    47 min
5
out of 5
13 Ratings

About

You’ve always wanted to get to know your favorite local business owners. But with everyone’s busy schedules, it can be hard to actually sit down and chat with each other and learn about the dreams, setbacks, successes, failures, and everything in between! All of which help shape us into the humans we are today.The Sincerely, Your Small Business podcast is your window into the lives and identities of small business owners that you support year-round. What inspires them, what makes them tick, and what has helped them grow as business owners, parents, community members, and friends.It’s a way to get to know them, so that when you DO run into one another at the grocery store, park, or place of business, you’ll know that at the end of the day, we can all build relationships and connect with one another through shared experiences.

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