Outdoor Adventure Series

Howard A Fox
  • 4.5 (10)
  • Places & Travel
  • Updated Weekly

The Outdoor Adventure Series is an award-winning podcast produced by Fox Coaching, Inc. It celebrates individuals, families, entrepreneurs, and organizations that seek out and promote the exploration, conservation, stewardship, access, and enjoyment of the outdoors. We are also profoundly interested in the connection between Nature and mental Health.Please enjoy our episodes, and don't forget to like, comment, and share.------------------------------------------------------------------------------------------------------RADIO/PODCAST Excellence in Craft Awards from the Outdoor Writers Association of America (OWAA): 2024 CONSERVATION or NATURE (Sponsored by The Pew Charitable Trusts) Second Place: Protecting Coastlines and Waterways: Dr. Chad Nelsen on the Surfrider Foundation’s Mission. 2024 FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION Third Place: Jackie McGonigal – Artful Adventures: Kayaking, Painting, and Connecting with Nature at the Orange Beach Wind and Water Learning Center2023 - FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION (Sponsored by Recreational Boating & Fishing Foundation) Second Place: Jeff Gray, Superintendent at the Thunder Bay National Marine Sanctuary.Third Place: Tracy Hajduk, National Education Coordinator for the NOAA Office of National Marine Sanctuaries.2022 CONSERVATION or NATURE(Sponsored by Pew Charitable Trusts) First Place: Kris Millgate, Outdoor JournalistThird Place: Matthew Dickerson, Outdoor Enthusiast2022 FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION (Sponsored by Recreational Boating & Fishing Foundation) First Place: Isabelle (Izzy) Edwards, Wildlife & Nature Photographer, Artist, and Conservationist2022 OUTDOOR FUN & ADVENTURE First Place: Travis Puglisi – Wandering Mojave Hiking Services2022 PRESIDENT’S CHOICE AWARDS Isabelle (Izzy) Edwards: Wildlife and Nature Photographer, Artist, and Conservationist

  1. 18h ago

    Discover Barstow: Route 66, Festivals, Main Street Murals, and Hospitality

    Welcome to another episode of the Outdoor Adventure Series! Today, Howard Fox takes us to the heart of Barstow, California, where he sits down in the cool comfort of the family-run Crave Kaffee Haus with Eugene Butticci, Executive Director of the Barstow Chamber of Commerce, and his daughter Yvonne Butticci, Owner of Crave Kaffee.. In this episode, we dive into the welcoming vibe of Barstow’s local businesses, explore how the Main Street murals and Route 66 festivities bring history and community pride to life, and uncover the impact of major projects shaping the region’s future. Along the way, Eugene Butticci shares insights on economic development, hidden gems for visitors, and what makes Barstow a destination worth more than just a roadside stop. Plus, Yvonne Butticci reveals how their coffee shop has become a true home away from home for locals and travelers alike. DISCUSSION 1. Introduction of Guests and Their Connection Eugene Butticci introduced as Executive Director of Barstow Chamber (00:37)Discussion of affiliation with Crave Kaffee Haus( 01:12)Eugene shares it’s his daughter’s business and a family-run operationYvonne Butticci introduced as daughter, provides details on family involvementDescription of the coffee house atmosphere and hospitality (01:57)2. Crave Kaffee Haus: Branding and Social Media Yvonne explains their presence on Facebook and Instagram, spelling out the unique brand (02:32)3. Eugene Butticci's Journey with the Chamber of Commerce Origin with the Chamber, starting as ambassador in 2014 (03:23)Background: Not originally from Barstow, from Buffalo, NY (03:45)Explanation of becoming a Chamber ambassador after job loss (04:49)Importance of maintaining visibility in the community4. The Role and Impact of the Chamber in Barstow Purpose of the Chamber: Supporting business community membership (05:19)Major local initiatives:Main Street USA Festival (05:46)Background and expected impact from Route 66 centennial (07:21)Anticipated growth in attendance and community outreach (07:37)Barstow International Gateway (BIG) Project (06:00)Project overview: Inland port, 20,000 jobs, large economic boost (06:14)Anticipated demands for local services (hotels, groceries, restaurants) (06:46)Expansion in logistics and warehousing (07:07)5. Details on Main Street USA Festival Date/timeline for event: October 9 and 10 (09:16)Activities and highlights:Car show expansion, inclusion of modern and off-highway vehicles (08:39)Children’s area with train rides, jump houses, water slides, sponsored by BNSF (08:56)National Miss Route 66 contest moved to October 9, allowing for more mingling (09:24)Theater production of "Grapes of Wrath" and reference to “Mother Road” (10:04)Events held at historic Harvey House (10:27)6. The Role of Murals in Barstow’s Tourism and Community Identity Evolution into historical, cultural draw and tourist attraction (11:40)Murals as economic anchor: Encouraging travelers to stop, visit, and spend in Barstow (12:26)Parallels with mural programs in other towns (13:21)Pride in Main Street Murals’ achievements (12:58)7. Downtown Barstow Revitalization Projects Upcoming renovations in pocket park and Main Street visual improvements (14:28)Timeline: noticeable transformation within four months (14:18)Notes on multi-phase approach as funding becomes available (14:52)8. Changing Perceptions of Barstow Yvonne describes Barstow as more than a stopover “gas up and go” town (15:14)Promotion of local hidden gems (murals, local culture, hospitality) (15:23)Impact of detours (e.g., traffic on I-15) encouraging travelers to check out Barstow (15:36)9. Community Engagement and Ambassadorship Importance of local “brand ambassadors” (16:27)Value of volunteers and residents in enhancing visitor experience (16:39)10. Eugene's Personal Reflections and "Aha" Moments Personal awe at connections and opportunities through Chamber leadership (17:16)Example of event access: NASA/Goldstone Deep Space Network facility (17:54)Experience transitioning to Barstow from Orange County (18:34)Comparisons of SoCal travel times and Barstow's central location (19:19)Appreciation for Barstow’s scenery and proximity to nature and federal lands (19:32)11. Local Recreation and Exploration Discovery of Rainbow Basin and other local excursions (20:24)Emphasis on Barstow as a base for outdoor adventures (19:52)LEARN MORE Thank you to Main Street Murals for facilitating the today's tour and the interviews - https://mainstreetmurals.com/ To learn more Barstow, its calendar of events, and how to do business locally, visit the Barstow Chamber's website at https://barstowchamber.com/ Check out Crave Kaffe Haus' website at https://cravecoffeerte66.com/, or on these social sites: Facebook: https://www.facebook.com/p/Crave-Kaffee-61564514467253/ Instagram: https://www.instagram.com/cravekaffee Learn more about Bartow, and its rich history by visiting: The Historic Harvey House: https://www.barstowca.org/residents/harvey-house-information. Route 66 Museum: https://www.motherroadmuseum.com/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. Keywords Eugene Butticci, Barstow Chamber of Commerce, Yvonne Butticci, Crave Kaffee Haus, Jane Laraman-Brockhurs, Mainstreet Murals, Barstow, Barstow History, Route 66, Outdoor Adventure Series, Podcast Interview #EugeneButticci #BarstowChamberofCommerce #YvonneButticci #CraveKaffeeHaus #JaneLaramanBrockhurst #MainStreetMurals #Barstow #BarstowHistory #Route66 #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Discover Barstow: Route 66, Festivals, Main Street Murals, and Hospitality

  2. 2d ago

    Visit Wausau: Wisconsin’s Basecamp for Outdoor Adventure, Vibrant Culture, and Unique Events

    Welcome back to the Outdoor Adventure Series! In today’s episode, host Howard sits down with Tim White, Executive Director of Visit Wausau, to explore why the Greater Wausau Area is Wisconsin’s premier basecamp for outdoor adventure, vibrant culture, and unique events.  From ancient geological wonders and world-class recreational trails to thriving culinary and arts scenes, Tim shares what makes Wausau the ideal base camp for visitors seeking four seasons of outdoor fun—plus the creature comforts of an urban hub. Whether you’re planning a family vacation, an outdoor getaway, or looking for the next must-see race or festival, this episode will show you why Wausau should be at the top of your travel list. Buckle up for a journey through hidden gems, data-driven tourism, and the passionate community making it all possible. DISCUSSION 1. Introduction and Context Acknowledgment of Travel Wisconsin & Destination Madison hosting the 2026 OWAA conference 00:13Objective: Showcasing Wisconsin and the Greater Wausau Area as ideal destinations 00:26Introduction of Tim White, Executive Director of Visit Wausau 00:452. Tim's Personal and Professional Journey Accidental entry into destination marketing 02:12History in the music industry, including band management and curating "One Shining Moment" 02:28Transition to general marketing and branding 03:15Returning to Wisconsin during the pandemic and discovering destination marketing 04:28Transferring marketing skills to destination promotion and learning from peers 04:413. Impact of Music and Marketing Background Parallels between connecting artists to fans and visitors to destinations 07:19Philosophy degree informing approach to promoting Wausau 08:08Importance of authenticity and resonance in promotional efforts 08:22Emphasis on the unique terrain and outdoor assets of Wausau 08:314. Key Features and Attractions in Wausau Rib Mountain’s geological significance 08:55Oldest geologic rock and distinctive outdoor terrain 09:03Connections between positive visits and thoughts about living or investing in the area 09:36Urban amenities including dining and arts/culture 10:07Branding Wausau as Wisconsin’s base camp for outdoor recreation 11:165. Marketing Strategy and Audience Engagement Layered approach: targeting core fans, expanding to casual visitors 12:04Use of data (especially GPS data) to inform marketing and visitor insights 12:46Hosting and attracting data-focused workshops for outdoor recreation organizations 13:066. Visitor Demographics and Draw Areas Major draw regions: Fox Cities, Green Bay, Appleton, Oshkosh, Milwaukee, Madison, Chicagoland, Twin Cities, Upper Peninsula (UP) 14:10Key activities attracting visitors: mountain/gravel biking, hiking, waterway paddling, skiing 14:36Hosting significant races and outdoor events (e.g., Wausau 24, Iron Bull, Red Granite Grinder) 16:49Data showing out-of-state trail usage and people buying land for recreation 17:38Sustainable tourism focus (infrastructure versus construction) 17:557. Hosting National and International Events Recent hosting of the World Horseshoe Pitching Tournament 18:44Event visitors from countries including Japan, Canada, South Africa 19:14High local impact: restaurants running out of food, repeat event bookings 19:30Ginseng export leadership and its connection to international visits 20:138. Unique Geographic and Cultural Features 45x90 Marker: Geographical center of Northwest Hemisphere 20:35Distribution of commemorative coins for visiting the marker 21:01Belief in magic of growing ginseng at this latitude 21:13Niche tourism aspects: geocaching, "set jetting" (visiting film locations) 29:19, 29:44Presence of a substantial Hmong population and cultural festivals 31:419. Tour of the Visit Wausau Website and Digital Strategy In-house creative content: Emmy and Telly Award-winning visuals 22:34Use of authentic local residents in visual storytelling 22:42Showcase of outdoor and urban experiences (waterways, whitewater park, art museums) 23:00Four-season destination positioning 24:07Dynamic website features: events calendar, blogs, insider guides, itineraries 24:26Accessibility and translations: ADA compliance, 160+ languages 31:2910. Community and Stakeholder Partnerships Collaborative relationship with local event organizers, volunteers, and municipal partners 34:07Small core staff with additional creatives and contractors 34:01Support for stakeholders through marketing resources and technology 35:05Use of CRM tools for partner engagement 35:1411. Reflections, Advice, and Final Thoughts Tim White’s reflections on enjoying and appreciating Wausau’s progress through visitor feedback 36:01Personal philosophy: "Let the world feel the full weight of who you are and let them deal with it" 37:48Message of authenticity and self-confidence for both visitors and residents 38:02LEARN MORE To learn more about the Wausau and the surrounding communities, visit their website at https://www.visitwausau.com/ and on these social sites: Facebook: https://www.facebook.com/VisitWausau Instagram: https://www.instagram.com/visitwausau/ X: https://twitter.com/visit_wausau YouTube: https://www.youtube.com/channel/UCOKkAJPLsAvBp_g1Q0tmZ7g OWAA 2026 Conference Hosts Travel Wisconsin: https://www.travelwisconsin.com/ Destination Madison: https://www.visitmadison.com/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. KEYWORDS Tim White, Visit Wausau, Wausau, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview #VisitWausau #WiscoBasecamp #Wausau  #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Visit Wausau: Wisconsin’s Basecamp for Outdoor Adventure, Vibrant Culture, and Unique Events

  3. Aug 6

    Discovering the Fox Cities: Outdoor Fun, Festivals, and Local Flavor

    Welcome back to the Outdoor Adventure Series! In today’s episode, Howard sits down with Cathy Trebatoski, Marketing Communications Director for the Fox Cities Convention and Visitors Bureau in Wisconsin.  Representing 19 vibrant communities—including Appleton, Menasha, and Neenah—the Fox Cities boasts something for everyone: from world-class sports facilities and scenic trails, to unique festivals, thriving arts and culture, and a dynamic food scene. Cathy shares insider tips on outdoor adventures, family vacations, local gems like High Cliff State Park, and how the region’s commitment to conservation shapes visitor experiences year-round.  Whether you’re planning a getaway, a conference, or simply a day exploring, discover why Wisconsin’s Fox Cities truly “check all the boxes” for travelers seeking memorable moments—no matter the season. DISCUSSION 1. Introduction and Welcome Brief background on the Outdoor Adventure Series and current episode facilitation by Travel Wisconsin and Destination Madison 00:49Introduction of Cathy Trebatoski, her role with the Fox Cities Convention and Visitors Bureau 01:182. Regional Identification and Conference Discussion Comparing hand-shaped state location maps for Michigan and Wisconsin 01:43Fox Cities’ proximity to Green Bay and use as a locator 02:10Cathy's participation in the upcoming Outdoor Writers Association of America (OWAA) conference 02:54Explanation of the Speed Connection event and excitement about meeting writers/content creators 02:56, 03:123. Overview of Fox Cities Convention and Visitor Bureau (CVB) Difference between CVB and Chamber of Commerce 04:27CVB’s focus areas: leisure, sports tournaments, meetings/conventions 04:36Fox Cities’ size, populations, and communities represented 04:444. Major Attractions and Facilities Description of the Community First Champion Center (sports complex): features, functions, and economic impact 05:15Types of sports/tournament travelers: club sports, local high school/club teams 06:06The facility's year-round usage including camps and practices 06:125. Tourism as an Economic Driver Importance of tourism to regional economy and stability during economic fluctuations 06:30Value of unique offerings not found everywhere 07:076. Leisure Travel and Visitor Impressions Front-facing visitor center and visitor reactions 07:21Examples of visitors staying longer after discovering the area's unexpected attractions 07:437. Visitor Geography and Accessibility Typical visitor origin: 5-6 hour drive radius from Milwaukee, Madison, Chicago, Upper Peninsula, Minneapolis, and Iowa 08:52Notable influx from warmer states (Texas, Florida, Arizona, etc.) seeking cooler summer conditions 09:18Advice on packing for layered weather; variable morning/evening temps 10:178. Activities for OWAA Conference Attendees and Other Visitors Overview of pre-fam tour in collaboration with Oshkosh: fishing, tiki boat ride, meals, kayaking, catamaran sailing, breakfast 12:04High Cliff State Park: hiking, observation, horseback riding, camping, part of Niagara Escarpment 13:08Three major nature centers and their unique events (e.g., "mosquitoes and mojitos," "ales on the trails") 14:25Nearly 60 parks across 19 Fox Cities communities; opportunities for walks, disc golf, wildlife viewing 14:569. Personal Favorite Outdoor Activities Cathy shares her love for biking and walking, especially on the Waiwash Trail 15:4510. Four-Season Destination and Winter Activities Range of summer and winter outdoor activities: snowmobiling, snowshoeing, cross-country skiing, ice fishing 17:1011. Conservation and Environmental Stewardship Local stewardship led by Fox Cities Greenways - https://www.foxcitiesgreenways.org/, and the 31 Trails initiative 19:00Thousand Islands Environmental Center and Eagle Days event 19:4912. Website Tour and New Travel Trends Navigation of CVB website; key site sections (things to do, food and drink, events) 21:21Rising interest in festivals, notably Mile of Music Festival (200 artists, 700 sets, free, unique support for artists) 22:02Ease of music festival navigation via event app, venue variety 26:1013. Food, Drink, and Local Favorites Breakfast recommendations: Weathervane (Menasha), Sap 27:53Coffee shop highlights: Acoca, Copper Rock Coffee, Lawless, The Globe, Chilates 28:38Range from “mom-and-pop” to James Beard finalist restaurants 28:55Friday fish fry culture: restaurant suggestions, menu staples 29:54Local NFL connections: visiting teams stay in Appleton, game day shuttles to Green Bay 30:4714. Arts, Culture, and Shopping Performing Arts Center (early Broadway releases), symphony, Lawrence University music programs 31:52Museums: Trout Museum of Art, History Museum at the Castle (Harry Houdini), Hearthstone House (hydroelectric), Bergstrom-Mahler Museum of Glass (glass paperweights), Grignon Mansion (fur trade history) 32:44Free museum admissions (Trout and Bergstrom-Mahler) 33:51Extensive farmers markets (four communities, live music, food trucks) 34:44Shopping reputation: large mall attracts regional/northern shoppers 35:2615. Requesting a Destination Guide and Visitor Assistance Invitation to request and receive a free destination guide 37:1816. Trends in Traveler Preferences Growth in health, wellness, and “quiet adventure” travel 38:45Experiences like foraging, cooking classes, outdoor saunas at Givens Farm 39:11Emphasis on nature immersion, wellness, healthy eating options 39:5817. Memorable Moments and Community Impact Cathy's aha moment: hosting Jessica Cox (pilot without arms), meeting with Limitless Wisconsin disability group 41:12Significance of inclusive, meaningful events for the community 42:5518. Role of Volunteers and Brand Ambassadors Volunteers assist at conventions, major events, and airport welcome tables 45:22Highlight of interacting with international visitors, especially during AirVenture 46:5019. Social Media and Additional Resources Overview of Fox Cities CVB’s social media presence: Facebook, Instagram, YouTube, TikTok, LinkedIn (Fox Cities WI) 47:1920. Show Wrap-up LEARN MORE To learn more about the Fox Cities region, visit their website at www.foxcities.org or on these social sites: Facebook: www.facebook.com/FoxCitiesWi Instagram: www.instagram.com/FoxCitiesWi OWAA 2026 Conference Hosts Travel Wisconsin: https://www.travelwisconsin.com/ Destination Madison: https://www.visitmadison.com/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. KEYWORDS Cathy Trebatoski, Fox Cities, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview #CathyTrebatoski #FoxCities #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Discovering the Fox Cities: Outdoor Fun, Festivals, and Local Flavor

  4. Aug 5

    From Stone Age to Space Age: Barstow’s Main Street Murals Adventure by Motorized Stagecoach

    Welcome to the Outdoor Adventure Series! In today's episode, we're continuing to experience Barstow, California, where history comes alive on Main Street.  We're hearing again from Jane Laraman-Brockhurst about the historic murals that stretch on the original Route 66 from from 1st to 7th Street. We'll ride along in a vintage, motorized 1850 stagecoach—modern horsepower included—courtesy of Rodney Rucker from El Dorado Stage Lines.  We'll hear about the stories behind the murals, the evolution of Barstow's Main Street, the creativity fueling these tours, and the community spirit that keeps Old Town Barstow alive. Whether you're an art enthusiast, a history buff, or just love a good adventure, this episode promises fun tales, local flavor, and a little Old West nostalgia. Let's hop aboard! DISCUSSION Introduction to the Mural Tour Howard Fox introduces the setting: Barstow, CaliforniaJane Lehrman Brockhurst welcomes listeners and sets the scene for the morning’s tourOverview of the Barstow Historic Murals tour, including the route (between 1st and 7th Street)Discussion about boarding a "stagecoach" that combines historical roots with a modern experiencePurpose and Scope of the Mural Tour "Stone Age to Space Age" theme of the murals discussed by Jane Lehrman BrockhurstGoals for the tour: fun, educational, and historic experienceEncouragement to involve local artists in the Main Street Murals program sponsored by the cityTransition and Setting Post-Tour Howard Fox resumes after the tour at Crave Coffee HausReflection on the tour experience and introduction of the next guest, Rodney Rucker, who operates the stagecoachThe Motorized Stagecoach and Rodney's Role Howard Fox recounts the unique aspect of the tour: using a motorized 1850 stagecoachIntroduction to Rodney from El Dorado Stage Lines as the driver/facilitatorHistory of the Stagecoach Business Rodney shares his experience: at least 25 years in the business, started in 1997Origins: first stagecoach, participation in the Barstow Mardi Gras parade, expansion to tours and campfiresCollaborations with friends (e.g., Greg Parker) for unique parade entries like covered wagons and dinosaursExpansion of Tours and Community Events Mural tours conducted for 4–5 yearsParticipation in local parades since the 1980sCreation of novel vehicles (e.g., shopping carts, dinosaurs) for community celebrationsAttendance at annual Daggett Days with the US Borax wagonsTour Experience and Feedback Positive reactions from tourists (e.g., "thumbs up," excitement about riding on the roof)Enhancements: building a new stagecoach with open sides for better mural viewingInvolvement in local events like weddings, proms, and car showsDiscussion of the town’s pride in murals and community revitalizationAtmosphere and Community Interaction During Tours Howard describes street interactions, people waving, and tourists taking picturesRodney reflects on the excitement and community engagementRevitalization of Barstow’s Old Town Observation of renewed interest in the Old Town areas Linwood MallNostalgia about historical stores and the town’s pastUnique Features of the Stagecoach Rodney reveals a hidden barbecue in the back of the stagecoach for tailgate partiesDiscussion of ideas for adding more fun (e.g., food, beverages) to future toursLEARN MORE Thank you to Main Street Murals for facilitating the today's tour and the interviews - https://mainstreetmurals.com/ Learn more about Bartow's rich history by visitng: The Historic Harvey House: https://www.barstowca.org/residents/harvey-house-information. Western Area Railroad Museum:   https://www.facebook.com/westernamericarailroadmuseum/ Route 66 Museum: https://www.motherroadmuseum.com/ Mojave River Museum: http://mrvmuseum.org/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. Keywords Jane Laraman-Brockhurst, Mainstreet Murals, Rodney Rucker, El Dorado Stage Lines, Barstow, Barstow History, Route 66, El Dorado Stage Lines, Outdoor Adventure Series, Podcast Interview #JaneLaramanBrockhurst #MainStreetMurals #RodneyRucker #ElDoradoStageLines #Barstow #BarstowHistory #Route66 #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    From Stone Age to Space Age: Barstow’s Main Street Murals Adventure by Motorized Stagecoach

  5. Aug 4

    120 Years of Wigwam Socks: Sock Science & Outdoor Adventure

    120 Years of Wigwam Socks: Sock Science & Outdoor Adventure - Welcome to the Outdoor Adventure Series! In today’s episode, we're chatting with Matt Brucker, Director of Global Sales for Wigwam Socks, a heritage sock company based in Sheboygan, Wisconsin, with over 120 years of history.  Sponsored by Travel Wisconsin and Destination Madison, this episode explores Wigwam’s evolution from hand-knit hosiery to an innovative leader in performance socks for athletic, outdoor, work, and specialized needs. Matt shares how Wigwam has adapted to new technologies and materials, all while maintaining a strong commitment to U.S. manufacturing, sustainability, and community impact.  We’ll take a virtual “tour” of the Wigwam website, learn about the various sock technologies and materials—like premium wools and the soon-to-debut alpaca line—and hear how Wigwam crafts socks for every adventure, from hiking to everyday life. Whether you’re a longtime fan of the iconic striped tube sock or an outdoor enthusiast searching for the best in foot comfort, join us for an in-depth look at the art and science of American-made socks. DISCUSSION 1. Introduction Sponsors: Travel Wisconsin and Destination MadisonIntroduction of guest Matt Brucker, Director of Global Sales for Wigwam SocksBrief background of Wigwam Socks as a Sheboygan, Wisconsin-based company2. Wigwam Brand History and Evolution Company origins as Wigwam Mills in 1905, starting as a hand-knit hosiery companyEvolution from hand-knit to automated sock production across generationsIconic status of classic white athletic socks with red stripesExpansion beyond athletic socks into work, outdoor, and specialty socks (e.g., for diabetics)Commitment to Made in USA manufacturing and family ownership3. Product Evolution and Material Science Transition from cotton to polyester and wool in socksThe introduction of advanced and alternative materials like alpacaDiscussion of consumer preferences and nostalgia associated with wool4. Innovation, Technology, and Adaptation Emphasis on continuous improvement in sock manufacturingComparison to a Michelin-star chef using similar ingredients but unique recipesPhilosophy of “no fiber left behind”: openness to both synthetic and natural fibersProprietary blends and technologies (e.g., Ultimax)Collaboration with suppliers to develop or access cutting-edge yarnsRecycling, upcycling, and sustainable sourcing of materialsChallenges in developing new yarn types (e.g., alpaca) and long product development cycles5. Sustainability and Environmental Impact Core focus on environmental and business sustainability in company strategyLocalized supply chain: US manufacturing, local labor, and local sourcingEfforts to reduce carbon footprint through domestic raw materials and suppliersCommitment to profitability as a form of sustainability6. Role in the Sheboygan Community and Workforce Employment of 65–80 people, with adjustments for seasonalityMultiple generations working at Wigwam, sense of local pride and brand protectionChallenges and efforts in sourcing specialized talent (e.g., international hiring for knitting expertise)Partnerships with local government and diversity initiatives7. Product Assortment and Website Navigation Guided tour of Wigwam’s website structure: categories for men, women, and kidsShopping by activity or end use: daily wear, running, hiking, work, hunting/fishing, tactical/uniformCustomer loyalty and consistency in product naming/numberingHighlight on hiking socks, including bestsellers and materials for various climates and activitiesEvolution from traditional “sock systems” (liners plus socks) to integrated designs8. Sock Technology and Use Cases Impact of fit, material, and shoe selection on blister prevention for hiking and long-distance walkingImportance of moisture management in sock designBest practices for choosing socks based on activity and personal needsSpecialized product categories for men and women, including sizing and warmth considerations9. Wigwam Proprietary Technologies Overview of Synchroknit®: Enhanced compression and reduced friction knitting techniqueOverview of Ultimax®: Proprietary blend for advanced moisture managementOverview of INgenious®: Built-in liner and moisture transfer system, uniting two materials in one sockR&D process and responses to market needs with new technologies10. Heritage Products and Customer Experience Tube socks and the nostalgia factorWigwam’s local outlet store in Sheboygan: community connection and customer educationBrand’s commitment to quality and serving both new and longstanding customersContinual evolution per customer feedback11. Distribution and Marketing Strategy In-store availability via locator feature on websiteSuccess with targeted online marketing and social media (Instagram, Facebook)Emphasis on respectful and customer-choice driven communication12. Sneak Peek: Alpaca Sock Collection Announcement of upcoming alpaca line based on customer interestDescription of expected qualities (softness, warmth, durability)Commitment to innovation and expanding material offerings13. Matt Brucker's Personal and Career Background Tenure with Wigwam and the sock industryPersonal affinity for the people in the industry and the outdoorsHistory of involvement with both retail and manufacturing sides of the businessConnection to the Wigwam owning family14. Resources for Further Engagement Ways to connect with Wigwam: website, social media (Facebook, Instagram, YouTube), and email listEmail marketing strategy: informative, not just promotionalCollaborations and educational content on foot care and productsLEARN MORE Website: To learn more about Wigwam, visit their website at https://www.wigwam.com/ or their social sites: Facebook: https://www.facebook.com/WigwamSocks Instagram: https://instagram.com/wigwamsocks YouTube:  https://www.youtube.com/@wigwamsocks4766 X:  https://twitter.com/WigwamSocksUSA NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. KEYWORDS Matt Brucker, Wigwam Socks, Travel Wisconsin, Destination Madison, Outdoor Adventure Series, Podcast Interview, OWAA #MattBrucker #WigwamSocks #TravelWisconsin #DestinationMadison #OutdoorAdventureSeries #PodcastInterview #OWAA #OWAA2026 My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    120 Years of Wigwam Socks: Sock Science & Outdoor Adventure

  6. Jul 30

    Art, History, and Community: Inside Barstow’s Main Street Murals

    Welcome back to the Outdoor Adventure Series! In today’s episode, We're continuing our exploration of Barstow, California, where the vibrant Centennial Mural provides the backdrop for a unique group interview.  You’ll meet Juliet Tison, the founder of Barstow’s mural program, Ray Valles, the artist behind the Centennial mural, Kathy Fierro, president of Main Street Murals, and Jane Laraman-Brockhurst, our tour director. Together, they share the origin story of the mural movement, discuss the murals’ impact on the community, and reveal the collaborative spirit that keeps art and history alive on Main Street.  We’ll also hear about exciting future plans, educational outreach, and how you can explore these living works of art yourself. Get ready for an inspiring journey through public art, community pride, and creative passion in Barstow! DISCUSSION 1. Introduction and Guest Introductions Howard Fox introduces the setting at the new Centennial Mural 00:06Introduction of guests: Juliet, Ray, Kathy, and Jane 00:272. Affiliations and Histories with the Barstow Murals Juliet's role as the founder of the mural program in the mid-1990s 00:48Influence from Chemainus, British Columbia's mural program 01:06Ray's history with the Barstow community since 1991 01:29Kathy's involvement since 1984 and early participation in mural painting 01:38Kathy Fierro as current president of Main Street Murals 01:533. The Process of Becoming Mural Artists Kathy was recruited by Juliette for her large-scale art experience 02:14Transition from church set designs to mural painting 02:194. Reflections on the Murals’ Evolution and Community Impact Juliet's feelings about the murals' influence and hopes for their continued unveiling 02:45Ray's description of inspiration and artistic process for the current mural, referencing Barstow landscapes and Route 66 03:04Emotional response to public display and the goal of inspiring future artists 03:48Ray's daughter’s participation in the mural painting 04:165. Historical and Thematic Organization of the Murals Juliette explains the murals are painted in historical order, from Stone Age to Space Age 04:426. Future Vision and Expansion Goals Kathy discusses parameters for new murals between 1st and 7th Streets on Main, maintaining the "Main Street USA" identity 05:20Ambition to add another 30 murals 05:417. Community Engagement and Educational Outreach Jane's Overview of Main Street Murals’ impact on local and tourist communities through accessible art 06:13Educational programs and electric box design initiative in schools 07:19Recognition of the centennial mural and anticipation for events like the upcoming car show and mural dedication 07:43Appreciation of support from the City of Barstow 07:51Emphasis on keeping the community vibrant through arts, history, and youth involvement 08:068. Practical Information for Visitors and Listeners Main Street Murals information available on Facebook, their website, and City of Barstow’s site 08:38Monthly Main Street Mural Tour details (third Saturday, 11 AM from the US Bank fountain) 09:13Contact information for group and traveling tours 09:229. Spotlight on Ray Valles' Artistic Work Ray Valles provides his Instagram handle for listeners to find more about his artwork 09:5310. Conclusion Getting ready for the Mural Tour 10:02LEARN MORE Thank you to Main Street Murals for facilitating the today's tour and the interviews - https://mainstreetmurals.com/ Ray Valle's Instagram: @raymundo.valles Learn more about Bartow's rich history by visitng: The Historic Harvey House: https://www.barstowca.org/residents/harvey-house-information. Western Area Railroad Museum:   https://www.facebook.com/westernamericarailroadmuseum/ Route 66 Museum: https://www.motherroadmuseum.com/ Mojave River Museum: http://mrvmuseum.org/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. Keywords Juliet Tison, Ray Valles, Kathy Fierro, Jane Laraman-Brockhurst, Barstow, Mainstreet Murals, Barstow History, Route 66, Outdoor Adventure Series, Podcast Interview #JulietTison #RayValles #KathyFierro #JaneLaraman-Brockhurst #Barstow #MainStreetMurals #BarstowHistory #Route66 #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Art, History, and Community: Inside Barstow’s Main Street Murals

  7. Jul 28

    Discovering Barstow: Murals, Route 66, and Vision for the Future with Mayor Tim Silva

    Welcome to a special episode of the Outdoor Adventure Series podcast! Host Howard Fox brings you right onto the historic Route 66 in Barstow, California, where Main Street Murals have to create a walking gallery of historic murals along Route 66's Last Existing Main Street.  Joining Howard is Mayor Tim Silva, a longtime Barstow resident and recently elected mayor, who shares his insights into the city’s attractions, its vibrant art scene, and the deep-rooted history woven into both the murals and the iconic Harvey House. Together, they discuss Barstow’s role in American history, the centennial celebrations of Route 66, the city’s vision for tourism and growth—including the major new Barstow International Gateway project—and what makes Barstow a unique stop for travelers and new residents alike. Get ready to discover the stories and future of this fascinating desert town. DISCUSSION 1. Introduction and Setting Howard Fox welcomes listeners and introduces the Outdoor Adventure Series podcast 00:06Description of the location: Route 66 in Barstow, California 00:13Mention of Main Street Murals and the day's planned tour 00:26Introduction of Mayor Tim Silva 00:352. Mayor Tim Silva’s Background Mayor Silva’s recent election and prior service as councilman 00:58; 01:02Origin in Barstow: born and raised, with a period living elsewhere 01:06; 01:103. Barstow’s Development and Tourism Attractions Changes observed in Barstow over the years 01:15Major anniversaries being celebrated: U.S. 250th, Route 66 100th 01:23Route 66’s significance for Barstow 01:32Key tourism draws:Route 66 and its signage 01:54Historic Harvey House 02:02Goldstone’s role in the 1969 moon mission transmission 02:10; 02:19The Pioneer antenna 02:244. Origins and Reception of Main Street Murals Discussion of the murals’ concept and city government support 02:28Consistently positive public and council reception 02:44Ongoing contract with Main Street Murals since before 2006 02:47Purpose of murals: tell Barstow’s history 03:015. Description of a Prominent Mural and Upcoming Events Standing before the Route 66 mural 03:39; 03:43Details about the mural and recognition of local artists 03:47Upcoming Route 66 centennial car show event (October 9th–10th) 03:58Expectation of 10,000 visitors 04:036. Community Perspective and Visitor Experience Community as brand ambassadors 04:14Desire for more attractions to encourage tourists to stop and stay 04:21; 04:377. Vision for Barstow's Future and Economic Growth Inquiry about plans for attracting new businesses and residents 05:06Railroad developments and Barstow International Gateway project 05:20; 05:32Promise of jobs, growth, and faster goods transport 05:448. Mayor's Personal Reflections ("Aha Moment") Surprised by the number of people wanting to meet the mayor 05:52; 06:10Encounters with international groups 06:16Pride in street improvement projects undertaken by council 06:26; 06:319. Resources for Visitors and Further Information Recommendations for visitors:Harvey House and its two museums: Western Area Railroad Museum (WARM), Route 66 Museum 07:05Mojave River Museum on Barstow Road 07:15LEARN MORE Learn more about Bartow's rich history by visitng: The Historic Harvey House: https://www.barstowca.org/residents/harvey-house-information. Western Area Railroad Museum:   https://www.facebook.com/westernamericarailroadmuseum/ Route 66 Museum: https://www.motherroadmuseum.com/ Mojave River Museum: http://mrvmuseum.org/ Thank you to Main Street Murals for facilitating the today's tour and the interview with Mayor Tim Silva - https://mainstreetmurals.com/ NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. Keywords Tim Silva, Barstow, Mainstreet Murals, The Historic Harvey House, Western Area Railroad Museum, Route 66 Museum, Mojave River Museum, Outdoor Adventure Series, Podcast Interview #TimSilva #Barstow #MainstreetMurals #TheHistoricHarveyHouse #WesternAreaRailroadMuseum #Route66Museum #MojaveRiverMuseum #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Discovering Barstow: Murals, Route 66, and Vision for the Future with Mayor Tim Silva

  8. Jul 14

    Exploring Michigan's Keweenaw Peninsula: Hidden Gems & Local Heritage

    Exploring Michigan's Keweenaw Peninsula: Hidden Gems & Local Heritage with Brad Barnett Welcome back to the Outdoor Adventure Series! In this episode, Howard Fox sits down with Brad Barnett, the executive director of Visit Keweenaw, the destination marketing organization for Michigan's picturesque Keweenaw Peninsula.  Known for its breathtaking natural landscapes, vibrant Finnish-American heritage, and abundant opportunities for outdoor recreation, the Keweenaw Peninsula is a hidden gem at the northernmost tip of Michigan's Upper Peninsula. Together, Howard and Brad explore what makes this region a true four-season destination, from its cool summer escapes and dazzling fall colors to epic lake-effect snowfalls and stunning dark skies perfect for viewing the northern lights.  Tune in to discover how Visit Keweenaw is redefining sustainable tourism, supporting the local community, and inviting adventurers far and wide to experience the magic of Michigan’s Upper Peninsula. Whether you’re craving scenic trails, historic charm, or a place to simply slow down and reconnect with nature, this episode will have you planning your trip to the Keweenaw Peninsula. DISCUSSION 1. Introduction and Welcome Howard introduces the Outdoor Adventure Series and welcomes Brad Barnett as the guest 00:06Brad's role as Executive Director of Visit Keweenaw 00:14Personal reflections from Howard Fox regarding visits to the Keweenaw Peninsula and Michigan 00:592. Geographic Overview of the Keweenaw Peninsula Explanation of Michigan’s geography ("the hand" method) and Keweenaw’s position 02:29Proximity to Lake Superior and its significance 02:44Fun fact about the latitude being north of most of Canada's population 03:163. Weather and Climate Comparison between Nevada (Boulder City) heat and Keweenaw’s cooler temperatures 03:57Lake Superior’s moderating effect on summer and winter climate 04:08Introduction of the term "coolcation" 04:14Keweenaw as a destination for beating the heat 04:304. Brad Barnett’s Journey to Keweenaw and Role as Executive Director Personal background and move from Kentucky for a doctoral program at Michigan Technological University 04:53Family experiences and attractions to outdoor recreation 05:19Discussion of the region’s small population and initial economic development work 06:00Path to working with the Destination Marketing Organization 06:125. Keweenaw Peninsula as a Four-Season Destination Discussion on the tourism "seasons" and what each offers 06:56Summer: beaches, hiking, biking, access to nature 07:29Winter: 300 inches of lake effect snow, snow sports, warmer winter temps due to Lake Superior 07:45Spring: waterfalls, dark skies, fewer bugs and crowds 08:43Fall: vibrant autumn colors aided by location and climate 09:166. Dark Skies and Northern Lights Howard shares personal desire to experience dark skies in Keweenaw 10:27Discussion of minimal light pollution and visibility of northern lights 10:55Importance of Lake Superior’s geography to stargazing experiences 11:247. Evolution of Visit Keweenaw as a Destination Marketing Organization (DMO) Historical focus of the DMO and its small initial scope 12:38Impact of the COVID-19 pandemic on DMO’s approach and responsibilities 13:21Broadening focus to stewardship, economic development, and community engagement 13:42Emphasis on responsible tourism and intentional branding 15:018. Community Response and Engagement Impact of visitation on residents and their new role as brand ambassadors 15:38Change in visitor demographics: new, younger, and more affluent travelers post-pandemic 16:50Increased pride among residents and new entrepreneurial opportunities 17:52Recognition of the value of Keweenaw as a destination and readiness to cater to a broader audience 18:479. Website Tour: Visit Keweenaw Howard and Brad conduct a virtual walkthrough of the Visit Keweenaw website 20:10Site highlights: activities, events, Finnish American heritage 21:02Destination development and reinvestment in communities 21:45Transparency on how tourism dollars fund local projects and grants 22:14New focus on sustainability and stewardship resources for visitors 23:0510. Stewardship, Sustainability, and Global Engagement Participation in global tourism think tank (the "Collective") 24:12Keweenaw’s approach to balancing tourism with community sustainability 24:39Elevating local organizations and creating opportunities for visitors to volunteer 25:49Encouraging stewardship among visitors and positive customer experiences 26:1011. Economic Impact and Support for Local Lodging Importance of staying with local lodging partners to support DMO efforts 27:32Revenue sources for Visit Keweenaw (bed tax, grants) 28:04Visitor spending helps fund responsible recreation and economic development 28:2312. Storytelling and The Power of Small Communities Features on the website such as “The Crossing Place” web series 30:02Importance of sharing stories of volunteers and local community members 30:13Social media presence and connection channels 30:3813. Personal Fulfillment and Aha Moments in Destination Work Howard and Brad discuss the personal rewards of working in tourism 31:27Creating impactful moments for visitors and the satisfaction of seeing community projects succeed 31:57Example: Opening of Houghton Douglas Falls site and visitor reactions 32:4914. Travel’s Broader Impact and Reflections Deeper message: importance of simple travel moments and connection to nature 35:01Tourism’s power to unite, inspire, and foster empathy in a polarized world 35:54Anecdotes connecting travel to well-being, self-discovery, and community 36:1915. Closing Remarks Recap of Brad Barnett’s passion and Keweenaw’s uniqueness 39:47Encouragement to visit Keweenaw Peninsula and connect with it as a destination 40:08How to follow and contact Visit Keweenaw via their website and social media 40:14MEDIA https://www.travelandtourworld.com/news/article/keweenaw-peninsula-becomes-the-epicenter-of-sustainable-tourism-in-2026-michigan-summit-will-lead-the-world/ https://estonianworld.com/culture/a-michigan-city-named-the-finno-ugric-capital-of-culture-2026/ https://www.uppermichiganssource.com/2026/04/28/city-houghton-receives-first-ever-bird-city-designation-up/ LEARN MORE To learn more about Visit Keweenaw, visit their website at https://www.visitkeweenaw.com or on these social sites: Facebook: https://www.facebook.com/VisitKeweenaw Instagram: https://www.instagram.com/visit_keweenaw NEXT STEPS Visit us at https://outdooradventureseries.com to like, comment, and share our episodes. Keywords Brad Barnett, Visit Keweenaw, Lake Superior, Michigan History, UP Travel, Copper Country, Michigan Festivals, Pure Michigan, Outdoor Adventure Series, Podcast Interview #VisitKeweenaw #LakeSuperior #MichiganHistory #UPTravel #CopperCountry #MichiganFestivals #PureMichigan #OutdoorAdventureSeries #PodcastInterview My Favorite Podcast Tools:   Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

    Exploring Michigan's Keweenaw Peninsula: Hidden Gems & Local Heritage
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About

The Outdoor Adventure Series is an award-winning podcast produced by Fox Coaching, Inc. It celebrates individuals, families, entrepreneurs, and organizations that seek out and promote the exploration, conservation, stewardship, access, and enjoyment of the outdoors. We are also profoundly interested in the connection between Nature and mental Health.Please enjoy our episodes, and don't forget to like, comment, and share.------------------------------------------------------------------------------------------------------RADIO/PODCAST Excellence in Craft Awards from the Outdoor Writers Association of America (OWAA): 2024 CONSERVATION or NATURE (Sponsored by The Pew Charitable Trusts) Second Place: Protecting Coastlines and Waterways: Dr. Chad Nelsen on the Surfrider Foundation’s Mission. 2024 FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION Third Place: Jackie McGonigal – Artful Adventures: Kayaking, Painting, and Connecting with Nature at the Orange Beach Wind and Water Learning Center2023 - FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION (Sponsored by Recreational Boating & Fishing Foundation) Second Place: Jeff Gray, Superintendent at the Thunder Bay National Marine Sanctuary.Third Place: Tracy Hajduk, National Education Coordinator for the NOAA Office of National Marine Sanctuaries.2022 CONSERVATION or NATURE(Sponsored by Pew Charitable Trusts) First Place: Kris Millgate, Outdoor JournalistThird Place: Matthew Dickerson, Outdoor Enthusiast2022 FAMILY PARTICIPATION/YOUTH OUTDOOR EDUCATION (Sponsored by Recreational Boating & Fishing Foundation) First Place: Isabelle (Izzy) Edwards, Wildlife & Nature Photographer, Artist, and Conservationist2022 OUTDOOR FUN & ADVENTURE First Place: Travis Puglisi – Wandering Mojave Hiking Services2022 PRESIDENT’S CHOICE AWARDS Isabelle (Izzy) Edwards: Wildlife and Nature Photographer, Artist, and Conservationist

Information

  • Creator
    Howard A Fox
  • Years Active
    2022 - 2026
  • Episodes
    344
  • Rating
    Explicit
  • Copyright
    © 2026 Outdoor Travel, Outdoor Adventure, Adventure Travel, Travel and Leisure, Destination Travel, Customer Experience, Conservation, Stewardship,
  • Show Website
    Outdoor Adventure Series

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