The DooDoo Diva's Smells Like Money Podcast

Suzan Marie Chin-Taylor

Bringing You Industry Know-How from Industry Pros Who Know How.

  1. 19h ago

    S18 E10: Part 1: Pretreat or Pay with John "Grizz" Deal

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor sits down with John “Grizz” Deal, the CEO of IX Water, to kick off a brand new series focused on the complexities of industrial wastewater.The conversation centers on a critical decision that industrial facilities face every day: pre-treating their wastewater onsite or paying hefty fees and fines to dump it into municipal systems. Together, they explore the hidden dangers of clear wastewater, the biological disruptions caused at municipal plants, and the immense financial and environmental benefits of recycling industrial process water.Key Takeaways From This Episode:* The Illusion of Clear Wastewater: Industrial discharge can look perfectly clean but still contain deadly, silent contaminants like Chromium 6, solvents, heavy metals, arsenic, and cyanide.* Disruption of Municipal Systems: Municipal wastewater plants rely on predictable biological processes. When exotic industrial contaminants slip under the radar undetected by standard municipal testing, they can completely destabilize a plant’s biology.* Hidden Fees vs. Hidden Toxins: Facilities often pay extra surcharges to municipalities for exceeding Chemical Oxygen Demand (COD) or total suspended solids. However, this payment structure completely ignores the dangerous chemical components that remain untreated.* Resource Mismanagement: Utilizing fresh, drinkable water for industrial processes like cooling towers is an expensive waste of resources. Non-sewage wastewater from machinery, mining operations, and oil production can be successfully recycled instead.* The Financial Math: Transporting and disposing of hazardous waste can cost plant owners five to six dollars per gallon. Implementing modern pretreatment systems allows companies to reclaim that water for pennies per gallon, transforming a major liability into a valuable asset.Connect With Our Guest: John "Grizz" Deal* Email: grizz@ixpower.com* LinkedIn: [linkedin.com/in/coloradogrizz]* Website: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#IndustrialWastewater #WastewaterTreatment #WaterRecycling #Sustainability #GreenTech #Pretreatment #EcoFriendly #WaterConservation #CircularEconomy #SmellsLikeMoneyPodcast

    S18 E10: Part 1: Pretreat or Pay with John "Grizz" Deal
  2. Jul 15

    S18 E9: Built to Sell: From Daily Grind to Exit by Design with Gregg Schonhorn

    Are you running your business, or is your business running you? In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Gregg Schonhorn of SF&P Advisors to dive into a topic many contractors and entrepreneurs avoid: exit strategies and succession planning. Gregg shares his journey from Wall Street to executive coaching and Mergers & Acquisitions (M&A), bringing massive insights into how business owners can scale their operations for a highly profitable future exit. They unpack the critical internal systems that separate a thriving, sellable business from one that is bleeding revenue, while exploring a major industry pain point: why business owners mistakenly blame their marketing agencies when the real issue lies within their own sales processes and internal operations. Key Takeaways From This Episode:- The Reality of Exiting: Every business owner will eventually exit their company, whether voluntarily or involuntarily. Long range planning and a solid succession strategy are essential for securing your legacy and maximizing your company value.- Stop Blaming the Marketing Agency: When business owners complain that their marketing sucks, the root cause is rarely a lack of leads. It is almost always an internal process problem, such as unmanaged CSR pipelines, high numbers of unsold estimates, or poor lead conversion systems.- The Revenue Hiding in Your CRM: A $5 million company often sits on $600,000 to $800,000 in unsold estimates. Before demanding more leads, businesses need to optimize their call tracking, quality control, average ticket prices, and internal follow up systems.- The 24/7/365 Business Model: If your Google profile or website lists your business hours as Monday through Friday from 9 to 5, you are actively losing emergency revenue. Modern service providers must utilize AI automated answering systems and after hours processes to capture leads the moment they roll in.- Evolving Your Growth Tactics: What gets a business from zero to $1 million in revenue requires a relentless daily hustle, like home shows and physical community outreach. However, scaling from $5 million to $15 million and beyond requires stepping away from the daily grind and focusing heavily on long term branding, community presence, and robust infrastructure.Connect with Gregg Schonhorn:SF&P AdvisorsContact: gregg@sfpadvisors.comLinkedIn: https://www.linkedin.com/company/sf&p-advisors/ Website: sfpadvisors.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #BuiltToSell #ExitStrategy #SuccessionPlanning #BusinessScaling #MergersAndAcquisitions #WastewaterIndustry #ContractorLife #WWETTShow

    S18 E9: Built to Sell: From Daily Grind to Exit by Design with Gregg Schonhorn
  3. Jul 8

    S18 E8: From Pumps to Profits: Carbon Credits in Wastewater with Ankita Sameer Patwa

    Welcome back to another episode of the Smells Like Money Podcast!In this episode, host Suzan Chin Taylor sits down with Ankita Sameer Patwa, an environmental manager and the founder of The Green Solve. Together, they demystify carbon accounting and carbon credits within the wastewater sector, breaking down how smaller facilities, contractors, and municipalities can turn everyday operational upgrades into valuable revenue streams.If you have ever wondered how your facility can monetize sustainability, this conversation is for you.Key Discussion Points:- Carbon Accounting vs. Carbon Credits: Carbon accounting functions like a financial spreadsheet for tracking emissions, whereas carbon credits act like rewards or coupons generated when a facility actively reduces or avoids releasing greenhouse gases.- Sustainability Is Not Just for Corporate Giants: It is a myth that sustainability initiatives belong only to mega corporations. Small to mid sized wastewater plants can significantly improve their operational efficiency and earn financial returns.- High Impact Upgrades: Improving pumps, utilizing variable frequency drives (VFDs), installing solar power, and implementing waste to energy systems provide excellent returns. Because methane is 28 times more harmful than carbon dioxide, capturing or diverting methane yields the highest impact and highest priced carbon credits.- Data Is King: The primary reason carbon credit projects fail is a lack of organized data. Facilities must track their baseline emissions and closely monitor data over a nine to fifteen month timeline to successfully clear third party audits.Connect with Ankita Sameer Patwa:Founder of The Green SolveContact: +918329173841 LinkedIn: https://www.linkedin.com/in/ankita-patwa/ Website: thegreensolve.com I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#PumpsToProfits #Wastewater #CarbonCredits #Sustainability #CarbonAccounting #GreenSolve #EcoEngineering #RenewableEnergy

    S18 E8: From Pumps to Profits: Carbon Credits in Wastewater with Ankita Sameer Patwa
  4. Jul 1

    S18 E7: Wastewater’s New Brain: Where AI turns waste into value with Jaymes Lee

    How is artificial intelligence reshaping the future of environmental sustainability? In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Jaymes Lee, the President and Founder of Knock Out Treatment LLC, to explore the cutting-edge digital transformation taking place in the wastewater industry.Jaymes shares his fascinating journey from researching college algae-based sustainable loops to building a startup focused on advanced technology integration. Together, they dive into how machine learning is optimizing chemical dosing to unprecedented levels of precision, solving the labor shortage caused by the "silver tsunami," and introducing highly efficient, cost-competitive nano net polymers.You will also learn about the massive potential of co-locating data centers next to anaerobic digesters for mutual heating and cooling benefits, as well as a groundbreaking, patented method utilizing a rare mineral earth catalyst to destroy PFAS via high-temperature pyrolysis.The wastewater industry is shifting from reactive firefighting to proactive, automated resource management. Tune in to discover how treating wastewater as a resource is securing long-term business survival and environmental stewardship.Key Timestamps and Discussion Points* The AI Dosing Advantage: Discover how machine learning optimizes chemical usage with a precision human operators cannot match.* Solving the Silver Tsunami: Learn how technology transitions physical workloads into digital supervisory roles to combat a shrinking labor force.* Data Center Partnerships: Explore the incredible opportunity to co-locate data centers with anaerobic digesters to share heat energy and water resources.* Sustainable Polymers: A look at new nano net polymers that cut traditional polyacrylamide use in half.* Patented PFAS Destruction: Understanding the new method that uses biology and rare mineral earth catalysts for high-temperature pyrolysis.* The Transition to Digital Responsibility: How "Talk AI" provides 24/7 monitoring so human expertise can focus on proactive maintenance.Connect with Guest Jaymes LeeCompany: Knock Out Treatment LLCEmail: jl@knockouttreat.comLinkedIn: [https://www.linkedin.com/in/jaymes-lee/]Website: knockouttreat.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTechnology #ArtificialIntelligence #Sustainability #CircularEconomy #PFASDestruction #Biogas #DataCenters #MachineLearning #ResourceRecovery #Innovation

    S18 E7: Wastewater’s New Brain: Where AI turns waste into value with Jaymes Lee
  5. Jun 25

    S18 E6: You Want to Treat Wastewater with WHAT? with Russ Davis

    Can the lowly earthworm solve our biggest industrial wastewater challenges? In this episode of The Doo Doo Diva’s Smells Like Money Podcast, host Suzan Chin Taylor sits down with Russ Davis, CEO and President of Perca, Inc., to explore a highly disruptive, eco friendly breakthrough in clean tech: verma filtration. Russ shares his 25 year journey from large scale agricultural composting to piloting successful commercial worm bed systems that treat high strength industrial waste, eliminate odors, and slash energy consumption. If you are an industrial producer facing sky high discharge fees or a professional curious about the future of biomimicry in utility management, this episode is a must watch! 📥 In This Episode, We Cover:- The Power of Verma Filtration: How earthworm biology processes both wastewater solids and dissolved constituents. - Targeting Upstream Challenges: Why treating waste at the industrial source saves municipalities from heavy equipment wear and tear. - Massive Economic ROI: Dropping energy costs by 80% to 90% compared to traditional aeration and evaporation setups. - True Circular Economy: Converting problematic waste streams into highly valuable, biologically active organic compost for depleted soils. - The Space Constraint: Understanding the footprint requirements needed to let nature do its work effectively. 🔗 Connect with Russ Davis & Perca, Inc.Website: https://perca.net LinkedIn: https://linkedin.com/in/russellvdavis Email: russdavis@perca.net I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #VermaFiltration #Sustainability #CleanTech #CircularEconomy #GreenInnovation #PercaInc #SmellsLikeMoneyPodcast

    S18 E6: You Want to Treat Wastewater with WHAT? with Russ Davis
  6. Jun 17

    S18 E5: Stop It Before It Hits the Sewer with Howie Honeyman

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor sits down with C. Howie Honeyman, the CEO, innovator, and solutions developer at Forward Water Technologies. They discuss a critical paradigm shift in industrial wastewater management: stopping the problem upstream directly within the industrial process stream, rather than treating water after it hits the municipal sewer system. Traditional industrial wastewater management relies heavily on energy intensive and expensive "burn, boil, and bury" methods, such as incineration, thermal evaporation, or deep well disposal. Forward Water Technologies changes the game by using low energy membrane technology to squeeze out 75% to 90% of clean, reusable water from difficult waste streams like reverse osmosis discharge and high strength brines. Key Discussion Points:- Shifting the Paradigm Upstream:Traditional industrial wastewater management relies heavily on energy intensive or expensive methods often referred to as burn, boil, and bury. This involves incineration, thermal evaporation, or deep well disposal. Forward Water Technologies tacks onto the end of existing process trains, capturing water from highly contaminated waste streams before it ever reaches the municipal sewer system.- Economic and Operational Benefits:Reusing industrial water does more than reduce disposal costs. In regions facing water scarcity, such as parts of Mexico and Canada, municipalities limit the amount of fresh water industries can extract. By reclaiming over 50% of their waste as clean water, manufacturers can increase production rates using their current capital, directly boosting revenue.- Overcoming Industry Skepticism:The water treatment industry has historically faced a flood of unfulfilled promises, making engineering communities highly skeptical of emerging technologies. Forward Water Technologies addresses this by making modest promises, over delivering, and offering paid, transportable commercial pilot programs so clients can see their actual waste being treated on site.- The Three Legged Stool of Adoption:Widespread adoption of water reuse technology is accelerating due to a perfect storm of three factors: increasing water scarcity, rising costs and restrictions on traditional disposal methods, and the economic incentive of extracting valuable minerals, like lithium salts, from concentrated waste streams.Resources Mentioned:Forward Water Technologies Website: www.forwardwater.comCreative Raven Website: creativeraven.comConnect with C. Howie HoneymanCEO / Forward Water TechnologiesEmail: howie.honeyman@gmail.comLinkedIn: https://www.linkedin.com/in/c-howie-honeyman-7a41b316/Website: ForwardWater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #WaterReuse #IndustrialSustainability #ForwardOsmosis #CleanTech #WaterScarcity #EnvironmentalEngineering #SmellsLikeMoneyPodcast

    S18 E5: Stop It Before It Hits the Sewer with Howie Honeyman
  7. Jun 10

    S18 E4: AI’s Thirsty Secret with Howie Honeyman

    While artificial intelligence is rapidly expanding across the globe, the massive data centers running behind the scenes require an immense amount of water, creating an unprecedented strain on municipal supply sources. In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Howie Honeyman, an innovator and product developer at Forward Water Technologies, to explore this critical but often overlooked crisis facing our global water supply. Howie challenges the traditional framework of water management, advocating for a future where industrial facilities treat water not as a disposable resource, but as a permanent piece of capital equipment and infrastructure. Tune in to learn how advanced water treatment technologies can eliminate permanent water loss, reclaim highly contaminated industrial brine, and protect municipal infrastructure before a crisis hits. Key Discussion Points: The AI Water Demand: The expansion of water heavy sectors, particularly AI data centers, presents an unprecedented challenge to municipal supply chains. Permanent Water Loss: Traditional industrial disposal methods, like deep well disposal, permanently remove a volume of water from the natural cycle roughly equivalent to the flow of Niagara Falls for 30 full days every single year in the United States alone. Water as Capital Equipment: To combat shortages, facilities should be built to purchase a water charge once and reuse that same water as a tool over and over throughout the lifetime of the plant. Solving the Problem at the Source: Forward Water Technologies utilizes a forward osmosis process that compresses heavily compromised industrial brine wastewater down to a tiny fraction, returning the vast majority of it back to the facility as clean, potable water for reuse. A Toolbox for Municipalities: Discover how municipal leaders can protect their own infrastructure by building a validated toolbox of ancillary treatments to share with their industrial clients.Resources Mentioned:Forward Water Technologies Website: www.forwardwater.comCreative Raven Website: creativeraven.comConnect with C. Howie HoneymanCEO / Forward Water TechnologiesEmail: howie.honeyman@gmail.comLinkedIn: https://www.linkedin.com/in/c-howie-honeyman-7a41b316/Website: ForwardWater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #WaterReuse #IndustrialSustainability #AIDataCenters #ForwardOsmosis #CircularEconomy #WaterInfrastructure #SmartWater Management

    S18 E4: AI’s Thirsty Secret with Howie Honeyman
  8. Jun 3

    S18 E3: Aspirational Healthcare: Make Healthcare Work for You the Way You Want with Darrell Moon

    Welcome to another episode of the Smells Like Money Podcast. In this episode, host Suzan Chin-Taylor sits down with Darrell Moon, the CEO and founder of Orriant, to explore a revolutionary shift in employee benefits.Traditional corporate insurance models often leave business owners feeling powerless. Darrell shares how employers can reclaim control, drastically reduce costs, and provide superior, personalized care for their workforce. Drawing from his background as a hospital administrator and inspired by a highly successful Alaskan indigenous healthcare model, Darrell introduces the concept of Aspirational Healthcare. This innovative approach leverages fee for service alignment, cash pay advantages, and concierge primary care to remove traditional insurance friction points for businesses of all sizes.Inside This Episode:- The Root of Misalignment: Learn why traditional healthcare systems reward filling beds rather than keeping patients healthy, creating a massive disconnect for employers.- The Aspirational Model: Discover a system that prioritizes relationship focused, preventative care, boasting a 98% customer satisfaction rate while cutting healthcare spending nearly in half.- Wielding Employer Power: Find out how moving away from commission based legacy brokers allows businesses to design custom healthcare plans tailored to employee loyalty.- The Power of Cash Pay: See how removing restrictive network contracts and utilizing instant cash pay applications unlocks steep discounts with top tier providers.- Scalability: Explore how these flexible plans offer zero deductibles, premium reductions, and 24/7 concierge nurse navigation for operations of any size.Connect With Our GuestDarrell Moon, CEO and Founder of OrriantEmail: darrell@orriant.comWebsite: orriant.comLinkedIn: https://www.linkedin.com/in/darrelltmoon/I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#AspirationalHealthcare #SmellsLikeMoney #HealthcareReform #EmployeeBenefits #Orriant #Creative Raven #BusinessGrowth #WorkforceWellness #HealthcareInnovation #DoodooDivas

    S18 E3: Aspirational Healthcare: Make Healthcare Work for You the Way You Want with Darrell Moon

Ratings & Reviews

5
out of 5
2 Ratings

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Bringing You Industry Know-How from Industry Pros Who Know How.