Web3 CMO Stories

Joeri Billast
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape. Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)

  1. Crypto That Feels Like A Text Message | S6 E15

    1D AGO

    Crypto That Feels Like A Text Message | S6 E15

    Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon. We start with what Kalib learned helping artists and creators try Web3: the tech has to earn its place by delivering obvious benefits fast. Then we borrow a lens from free-to-play gaming and virtual worlds, where users can switch instantly and the only real currency is attention. That same dynamic applies to crypto wallets. If your crypto wallet user experience is confusing or stressful, users delete the app and move on, especially when one small mistake can feel permanent. From there, we dig into what “it just works” should mean for Web3. Kalib breaks down why messaging is such a powerful gateway to digital finance, and how a communication-first approach can make sending crypto feel as natural as sending a text. We also tackle one of the biggest friction points in security and trust: long wallet addresses that resemble serial numbers. By comparing them to everyday patterns like email plus two-factor authentication, we explore how wallets can become more accessible without lowering standards for safety. We wrap with a quick look at Revival, a manga project bringing RYO's story to life, and where you can find LIFE Wallet on iOS and Android. If you found this helpful, subscribe, share it with a friend who’s crypto-curious, and leave a review so more people can find the show. This episode was recorded through a Descript call on February 24, 2026. Read the blog article and show notes here: https://webdrie.net/crypto-that-feels-like-a-text-message ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    20 min
  2. Digital Identity And Real-World Belonging | S6 E14

    MAR 19

    Digital Identity And Real-World Belonging | S6 E14

    Send us Fan Mail Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t just a hype cycle for him but a cultural shift driven by the internet generation. We talk about how new aesthetics like pixel art, glitch, gaming influence, and manga culture intersect with crypto values like decentralization and direct creator-to-collector connection. ------------------------------------------------------------------ Use the code NFCx26KJN to get 20% discount for NFC Summit 2026 tickets (Only valid for 20 uses) ------------------------------------------------------------------ John explains the practical “why” behind digital ownership, using examples everyone recognizes: Fortnite skins and digital card collecting. People pay real money for virtual goods, yet often can’t resell, transfer, or truly control what they bought. NFTs and blockchain rails introduce provenance, portability, and a network layer that connects collectors and communities around creators. Even if you’re skeptical of NFT culture, the ownership conversation is hard to ignore as more of our time and spending moves online. We also get very real about why in-person events still win in an AI era. John argues that conferences matter because they accelerate trust and discovery in a way no call can match, and the best events focus on what you can’t do at home: celebrate, connect, and leave with clarity. He shares what’s coming to NFC Summit in Lisbon, including the “Year Zero” mindset, stablecoins programming, Kawaii Summit, AI tracks like an Agent vs Agent hackathon, and even a longevity day designed for cross-pollination across audiences. If you’re building in Web3, digital art, NFTs, stablecoins, or community-led marketing, listen through and tell me what part of your digital life you actually “own.” Subscribe, share with a friend who’d love Lisbon, and leave a review if the show helps you see the space more clearly. This episode was recorded through a Descript call on February 17, 2026. Read the blog article and show notes here: https://webdrie.net/digital-identity-and-real-world-belonging/ ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    26 min
  3. Building Real Trust In Luxury Resale Online | S6 E13

    MAR 12

    Building Real Trust In Luxury Resale Online | S6 E13

    Send us Fan Mail Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of Mark3t and a professor of luxury marketing, to argue that trust in luxury resale is infrastructure, not a campaign. We get specific about what breaks online: the loss of in-person cues, the rise of “authentication theater,” and the pressure created when products like Birkin bags and luxury watches become investment assets. Nicole shares why Markets starts with the smallest unit of trust, an invitation-only community of resellers and vendors in Paris, then expands outward once real relationships and accountability are in place. We also unpack the three pillars behind her approach: an integrated marketplace that includes repair, shipping, insurance, authenticators and more; verifiable product history and provenance using blockchain; and an AI-supported reputational scoring system grounded in human connections. From GDPR and global data sovereignty to governance across cultures, we explore the real design tradeoffs between removing friction and protecting integrity. Nicole explains why community is the linchpin, how “trust trees” deter bad behavior, and what early signals show trust is improving before revenue or scale, including pull-driven demand and word of mouth. If you’re building a marketplace, a luxury brand program, or any trust-sensitive platform, you’ll leave with a sharper mental model for trust, reputation, and long-term loyalty. Subscribe for more conversations like this, share the episode with a founder or marketer who needs it, and leave a review if it helped you think differently. This episode was recorded through a Descript call on February 4, 2026. Read the blog article and show notes here: https://webdrie.net/building-real-trust-in-luxury-resale-online ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    29 min
  4. Stop Using AI And Start Working With It | S6 E12

    MAR 5

    Stop Using AI And Start Working With It | S6 E12

    Send us Fan Mail What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you can brief, challenge, and iterate with. Instead of shiny demos, we get into the gritty, day-to-day shifts that drive measurable results. We start by naming the core failure pattern: teams deploy AI without clear objectives or a system to absorb its output. Bryan lays out how a generative organization creates new value from existing assets by designing simple loops—plan, do, study—then placing AI where it augments human judgment. He draws a sharp line between using AI like a vending machine and working with AI like a colleague, complete with context, constraints, and feedback. You’ll hear a practical cold-email example that shows why context, not clever wording, is the real differentiator. Bryan shares SPARKS, a compact framework to level up results: Speak your thoughts to clarify context, Pivot so AI asks you questions, Ask for more with regeneration and feedback, Reframe the brief from new angles, Keep going past the obvious, and Stop to think before accepting answers. We explore custom instructions, red teaming, and confidence scoring to raise quality. And we dig into myths: innovation isn’t a lightbulb moment, and “human in the loop” isn’t always better—what matters is the order of handoffs between humans and models. You’ll also hear a surprising publishing experiment: removing the paywall and adding AI tools to Bryan’s book increased usage and sales. The deeper lesson for leaders is clear—reduce friction to understanding and practice, and adoption grows. Whether you’re a founder, marketer, or team lead, you’ll leave with concrete ways to make AI a partner in strategy, copy, research, and review. If this conversation sparks an idea, share it with a colleague, subscribe for more like this, and leave a quick review to help others find the show. This episode was recorded through a Descript call on February 3, 2026. Read the blog article and show notes here: https://webdrie.net/stop-using-ai-and-start-working-with-it .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    34 min
  5. Stablecoin Yield, Without The Headache | S6 E11

    FEB 26

    Stablecoin Yield, Without The Headache | S6 E11

    Send a text Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, why tokenization only matters when it solves a user’s problem, and how crypto‑native strategies like delta neutral Solana staking can deliver yield without riding the market’s mood swings. Jeff walks us through his journey from early Bitcoin wallets to USDC’s formative years, then into building a platform that looks more like SaaS than a protocol. We dig into the operations hiding behind clean APIs: bank‑grade asset management, reporting, and legal structures that meet treasury standards. If you’ve wondered how fintechs, exchanges, and neobanks can keep funds on chain while accessing money market exposure or hedged staking strategies, this is the blueprint. We also get practical about adoption. Trust is earned through credible investors and counterparties, but it’s cemented with enforceable contracts, account controls, and bankruptcy‑aware structures. For product teams, the takeaway is clear: avoid vanity metrics, pursue product‑market fit, and accept that real usage trails real utility. On regulation, Jeff advocates a proven path—operate responsibly under existing laws, engage policymakers, and keep shipping rather than waiting for a perfect rulebook. To close, we explore how embedded yield becomes a retention and growth engine. With configurable terms, rates, and minimums, teams can shape offerings to reduce churn or boost balances while keeping a “stablecoins in, stablecoins out” experience. If you’re building in fintech or web3 and need a clear, compliant, and scalable way to deliver yield, this conversation will sharpen your roadmap. Enjoy the episode, then subscribe, share with a teammate, and leave a quick review so others can find it too. This episode was recorded through a Descript call on January 30, 2026. Read the blog article and show notes here: https://webdrie.net/stablecoin-yield-without-the-headache ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    27 min
  6. Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10

    FEB 24

    Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10

    Send us Fan Mail What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture. We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism. Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility. From shelf design to SaaS landing pages, he breaks down taste as a business asset—how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word. Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle—authenticity, empathy, and logic—and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning. When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk. We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve—learn to surf it or get pulled under. If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver. Subscribe, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show. What single word do you want your brand to own? This episode was recorded through a Descript call on January 29, 2026. Read the blog article and show notes here: https://webdrie.net/chris-do-on-quiet-power-building-a-brand-without-noise .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI Try Metricool for FREE >>>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you...........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    31 min
  7. How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09

    FEB 19

    How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09

    Send a text Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable blockchain data, open payment standards, and human‑grade controls that keep machine spenders on track. We start with a myth many still believe: blockchains are easy to read. Rodrigo explains why they were write‑first, and how The Graph became a quiet backbone of DeFi by turning messy ledgers into queryable data. Years of running high‑throughput infrastructure set the stage for AMP, a SQL‑first, local‑first approach that unifies access across chains, runs on‑prem for banks, and proves that internal datasets match on‑chain truth—fuel for compliance, audit, and real‑world finance moving on blockchain rails. Then we connect the dots with AI. Leaders who once shrugged at crypto now see agents as the perfect fit: low fees, transparency, and observability. With X402 enabling open micropayments over HTTP, the next missing piece was control. Enter "ampersend", a dashboard and policy plane for agent wallets, spend limits, batching, and reputation‑aware routing. Think: “only transact with agents above a reputation threshold,” “cap this task at 50 cents,” or “enforce daily budgets,” all verifiable and auditable. We also unpack emerging standards like ERC‑8004 for reputation and the Advanced AI Society’s proof of control, outlining the identity, trust, and policy stack enterprises need before they unleash agents at scale. By 2026, expect major institutions to settle on blockchain rails, blending privacy with auditability, and tokenizing everything from bonds to real estate. The opportunity is clear: give agents the autonomy to create value while giving humans the levers to define, observe, and verify. If you care about AI agents, Web3 data, enterprise compliance, and the future of payments, this conversation connects the technical dots to the business outcomes. Enjoyed the episode? Follow the show, share it with a friend who loves AI or Web3, and leave a 5‑star review to help more people find us. This episode was recorded through a Descript call on February 5, 2026. Read the blog article and show notes here: https://webdrie.net/how-ai-agents-will-spend-earn-and-prove-trust-on-blockchain-rails/ Find out more about our sponsor RYO >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you...........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    27 min
  8. Stop Lighting Marketing Cash On Fire | S06 E08

    FEB 17

    Stop Lighting Marketing Cash On Fire | S06 E08

    Send us Fan Mail The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with AI, and replacing authority-driven compliance with servant leadership commitment. We start by reframing executive focus: separate conversations into 2–12, 12–36, and 36+ month horizons, protect leading indicators, and let strategies mature long enough to prove or disprove hypotheses. From there, Kurt breaks down how AI either erodes trust through low-quality, high-volume content or strengthens it through deep edits, rigorous repurposing, and message consistency across TikTok, YouTube, articles, and newsletters. He explains why the winning move is pairing elite human editors with AI to deliver clarity, accuracy, and credibility at scale. Kurt shares a playbook for using AI as a thinking partner: simulate buyer personas, surface objections from forums in real time, pressure test strategies before launch, and compress the draft-to-feedback loop from weeks to hours. That shift empowers teams to explore “what if” scenarios without committees and helps leaders challenge their own instincts with data-backed insight. We also dive into culture: why AI “fails” when leaders can’t define what success looks like, how psychological safety unlocks iteration, and where mid-level resistance shows up first. Expect five blunt go-to-market red flags—attribution over contribution, PPC overload, product-marketing drift, boardroom-first systems, and single-playbook thinking—plus a practical path to contribution-based decisioning. We close on servant leadership as an operating system: define outcomes, remove friction, and resource the work so accountability rises and execution speeds up. Finally, we look ahead to search everywhere optimization, meeting buyers across Google, TikTok, YouTube, podcasts, and AI answers with a unified narrative that builds trust, not just visibility. If this resonated, follow the show, share it with a teammate who obsesses over attribution, and leave a quick review telling us your biggest blind spot you’re ready to challenge. This episode was recorded through a Descript call on January 13, 2026. Read the blog article and show notes here: https://webdrie.net/stop-lighting-marketing-cash-on-fire .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI Try Metricool for FREE >>>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you...........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    31 min
See All (292)

5
out of 5
19 Ratings

About

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape. Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)

Information

  • Creator
    Joeri Billast
  • Years Active
    2022 - 2026
  • Episodes
    292
  • Rating
    Explicit
  • Copyright
    © 2026 Joeri Billast
  • Show Website
    Web3 CMO Stories