On this episode of Where Rodeo Meets the Road, Ken sits down one-on-one with James Trawick, CEO and co-founder of The Hondo Rodeo Fest, for an in-depth conversation about building one of the most innovative events in western sports. James shares his journey from western media and storytelling to creating an invitation-only rodeo that blends elite competition, live music, and an unforgettable fan experience. We discuss the origins of Hondo Rodeo Fest, the philosophy behind selecting just 76 of the world's top rodeo athletes, the challenges of launching events in new markets, and his vision for the future of professional rodeo. This episode goes beyond the arena to explore branding, entrepreneurship, fan engagement, and what it takes to grow the sport while honoring its rich traditions. If you're passionate about rodeo, western sports, event production, or the future of the industry, this is a conversation you won't want to miss. Keywords: James Trawick, Hondo Rodeo Fest, rodeo podcast, western sports, rodeo business, Tough Draw, rodeo entrepreneur, professional rodeo, fan engagement, rodeo marketing, rodeo events, Where Rodeo Meets the Road.