The Challengers Podcast From VCCP Business

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VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Cadbury, Virgin Media O2, Cathay Pacific and Canon.

Episodes

  1. 10/07/2025

    VCCP's Challenger Series - Episode 2: Life's A Pitch

    ‘Life is a Pitch’, is an expert session in new business and pitching strategies that dives into how agencies market themselves and explores what is often known as “the dark arts of new business”.

    VCCP's Challenger Series - Episode 2: Life's A Pitch

  2. 09/04/2025

    VCCP's Challenger Series - Episode 1: The Art of Indelible Branding

    VCCP's Challenger Series - Episode 1: The Art of Indelible Branding by VCCP

    VCCP's Challenger Series - Episode 1: The Art of Indelible Branding

  3. 04/18/2023

    Series Two - The Challengers Podcast From VCCP Business: Huw Morgan

    There’s been a shift in expectations around the employee value proposition. Sharing his views, Huw Morgan, Employee Brand and Engagement Lead, VCCP expands on the change in focus and how those businesses getting it right will find attracting and retaining talent far easier.

    Series Two - The Challengers Podcast From VCCP Business: Huw Morgan

  4. 04/11/2023

    Series Two - The Challengers Podcast From VCCP Business: Gary Holt

    Branding at its simplest is about competitive advantage. Listen now to Gary Holt, Co-Founder and Executive Creative Director, SomeOne discuss why brand identity is about how the brand is perceived and received, no matter how small the touchpoint and why business often desire a change in identity where actually the need is a change in experience.

    Series Two - The Challengers Podcast From VCCP Business: Gary Holt

  5. 04/04/2023

    Series Two - The Challengers Podcast From VCCP Business: Claire Tusler

    In B2B there’s a lot of reliance on models which no longer work as effectively as they used to.” This year many companies are struggling to efficiently and effectively use the tech that’s now in place. In our latest episode, Claire Tusler, Chief Data Officer, VCCP discusses the tech stack challenges and why having a holistic view of the audience and influences enables targeting the right people in the right way.

    Series Two - The Challengers Podcast From VCCP Business: Claire Tusler

  6. 03/28/2023

    Series Two - The Challengers Podcast From VCCP Business: Alan Watkins and Simon Jones

    In our third podcast, business strategists Alan Watkins, CEO and Founder, Complete and Simon Jones, Lead Consultant, VCCP Business call on business and its leaders to become truth activists as a path to growth. Hear their views on why businesses need to face the truth, to grow up and show up to be forces for good.

    Series Two - The Challengers Podcast From VCCP Business: Alan Watkins and Simon Jones

  7. 03/21/2023

    Series Two - The Challengers Podcast From VCCP Business: Ziba Goddard

    Hear behavioural science expert Ziba Goddard, Chief Consulting Officer, Cowry Consulting on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an opportunity to design experiences in a more human way.

    Series Two - The Challengers Podcast From VCCP Business: Ziba Goddard
  • 7 Episodes

About

VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Cadbury, Virgin Media O2, Cathay Pacific and Canon.

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