Fitness Business Copywriting

Mitch Rothbardt
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  • MARKETING
  • UPDATED WEEKLY

In each bite-sized episode, personal trainer, gym owner, and copywriter Mitch Rothbardt covers a key aspect of copywriting and marketing you can use right away to can speak to your ideal prospects and get more of the clients YOU want.

  1. 06/06/2022

    Episode 19 - Authenticity Makes Sales As Easy as Blinking w/Nikki Trailor

    Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them!  How'd you like to know how to make them as easy as making a PB&J sandwich? It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night. Our guest Nikki Trailor tells you how she puts her clients on a page in all their glory and how you can do the same thing. You can find out more about her at https://www.nikkitrailor.com and listen to her podcast at https://brand.nikkitrailor.com. For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    21 min

  2. 05/30/2022

    Episode 18 - Easy Networking w/Charlotte Davies

    Networking is one of those things that can give small business owners the cold sweats.  What do I talk about? Everyone's going to think I'm a phony! A room full of people I don't know....AAAHHHHHH!!!!!!! Charlotte Davies is our guest in this episode and she is terrific at taking the mystery and fear out of this very effective marketing step.  If you only take one thing out of this one I guarantee that you're going to want to know her super-secret way to start a conversation with almost anyone. And you know those 60-second pitches you get to do at these events? How about an easy template to get the entire room's attention without even having to tell them what you do! (Hint: It's about them.) You can find out more about Charlotte on Instagram @CharlotteTheCopywriter and her website will up very soon at CharlotteTheCopywriter.com. For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    24 min

  3. 05/23/2022

    Episode 17 - Foundations of Email Marketing w/Dana Thao

    Want to know the keys to email marketing? Well,  this episode is for you. Copywriter and email-marketer extraordinaire Dana Thao is my guest and we talk all about the most important pieces of email marketing.  The things you NEED to know about both you and your prospect before you write anythingThe two tricks no one thinks about when it comes to getting your emails readThe REAL goal behind email marketingLots more stuff! Listen to her here and find out more about Dana on IG @copywriterDana and her site at Danathao.com. For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    26 min

  4. 05/09/2022

    Episode 16 - No More Sleazy Marketing w/Kathy Kiger

    When all you see is click-bait, sleazy, sensationalistic marketing it's easy to think that's what you have to put out there to get noticed.  Well...you don't.  You can speak to your prospects in a way that's inspiring and leaves them and you excited instead of feeling like you've been scraped over a life-sized washboard for 3 hours.  In this episode, copywriter Kathy Kiger talks to us about: The most important thing to get right before you even open a blank Word doc.The biggest issue new business owners face.The process she uses to put herself in her client's prospect's shoes.And of course, a lot more. To find out more about Kathy, you can go to https://www.kathykigeragency.com. For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    20 min

  5. 05/02/2022

    Episode 15 - Subject Lines and From Lines

    How does your reader decide whether or not to open your email over the 50 others that are in their inbox? Your subject line and from line. In this episode, you'll learn some of the do's and don'ts so your reader will know to open yours. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    8 min

  6. 04/18/2022

    Episode 14 - 4 Ways To Write About The Same Things

    If you're getting tired and frustrated trying to come up with new ways to write about similar subjects (how many ways can you write about nutrition and resistance training?) this episode is for you.  In it, you'll learn 4 different ways to write about the subjects your ideal client needs to hear about, so you can reach them in whatever impacts them the most.  For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    8 min

  7. 04/11/2022

    Episode 13 - Automations

    How'd you like to respond to every one of your leads without having to do anything?  How does it sound to have them opt-in to your site and schedule their assessment while you're sleeping? How would it feel to not let any leads slip through the cracks? You can do all that and more with automation and you'll learn all about that in this episode.    For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    7 min

  8. 04/04/2022

    Episode 12 - Getting Clients Through Social w/Hanna Hermanson

    Have questions about social media? Then this one's for you. Hanna Hermanson, a copywriter, marketer, entrepreneur, coach, social media consultant to hundreds of clients, and a lot of other things, is our guest. She breaks down the 3 C's of Social Media, the real purpose of social media marketing, and some easy and sustainable ways to get started letting more people know who you really are on these important platforms. You can find more about Hanna at https://www.dreamlifeisreallife.com. Download her "3 Stand Out Social Media Posts To Get You Clients" templates at https://www.dreamlifeisreallife.com/freebie and contact her at Hanna@DreamLifeIsRealLife.com For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com.  You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!

    25 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

In each bite-sized episode, personal trainer, gym owner, and copywriter Mitch Rothbardt covers a key aspect of copywriting and marketing you can use right away to can speak to your ideal prospects and get more of the clients YOU want.

Information

  • Creator
    Mitch Rothbardt
  • Years Active
    2K
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2023 Fitness Business Copywriting
  • Show Website
    Fitness Business Copywriting