The Business of You with Rachel Gogos

Rachel Gogos
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Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

  1. 272 | Building an Iconic Business with Advertising Legend Jon Bond

    2D AGO

    272 | Building an Iconic Business with Advertising Legend Jon Bond

    What does it really take to build a business people don't just notice, but remember? In this episode, Rachel sits down with Jon Bond, co-founder of Kirshenbaum Bond and a pioneer in modern advertising, to talk about the mindset, risks, culture, and reinvention behind building one of the most influential independent agencies of its time. Jon shares what it took to grow from a scrappy startup into an iconic agency, why culture became one of their greatest advantages, and what founders today can learn from the way his team challenged norms, trusted their instincts, and evolved at every stage of growth. From finding your "tip of the spear" to building a culture people actually feel, Jon breaks down what separates brands that blend in from businesses that leave a lasting mark. Why Culture is Your Greatest Competitive Advantage At Kirshenbaum Bond, culture was one of the greatest drivers of the agency's success. It was lived, felt, and instantly recognizable. You either "got it," or you didn't. That sense of belonging created something rare: an environment where creativity could thrive because people felt accepted as they were. No split between "work self" and "real self." The result was a magnetic energy that attracted bold thinkers, fueled innovation, and built loyalty that lasted decades, even long after the agency itself evolved. Jon challenges the idea that culture can be engineered through documentation. Instead, he emphasizes that real culture starts with founders: how they show up, what they tolerate, and the energy they create. When done right, it becomes the heartbeat of the business and a powerful driver of growth. The Power of Focus, Reinvention, and the "Tip of the Spear" In a world where everyone claims to do everything, Jon makes one thing clear: the businesses that win are the ones that own a specific edge. He calls this the "tip of the spear," the one thing you do better than anyone else that opens the door. Once trust is built, everything else can follow. But without that sharp point of differentiation, you blend into the noise. Growth, however, doesn't stop there. Jon compares scaling a business to climbing levels in baseball. Each stage requires new skills, new thinking, and a willingness to reinvent. What worked before won't always get you to the next level. That mindset carries into today's landscape, where AI is reshaping the rules. While knowledge is becoming commoditized, Jon emphasizes that talent, the innate ability to think differently, create, and connect emotionally, will always be the edge. The future belongs to those who can combine human creativity with technological power. Enjoy this episode with Jon Bond… Soundbytes 06:01–06:40 "What made us really successful was a bunch of things. Most people, they were much older than us when they started an agency. They were like, 'This is how you do it, and I'm going to do that.' Right? We started an agency going, 'We don't know anything. We'll listen and ask everyone.' So if there was something we didn't know, that's what we would do. So we were actually — even though people thought we were egomaniacs — we were actually more humble. We knew what we didn't know, let me put it that way. And so then we could evolve with the world. And these other people were kind of stuck at a moment in time. We passed by all of them." 22:26–22:44 "So I always say to people, you have to find the tip of the spear. What's the thing that will get you in the door — that they have to have — that you do better than anyone else. And then the funniest thing is if you do that, and you're really good at that, they give you a bunch of other things, because they trust you." Quotes "If you have to write your core values, you don't have them." "Knowledge can be learned. Talent is the edge." "The future creative team is human plus machine." "Culture isn't what you say — it's what people feel." Links mentioned in this episode: From Our Guest Website: https://bondworld.ai Connect with Jon Bond on LinkedIn: https://www.linkedin.com/in/jonbond57 Instagram: https://www.instagram.com/jonbond57 Facebook: https://www.facebook.com/jonbond57 X: https://x.com/jonbond57 Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    33 min
  2. 271 | How to Charge More Without Losing Clients with Linda Hunt

    MAY 19

    271 | How to Charge More Without Losing Clients with Linda Hunt

    Ever been told "that's too expensive" and felt your confidence drop instantly? It's one of the most triggering moments in business — and one of the most misunderstood. Linda Hunt, the founder of SumSolutions, reframes this entirely: price objections aren't rejection — they're data. When a client pushes back, it usually means one thing — they don't fully understand the transformation you provide. And instead of reacting emotionally, the most powerful move is to get curious. Linda is the author of The Money Conversation. With a background in accounting and finance, she helps service-based entrepreneurs rebuild their pricing, systems, and client communication in ways that support both profitability and well-being. Linda brings a unique blend of financial strategy, mindset, and operational structure to help founders move from reactive money habits to intentional financial leadership. Join us as we hear Linda break down how to shift from underpricing and overdelivering to building a business rooted in clarity, confidence, and aligned value. Clarity Builds Confidence (On Both Sides) One of Linda's most practical strategies is shifting from selling tasks to selling transformation. Instead of listing what you do, you guide clients from their current pain point to their desired outcome. When clients clearly see that journey, trust builds, and price resistance decreases. She also emphasizes the importance of creating a process you can rely on. Whether it's a baseline offer, evaluation, or structured onboarding experience, having a defined pathway not only builds client trust — it strengthens your own confidence in the sales conversation. Hold the Standard, Not the Sale Perhaps the most powerful takeaway: not every client is meant to work with you. Linda shares how holding your standards — even when it means walking away — protects the integrity of your business. When you lower your standards to close a deal, you compromise your ability to deliver your best work. And that always costs more in the long run. True pricing power comes from knowing your value, communicating it clearly, and staying grounded — even when it's uncomfortable. Enjoy this episode with Linda Hunt… Soundbytes 06:59–07:24 "I knew I wasn't charging enough, and that was attracting misaligned clients. And I knew that's what I had to change, and that scared me. I'm not going to lie to you. It scared me. Right? So, what I did is, I wrote out a script of what I was going to say, and I kept rehearsing it, because I had to raise my rates." 25:26–25:39 "What I talked about there was, I started at the pain point, and I went to the transformation. And that's really what you want to expand upon and be able to talk about that like you're talking about the weather." Quotes "Pricing isn't math. Pricing is about energetics." "Our mind shouts, but our heart whispers." "If you're charging below your minimum aligned price, you're paying your clients to work for them." "Your services are a standard. If you compromise that standard, you compromise your results." Links mentioned in this episode: From Our Guest Website: https://www.sumsolutions.com Connect with Linda Hunt on LinkedIn: https://www.linkedin.com/in/lindaahunt Instagram: https://www.instagram.com/sumsolutionsllc Email: linda.hunt@sumsolutions.com Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    35 min
  3. 270 | Why More Human Brands Are Winning Right Now with Deanna Dolecki and Ashley Ruggeri

    MAY 12

    270 | Why More Human Brands Are Winning Right Now with Deanna Dolecki and Ashley Ruggeri

    What if the reason your marketing isn't working… isn't your strategy — but how it feels? Online spaces today are flooded with automation, AI-generated content, and constant noise, but people are craving something different: connection. And yet, many brands are still focused on volume over meaning — pushing out more content instead of authentic stories. In this episode, Rachel sits down with Deanna Dolecki, president of Blue Duck Agency, and Ashley Ruggeri, the agency's senior marketing leader, to unpack what's actually working in today's marketing landscape — and why the future belongs to brands that sound more human, not more polished. With decades of combined experience across acquisition, retention, and integrated marketing, Deanna and Ashley bring both strategic depth and real-world perspective. From subscription-based growth to multi-channel campaigns, they've seen firsthand what separates brands that convert from those that get ignored. In this episode, Deanna and Ashley break down how to build a marketing engine that drives growth and trust. Why Storytelling Is the New Competitive Edge For a while, marketing became a numbers game — more touchpoints, more channels, more output. But somewhere along the way, brands lost the plot: the human on the other side. Deanna and Ashley share how storytelling is making a powerful comeback — not as a "nice to have," but as a core business strategy. Today's audiences don't just want to know what you do — they want to understand who you are and why it matters. This shift is especially important in a world where AI can generate endless content. When everything starts to sound the same, authenticity becomes the differentiator. Imperfection, speed, and personality aren't liabilities — they're assets. The takeaway? If your content feels too polished, it might be costing you trust. The brands that win are the ones willing to show up as real, relatable, and human. Growth Comes From Reaching the Right People, Not Just More People While storytelling builds connection, strategy is what drives results — and that's where Blue Duck excels. Deanna and Ashley pull back the curtain on their approach to customer acquisition, especially in subscription and membership-based businesses. From highly targeted email acquisition to multi-channel integration, their focus is clear: reach the right people, not just more people. They emphasize that success isn't about chasing every new channel — it's about understanding your audience deeply and building campaigns around that insight. Clean data, intentional targeting, and thoughtful execution make the difference between noise and conversion. They also address the role of AI, calling it what it truly is: a powerful tool, but not a replacement for strategic thinking. The brands that rely solely on automation risk losing the nuance and creativity that drive meaningful engagement. Enjoy this episode with Deanna Dolecki and Ashley Ruggeri… Soundbytes 13:09–13:26 "I still think, for me, AI — we're scratching the surface — the vanity things you can do, in terms of quick copywriting or getting a brainstorm going. But  I still think we need some time before we get full scale on the AI capabilities." 16:44–17:00 "The thing that we forget sometimes as marketers is that the people we're talking to have other things going on. They have real lives. They're doing a million things a day. So, it's not enough to just hit them with 25 touch points. You need to get them invested in who you are." Quotes "Perfect content isn't the goal anymore — real content is." "You want a partner who's willing to say no, not just take your money." "AI can support the work, but it can't replace the thinking behind it." Links mentioned in this episode: From Our Guest Website: https://blueduckagency.com/ Connect with Deanna Dolecki on LinkedIn: https://www.linkedin.com/in/deanna-dolecki-45b2482/ Connect with Ashely Ruggeri on LinkedIn: https://www.linkedin.com/in/ashley-ruggeri/ Email: ashley@blueduckagency.com Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    34 min
  4. 269 | What Actually Moves a Customer to Buy with Paul Ross

    MAY 5

    269 | What Actually Moves a Customer to Buy with Paul Ross

    So many high performers in sales hit a ceiling where working harder no longer produces better results. It's frustrating, confusing, and often leads to self-doubt. But what if the issue isn't you — it's how your prospects think, decide, and respond in today's world? In this episode, we explore a radically different approach to sales — one rooted in psychology, emotional intelligence, and subconscious influence. Paul Ross is a master sales trainer, speaker, and creator of The Subconscious Sales Advantage. With more than 30 years of experience studying influence, communication, and human behavior, Paul has helped top-performing sales professionals break through plateaus and achieve exponential growth by aligning with how people actually make decisions. In this episode, Paul breaks down how to stop pushing harder, start influencing smarter, and transform the way you sell. Why You're Not Selling a Product — You're Selling Decisions One of the biggest mindset shifts Paul introduces is this: you're never actually selling your product or service — you're selling decisions and the feelings behind those decisions. In today's fast-paced, distraction-heavy world, prospects struggle to focus and trust themselves. This means traditional sales tactics — scripts, rapport-building exercises, and pressure-based closing — are becoming less effective. Instead, success comes from helping people feel confident in their decision-making process. Paul explains that high performers often plateau because they keep applying outdated methods to a changed audience. The key isn't doing more — it's doing differently. By understanding how attention, trust, and emotional safety influence decisions, you can create conversations that naturally lead to action. The Power of State, Language, and Subconscious Influence Beyond strategy, Paul emphasizes the importance of how you show up. Emotional regulation, grounded presence, and mental clarity aren't just "nice to have" — they directly impact your ability to influence. Through techniques like breath control, quieting internal dialogue, and intentional language patterns, you can create a sense of safety and leadership in every interaction. This shifts the dynamic from trying to "convince" someone to guiding them toward clarity. Paul also introduces the concept of using artful confusion — strategically disrupting habitual thought patterns — to reduce resistance and open the door to new perspectives. When done correctly, this allows prospects to arrive at decisions that feel like their own, increasing trust and commitment. Enjoy this episode with Paul Ross… Soundbytes 03:31–03:39 "You're never really selling your product or service. Here's a truth bomb — the first one. You're always selling decisions and good feelings about decisions." 08:40–08:53 "Know, like, and trust is no longer enough. It's necessary, but it's not sufficient. Now, you've got to get the prospects to trust themselves that they can make a great decision — and you've got to do it fast." Quotes "Stop blaming yourself. Your prospects have changed — and your strategy needs to evolve." "When you help someone expand their thinking, you're not just selling — you're transforming how they see what's possible." "Clarity creates confidence, and confidence creates action." Links mentioned in this episode: From Our Guest Website: https://www.speakerpaulross.com/ Offer for The Business of You Listeners: https://sellwithsuggestion.com/thebusinessofyou Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    40 min
  5. 268 | What Actually Builds a Premium Brand with Jamie Sanborn

    APR 28

    268 | What Actually Builds a Premium Brand with Jamie Sanborn

    Could the "boring" parts of your business actually be your biggest competitive advantage? In industries built on appearance and experience, it's easy to focus on what people see. But the brands that truly last are built on what people don't see — systems, standards, and an unwavering commitment to doing things right. In this episode, we explore what it takes to build a premium brand in a highly competitive and regulated industry — and why trust is the foundation of everything. Jamie Sanborn is the founder of One Eleven RX, a luxury, physician-led medical aesthetics brand rooted in clinical integrity and elevated client experience. With a background as a registered nurse and former operations leader for a high-volume hospital clinic, Jamie brings a rare combination of clinical expertise and operational discipline to her business. In this episode, Jamie breaks down how she built a seven-figure brand from the ground up with a nod to substance over style. From Side Hustle to Seven-Figure Brand Jamie's journey didn't start with a big launch or outside funding. It started with a simple goal: earn a little extra income. While working as a nurse, she launched a spray-tan business on the side. But her clinical background quickly gave her an edge.  She saw an opportunity to bring medical aesthetics into her offering, starting with Botox and then expanding one service at a time. There was no overnight success. No massive leap. Just steady, intentional growth. She took one class, saved her money, added one service, and kept building. That disciplined, step-by-step approach is what ultimately led to a thriving, seven-figure business. Why Systems and Standards Matter More Than Aesthetics While the brand feels elevated and luxurious on the surface, Jamie is clear — the real differentiator is what happens behind the scenes. Her experience in hospital operations shaped how she integrated structure, compliance, and systems into the core of her business. From training protocols to treatment plans, everything is documented, repeatable, and by design. And that rigor shows up in the client experience — because when systems are strong, trust becomes nearly automatic. Enjoy this episode with Jamie Sanborn… Soundbytes 05:37–06:01 "I just started building. It was one thing at a time, one service at a time. I look at it now, and I listen to other founders who had all these plans, and they raised capital. And it was not like that for me. It was very much like, let me take one class. Let me save my money. Let me take another class. Let me save my money. Let me put down a deposit for a space, and it really just went like that — one thing after the next — until we built a seven-figure business." 17:34–17:57 "I think the biggest thing — I had a new esthetician in the last couple years — and I think one thing I noticed is that sometimes people come into the industry and think they're just going to set their hours and they'll fill. You can do that; it's just not going to happen as quickly. So it's really just being prepared to do some things that maybe you didn't expect to do, and being flexible doing things in the short term that most other people will never do to  give you results in the long term that you want." Quotes "I say no probably more than I say yes — and that's how I protect my brand." "It's not a one-and-done — it's a plan over time." "If you break trust once, you don't just lose a client — you lose your reputation." "I realized I had become very neutral — and that doesn't attract anyone." Links mentioned in this episode: From Our Guest Website: https://oneelevenrx.com Email: jamie@oneelevenrx.com Connect with Jamie Sanborn on LinkedIn: https://www.linkedin.com/in/jamie-sanborn-b6a22a7a Connect with Jamie Sanborn on Instagram: https://www.instagram.com/jamie.injx Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    28 min
  6. 267 | How to Build a Business Clients Come Back To with Shannon Stone

    APR 21

    267 | How to Build a Business Clients Come Back To with Shannon Stone

    Ever think about how much trust shapes your marketing? In today's digital world, attention is fleeting and trust is harder to earn than ever. Building a brand that lasts takes more than visibility. It takes consistency, integrity, and a clear point of view. In this episode, we explore what it takes to build long-term success in a competitive industry and how to turn your values into a brand that drives growth. Shannon Stone is an associate broker and co-founder of Stone Sisters Real Estate, a boutique brokerage based in Kelowna, British Columbia. With more than 20 years in the industry, she has helped build one of the most trusted real estate brands in the region. In this episode, Shannon shares how she and her sister built a high-performing, values-driven business and what business owners can learn from it. From Chaos to Systems That Scale In the early days, Shannon and her sister were moving fast, closing deals, growing quickly, and saying yes to everything. But behind the scenes, there were no systems, no structure, and no long-term plan. That changed after a pivotal moment forced them to step back and rethink how they operated. Instead of continuing to run reactively, they began documenting every process, from client communication to listing workflows, and turned instinct into repeatable systems. That shift didn't just create efficiency. It created consistency. And consistency is one of the clearest ways to build trust at scale. Today, every agent who joins their brokerage follows a proven roadmap, helping ensure the same high-quality experience across the board. Building a Brand Rooted in Trust and Identity For Shannon, a brand is never just a logo. It's how people experience you.  From the beginning, she and her sister were clear about the values they wanted to represent: integrity, trust, clarity, and excellence. Over time, those values became closely associated with their name and the experience clients could expect. Even their signature all-white outfits at industry events reflect that clarity and consistency, but the real differentiator isn't visual. It's experiential. Their business is built on long-term relationships, not one-time transactions. With 70% of their business coming from repeat and referral clients, they've shown that when trust is the foundation, growth follows. Enjoy this episode with Shannon Stone… Soundbytes 09:48–10:08 "To me, a brand isn't just a logo. Yes, it's great to have a logo, and it's great to have those things. You need to have that to support your brand. But at the end of the day, your brand is you and what you stand for, and who you are. We were intentional from the very beginning as to who we are. We have high integrity. The biggest thing for us is building trust." 14:53–15:05 "Someone that just doesn't align with what you have, your values, and the direction everybody else sees will bring the whole bus and slow the whole bus down. So it's important from the very beginning to set that up." Quotes "We don't want to just sell you one house and move on — we want a long-term relationship." "There is always opportunity — you just have to evolve to meet it." "I always look at every situation and ask, 'What's the good in this?'" Links mentioned in this episode: From Our Guest Website: https://stonesisters.com Email: shannon@stonesisters.com Connect with Shannon Stone on LinkedIn: https://www.linkedin.com/in/shannon-stone-prec-68724b24b/ Instagram: https://www.instagram.com/shannonsstone Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    38 min
  7. 266 | The Hidden Risk Costing Your Business Thousands with Marc Racette

    APR 14

    266 | The Hidden Risk Costing Your Business Thousands with Marc Racette

    What if your business is losing money in ways you haven't even noticed? For many founders and leaders, financial strategy gets pushed into the background — handed off to banks, accountants, or internal teams. But in today's volatile global economy, small oversights can quietly chip away at profitability. In this episode, Marc Racette, founder and CEO of PulseFX, shares how he helps companies manage financial risk, protect their margins, and make smarter decisions in an unpredictable global market.  He breaks down why foreign exchange deserves more attention, how uncertainty affects growth, and what leaders can do to stay ahead of it. Why Financial Strategy Can't Be an Afterthought Foreign exchange is one of the most overlooked areas in business, yet it can have a major impact on profitability. Marc explains that many companies unknowingly lose 2–3% on international transactions by relying on default banking systems. Over time, those losses add up, especially for growing companies operating across multiple markets. The bigger shift is strategic. Leaders who understand how global events, policy changes, and market movements affect their business are better positioned to protect margins and make stronger decisions.  How Smart Leaders Manage Risk and Scale Globally In today's environment, uncertainty is constant. Tariffs, political shifts, and market volatility are creating hesitation for many businesses. Marc shares that the strongest leaders focus on risk mitigation alongside growth. Tools like forward contracts can create predictability and help protect margins when markets move. He also highlights the value of relationships and strategic partnerships. The most effective leaders do not navigate uncertainty alone — they build networks that help them make smarter, faster decisions. Enjoy this episode with Marc Racette… Soundbytes 08:36–09:00 "There definitely is a lot of knowledge that you can put into forecasting, and that can make or break profit margins for a lot of businesses  — especially for small- to medium-sized businesses that might be launching a new product or a new service for the first time, and they want to keep profit margins low just so they stay competitive and really get their name and presence out there." 25:55–22:06 "I'm definitely a huge believer in building a personal brand. It goes far beyond even business, to say the least." Quotes "Foreign exchange isn't just a cost — it's a strategic risk." "It's not about predicting the market. It's about being prepared for it." "The leaders who win today are the ones thinking long-term." "Your network can be one of your greatest growth assets." Links mentioned in this episode: From Our Guest Website: https://www.pulsefx.com/ Connect with Marc Racette on LinkedIn: https://linkedin.com/in/marcracette Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    34 min
  8. 265 | How to Turn One-Time Buyers into Lifelong Customers with Matt Holman

    APR 7

    265 | How to Turn One-Time Buyers into Lifelong Customers with Matt Holman

    Flat product sales can be frustrating, to say the least. Chasing quick digital wins or viral moments to fix them can be just as discouraging. Instead of falling into that trap, consider the real driver of sustainable success: connection. In this episode, we explore what it actually takes to build and scale an ecommerce brand today — from launching without an audience to turning first-time buyers into loyal subscribers. Matt Holman is the founder and CEO of Commerce Catalyst, where he helps ecommerce brands grow through strategy, operations, and — most importantly — community. With deep experience in subscription models and product growth, Matt brings a grounded, no-hype approach to building brands that last. In this episode, Matt breaks down how to grow an ecommerce brand through content, connection, and smarter subscription strategies, with tips for you at each stage. Build Demand Before You Scale One of the biggest misconceptions in e-commerce is that growth starts online. Matt flips that idea on its head. For early-stage brands, some of the most powerful momentum comes from offline experiences — farmers markets, local events, and in-person conversations. These environments don't just drive initial sales — they create something far more valuable: real-time feedback. You hear objections, discover what resonates, and refine your product faster than any analytics dashboard could tell you. At the same time, content has become the ultimate growth lever. Platforms like TikTok reward consistency, creativity, and authenticity — making it possible for even the smallest brands to break through.  The key isn't perfection, but volume and visibility. The brands winning today are content machines, showing their product in action and making it easy for customers to imagine themselves using it. Why Subscriptions Succeed (or Fail) When it comes to subscriptions, most brands focus on the wrong thing: retention tactics. But Matt explains that the real differentiator is the offer itself. If your only incentive is a small discount, you're not building loyalty — you're creating temporary buyers who are quick to cancel.  Instead, the most successful subscription brands think creatively about value. Bundles, partnerships, and added experiences all make the offer feel more compelling and harder to replace. Equally important is the product experience. The first interaction a customer has with your product determines everything. Clear instructions, thoughtful onboarding, and a sense of delight can turn a simple purchase into a lasting habit. Without that, even the best marketing won't save retention. At its core, subscription success comes down to this: is your product part of someone's routine — and does it deliver value quickly enough for buyers to feel the difference? Enjoy this episode with Matt Holman… Soundbytes 14:00–14:21 "That's a muscle you should be building and flexing. The biggest brands out there are content machines. And as an entrepreneur, if you're starting, you might feel like, 'Hey, I've got to go knock on doors.' And maybe that's the most effective way to start selling your product, but creating content about your product is a great way to start getting emails, getting interest, and getting actual sales." 22:11–22:29 "If it's a product that you can see a difference right away, feel a difference right away — and right away within 3-7 days — that's a really, really great thing. And also, as part of a routine, I think is really great. So, part of a routine, and I can see it or feel a difference." Quotes "The best growth doesn't happen alone — it happens in connection." "If your only incentive is a discount, you're not building loyalty." "The brands that win today are content machines." "Your first product experience determines whether someone stays or leaves." Links mentioned in this episode: From Our Guest Website: https://ccatalyst.co/ Connect with Matt Holman on LinkedIn: https://www.linkedin.com/in/holman-matthew/ Instagram: https://www.instagram.com/commerce_catalyst_co/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    35 min
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out of 5
70 Ratings

About

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

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