The Packology Podcast

Brandon Frank
  • 4.7 (13)
  • MARKETING
  • UPDATED WEEKLY

Packology represents the exciting fusion of packaging and technology. Our podcast delves deep into how advancements in technology, including artificial intelligence, automation, and smart packaging, are revolutionizing the way packaging is designed, sourced, procured, and recycled. We started as the Packaging Brothers Podcast, driven by our love for the packaging industry. Over time, we realized the growing impact of technology on packaging. This evolution inspired us to rebrand and broaden our focus, leading to the birth of the Packology Podcast.

  1. DEC 10

    Exploring Sustainable Packaging Materials with Tim Notter

    Exploring Sustainable Packaging Materials with Tim Notter In this episode of The Packology Podcast, host Brandon Frank sits down with Tim Notter, VP of Materials and Business Development at Innovative Plastics, to explore the future of sustainable packaging materials. Tim brings decades of industry experience to the conversation, diving deep into cutting-edge materials like eco-shell, inno-pulp, poly-earth-lean, PHA, and PLA that are reshaping the packaging landscape. From bio-based calcium carbonate derived from eggshells to compostable resins and landfill-degradable polyethylene, Tim explains how these innovative materials are solving real-world packaging challenges. He also reveals the honest truth about cost barriers, the impact of Extended Producer Responsibility (EPR) legislation, and what it will take for these materials to achieve mainstream adoption in the next 5-10 years. In this episode, we'll talk about: Why eco-shell (eggshell-derived bio calcium carbonate) can reduce plastic usage by 30-50% while maintaining recyclabilityHow inno-pulp, a wood pulp and PLA blend, offers BPI-certified compostable packaging solutionsThe differences between PHA and PLA bioplastics and their respective market readinessWhy cost remains the #1 barrier to adoption—with sustainable materials running 3-4x more expensive than conventional optionsHow EPR legislation in five states (California, Oregon, Minnesota, Maryland, and Maine) could change the economics of sustainable packagingThe surprising benefits of adding calcium carbonate to packaging: heat deflection, UV protection, and improved stiffnessPoly-earth-lean's unique position as a recyclable, bio-based, landfill-degradable polyethyleneTim's roadmap for brands wanting to transition to sustainable packaging solutionsWhy PLA has a stronger near-term future than PHA due to existing infrastructure and production capacityTim Notter is the VP of Materials and Business Development for Innovative Plastics, a custom thermoformer with locations in New York, Nashville, and Phoenix. With decades of experience in the packaging industry, Tim specializes in sourcing and commercializing new sustainable materials, educating customers on recyclable and compostable options, and helping brands navigate the evolving landscape of EPR legislation and sustainable packaging requirements. For more information and to explore other episodes, go to https://packologyconsulting.com/podcast-1 Follow Pacific Packaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/Facebook: https://www.facebook.com/PPCPackaging/Instagram: https://www.instagram.com/ppcpackaging/?hl=enWebsite: http://www.ppcpackaging.com/

    31 min

  2. NOV 20

    Beauty Meets Tech: Smart Packaging with Connie Nguyen

    In this episode of The Pathology Podcast, host Brandon Frank sits down with Connie Nguyen, Head of Retail Beauty at Maxim, to uncover how cutting-edge technologies like RFID, NFC, and QR codes are transforming the beauty industry. Connie draws on her decades of experience across apparel, footwear, and now beauty to explain how these “digital triggers” enhance supply chain visibility, product authentication, sustainability, and consumer engagement. She also reveals why the beauty sector is still years behind other industries, what brands must do to future-proof packaging, and how smart technology can drive loyalty, transparency, and circularity in retail. In this episode, we’ll talk about: Why the beauty industry lags 5–10 years behind in digital technology adoption.How RFID enables real-time visibility across the supply chain.Why NFC offers stronger product authentication and consumer engagement.How QR and smart packaging can power recycling education and sustainability goals The cost realities of implementing RFID, NFC, and QR  and when brands should invest.How these digital tools create new data, revenue streams, and brand storytelling opportunities. How connected packaging can close the loop between manufacturing, retail, and end-of-life recycling. Connie Nguyen is a seasoned Strategic Business Development professional with over a decade of experience driving growth and unlocking new market opportunities. She specializes in identifying trends, building strategic partnerships, and developing innovative, results-driven strategies. With a B.S. in Managerial Economics from UC Davis and certification in Challenger Fundamentals, Connie combines analytical thinking with collaborative leadership to lead global teams and deliver sustainable business success. For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media!   LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/  Facebook: https://www.facebook.com/PPCPackaging/  Instagram: https://www.instagram.com/ppcpackaging/?hl=en  Website: http://www.ppcpackaging.com/ Find out more about Connie on her LinkedIn. LinkedIn: https://www.linkedin.com/in/connie-nguyen-05341/ The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    37 min

  3. AUG 12

    Sustainable Packaging and the Circular Economy with Natalie Betts

    In this episode of the Pathology podcast, host Brandon Frank welcomes Natalie Betts, a partnership builder, strategist, and circular economy champion from the Recycled Materials Association (RMA). They engage in a compelling conversation about sustainability in packaging, discussing Betts' unique journey into recycling through economic development in Austin, Texas. Betts provides insights into recycling processes at Materials Recovery Facilities (MRFs), the complexities of the recycling industry, and the importance of using recycled materials to reduce environmental impact. She also shares practical advice for consumers on recycling common household items and highlights tools developed by RMA to assist packaging designers in creating recyclable materials. The discussion extends to broader industry topics including global trade in recycled commodities, policy shifts, and collaborative efforts within the US Plastics Pact to make plastics packaging circular.  In this episode, we’ll talk about:  Natalie's Journey into RecyclingUnderstanding Recycling FacilitiesRecycled Materials Association OverviewChallenges and Innovations in RecyclingPractical Recycling TipsPaper Packaging and Recycling Readiness ToolGlobal Trade and RecyclingFinal Thoughts and RecommendationsNatalie Betts is a skilled strategic planner, writer, and partnership builder. 10+ years of experience working at the intersection of government & private industry, and subject matter expertise in circular economy, recycling & economic development. Strong program and project management professional with a Master of Public Affairs focused in Policy Analysis; Sustainable Development from Indiana University Bloomington and a Certified Economic Developer (CEcD) credential from the International Economic Development Council.   For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1   Follow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/    Facebook: https://www.facebook.com/PPCPackaging/    Instagram: https://www.instagram.com/ppcpackaging/?hl=en    Website: http://www.ppcpackaging.com/   Find out more about Natalie on her LinkedIn.   LinkedIn: linkedin.com/in/natalie-betts-b2296831   The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    32 min

  4. MAY 9

    AI-Powered Packaging Solutions & Business Agility | The Packology Series with Ben Gold

    In this episode, Brandon Frank and Ben Gold discuss the impact of AI across various industries and its potential to reshape business practices. They explore the challenges and opportunities presented by AI, from its transformative power to its potential pitfalls. Key Discussion Points: ​AI Impact on Supply Chains: The conversation begins with a discussion on how AI is helping businesses navigate supply chain disruptions, particularly in the packaging industry.   ​​AI as a Consultant's Tool: Ben highlights the effectiveness of AI tools like ChatGPT Deep Research in analyzing complex data, using the example of evaluating proposals from a client's strategy session.   ​​The AI-Driven Transformation: The discussion covers the potential for AI to drive significant change in businesses, including automating processes and streamlining operations.   ​​The Future of the Workforce: Ben and Brandon delve into the implications of AI for the workforce, discussing the need for adaptation and the potential for job displacement.   ​​AI Literacy and Adoption: The importance of AI literacy within organizations is emphasized, along with strategies for integrating AI tools into business processes.​•​LinkedIn Automation Strategies: Ben shares his experiences with using AI to enhance his LinkedIn strategy, including content creation, lead generation, and engagement.  About Ben Gold: Ben Gold is an AI strategist and consultant with over 20 years of experience in technology and sales. He specializes in helping organizations adopt AI to improve efficiency, quality, and client engagement. Ben is passionate about making AI accessible and practical for businesses of all sizes. For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/  Facebook: https://www.facebook.com/PPCPackaging/  Instagram: https://www.instagram.com/ppcpackaging/?hl=en  Website: http://www.ppcpackaging.com/ Find out more about Ben on his website and connect with him on LinkedIn and Email. Website: bengoldai.com LinkedIn: linkedin.com/in/bengoldsales Email: ben@bengoldai.com The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    38 min

  5. MAY 2

    AI's Impact on Business & Society: An In-Depth Discussion | The Packology Series with Ben Gold

    In this episode, Brandon Frank and Ben Gold reconnect to discuss the rapid advancements and transformative impact of AI on business and society. Ben provides an update on his recent work with AI, including developing an AI CRM and consulting with various companies. The conversation covers the impact of AI on the workforce, the pace of AI development, and potential dangers, such as AI character apps.  In this episode, we’ll talk about:  The AI Arms Race: The rapid development of AI and the potential dangers of releasing models without proper safeguards.The Impact of AI on the Workforce: Ben and Brandon discuss how AI is changing job roles and the importance of adapting to new technologies.Practical Applications of AI in Business: Using AI tools to improve efficiency, automate tasks, and enhance research capabilities.The Dark Side of AI Character Apps: Ben warns about the potential dangers of AI character apps, which are designed to be manipulative and can form unhealthy emotional bonds with users.Analyzing Transcripts with AI: Ben provides guidance on using Claude and ChatGPT to analyze call transcripts, extract key insights, and improve business processes.The transformative impact of AI Ben shares how AI has transformed his business, enabling him to provide clients with in-depth analyses and solutions in record time.  About Ben Gold: Ben Gold is an AI strategist and consultant with over 20 years of experience in technology and sales. He specializes in helping organizations adopt AI to improve efficiency, quality, and client engagement. Ben is passionate about making AI accessible and practical for businesses of all sizes.   For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/ Find out more about Ben on his website and connect with him on LinkedIn and Email. Website: bengoldai.com LinkedIn: linkedin.com/in/bengoldsales Email: ben@bengoldai.com   The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    32 min

  6. APR 18

    Sustainable Packaging in the Pet Industry with Allison Burdick from PSC

    In this episode of the Packology podcast, host Brandon invites Allison Burdick, a sustainability analyst from the Pet Sustainability Coalition (PSC), to discuss the challenges and innovations in sustainable packaging within the pet industry. They explore the goals and initiatives of PSC, the importance of collaborative efforts, and the complexities of recyclable and compostable packaging. Allison shares insights on PSC’s resources, including their packaging supplier directory and industry-wide pledge for more sustainable packaging by 2025. The episode highlights real-world examples of successful initiatives and discusses future trends and potential solutions for reducing the environmental impact of pet product packaging.   Meet Allison Burdick: Sustainability AnalystSustainable Packaging in the Pet IndustryChallenges and Innovations in PackagingPSC's Collaborative Efforts and ToolsDefining Sustainability and Future GoalsConsumer Education and RecyclingPSC's Packaging Pledge and Success StoriesMembership Benefits and EventsChoosing the Most Sustainable PackagingFlex Forward Program and Chemical RecyclingConclusion and Final ThoughtsAllison Burdick is a Sustainability professional helping businesses meet ESG goals through practical, science-driven solutions. With experience across federal, corporate, and non-profit sectors, she thrives in both independent and team settings. A nature lover and problem-solver—she’s always ready to collaborate. For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/ Find out more about Allison on her on PSC website and LinkedIn. Website: https://petsustainability.org/ LinkedIn: linkedin.com/in/allison-burdick-5b354a10a   The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    21 min

  7. APR 8

    Understanding Tariffs: Insights from Moushami P. Joshi on the Current Trade Landscape

    In this episode, the host Brandon Frank welcomes Moushami P. Joshi, a senior counsel at Hush Blackwell, to discuss the complexities and impacts of tariffs on trade and the US economy. Moushami brings her vast experience in international trade law, shedding light on the technical distinctions between customs duties and tariffs, the significant role tariffs play in current economic policies, and the implications for various industries, particularly packaging. Highlights include a deep dive into the utilization of old statutes like Section 232 and 301 under recent administrations, the consequences of retaliatory tariffs, and the critical considerations for businesses to avoid significant penalties.  In this episode, we’ll talk about:  IntroductionThe Impact of Tariffs on the US EconomyUnderstanding Tariffs and Their ImplicationsTariffs on Packaging and Industry InsightsCurrent and Future Tariff PoliciesRetaliatory Tariffs and Global Trade DynamicsConsequences of Misreporting TariffsConclusion and Future Discussions  Moushami is an experienced international trade attorney with a background spanning India and the U.S. She specializes in tariffs, customs matters, and trade remedies, representing foreign governments, multinational corporations, and the Indian government in WTO litigation, antidumping, and countervailing duty actions. Moushami has practiced in both India and the U.S., with expertise in complex trade issues like Section 301 and 232 tariffs and "Made in U.S.A." rules. Known for her clear communication and problem-solving skills, she currently serves as president of the Association of Women in International Trade (WIIT) and is a respected thought leader in the field.   For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/ Find out more about Moushami on her LinkedIn. LinkedIn: linkedin.com/in/moushami-p-joshi-1a08104 The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    36 min

  8. APR 3

    Navigating Extended Producer Responsibility: An In-Depth Look at California's SB 54 with Maggie Spicer

    In this episode, the host Brandon Frank welcomes back Maggie Spicer to discuss California's SB 54, a major piece of Extended Producer Responsibility (EPR) legislation. They explain the intricacies of SB 54, its impact on CPG brands and packaging companies, and the broader implications for the packaging value chain. The conversation covers the basic principles of EPR, the specific obligations for producers, including the financial responsibilities, and the importance of understanding and complying with the new regulation to avoid significant penalties. Maggie also highlights the support available for companies navigating this complex landscape.  In this episode, we’ll talk about:  Introduction to SB 54Understanding Extended Producer Responsibility (EPR)SB 54: California's Aggressive EPR ProgramDefining Producers Under SB 54Responsibilities and Exemptions for ProducersFinancial Obligations and Eco ModulationCommon Mistakes Brands Make with SB 54Understanding EPR Laws and RegistrationImportance of Packaging SpecificationsNavigating State RegulationsResources and Support for BrandsFuture of EPR and SB 54Federal vs. State EPR RegulationsPenalties for Non-ComplianceMaggie is the founder of Source Beauty ESG. She combines a background as a supply chain lawyer for global technology companies with experience in skincare product design to help beauty brands and retailers with sustainability-focused compliance, design, and strategy.   For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1 Follow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/ Find out more about Maggie on her websites and connect with her on LinkedIn. Website: sourcebeauty.co LinkedIn: linkedin.com/in/margaretjanespicer The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

    41 min
See All (80)

4.7
out of 5
13 Ratings

About

Packology represents the exciting fusion of packaging and technology. Our podcast delves deep into how advancements in technology, including artificial intelligence, automation, and smart packaging, are revolutionizing the way packaging is designed, sourced, procured, and recycled. We started as the Packaging Brothers Podcast, driven by our love for the packaging industry. Over time, we realized the growing impact of technology on packaging. This evolution inspired us to rebrand and broaden our focus, leading to the birth of the Packology Podcast.

Information

  • Creator
    Brandon Frank
  • Years Active
    2022 - 2025
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © 2025 The Packology Podcast
  • Show Website
    The Packology Podcast

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