The Business Octopus

Relevate

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o

  1. Sep 18

    Why Planning Beats Plans: One-Page Strategy, CEO Roles, and 90-Day Onboarding (with Brad)

    Avon interviews Brad on business strategy, planning, and leadership, drawing on Brad’s entrepreneurial background and 16–17 years coaching leadership teams across Australia and New Zealand. Brad explains that while “plans are worthless,” planning is essential, advocating for a one-page business plan that drives action and alignment, especially for teams. He contrasts goal setting with true strategy, emphasizing clear choices, focus, metrics, accountability, priorities, and meeting rhythm to avoid shiny-object distraction and enable compounding growth. The discussion covers founders as ideal CEOs, the five CEO roles (accountability, ambassador, culture, strategy, succession planning), and how to hire or promote leaders using values and role scorecards. Brad highlights onboarding as a neglected but potent process, recommending a structured 90-day onboarding with weekly check-ins to improve retention, productivity, and culture. 00:00 Welcome and Setup 00:12 Brad’s Background 01:01 Scaling Up Origins 03:00 Why Plans Matter 05:08 One Page Strategy 06:26 Military Planning Lessons 08:56 Aligning the Team 11:44 Entrepreneur Discipline Gaps 15:57 Strategy vs Goals 20:17 Compounding for Freedom 22:29 What CEOs Actually Do 25:27 Hiring the Right CEO 31:21 Onboarding That Works 40:16 Wrap Up and Takeaways Hi, I'm Avon from #relevate. I run #relevateconsulting and the #relevatecommunity. We have tons of entrepreneurs in our community looking to grow and scale. There are tons of videos on the Relevate YouTube channel Join the Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology. Join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au

About

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o