VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

Prof. Ekant Veer
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Join multi-award winning teacher and researcher from the University of Canterbury, Professor Ekant Veer, as he chats with friends about marketing, society, consumers and consumption in this educational podcast designed to support your own understanding and learning. Various chats, whakaaro, kōrero, discussions and questions.

  1. 05/07/2023

    Tori McNoe - Keeping Space and Giving Voice

    In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.

    42 min

  2. 04/27/2023

    Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”

    This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send you the slides!

    57 min

  3. 03/16/2023

    Health, Marketing, and Leadership During a Pandemic

    In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA Masterclass series, so check that out for more informative discussions. Hope you enjoy this kōrero about how to drive change and what is in Sir Ashley and Prof. Stacy's future.

    29 min

  4. 07/13/2022

    Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing

    Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.

    54 min
  5. Anton Matthews - Hustling, Entrepreneuring and Educating

    06/27/2022

    Anton Matthews - Hustling, Entrepreneuring and Educating

    In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta (@AntonTheHustler), look up his upcoming event, Angitu '22, and drop into Fush next time you're in Christchurch.

    57 min

  6. 03/31/2022

    Liam Donnelly - Walking that line

    I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.

    47 min

  7. 03/21/2022

    Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

    In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.

    48 min

  8. 03/13/2022

    Carl Davidson - Understanding, knowing, and being a professional people watcher

    Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.

    41 min
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About

Join multi-award winning teacher and researcher from the University of Canterbury, Professor Ekant Veer, as he chats with friends about marketing, society, consumers and consumption in this educational podcast designed to support your own understanding and learning. Various chats, whakaaro, kōrero, discussions and questions.

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