Vision Voices

Lara

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MARKETING
UPDATED SEMIWEEKLY

B2B Topics through Human Stories. Entrepreneurship | Leadership | Mental health | Media brand | Marketing | Technology | Personal Development | Life Journey

1H AGO

$500k TV Episodes are Being Replaced by $5k TikToks

In this interview from the 1 Billion Followers Summit, we sit down with Ian Schafer, Co-Founder and President of Ensemble. Ian breaks down the massive shift from traditional "linear" TV to a world where technology companies provide the pipes and creators provide the soul. Ian explains why the B2B space is desperately lacking entertainment and how "The Office" is actually the perfect blueprint for modern business content. Whether you're a marketer obsessed with white papers or a creator trying to pitch a brand, this 11-minute deep dive will change how you view the "science and art" of attention. Key Takeaways: - The Issa Rae Blueprint: How a YouTube series became a hit on HBO and Netflix. - Pitching the Algorithm: Why you aren't catering to an audience anymore—you’re catering to a "buyer" made of code. - B2B vs. Entertainment: Why B2B content should be as enjoyable as the shows we watch at home. - The Death of Overproduction: Why authenticity favors under-production and how to balance the two. - Media vs. Tech: Why platforms like YouTube and TikTok don't want to be called "Media Companies." - Monetizing the Audience: The real reason brands spend money and how creators can capitalize on it. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

16 min
1H AGO

From ABC News to 130k Subs: How to Transition to YouTube

Is the traditional newsroom dead? Former White House Correspondent Tara Palmeri joins Lara during 1 Billion Followers Summit in Dubai to discuss her jump from legacy media (CNN, ABC, NBC) to becoming a top independent creator on YouTube and Substack. In this interview, Tara breaks down: - The Transition: Why she left the stability of legacy journalism to bet on herself. - Rapid Growth: How she hit 130,000 subscribers by covering the Epstein story and high-stakes politics with an investigative lens. - The Secret to Virality: Why "authentic confusion" and emotional resonance outperform dry, intellectual analysis. - Consistency vs. The Algorithm: Why you can't afford "dark weeks" if you want to stay relevant. - The Future of News: Why people trust creators more than the traditional "anchor desk" and how legacy institutions can learn from the creator economy. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

13 min
1H AGO

How to Surive the Creator Burnout & Build a 10-Year Career

Stop chasing the algorithm and start building a business. In this exclusive interview from the 1 Billion Followers Summit 2026 in Dubai, Gracie Schram (Head of Creators at Epidemic Sound) reveals the blueprint for long-term creator success. Gracie has seen the creator economy evolve from its infancy to a global powerhouse. Drawing on her experience as a singer-songwriter and a tech executive, she shares why the most successful creators—like Ali Abdaal, the Sidemen, and Ryan Trahan—treat their content as just one part of a much larger ecosystem. In this video, you will learn: - The "Jock vs. Nerd" Creator: Which lane are you in, and how does it change your business model? - Sustainable Monetization: Why affiliate programs and passive revenue streams are the secret to surviving the "survival stage." - The Art of the Pivot: How creators like Ollie White and Mike Win have maintained relevance for over a decade. - Sonic Branding: Why the way your content sounds is just as important as how it looks. - Beating Burnout: Advice on maintaining mental health in a 24/7 industry that never stops demanding more. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

19 min
1H AGO

No Magic Pill: What It Actually Takes to Be a Top 1% Creator

"High performance is not just a habit - it's a mindset that is still being defined in the Arab world." 🌍 In this conversation from the 1 Billion Followers Summit, we sit down with Hisham Al Yahyai, host of the High Performance Mindset (HPM) Podcast. Hisham reveals the deeply personal "knife in the stomach" moment that forced him to change his life and how he turned that experience into one of the region's fastest-growing personal development shows. From the struggles of building a niche audience to the "insane" work ethic of MrBeast, Hisham breaks down the reality of what it takes to stay consistent when no one is watching. If you are an aspiring creator or someone looking to "switch on" your own performance, this interview is for you. Key Insights from this Interview: - The Wake-Up Call: How a blunt observation from Hisham’s psychologist brother launched a movement. - Arabic vs. English Content: Why Hisham found more success and less competition by focusing on the Arabic-speaking market. - The Reality of Virality: How a video about the school system reached 600k+ views without "chasing" the algorithm. - The MrBeast Formula: Why a "high performance mindset" is crucial even when you're battling personal health struggles. - Impact over Popularity: Why asking good questions matters more than predicting the next viral hit. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

11 min
1H AGO

The Death of the "Influencer Marketing"

Brit explains how legacy giants like Gap Inc. and Invisalign are reinventing themselves by moving away from traditional TV and digital ads toward "creator suitability" and long-term partnerships. We explore the move from the "follower graph" to the "content graph" and why the biggest brands are now managing programs with tens of thousands of creators simultaneously. - The Investment Shift: Why brands are pulling budgets from TV and Print to fund creator-led content. - Suitability over Demographics: Why a creator’s values matter more than their location or follower count in 2026. - The "Healthy Middle": Why your brand shouldn't just chase the "MrBeasts" of the world. - B2B Creator Marketing: How SaaS companies like Notion and Asana are using "nerd creators" to drive enterprise sales. - Short-form vs. Long-form: Using TikTok for discovery and YouTube for high-intent search and conversion. - The Retention Metric: Why the "CAC to LTV" of your creator relationships is the most important stat you aren't tracking. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

24 min
1H AGO

Why Gen Z Hates Your Brand (and What to Do About It)

"Brands are very distanced from Gen Z... corporate jargon comes off as cringey." Teddy Solomon, the 23-year-old co-founder and CEO of Fizz, isn't just theorizing about Gen Z - he’s building their new favorite home. In this episode, Lara sits down with Teddy at the 1 Billion Followers Summit in Dubai to discuss why "legacy" social media platforms like Instagram and TikTok have pivoted from social networks to pure entertainment - and why that’s left a massive void for real human connection. - The "Non-Boomer Nextdoor": How Fizz combines the best of Reddit and Twitter for a hyper-local, private college experience. - Legacy Media vs. Social Media: Why Teddy classifies TikTok and YouTube as "entertainment" rather than "social." - Grassroots Growth Hacking: The story of how Teddy dropped out of Stanford and used donuts to launch a social media phenomenon. - Advice for Millennial Marketers: How to stop being "out of touch" and get closer to the Gen Z consumer. - The Future for Gen Alpha: Why the next generation will crave in-person (IRL) interaction more than ever. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

19 min
1H AGO

Why Traditional Banking Fails Creators

Banking is traditionally rigid, but the creator economy is anything but. In this episode, we sit down with Amina Taher, CMO of Wio Bank and one of the UAE’s most innovative marketing leaders, at the 1 Billion Followers Summit in Dubai. From launching the Middle East’s first dedicated bank account for creators to the philosophy of "unorthodox marketing," Amina shares her blueprint for staying ahead in a rapidly shifting landscape. We dive into: - The Creator Tax: Why traditional banks "don't get" creators and how to bridge that gap. - Unorthodox Marketing: How Amina benchmarks Wio against other industries to remain a trendsetter rather than playing catch-up. - The Power of Listening: How personal experiences (from her daughter to her mother) spark billion-dollar product ideas. - Humanizing Digital: Bringing one-to-one human interaction back to a purely digital brand. - Community Building: Why Dubai is the epicenter of the creator economy in 2026. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova Visit website: www.visionvoices.me

20 min
4D AGO

Is TV Really Dead?

Recorded at the MENA Digital Awards and Digital Media Forum, this episode explores where the media industry is truly heading — beyond platforms, algorithms, and short-term metrics. Our guest, Nisrine Ghazal, Vice President of Digital Media at Rotana Media Services Holding, shares a powerful perspective on the shift from broadcast to borderless media, and challenges the idea that television is no longer relevant in the age of creators, YouTube, and AI. In this conversation, we discuss: - Why TV still plays a vital cultural and societal role - The difference between lean-back broadcast experiences and lean-forward digital consumption - How Ramadan campaigns create shared emotional moments across platforms - The responsibility of broadcasters in an era of misinformation - Where AI fits into media workflows — and where human creativity still leads - Why authenticity and cultural relevance matter more than pure optimization This episode is for media leaders, agencies, creators, and brands navigating a fragmented attention economy while striving to build meaningful, trusted, and culturally relevant content. 🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova ***************************************************** Connect with us 👇🏻 🌐 Website: https://www.visionvoices.me/ 🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova 📸 Instagram: https://www.instagram.com/visionvoicespodcast/ 🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600 🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL Thank you for tuning in! #laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast Visit website: www.visionvoices.me

15 min

B2B Topics through Human Stories. Entrepreneurship | Leadership | Mental health | Media brand | Marketing | Technology | Personal Development | Life Journey

Creator

Lara
Years Active

2022 - 2026
Episodes

81
Rating

Clean
Copyright

© 2026 Vision Voices
Show Website

Vision Voices