Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks
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  • MARKETING
  • UPDATED WEEKLY

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

  1. 4D AGO

    What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.

    Episode Summary: Christine Bartlett, SVP of Marketing at Hack The Box, tackles one of the trickiest challenges in marketing leadership: how to come in, make meaningful changes, and still preserve the magic that was there before you arrived. She gets into building a field marketing team, moving past last-touch attribution to create alignment amongst the business, and what it takes to get execs and the board on board. There’s also a good conversation around how Hack The Box balances a community model with enterprise, and why investing in early-career talent still pays off! About Christine: Christine Bartlett is the SVP of Marketing at Hack The Box, where she leads global marketing across both community and enterprise. She’s spent over a decade in cybersecurity marketing, with leadership roles at Cisco and SonicWall, focused on building teams and driving growth. Links & Resources: Hack the Box  Let's Defend CyberMarketingCon 2026  HubSpot  LinkedIn  Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

    29 min

  2. MAR 25

    What It Takes to Rebrand a Cybersecurity Company

    Episode Summary: In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it. After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the company around data security that starts with identity, simplified its messaging, and rolled the new brand out across a global organization. If you’re navigating brand evolution, product complexity, or internal buy-in, this episode offers a look at what it actually takes to pull off a cybersecurity rebrand. About John: John Knightly is the Chief Marketing Officer at Netwrix, where he leads the company’s global marketing organization. Before joining Netwrix, he held senior marketing leadership roles at Zscaler, BlueJeans by Verizon, Hewlett Packard Enterprise, and HP, bringing more than 20 years of experience in enterprise technology and cybersecurity marketing. Links & Resources: John Knightly on LinkedIn Netwrix Subscribe & Review:  👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    29 min

  3. MAR 18

    The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign

    Episode Summary: Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform. Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, and how the team is evolving its messaging as it moves further into the enterprise. Tune in to hear how Vanta is thinking about category positioning, CISOs, and the strategy behind its new “Calm-pliance” campaign. About Scott: Scott Holden is the Chief Marketing Officer at Vanta, where he leads marketing as the company expands beyond automated compliance into a broader trust platform.  Before joining Vanta, he was CMO at Brex and spent more than eight years at ThoughtSpot in marketing leadership roles. Earlier in his career, Scott held several marketing roles at Salesforce. Links & Resources: Follow Scott Holden on LinkedIn Vanta Subscribe & Review:  👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    36 min

  4. MAR 10

    How Cyber Work Became a Launchpad for the Next Generation of Cybersecurity Talent

    Episode Summary: Chris Sienko spent six years hosting Cyber Work with Infosec, interviewing more than 300 cybersecurity professionals across every imaginable role. But the show wasn’t built for CISOs or executives. It was built for the people trying to get in. In this conversation, Chris shares why he focused on students and early-career professionals, even though most cybersecurity marketing targets buyers, and how that decision shaped everything from guest research to episode structure to long-term growth. If you’re building content inside a cybersecurity company and wondering who you’re actually serving, this episode will challenge you to think bigger than the buying committee. About Chris: Chris Sienko is a podcast producer and former host of Cyber Work with Infosec, where he interviewed more than 300 cybersecurity professionals from 2019 to 2025. Over six years, he helped grow the show into a central resource for aspiring cybersecurity practitioners. He previously served as Senior Acquisitions Manager for Infosec Resources, overseeing a large network of technical writers and contributing to the editorial direction of one of the industry’s most widely read cybersecurity education platforms. Links & Resources: Connect with Chris on LinkedIn Check out Infosec Subscribe & Review:  👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    29 min

  5. MAR 4

    One-Person Marketing at a Cybersecurity Startup

    Episode Summary: In cybersecurity marketing, there’s constant pressure to keep pushing. More campaigns, more content, more pressure to show that something is working. You’re wearing multiple hats, adjusting on the fly, and trying to keep momentum. At a human level, that pace adds up. This conversation slows down to talk about the exhaustion behind it, the cost of always saying yes, and the shift that happens when you finally pause. Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity, joins Gianna to talk about what it’s like to be the only marketer at a growing security company. He reflects on constantly reassessing what’s worth doing, learning the hard way that saying yes to everything doesn’t mean doing good work, and what it’s been like working remotely for years. Along the way, he shares what helped him stay grounded: routines, hobbies, and small shifts in his approach to work. It’s a reflection on what it takes to keep going without letting the job take over everything else in your life. About Rodrigo: Rodrigo Leme is the Marketing Director at Right-Hand Cybersecurity, where he leads the company’s marketing efforts, including content, campaigns, and go-to-market support. He has worked in marketing for more than 20 years and has spent the past several years in cybersecurity. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    37 min

  6. FEB 25

    How AI Is Influencing Security Buying Decisions: What Marketers Should Know

    Episode Summary: AI is affecting how cybersecurity teams operate and how security vendors build products.  In this episode, Steve Piper, Founder and CEO of CyberEdge Group and author of the Cyber Threat Defense Report, is here to talk about AI-powered spear phishing, deepfake fraud, and how generative and agentic AI are being integrated into security platforms. Data from the 2025 Cyber Threat Defense Report shows: 82% of security professionals prefer tools with AI capabilities. 80% believe AI will reduce workforce needs in the coming years. More respondents say security teams currently have the upper hand over threat actors. For marketers, this clarifies something important: AI is influencing buyer expectations, product positioning, and hiring conversations across the industry. About Steve: Steve Piper is the Founder and CEO of CyberEdge Group, the largest marketing and research firm dedicated to serving cybersecurity marketing teams. He is also the Editor-in-Chief of Security Buzz, a leading cybersecurity news website. Steve is a highly regarded author, analyst, instructor, and consultant with more than 30 years of tech industry experience. He holds a CISSP certification from ISC2 and has authored more than a dozen books on information security topics. Links & Resources: Check out CyberEdge Group here.  Security Buzz 2025 Cyberthreat Defense Report Steve Piper on LinkedIn Cyber Threat Defense Report Sponsorship Information: View the Sponsor One-Sheet CDR Sponsor Prospectus Subscribe & Review:  👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    40 min

  7. FEB 18

    What AI Search Changed About the Cybersecurity Buying Journey

    Episode Summary: AI has changed how buyers do their research. By the time they land on your website, most of the education is already done. That is where many cybersecurity sites start to fall apart. Suyog Deshpande, Co-Founder and CEO of Webless.ai, joins us to break down what this shift means for website strategy. He explains why today’s visitors are often deeper in the buying journey, how cybersecurity buying committees complicate the experience, and why education-first sites do not always serve buyers who are ready to act. Gianna and Suyog also get into how on-site search behavior reveals real buyer intent and why more AI-generated content is not the answer. If your website still assumes buyers are at the top of the funnel, this episode is for you! About Suyog: Suyog Deshpande is the Co-Founder and CEO of Webless.ai, where he works on generative search and content discovery for B2B websites. Before starting Webless, he led product and technical marketing teams at Samsara, Salesforce, and Amplitude. His work sits at the intersection of marketing, product, and how buyers actually find and use information. Links & Resources: Follow Suyog on LinkedIn Check out the Webless.ai  Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    24 min

  8. FEB 11

    From Slack Groups to Super-Users: Community-Led Growth in Cybersecurity

    Episode Summary: Community gets talked about a lot in cybersecurity; what’s less clear is what it’s supposed to actually look like. In this conversation, Avital Knoller, Head of Ecosystem, Community, and CXO Relationships at Orchid Security, walks through how she thinks about community when it’s tied directly to product and growth.  She breaks down the difference between practitioner-led product communities and broader communities of interest, and why that distinction matters so much in security. Drawing on her experience building communities across nonprofit, startup, and cybersecurity environments, Avital shares how investing in community can create super-users, surface real product feedback, and support go-to-market efforts without feeling salesy or forced. Tune in to hear about practical realities, platform choices, launch timing, engagement expectations, and how to think about ROI while keeping the focus on trust, peer learning, and long-term value. About Avital:Avital (Avi) Knoller is the Head of Ecosystem, Community, and CXO Relationships at Orchid Security, where she leads practitioner community programs and ecosystem engagement for the company’s identity security platform. Avital has experience building and running communities across nonprofit, startup, and cybersecurity environments, with a focus on practitioner engagement and product-focused communities inside security companies. Links & Resources: Avital (Avi) Knoller on LinkedIn - https://www.linkedin.com/in/avital-knoller/ Orchid Security - https://www.orchid.security/ Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you in the next episode!

    44 min
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

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