Build Your Thing – The Podcast For Content Creators

Matt Giaro

Are You Looking to Build a Business With Your Content? Then You’re in the Right Place. Matt Giaro and His Guests Are Here to Help You Achieve That.This Show Helps You to Become a Better Content Creator by Finding Your Passion, Build an Audience, and Monetize It On Your Terms!

  1. 3d ago

    How To Find $1M Ideas (With Billion-Dollar Copywriter David Deutsch)

    How To Find $1M Ideas With Billion-Dollar Copywriter David Deutsch AI can write faster than you. It can mimic your voice. It can spit out 100 headlines before you've finished your coffee. But there's one problem: AI is an averaging machine. And when everyone has access to the same machine, good writing becomes cheap. Good ideas become insanely valuable. That's what I wanted to unpack with legendary copywriter David Deutsch. David believes ideas are becoming the real currency of the AI age. The words themselves matter less when anyone can generate them in seconds. What separates great content, products, advertisements, and promotions is the idea underneath them. So I asked him the million-dollar question: How do you consistently come up with ideas that make people stop, pay attention, and eventually BUY? And David didn't give me the usual "be creative" garbage. He broke down how professional idea people actually think. Inside this conversation, you'll discover: Why your first idea is usually the one you should throw away The "100 ideas" approach David uses to dig past the obvious A simple question that can instantly produce more unusual ideas: "What would the opposite look like?" Why research often produces better ideas than brainstorming How legendary copywriters found their biggest advertising concepts Why AI usually produces average ideas... and how David still uses it The difference between letting AI think for you and using it as a thinking partner How David uses AI as a devil's advocate before publishing something The "premortem" technique for figuring out why an idea might fail BEFORE you launch it Why struggling with a problem yourself can make you dramatically better at solving it How to train your brain to start spotting content ideas everywhere David's unusual way of using AI-generated ideas that are completely wrong... but still incredibly useful One of my favorite ideas from the conversation: Don't ask AI to do the thinking you're uniquely qualified to do. Let it handle the parts where your judgment doesn't add much value. Then bring your brain back in where taste, experience, curiosity, and discernment actually matter. Because the future probably doesn't belong to whoever can generate the most content. It belongs to the people who can generate ideas worth amplifying. If you create content, write emails, sell digital products, or make a living from your expertise, this episode will change the way you think about ideas. Listen to the full conversation with David Deutsch. David's work and free resources: speakingofwriting.com.

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Are You Looking to Build a Business With Your Content? Then You’re in the Right Place. Matt Giaro and His Guests Are Here to Help You Achieve That.This Show Helps You to Become a Better Content Creator by Finding Your Passion, Build an Audience, and Monetize It On Your Terms!