Dirt Bags Podcast

Luke Eggebraaten

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere. Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space. Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode. The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode. This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job. Construction, business, and success—Dirt Bag style! LETS GO

  1. #125: Dirt Bag of the Year - Mack Lipka

    3d ago

    #125: Dirt Bag of the Year - Mack Lipka

    Episode #125: Dirt Bag of the Year | Mack Lipka He quit his job in November of 2022, sold a piece of property, borrowed from his retirement fund, bought a 2012 pickup, and went all in. Today Mack Lipka owns Black Diamond Landworks out of Kalispell, Montana and is the first ever Dirt Bags Podcast Dirt Bag of the Year belt holder. In this episode Mack breaks down how he bootstrapped his excavation and land company from the ground up, what it really takes to go out on your own with no guarantees, and how keeping it simple has been the key to everything. We talk equipment, hiring, scope creep, contracts, managing customers, and what he would tell anyone thinking about jumping into the excavation or land space today. Mack is the real deal and this one is worth every minute. 📲 Connect with Mack: Instagram: https://www.instagram.com/black_diamond_landworks/ LinkedIn: https://www.linkedin.com/in/mack-lipka-633147257/ Website: https://blackdiamondlandworks.com/ Dirt Bags University Sign-Up Link: https://us06web.zoom.us/meeting/register/1FDMN9b7S5azg-EZ44KgMg#/registration Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management. Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: http://eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology. By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: http://sludgehammer.net Book a free strategy call with Phaser Marketing (775) DIRT-BAG: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 🎙️ Tag us on Instagram @officialdirtbagspodcast and drop a ⭐⭐⭐⭐⭐ review on Spotify or Apple Podcasts. LETS GO!

    1h 28m
  2. #124: Scaling and Breaking Glass Ceilings - Marc Kuhn

    Jun 5

    #124: Scaling and Breaking Glass Ceilings - Marc Kuhn

    #124: Scaling and Breaking Glass Ceilings - Marc Kuhn Marc Kuhn started pouring concrete at 21, got fired, had a mortgage and a fiance making $12 an hour. Today he runs four companies doing close to 50 million in total revenue with 80 million in assets under management. In this episode Marc breaks down how he scaled from a one man concrete crew to a multi company operation, what glass ceilings actually look like when you hit them, the panic attack that changed everything, and why you are always the bottleneck in your own business. Raw, real, and loaded with stuff you can act on today. 📲 Connect with Marc: Instagram: https://www.instagram.com/marc.kuhn.mak/ LinkedIn: https://www.linkedin.com/in/marc-kuhn/ YouTube: https://www.youtube.com/@marckuhnmak Book a free strategy call with Phaser Marketing (775) DIRT-BAG: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management. Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: http://eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology. By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: http://sludgehammer.net Thanks for listening! 🎙️ Enjoyed this episode? Screenshot this and tag us on Instagram @officialdirtbagspodcast and we reshare every single one. And if you haven't yet, drop us a ⭐⭐⭐⭐⭐ review on Spotify or Apple Podcasts. It means the world! LETS GO!

    1h 19m
  3. #123: Win At Home First - Cory Carlson

    May 22

    #123: Win At Home First - Cory Carlson

    Episode #123: Win At Home First | Cory Carlson You guys have been asking for this one. If you recognize the name it's because you've probably already got his book on your shelf. Cory is a business coach who has worked with over 300 business owners, a two-time author, keynote speaker (120+), dad, husband, and host of the Win At Home First Podcast sitting in the top 1.5% of podcasts globally. In this episode, Cory drops serious wisdom on what it means to truly win, not just in business, but at home first. We dig into leadership, family, faith, and what it really takes to build something that matters in every area of your life. If you haven't read his books Win At Home First and Rise and Go, go grab them on Amazon now. You won't regret it. 📲 Connect with Cory: Instagram: https://www.instagram.com/carlsoncory/ LinkedIn: https://www.linkedin.com/in/carlsoncory/ Rise Community: https://rise-community.com/ Book a free strategy call with Phaser Marketing (775) DIRT-BAG: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management. Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: http://eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology. By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: http://sludgehammer.net Thanks for listening! 🎙️ Enjoyed this episode? Screenshot this and tag us on Instagram @officialdirtbagspodcast and we reshare every single one. And if you haven't yet, drop us a ⭐⭐⭐⭐⭐ review on Spotify or Apple Podcasts. It means the world! LETS GO!

    1h 17m
  4. #122: Failing Forward - Kristina McMillan

    May 8

    #122: Failing Forward - Kristina McMillan

    Episode 122 – Failing Forward with Kristina McMillan. Kristina McMillan has 15+ years in construction, founded Crew Collaborative, and has lived a life full of gut punches — divorce, bankruptcy, cancer, and more. But she's still standing, and she's not shy about any of it. In this episode, Kristina gets real about failing forward, financial literacy, faith, and why the industry's workforce problem might be closer to home than you think. Raw, honest, and full of gold. Don't miss it. 🔗 Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristina-mcmillan/ 🔗 Support Crew Collaborative: http://crewcollab.org Book a free strategy call with Phaser Marketing (775) DIRT-BAG: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand—and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management. Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: http://eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology. By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: http://sludgehammer.net Thanks for listening!

    1h 18m
  5. #121: Profit First for Contractors - Shawn Van Dyke

    Apr 24

    #121: Profit First for Contractors - Shawn Van Dyke

    Shawn Van Dyke, author of Profit First for Contractors and battle-tested operations expert, steps into the Dirt Bags studio for episode #121. Most contractors grind nonstop only to watch the money vanish before it ever hits their pocket. This episode flips the script completely. Shawn lays out the exact Profit First system built for construction businesses—how to pay yourself and the company first, crush cash flow chaos, kill the feast-or-famine cycle, and finally build real, sustainable profit without working harder. Shawn Van Dyke IG - @shawnvandyke Linkedin - https://www.linkedin.com/in/shawnvandyke/ Website: shawnvandyke.com Shawn Van Dyke's Bookkeeping Services info.datamule.agency Shawn Van Dyke's Built to Build Academy - Free community, includes PFC training for free: www.builttobuildacademy.com Book a free strategy call with Phaser Marketing (775) DIRT-BAG : https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1h 11m
  6. #119: Building the Next Generation in the Trades - Erik Struebig

    Mar 27

    #119: Building the Next Generation in the Trades - Erik Struebig

    This episode of the Dirt Bags Podcast features Erik Struebig – heavy equipment technician and technical communicator at MGX Equipment Services. Erik came up turning wrenches on John Deere ag equipment before jumping to yellow iron and Manitowoc cranes. With eight years as a U.S. Army infantryman and boots-on-the-ground experience across the trades, he brings the real perspective that actually moves the needle in this industry. No fluff, no BS – just straight talk and actionable insights from a guy who lives this life every single day. Connect with Erik: IG - @e_struebig LinkedIn - https://www.linkedin.com/in/erik-struebig-770aa0393/ Book a free strategy call with Phaser Marketing (775) DIRT-BAG : https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1h 29m
  7. #118: The State of the Snow Industry - Mr. Executive

    Mar 13

    #118: The State of the Snow Industry - Mr. Executive

    Luke Eggebraaten and Anthony Mann Jr. dive deep with Bill Moore, the powerhouse behind Executive Ground Maintenance. Bill drops hard-earned wisdom on contracts, crews, and we even get to meet Mrs. Executive! Bill Moore IG: https://www.instagram.com/executivegroundmi/ LinkedIn: https://www.linkedin.com/in/william-moore-3a178231/ Website: https://www.executiveground.com/ 4/24 - 4/25 https://www.storksplows.com/events Book a free strategy call with Phaser Marketing (775) DIRT-BAG : https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1h 25m
  8. #117: Risk to Reward in Construction - Stewart Concrete & Groundworks

    Feb 27

    #117: Risk to Reward in Construction - Stewart Concrete & Groundworks

    Luke Eggebraaten is in studio with Taylor Stewart, the founder of Stewart Concrete & Groundworks (Kitchener-based crew crushing premium concrete and excavation work—custom patios, driveways, pool decks, commercial foundations, full in-house from dig to finish). No fluff, just actionable insights from the dirt world. Check the site: https://www.stewartconcreteandgroundworks.ca/ IG: @stewartconcretegroundworks Tune in for the kind of conversation that levels up the trades! Book a free strategy call with Phaser Marketing (775) DIRT-BAG : https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1h 33m

Trailer

5
out of 5
43 Ratings

About

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere. Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space. Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode. The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode. This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job. Construction, business, and success—Dirt Bag style! LETS GO

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