The Merri-Cast

Trevor Merriden
  • 5.0 (1)
  • Entrepreneurship
  • Updated Biweekly

The Merri-Cast is for emerging leaders navigating the journey from self-doubt to self-belief.Host Trevor Merriden - executive coach and author of The Confidence Shift - talks to leaders and entrepreneurs about the moments that tested their confidence and how they came through them. Honest, practical and deeply human conversations about what leadership really feels like.Every episode explores one or more of the five themes at the heart of The Confidence Shift: curiosity, creativity, clarity, commitment and confidence. Whether you’re leading for the first time, struggling to believe in your own ability, or building something from scratch and wondering if you’re really ready - this podcast is for you.

  1. 5d ago

    Emma Jones: ON Getting Small Businesses Paid On Time

    What does it really take to build a successful business – and how can we make life easier for the people running them? This week on The Merri-Cast, I’m really thrilled to be joined by Emma Jones, Small Business Commissioner and Founder of Enterprise Nation.  Emma has spent much of her career starting, growing and supporting small businesses. And today, she’s tackling one of the biggest frustrations facing entrepreneurs: getting paid on time.  Emma tells me that small business owners spend an average of 86 hours chasing debt – time that could be spent winning customers, hiring people and growing their business. Think what we could all do with that time. Her mission as Small Business Commissioner is simple – to get money moving through the economy quicker.  In this episode, Emma shares: • What the dot-com boom taught her – and why she (wisely, in my view) turned down investment • How she grew Enterprise Nation - and how taking angel investment then changed her thinking • Why late payments remain such a serious problem for small businesses • How new legislation could change the way businesses get paid • Where she sees the biggest opportunities for SMEs • Her advice for aspiring entrepreneurs Whether you’re running a small business, thinking about starting one or simply interested in what Britain can do to create a better environment for entrepreneurs, there’s so much take away from this conversation. Emma Jones: LinkedIn: https://www.linkedin.com/in/emma-jones-8063536/   Small Business Commissioner: https://www.smallbusinesscommissioner.gov.uk/ Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  2. Jun 18

    Dan Dunn: ON Taking Responsibility and Backing Yourself

    Many dream about starting a business. Far fewer understand what it takes to succeed.   This week on The Merri-Cast, I’m excited to be joined by Dan Dunn, Co-founder and CEO of Paperplanes, a business that’s helping reinvent direct mail by combining traditional marketing with modern technology and data.  Dan’s journey is striking. Like many others, he took the leap into entrepreneurship with courage. But what really comes through is a deep sense of personal responsibility. Nobody else is going to build your business for you, he says.  His resilience isn’t about being fearless. It’s about getting back up, learning from what didn’t work and continuing to move forward even when progress feels slow.  In this episode, Dan shares:  • What sparked his ambition to become a business owner • Why having the right co-founder can make all the difference • The challenges of scaling and building a team • Why resilience really, really matters  • Why he's passionate about mentoring the next generation If you're building a business, thinking about starting one, or just curious about what it actually takes, you can’t miss this episode.  Dan Dunn: LinkedIn: https://www.linkedin.com/in/daniel-dunn-1a2b763a/ Paperplanes: https://paperplanes.co.uk/ Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  3. Jun 4

    Steve Dineen: ON Thinking and Acting at Speed

    Some entrepreneurs build businesses around products. Others build them around problems they can’t stop thinking about.  This week on The Merri-Cast podcast, I’m joined by Steve Dineen – Founder and Chief Storyteller at Fuse Universal, and a pioneer of digital learning.  From the early days of e-learning to launching fuseschool and Fuse Universal, Steve has spent decades exploring one central question: how do people learn better? What stood out to me most in this conversation is the way that Steve thinks. Fast, curious and constantly making connections, he talks about the difference between improving what already exists and solving problems people don’t yet realise they have.  In this episode, Steve shares:  • Why every business needs to start with a problem worth solving • How he makes decisions quickly without being reckless • What it really takes to scale knowledge, learning and expertise • How a charitable education project became part of a much bigger mission • Why storytelling sits at the heart of better learning If you're building, leading or growing a business, there's plenty of insight here on entrepreneurship, learning and thinking differently. Steve Dineen: LinkedIn: https://www.linkedin.com/in/stevedineen/ Fuse Universal: https://www.fuseuniversal.com/demo  Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  4. May 20

    Kate Davis: ON Escaping The Trap of Doing Everything Yourself

    A common challenge founders face isn’t strategy, sales or even growth. It’s learning how to stop doing everything themselves. On this week’s episode, I’m joined by the brilliant Kate Davis – founder of Meraki People, leadership advisor and champion of building businesses where people genuinely thrive. Kate’s journey into entrepreneurship was anything but straightforward. From starting her career in law, to live events and then corporate change management, she eventually built a business helping founders scale without losing themselves or their culture along the way. What really stood out to me in this conversation was Kate’s honesty about leadership, confidence and the realities of growth. In this episode, Kate shares: • Why so many founders get trapped “doing all their own stunts • The hidden people and culture issues behind scaling problems • Why curiosity and self-awareness matter more than most leaders realise • The role mentors have played in helping her build confidence as an entrepreneur • Why businesses grow faster when leaders focus on people, not just processes One thing that really stayed with me was Kate’s point that most “people problems” in business aren’t actually people problems at all. Underneath the surface, they’re usually structure, communication or leadership issues. If you’re building, leading or scaling a business, this episode is packed with practical insight and honest reflections. Kate Davis: LinkedIn: https://www.linkedin.com/in/katedavisleadership/ Meraki People: https://www.merakipeople.co.uk/ Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  5. Apr 8

    Robert Edmonds: ON Getting the right balance between Clients and Creativity

    Most businesses talk about creativity. But the real question is – who is creativity actually for? On this week’s episode of The Merri-Cast, I’m joined by Robert Edmonds - founder of NRG Studios, a creative agency helping organisations bring their stories to life through content, events and campaigns. Robert’s career began in broadcast television, working on major productions and building his craft in an environment where storytelling really matters. That experience has clearly shaped how he approaches business today.  What really comes through with Robert in this conversation is the clarity of his thinking, particularly when it comes to clients, creativity and building a business that actually works.    In this episode, Robert shares:  • Why building a business around clients, not only creativity, changes everything • The reality of starting from nothing and reinvesting everything back into the business • Why building a pipeline should be every founder’s first priority • The difference between telling a story and actually creating impact   What stayed with me was his constant focus on the client – not as a buzzword, but as something practical.  If you’re building or growing a business, there’s a lot in this episode that will resonate. Robert Edmonds: LinkedIn: https://www.linkedin.com/in/robert-edmonds-nrg-digital/ NRG Studios: https://nrg-digital.co.uk/  Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  6. Mar 25

    David Liddle: ON Self-Belief and Protecting Your Culture

    Most businesses don’t lose their culture overnight… they lose it as they grow. On this week’s episode of The Merri-Cast, I’m joined by David Liddle – Founder and CEO of The TCM Group and the People & Culture Institute. He’s a leading UK voice on people, culture and leadership. His latest book, “People and Culture” explores many of the ideas we discuss in this episode - you can find it here. I’ve known David on and off for around 20 years, and it’s been fascinating to watch his journey – from community mediation to becoming one of the most influential thinkers in his field. What struck me most in this conversation is how honest he is about his entrepreneurial journey. It’s had its bumpy moments, but he’s come through them with resilience and continued to move onwards and upwards. We talk about what really happens as businesses grow – and why the systems you introduce to support that growth can quietly start working against you. In this episode, David shares: • Why “growth can eat culture” if you’re not careful • The mistakes that founders make as they scale • Why most organisations handle conflict too late - and miss the opportunities it creates • How better conversations unlock insight, learning and performance As you’ll hear, David said so much that resonated with me, but most importantly… Believe in yourself.    It sounds simple, but after listening to this conversation, I hope you will.   David Liddle: LinkedIn: https://www.linkedin.com/in/liddledavid/ The TCM Group: https://thetcmgroup.com/ PCA: https://www.peopleprofessionals.org/ Book: People and Culture - A Practical Guide for HR Professionals & Leaders Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  7. Feb 25

    Chris Mole: ON Scaling Fast, Selling Smart and Starting Again

    This week on The Merri-Cast, I’m joined by Chris Mole - founder of FounderON and former Founder & CEO of Molzi by Brainlabs.  Chris started his first business days after finishing his A-levels. What followed was a journey fuelled by curiosity, commercial instinct and what he calls the superpower of naivety.  After building and selling his Amazon agency Molzi, Chris found himself facing a challenge many entrepreneurs never talk about: what happens after the exit?  In this candid and honest conversation, we explore the highs, the pivots and the unexpected emotional shifts that come with building and selling a business.  In this episode, Chris shares:  •Why overthinking kills more businesses than bad ideas •The bold decision to cut half his revenue to chase a bigger opportunity •Why every founder should know their “exit number” before they build •How naivety helped him scale fast  •The strange psychology of selling your business and suddenly having “nothing to do” We also discuss redefining success, resisting the pressure to build a unicorn and why a “quite successful” business that gives you freedom may be smarter than chasing a large valuation.  🎧 If you’re launching your first business, scaling your second, or wondering what success actually looks like for you - this one will resonate. Chris Mole: LinkedIn: https://www.linkedin.com/in/chrismole/ FounderON: https://www.founderon.com/ Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

  8. Feb 11

    Alison Jones: ON The Power of Writing and Surviving the 3am Doubts

    This week on The Merri-Cast, I’m joined by the fantastic Alison Jones — entrepreneur, publisher, author and coach.  Alison built her career in senior roles at Oxford University Press and Palgrave Macmillan before stepping away from corporate life to create Practical Inspiration Publishing – a business that deliberately broke the traditional publishing rulebook.  In this honest and wide-ranging conversation, we explore what it really means to go it alone – from those 3am doubts and cash-flow fears to building a sustainable, values-led and genuinely impactful business.  In this episode, Alison shares: • Why writing is one of the most powerful thinking tools entrepreneurs can use • How her definition of success has changed - and why clarity matters more than ambition • Why most entrepreneurs underestimate the emotional side of starting a business • How to turn expertise into a feasible and scalable enterprise • The realities of cash flow and taking risks We also discuss entrepreneurship in a world of AI disruption, why books and deep thinking still matter, and how resourcefulness is what really carries founders through.  If you’re thinking about starting a business, already in the thick of it, or questioning what success looks like for you, this episode is well worth a listen. Alison Jones: LinkedIn: https://www.linkedin.com/in/the-alison-jones/ Practical Inspiration Publishing: https://practicalinspiration.com/ Podcast: https://extraordinarybusinessbooks.com/podcast-episodes/ Trevor: LinkedIn: https://www.linkedin.com/in/trevormerriden/ Merriborn: https://merriborn.co.uk/ Email: trevor.merriden@merribornmedia.co.uk

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About

The Merri-Cast is for emerging leaders navigating the journey from self-doubt to self-belief.Host Trevor Merriden - executive coach and author of The Confidence Shift - talks to leaders and entrepreneurs about the moments that tested their confidence and how they came through them. Honest, practical and deeply human conversations about what leadership really feels like.Every episode explores one or more of the five themes at the heart of The Confidence Shift: curiosity, creativity, clarity, commitment and confidence. Whether you’re leading for the first time, struggling to believe in your own ability, or building something from scratch and wondering if you’re really ready - this podcast is for you.

Information

  • Creator
    Trevor Merriden
  • Years Active
    2022 - 2026
  • Episodes
    86
  • Rating
    Explicit
  • Copyright
    © 2026 The Merri-Cast
  • Show Website
    The Merri-Cast