JCIRA: Curious and Interesting

Sukki Yoon
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You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

  1. 09/28/2025

    46.3-5: Inclusive Ads, the Swedish Way

    Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising, 46(3), 362–395. https://doi.org/10.1080/10641734.2025.2498992

    3 min

  2. 09/28/2025

    46.3-6: Wheelchairs, Ads, and Cultural Intelligence

    La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003

    3 min

  3. 09/28/2025

    46.3-1: Inclusive Ads, Different Eyes

    Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Issues & Research in Advertising, 46(3), 278–303. https://doi.org/10.1080/10641734.2025.2511641

    3 min

  4. 09/28/2025

    46.3-2: The Luxury of Belief

    Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising, 46(3), 304–315. https://doi.org/10.1080/10641734.2025.2511635

    3 min

  5. 09/28/2025

    46.3-3: When Inclusion Backfires

    Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46(3), 316–340. https://doi.org/10.1080/10641734.2025.2498989

    3 min

  6. 09/28/2025

    46.3-4: Doing Gender at Work

    Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising, 46(3), 341–361. https://doi.org/10.1080/10641734.2025.2498987

    3 min

  7. 06/08/2025

    46.2-3: Eco-Curious: The Power of Surprise

    van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising, 46(2), 183–223. https://doi.org/10.1080/10641734.2024.2367616

    3 min

  8. 06/08/2025

    46.2-4: Luxury Brands, Local Clicks

    Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547

    3 min
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About

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

Information

  • Creator
    Sukki Yoon
  • Years Active
    2022 - 2025
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © 2026 JCIRA: Curious and Interesting
  • Show Website
    JCIRA: Curious and Interesting