Business as UNusual

Aicila

Moving beyond standard advice, Business as UNusual is for the independent thinkers and changemakers who know that business as usual doesn't work for them. Hosted by Aicila, a Business Cartographer and strategist, this show explores the unconventional practices driving leaders who prioritize people and the planet alongside profit. We dig into the innovative strategies of guest founders and explore the Energy Equation™—helping you balance Momentum (the drive to finish), Creativity (the spark of ideas), and Connection (the fuel of collaboration). If you are ready to redefine success and find a rhythm that sustains you, tune in to discover what’s unusual—and essential—for your own venture. For more details, visit BiCurean.com/bau. Check out out books mentioned on the show- https://bookshop.org/lists/business-books-for-folks-breaking-the-mold/edit Hosted on Acast. See acast.com/privacy for more information.

  1. 6d ago

    Frugal Thinking

    This episode of Business as UNusual unpacks the art of frugality in business, focusing on how intentional resource use can drive sustainable success. Explore the principle of "spending every dollar twice," the value of time as a non-renewable resource, and the power of evaluating what you already have. Whether you’re a solopreneur or leading a team, discover why adopting strategic frugality leads to more innovative and resilient business practices. Topics discussed in this episode: How frugality shapes business decisions and resource managementWhy assessing time and opportunity cost matters as much as financial costThe pitfalls of chasing new tools versus maximizing existing resourcesIntentional evaluation: small tweaks vs. big costly reactionsLetting go of sunk costs and focusing on what serves you nowMaking frugality a business superpower—not a limitation Take a moment this week to evaluate what you’re holding onto in your business—does it still serve you? Challenge yourself to use existing tools or systems in a new way before buying something new. Share your own frugality hacks with us and the Business as UNusual community! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Frugal Thinking
  2. Aug 3

    Bootstrap Baby

    This episode of Business as UNusual dives into the insidious nature of hyperindividualism and its impact on the modern business landscape. Explore why the celebrated “do it yourself” mentality isn’t just unrealistic. It may be harmful. Discover how interdependence, rather than relentless self-reliance, leads to stronger businesses, healthier leaders, and more innovative teams. Topics discussed in this episode: Why “bootstrapping” glorifies going it alone and obscures unseen contributionsThe hidden support systems behind every business success storyThe cost of hyperindividualism versus the value of interdependenceHow codependence and hyperindividualism mirror each otherPractical ways to build interdependence and receive support in businessThe emotional work required to ask for, and accept, helpEmbracing the unnoticed contributions that sustain your business Share your own stories of collaboration. Join the conversation on Substack or social media! Challenge yourself: Identify one unseen contribution that made your business possible this week. Start small. Ask for help in your business and notice the positive impact. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Bootstrap Baby
  3. Jul 27

    Small Talk

    In this episode of Business as UNusual, we explore the unexpected value of small talk in building authentic connections in our ever-evolving business landscape. The conversation dives into the psychology behind casual interactions, why we crave shared experiences, and how these small moments create stronger business communities—even in a world that prizes innovation and disruption. Topics discussed in this episode: The importance of "weak ties" and passive connections in the workplaceWhy talking about the weather is a uniquely effective tool for connectionThe difference between community, affinity groups, and genuine friendshipsHow small talk lays the foundation for deeper relationships in teams and neighborhoodsStrategies to approach small talk authentically and avoid transactional interactionsPractical ways to turn low-stakes conversations into opportunities for innovation and inclusivityTips for introverts and those uncomfortable with conventional networking Challenge yourself to connect: Initiate a small talk moment with someone outside your usual circle. Use shared experiences: Next time you're tempted to skip the small talk, try discussing something universal like the weather. Embrace the unusual: Bring your authentic self to every conversation and see what new opportunities unfold. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Small Talk
  4. Jul 20

    Playing to Lose

    In this episode of Business as UNusual, Aicila explores the unconventional "play to lose" strategy as a powerful tool for overcoming fear of failure in business and creative problem-solving. Drawing inspiration from childhood cribbage games, Aicila shares insights on how intentionally mapping out failure can spark creative breakthroughs, uncover blind spots, and boost resilience in the fast-changing world of modern business. Topics discussed in this episode: What does it mean to "play to lose," and why does it work?How failure mapping reveals hidden assumptions and opportunitiesTransforming creative energy by embracing the possibility of lossTurning fear of failure into a strength for entrepreneurs and leadersPractical steps to write out your "failure scenario"Building confidence and perspective in the face of business challenges Resources mentioned in this episode: Free Energy Snapshot tool at BiCurean.com Try the "play to lose" exercise: Write out a failure scenario for your current project and see what new ideas emerge. Reflect: What moves would lead to a real loss in your business? Share your experience with us! Download your free Energy Snapshot from BiCurean.com to understand where your creative momentum stands today. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Playing to Lose
  5. Jul 13

    A Recipe Isn't Bread

    This episode of Business as UNusual dives into the real-life challenges women face around risk, expertise, and overcoming imposter syndrome in the modern business world. The conversation focused on why taking action—rather than waiting to feel fully prepared—builds lasting confidence and leads to meaningful learning experiences. The episode uses the metaphor “a recipe isn’t bread” to explore how genuine growth comes from doing, not just planning. Discover how shifting mindsets, reassessing risk, and embracing mistakes can unlock innovation and resilience for women—and anyone—navigating the business landscape. Topics discussed in this episode: Unique risk considerations for women in businessThe unseen costs of failure and uneven distribution of riskOvercoming imposter syndrome and the myth of “ultimate” expertiseWhy action outweighs endless preparationThe power of learning through mistakes and experiential growthMoving from over-preparation to practical accomplishmentThe recipe vs. bread metaphor for real-world business successPersonal stories of facing fear and embracing imperfect action Resources mentioned in this episode: GISHWHES – The Greatest International Scavenger Hunt the World Has Ever Known - https://gish.com/ Take action this week—choose one thing you’ve been over-preparing for and just do it! Challenge yourself to make more bread, not just read the recipe—embrace a little risk in your work. Reflect on where fear of not being enough is holding you back. Share your story with us! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    A Recipe Isn't Bread
  6. Jul 6

    Strategic Sustainability

    This week on Business as UNusual, sustainability expert and author John Pabon returns to discuss his latest book, "Strategic Sustainability: A Pragmatic Blueprint for Responsible Business." We tackle how companies can make real, lasting impact by breaking through jargon, avoiding greenwashing, and embedding sustainability into core business strategy. Discover actionable insights for business leaders and changemakers seeking to drive innovation, transparency, and incremental progress in the modern business landscape. Topics discussed in this episode: Why incremental changes by businesses drive massive sustainability impactThe business case for sustainability: outperforming competitors and listening to consumersOvercoming communication and ideological barriers to sustainability in the private sectorGreenwashing: tactics, history, and why radical transparency is the antidotePractical steps for businesses: materiality analysis, engaging stakeholders, and honest reportingWhy success means matching long-term sustainability with short-term business metricsThe risks of paternalistic activism and the importance of intersectionality in strategy Resources mentioned in this episode: "Strategic Sustainability: A Pragmatic Blueprint for Responsible Business" by John Pabon ([Bookshop.org link])John Pabon's website: johnpabon.comJohn Pabon on TikTok: Follow for more sustainability insights Explore strategic sustainability in your organization—start with a materiality analysis to focus your impact. Embrace radical transparency—communicate both wins and challenges to build trust and resilience. Pick up John Pabon's latest book to dive deeper into building responsible and profitable business practices. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Strategic Sustainability
  7. Jun 29

    Seasonal Alignment

    This episode of Business as UNusual dives into strategies for entrepreneurs and solopreneurs to harmonize work with the natural shifts in creative and social energy that come with summer. Learn how unconventional planning and honoring your energy rhythms can lead to better productivity and personal well-being, rather than feeling torn between getting work done and enjoying the season. Topics discussed in this episode: Why traditional work routines don't always fit entrepreneurial life in summerHow tracking your personal energy can help prevent burnout and maximize return on effortApproaches for building your business around energy cycles instead of the clockThe importance of keeping your word to yourself—and when to adapt for self-carePractical tips for integrating networking, creativity, and outdoor time during peak seasons Take the Energy Snapshot at https://bicurean.com/energysnapshot Embrace your seasonal energy—plan your work so you can make the most of summer! Try the Energy Snapshot tool to uncover your unique productivity rhythms. Schedule real-world connections and make space for creative downtime—step outside the usual! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    Seasonal Alignment
5
out of 5
12 Ratings

About

Moving beyond standard advice, Business as UNusual is for the independent thinkers and changemakers who know that business as usual doesn't work for them. Hosted by Aicila, a Business Cartographer and strategist, this show explores the unconventional practices driving leaders who prioritize people and the planet alongside profit. We dig into the innovative strategies of guest founders and explore the Energy Equation™—helping you balance Momentum (the drive to finish), Creativity (the spark of ideas), and Connection (the fuel of collaboration). If you are ready to redefine success and find a rhythm that sustains you, tune in to discover what’s unusual—and essential—for your own venture. For more details, visit BiCurean.com/bau. Check out out books mentioned on the show- https://bookshop.org/lists/business-books-for-folks-breaking-the-mold/edit Hosted on Acast. See acast.com/privacy for more information.