We Are Sales Podcast

We Are Sales
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Welcome to the We Are Sales Podcast, a show that highlights the most interesting use cases in sales & revenue leadership. It's our goal to find, capture and distribute use cases that will help you improve your sales & revenue organization. Every week a new sales or revenue leader will uncover all aspects on a sales & revenue use case that helped them scale their organization. My name is Dylan Mendes, founding CEO of We Are Sales and I’m excited that you are tuning in to the podcast. If you are a fan of the show, make sure to subscribe and leave a review. Enjoy the show!

  1. Field sales, het Travelling Salesman Problem en waarom deep discovery de basis is van elke sterke klantenrelatie

    FEB 17

    Field sales, het Travelling Salesman Problem en waarom deep discovery de basis is van elke sterke klantenrelatie

    In deze aflevering gaat Dylan Mendes in gesprek met Tijl Van Mierlo, mede-oprichter van Blindspot, over zijn opmerkelijke traject van optometrist naar field sales professional en uiteindelijk startup founder. Vanuit zijn ervaring in de sterk competitieve optische sector deelt Tijl inzichten over vertrouwen opbouwen, field sales en het belang van deep discovery in klantenrelaties. Hij legt uit waarom succesvolle sales geen kwestie is van pushen, maar van partnerschap, en hoe slimme routeplanning en de juiste bezoekfrequentie een verborgen hefboom vormen in field sales. Daarnaast blikt hij openhartig terug op het bouwen van een early-stage startup, de uitdagingen van outbound sales en het zoeken naar product-market fit. Een gesprek boordevol praktijkinzichten over tijd, aandacht en het menselijke aspect van sales.

    38 min
  2. Je commerciële strategie is niet het probleem, wél het gebrek aan gedragsverandering

    FEB 3

    Je commerciële strategie is niet het probleem, wél het gebrek aan gedragsverandering

    In deze podcastaflevering interviewt Dylan Mendes Valerie Tuytschaever, managing partner bij ISAM, over de complexiteit van change management, met een bijzondere focus op sales. Ze bespreken het belang van communicatie, meetbare resultaten en de rol van individuen in het realiseren van verandering. Valérie deelt inzichten over het omgaan met weerstand, het belang van levenslang leren en het afstemmen van persoonlijke en organisatorische doelstellingen. Het gesprek benadrukt dat succesvolle verandering een combinatie vereist van mensen, processen en tools, en dat het versterken van salesteams cruciaal is voor een effectieve transformatie.

    45 min
  3. Pourquoi les rôles sales type “hunter” deviennent si difficiles à remplir et comment y arriver quand même

    JAN 21

    Pourquoi les rôles sales type “hunter” deviennent si difficiles à remplir et comment y arriver quand même

    Today, we are together with Yoni Szpiro, a leading expert in recruitment, talent psychology, and data-driven commercial performance. We dive deep into how Yoni helps companies truly understand human behavior, decode motivational drivers, and build stronger sales and marketing teams using a unique mix of personality insights, skills mapping, and modern recruitment science. In this episode, Yoni shares why most hiring processes fail, how organizations can better identify real potential beyond CVs, what generations expect in today’s workplace, and how companies can reduce bias while improving retention.He also breaks down the mindset shift needed for leaders to move from intuition-based hiring to structured, evidence-backed decision-making — and why understanding motivation types is becoming crucial for future-ready teams.

    43 min
  4. Pricing als groeimotor: zo creëer je een prijsarchitectuur die zorgt voor meer omzet, hogere marges en kortere sales cycles

    JAN 7

    Pricing als groeimotor: zo creëer je een prijsarchitectuur die zorgt voor meer omzet, hogere marges en kortere sales cycles

    Today, we are together with Maarten Laruelle, one of Belgium’s leading experts in pricing strategy and value-driven commercial architecture. We talk about how he helps scaling companies move away from intuition-based pricing and instead build predictable revenue models using clear value propositions, smart packaging, and structured pricing frameworks. In this episode, Maarten shares when a company should really re-evaluate its pricing, the biggest pricing and discounting mistakes he sees in the field, how packaging can cut sales cycles in half, and why charging too little often signals risk rather than value. He also breaks down the mindset shift needed to evolve from “founder instinct” to a truly data-driven, value-based pricing organization.

    38 min
  5. Wat is “Revenue Operations” en het bouwen van een data-gedreven commerciële machine

    12/24/2025

    Wat is “Revenue Operations” en het bouwen van een data-gedreven commerciële machine

    Today, we are together with Martijn Plessers , one of Belgium’s leading experts in Revenue Operations and data-driven go-to-market strategy. We talk about how he helps scaling companies move away from intuition-based decisions and build predictable growth engines using clean data, clear processes, and aligned teams. In this episode, Martijn shares when a company should really invest in RevOps, the biggest CRM mistakes he sees in the field, how AI is transforming non-selling activities, and why most startups hire salespeople far too early. He also breaks down the mindset shift needed to evolve from “founder gut feeling” to a truly data-driven commercial organization.

    48 min
  6. Van “supersales” naar sales leader

    12/10/2025

    Van “supersales” naar sales leader

    Today we are together with Benjamin De Lathouwer, an experienced SaaS sales leader with a sharp view on team growth and commercial performance. We talk about how he builds strong sales teams by going much further than traditional sales training. In this episode, we delve into his well-known five-finger attitude check during recruitment, his three levels of development (psychology, sales skills, and USPs), and the turning point when he realized he needed to stop trying to be the “super salesperson” and fully focus on coaching.

    43 min
  7. Leading with Empathy: Balancing Mental Health and Sales Performance

    03/14/2025

    Leading with Empathy: Balancing Mental Health and Sales Performance

    Today, we’re joined by Ollie Sharp, Chief Revenue Officer at Trumpet, and someone who has made a huge impact in the world of sales leadership. From being part of LinkedIn’s early European team to leading Salesloft’s growth across EMEA, Ollie has been at the forefront of building successful sales teams and cultures.  In this episode, we explore some really important topics for anyone in sales or leadership. First, we talk about the role of mental well-being in sales and how creating a supportive environment can unlock your team’s full potential. Then, we dive into what it takes to scale a business internationally—both from a cultural and operational perspective. And finally, we discuss the power of diversity, not just in hiring but in building truly inclusive teams that perform better together.  Ollie’s insights are practical, honest, and packed with takeaways you can apply right away, so please enjoy my conversation with Ollie.

    57 min
  8. Dealfront's Post-Merger Go-To-Market Dynamics

    04/17/2024

    Dealfront's Post-Merger Go-To-Market Dynamics

    Today we're joined by Kevin McIntyre, the Chief Revenue Officer at Dealfront. Kevin dives into the fascinating journey of merging two distinct companies, EchoBot and Leadfeeder, into what is now Dealfront.  We get to hear firsthand about the challenges and triumphs of creating a unified brand and strategy across different European markets. First off, Kevin will share insights on blending different go-to-market strategies from each company, which is crucial for anyone looking to understand how complex business integrations work.  Then, we'll delve into how they managed to maintain performance while fostering excitement across newly merged teams—super relevant for any business undergoing changes.  Lastly, he’ll touch on the strategic use of first-party data in refining customer profiles, a must-know for sales and marketing pros. So please enjoy my conversation with Kevin!

    53 min
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About

Welcome to the We Are Sales Podcast, a show that highlights the most interesting use cases in sales & revenue leadership. It's our goal to find, capture and distribute use cases that will help you improve your sales & revenue organization. Every week a new sales or revenue leader will uncover all aspects on a sales & revenue use case that helped them scale their organization. My name is Dylan Mendes, founding CEO of We Are Sales and I’m excited that you are tuning in to the podcast. If you are a fan of the show, make sure to subscribe and leave a review. Enjoy the show!

Information

  • Creator
    We Are Sales
  • Years Active
    2022 - 2026
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    © We Are Sales
  • Show Website
    We Are Sales Podcast