Good Business with Clay Vaughan

Clay Vaughan
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world. Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear. It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches. If you want to grow, lead well, and make an impact that outlives you, this is your place.

  1. From Six-Figure Consultant to Building a Premium Apparel Brand

    May 27

    From Six-Figure Consultant to Building a Premium Apparel Brand

    What makes someone walk away from a six-figure consulting career to start an apparel company with their best friends? In this episode of Good Business, Clay and Luke sit down with Daniel Propp, co-founder of Custom Supply Group, to talk about entrepreneurship, business partnerships, founder fears, scaling culture, faith, leadership, and building a premium brand in one of the most competitive industries in the world. Daniel shares his journey from studying mechanical engineering at the University of Alabama and working at Alvarez & Marsal to taking the leap into entrepreneurship alongside two childhood friends. Together, they unpack the emotional realities of building a business, navigating partnerships, hiring, scaling, culture, fear of failure, and why relationships matter more than revenue. This conversation is honest, practical, and deeply encouraging for founders, entrepreneurs, operators, and anyone considering taking the leap into building something of their own. What you’ll learn in this episode: Why Daniel walked away from consulting to build an apparel company The hidden emotional challenges founders face Why fear of failure stops most people from starting How childhood, faith, and immigrant parents shaped Daniel’s work ethic What makes business partnerships succeed or fail Why communication is everything between co-founders How bitterness and comparison quietly damage teams Why founders must define roles clearly to scale The danger of trying to “look smart” instead of asking questions Why culture matters more than products How premium brands avoid the race to the bottom The future of education, AI, and entrepreneurship Key moments: 00:00 From six-figure consultant to apparel founder 02:00 Why Daniel left engineering and consulting 04:00 Growing up in a Russian-speaking immigrant household 06:00 Faith, sacrifice, and learning work ethic from his parents 08:00 Advice from Alvarez & Marsal leadership before leaving 11:00 Fear of failure and people-pleasing as a founder 15:00 Starting a company with childhood friends 18:00 The realities of business partnerships 20:00 Bitterness, comparison, and communication between founders 23:00 Do partnerships slow businesses down? 27:00 Defining company culture and shared vision 30:00 Why founders need structure and SOPs to scale 33:00 Learning sales from scratch in a brutal industry 37:00 Why the apparel industry is a race to the bottom 40:00 Building premium apparel instead of commodity products 43:00 “Fans first” and creating partners instead of customers 45:00 Scaling beyond founder dependency 54:00 The biggest mistake founders make: refusing to ask questions 57:00 Identity beyond business success 1:00:00 Daniel’s thoughts on AI and the future of education 1:03:00 The question Daniel leaves for the next founder guest Standout Quotes: “The biggest pain point was trying not to look dumb.” “If at any point this business gets in the way of our relationship, we’re shutting it down.” “You have to work extra hard when you’re building with people remotely because the lies start to creep in.” “I am not a businessman first. I’m first and foremost a child of God.” About Daniel Propp: Daniel Propp is the co-founder of Custom Supply Group, a premium B2B apparel company creating brand-forward custom apparel for businesses, events, and organizations. Before launching the company, Daniel worked at Alvarez & Marsal after studying mechanical engineering at the University of Alabama. Learn more about Custom Supply Group: https://customsupplygroup.com If you enjoyed this episode, share it with another founder, entrepreneur, or business owner trying to build something meaningful. #GoodBusiness #Entrepreneurship #BusinessGrowth #FounderJourney #Leadership #SmallBusiness #StartupLife #BusinessPodcast #CompanyCulture #BusinessPartnerships #Sales #Marketing #FaithAndBusiness #BusinessOwner #StartupGrowth #CustomSupplyGroup #FounderLife #AI #BusinessStrategy #EntrepreneurMindset Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    1h 7m
  2. Why Most Founders Are the Bottleneck in Their Own Business

    May 19

    Why Most Founders Are the Bottleneck in Their Own Business

    What actually breaks a growing business? According to growth operator Chris Piper, it usually is not marketing. It is not sales. And it is not the economy. It is the founder. In this episode of Good Business, Clay and Luke sit down with Chris Piper to unpack the hidden operational and leadership issues that quietly stall businesses before they ever reach their potential. Chris shares lessons from scaling startups, working with major entrepreneurs like Cody Sanchez, helping grow companies into eight figures, and stepping into struggling organizations to identify the real problems founders often cannot see. This conversation dives deep into leadership, operational bottlenecks, AI, revenue operations, founder psychology, scaling teams, and why real operators subtract instead of endlessly adding complexity. If you are a founder, entrepreneur, marketer, operator, or leader trying to grow a company without burning yourself and your team out, this episode is packed with practical insight. What you’ll learn in this episode: Why founders are often the biggest bottleneck in their businessThe difference between growth marketing and true business operationsWhy sales and marketing teams struggle to work togetherHow operational constraints quietly kill growthWhat “growth operator” actually meansWhy sequencing problems matters more than solving random issuesHow AI is reshaping consulting, agencies, and operationsWhy community is essential for entrepreneursThe emotional side of leadership and scaling a businessWhy real operators subtract instead of constantly addingKey moments: 00:00 “Real operators subtract” 01:00 Introducing Chris Piper 04:00 Chris shares how he first became fascinated with business 08:00 Lying his way into his first marketing agency role 12:00 Why becoming a better human made him a better marketer 17:00 Finding purpose beyond money and titles 22:00 Lessons from Scribe Media and working with authors 29:00 Building Cody Sanchez’s media company and Contrarian Thinking 36:00 Why business ownership is harder than people think 42:00 Why AI is creating massive opportunities right now 49:00 What a “growth operator” actually does 58:00 Why founders create silos in their businesses 1:05:00 The hidden leadership problems hurting companies 1:13:00 Why most businesses do not actually have a marketing problem 1:20:00 The emotional realities of entrepreneurship 1:28:00 Chris shares his personal story about family court, IVF, and resilience 1:35:00 The question every founder should ask themselves About Chris Piper: Chris Piper is a growth operator, entrepreneur, and advisor who helps founders identify operational bottlenecks, align revenue and operations, and scale companies more effectively. He has worked with major startups and growth-stage businesses including Scribe Media and Contrarian Thinking with Cody Sanchez. If you enjoyed this episode, share it with another founder, operator, or entrepreneur trying to grow a healthier business. #GoodBusiness #Entrepreneurship #BusinessGrowth #Leadership #Operations #StartupGrowth #FounderJourney #SmallBusiness #BusinessStrategy #Marketing #Sales #AIForBusiness #CodySanchez #RevenueOperations #BusinessOwner #FounderLife #GrowthOperator #EntrepreneurMindset #ScalingBusiness #BusinessPodcast Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    58 min
  3. The Loneliness Crisis No One's Talking About

    May 12

    The Loneliness Crisis No One's Talking About

    Why do most business owners feel more alone today than the day they started? In this episode of Good Business, Clay and Luke sit down with Sean Sidders of Mallard Agency to unpack why brand isn't about logos or marketing; it's about clarity, leadership, and creating a safe place for your people. Sean has guided 100+ mid-market business owners through the hardest part of owning a company: the people's side. And in this conversation, he reveals why confusion and pain are silently destroying small businesses, and how clarity and excellence are the real path forward. From the "control more" trap that crushes culture, to why peace in your heart directly impacts your profit margins, to how to lead with vision while staying flexible enough to pivot when the market shifts—this conversation is raw, honest, and deeply practical. If you've ever wondered why you feel alone in business, or why your team doesn't reflect the culture you claim to have, this episode is for you. This is not a theory. This is what is happening right now to business owners in your network. What you will learn in this episode: Why business owners feel confused, alone, and misunderstood—and what actually fixes it How to define brand (and why most founders get it completely wrong) The emotional cost of scaling and the people you lose along the way Why "control more, succeed more" is destroying your culture How peace in your heart directly translates to profit in your business The working genius framework: why hiring the opposite of you is the winning move How to build systems that survive market chaos (AI, tariffs, politics, uncertainty) Why honesty is the one hiring trait that predicts long-term loyalty Key moments: 0:00 The harsh reality: Business owners feel completely alone  5:15 What brand actually is (and why founders keep missing it)  12:00 The emotional burden of scaling a team  18:30 Why peace in your heart impacts your bottom line  25:00 The control trap: Why letting go actually grows your business  32:15 Building flexible systems for uncertain markets  40:00 The working genius: Hiring people different than you  48:00 Leadership lessons on clarity and vision  55:30 Why honesty matters more than skills in hiring  1:02:00 The apology that changed everything Sean Sidders is the founder and CEO of Mallard Agency, a branding and strategy firm based in South Lake, Texas. Working with 10–50 million dollar mid-market businesses, Sean specializes in translating founder clarity into brand strategy and helping leaders move from confusion to conviction. If you care about business, leadership, people, and building something that actually matters, hit subscribe. #SmallBusiness #Entrepreneurship #BusinessLeadership #BrandStrategy #BusinessCulture #Leadership #BlueCollar #SmallBusinessOwner #EntrepreneurLife #GoodBusiness #MallardAgency #SeanSidders #BusinessGrowth #LeadershipLessons #Purpose #BusinessStrategy Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    1h 8m
  4. The Hidden Crisis Killing Small Businesses (And How to Save Them)

    May 5

    The Hidden Crisis Killing Small Businesses (And How to Save Them)

    Is the American dream of small business ownership slipping away? In this episode of Good Business, Clay and Luke sit down with Joseph Cabrera of American Operator to unpack a crisis most people aren’t talking about. Locally owned businesses across America are disappearing. From retiring owners with no succession plan to private equity rollups stripping the soul out of companies to a generation that does not want to take over “boring” businesses, this conversation goes deep. Joseph shares what he learned from growing up around small business owners, his time in the military, and how he is now working to preserve the backbone of American communities. This is not theory. This is what is happening right now and what we can do about it. What you will learn in this episode: Why small businesses are quietly disappearing across America The real emotional toll of selling a business you built from scratch How private equity is changing local communities for better or worse Why most people are completely unprepared to own a business The leadership traits required to succeed in blue collar industries How American Operator is rebuilding ownership the right way Why “boring businesses” might be the most meaningful work you can do Key moments:  00:00 The harsh reality of business ownership  01:00 The hidden crisis facing small businesses  02:30 Why the next generation does not want to take over  05:00 Leadership lessons from the military  10:00 The emotional side of selling a business  15:00 Private equity vs local ownership  22:00 The danger of chasing wealth instead of purpose  30:00 Why most people fail at owning a business  40:00 The American Operator model explained  50:00 Advice for struggling business owners  1:00:00 The question that changes everything Joseph Cabrera is the founder of American Operator, an organization dedicated to helping transition small businesses into the hands of capable, values driven leaders while preserving legacy, jobs, and community impact. If you care about business, leadership, and building something that actually matters, hit subscribe. #SmallBusiness #Entrepreneurship #BusinessOwnership #PrivateEquity #AmericanEconomy #BuyABusiness #Leadership #BlueCollar #LocalBusiness #EntrepreneurLife #GoodBusiness #AmericanOperator #BusinessLegacy #SuccessionPlanning #Capitalism #BusinessStrategy Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    1h 11m
  5. Creating Value in Oil and Gas Environmental Compliance Leadership and Trust

    Apr 28

    Creating Value in Oil and Gas Environmental Compliance Leadership and Trust

    What if compliance were not just a cost but a competitive advantage? In this episode of Good Business, we sit down with environmental consultant Elena Hofmann to unpack the real role of environmental compliance in the oil and gas industry and why it is one of the most misunderstood value drivers in business today With over 30 years of experience and a boutique firm specializing in air quality compliance, Elena shares how she built a career translating complex regulations into practical solutions that protect businesses, people, and the environment From walking into her first refinery as one of the only women in the field to building trusted long-term client relationships, this conversation is packed with insight on leadership, risk management, and what it really means to create value If you are a business owner, operator, or leader navigating compliance, regulation, or growth, this episode will challenge how you think about risk, trust, and opportunity What You Will Learn: Why environmental compliance is more than just checking a box How regulatory risk can cost companies millions and how to avoid it The hidden value in understanding emissions, operations, and reporting Why trust not transactions is the foundation of long term client relationships How to lead teams and develop confident capable leaders The biggest mistake CEOs make when it comes to compliance How to deliver hard truths to clients while maintaining strong relationships Why the oil and gas industry is often misunderstood and why that matters Key Takeaways: Compliance done right reduces risk protects reputation and preserves resources Ignorance of regulations does not protect you it exposes you The best consultants act as guides and partners not enforcers Strong businesses are built on trust transparency and long term relationships Leadership starts with caring about people and helping them grow Timestamps: 00:00 Intro Why this episode matters  01:00 Meet Elena Hofmann  03:00 What environmental consultants actually do  06:00 Why compliance matters in oil and gas  10:00 Avoiding penalties risk and operational failures  14:00 Early career challenges and lessons  20:00 Finding your niche and building expertise  27:00 Turning compliance into value  35:00 Building trust with clients  42:00 Choosing the right clients  50:00 Handling high-risk and criminal compliance cases  58:00 Leadership culture and developing teams  1:08:00 Why the industry is so complex  1:18:00 The biggest compliance mistake CEOs make  1:25:00 Reputation risk and doing it right  1:32:00 Final thoughts and lessons About the Guest: Elena Hofmann is an environmental consultant specializing in air quality compliance for the oil and gas industry. With over three decades of experience, she helps companies navigate complex regulations, reduce risk, and operate responsibly while maintaining efficiency and profitability Subscribe for More: If you are building something meaningful and want real conversations about business leadership and impact, subscribe to Good Business If this episode resonated with you, share it with someone who is building, leading, or navigating risk in their business. It might be exactly what they need to hear Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    57 min
  6. From Approval to Purpose: Luke Frazier on Faith, Leadership, and Redefining Success

    Apr 21

    From Approval to Purpose: Luke Frazier on Faith, Leadership, and Redefining Success

    What if everything you believed about success… was wrong? In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership. From growing up feeling unseen… to chasing validation… to ultimately discovering purpose through faith, Luke shares how pain, leadership, and calling intersect—and how redefining success can change everything. This is a conversation about more than business. It’s about who you are, why you’re here, and how you show up for others. If you’ve ever wrestled with identity, purpose, or the cost of success, this one is for you. Timestamps:  00:00 – Feeling unseen growing up  01:00 – The question: what part of your story do you avoid?  02:30 – People pleasing and chasing approval  05:00 – Childhood moments that shaped identity  09:00 – Redefining approval and validation  13:30 – Limiting beliefs and purpose  16:00 – What success meant growing up  20:00 – A new definition of success: impact over income  24:00 – Faith becoming real (2019 turning point)  30:00 – Leadership, emotions, and maturity  36:00 – “Normal” isn’t healthy anymore  40:00 – Pain, loss, and finding purpose in suffering  47:00 – From founder to team leadership  52:00 – What Luke does at Good Agency  01:01:00 – When business starts costing your soul  01:03:00 – The kind of leader Luke wants to be remembered as  #GoodBusiness #Leadership #FaithInBusiness #Entrepreneurship #PersonalGrowth #Mindset #PurposeDriven #ChristianLeadership #BusinessPodcast #SelfDevelopment #Identity #Success Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    56 min
  7. Why Relationships Win in Sales and Business

    Apr 14

    Why Relationships Win in Sales and Business

    What if the real key to growth isn’t more leads, but better relationships? In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding. From LinkedIn strategy to AI, discipline, and the real cost of success, this conversation goes beyond tactics and gets to what actually drives results. If you’re building a business, growing a brand, or trying to level up in sales, this one is for you. 00:00 Introduction 03:00 Why relationships matter more than reach 10:30 Using LinkedIn the right way 20:00 Building a personal brand that converts 35:00 AI in sales and marketing 50:00 The mindset behind sales success 1:10:00 The cost of success 1:30:00 Balancing business and life 1:50:00 Final takeaways Tune in to learn: • Why relationships matter more than reach • How to use LinkedIn the right way • Where AI helps and where it hurts • The mindset behind consistent sales success • How to balance ambition with real life If you enjoyed this episode, like, subscribe, and share it with someone building something meaningful. #GoodBusiness #Podcast #Sales #Entrepreneurship #LinkedIn #PersonalBrand #Marketing #BusinessGrowth #AIinBusiness #Leadership Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    1h 8m
  8. Stop Chasing Bad Leads: How Syft AI Finds the Deals You Never See

    Feb 24

    Stop Chasing Bad Leads: How Syft AI Finds the Deals You Never See

    Most sales teams are still prospecting like it is 2013. In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of Syft AI to talk about how AI is changing outbound sales, why territories exist, and what it looks like to sell with real intentionality. They break down how Syft finds deals already in motion by tracking real-world signals, matching them to the problems a product solves, and surfacing opportunities your team would never see otherwise. The conversation goes beyond tools and gets into the human side of selling, the danger of scaling low-quality outreach, and why the future belongs to teams who lead with both speed and integrity. In this episode, we cover: - How AI can reduce wasted prospecting time - Why most sales AI tools still miss the real problem - What signals reveal active buying intent - How to think about value alignment and intentional outreach - Why territories may become obsolete - The downside of “disingenuous personalization.” - Underrated sales tactics that still work right now Subscribe for more episodes of Good Business. Leave a review on Apple Podcasts or Spotify and share this with someone leading a sales team. #GoodBusiness #Sales #B2BSales #Prospecting #SalesLeadership #AI #SalesTech #OutboundSales #RevenueOperations #GoToMarket #SaaS #Entrepreneurship Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    1h 8m
See All (92)

Trailers

5
out of 5
15 Ratings

About

Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world. Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear. It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches. If you want to grow, lead well, and make an impact that outlives you, this is your place.

Information

  • Creator
    Clay Vaughan
  • Years Active
    2022 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © 2026 Good Business with Clay Vaughan
  • Show Website
    Good Business with Clay Vaughan

You Might Also Like