Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.

  1. 06/19/2023

    Why CAC Cohort Analysis Is Important to the Sales Process

    If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward.  Let’s dive in… Read this blog: https://viralsolutions.net/cac-cohort-analysis/

    10 min

  2. 06/12/2023

    Developing a 360-Degree Marketing Plan: A Look at the Why and the How

    A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Still not convinced? Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to you… Read this blog: https://viralsolutions.net/developing-a-360-degree-marketing-plan/

    9 min

  3. 06/05/2023

    How to Use Customer Churn Analysis to Your Advantage

    Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience. Read this blog: https://viralsolutions.net/customer-churn-analysis/

    11 min

  4. 05/22/2023

    How to Address the Challenges of Working from Home

    Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home

    9 min

  5. 05/15/2023

    Why Is Revenue Growth a Poor Metric for Gauging Success?

    Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why. Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success

    8 min

  6. 11/03/2022

    Accessibility in Design – Part 1: What It Is & Why It Matters

    The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts. According to the Interaction Design Foundation, a great user experience is made up of three elements: Usability Graphic Design Accessibility Let’s examine the impact of accessibility and why it matters... ––– Check out the most recent web accessibility laws and policies to stay up to date. If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today. Read this blog: https://viralsolutions.net/accessibility-in-design/

    10 min

  7. 11/01/2022

    Change Management Process Step 6: Generate Short-Term Wins

    When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins. According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, generating short-term wins is essential to keeping change initiatives on track. This blog aims to identify and discuss strategies that can aid in doing just that. So far, we have discussed 5 of the 8 steps of Dr. John Kotter’s change management process (CMP): Step 1: Create a sense of urgency Step 2: Build a guiding coalition  Step 3: Form the strategic vision and initiatives Step 4: Enlist a volunteer army Step 5: Enable action by removing barriers Now we will direct our attention to the sixth step and discuss how to achieve small successes along the way. Guest post by Katie Carpen, PhD, Thought Leader ––– Read this article: https://viralsolutions.net/change-management-process-step-6-generate-short-term-wins/ Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

    11 min

  8. 10/29/2022

    What Are the Benefits of Surveys?

    Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your business’s growth. To succeed in the modern competitive environment, you must create strong content to market your brand and offerings effectively. But smart content creation is all about strategy. And one way to get valuable and actionable feedback to shape your content strategy is through the use of surveys. Of course, surveys require a fair amount of planning to do properly. So, we understand you may not be convinced they’re worth the effort. That’s why we wanted to highlight the benefits of surveys so you can see just what you have to gain. Read this article: https://viralsolutions.net/benefits-of-surveys/ ––– Do you need help with content creation or marketing in general? Schedule a free consult with Viral Solutions today. Our team is always happy to talk strategy. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

    9 min
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About

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.

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