In The Club - The Kids' Activity Business Podcast

ClassForKids
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In the Club is your go-to podcast for growing a kids activity business. Whether you run a dance school, manage a football academy, or operate a gymnastics club, we share practical strategies to help you thrive. Hosted by the team behind ClassForKids—the award-winning class booking system trusted by 4,500+ children’s activity providers—each episode delivers expert advice, marketing tips, and real success stories from across the industry. Discover how to boost bookings, streamline kids club management, and improve parent communication with insights on everything from dance school marketing tips to holiday camp software and gymnastics waitlist management. Tune in monthly for actionable ideas, inspiring interviews, and answers to your burning questions. Subscribe now and join thousands of providers transforming their businesses with smarter systems and strategies. Click to discover more about ClassForKids:  Website - https://classforkids.io/clubs/Instagram - https://www.instagram.com/classforkidsuk/Facebook - https://www.facebook.com/class4kidsLinkedIn - https://www.linkedin.com/company/classforkids YouTube - https://www.youtube.com/@classforkidsuk/featured

  1. Jul 30

    EP51: Tots United | A PE Teacher And A Lawyer Build A Kids' Football Academy

    Get in touch with us directly today You can feel it when a kids activity brand is built for families instead of vanity metrics, and Ajay and Yusif from Tots United are a perfect example. We talk through how they’ve grown their Glasgow-based  football classes from a small start into 20+ locations, with hundreds of children taking part every week, while keeping the sessions fun, structured, and genuinely welcoming for parents and kids from 18 months to 8 years old.  We get specific about what makes their model work: a dual-program approach combining football and a fresh take on children’s gymnastics, plus a values-led culture rooted in care and love. Ajay shares the coaching and curriculum side from his PE teacher background, while Yusif brings the legal and systems lens that supports partnerships, contracts, and big expansion moves. We also unpack their quality-first franchising strategy, why they start with trusted internal coaches, and how they onboard franchisees with hands-on support so the experience stays consistent.  The conversation goes wider too: winning Entrepreneur of the Year recognition, a detailed brand refresh process, building a stronger team, and a candid debate about AI tools versus “RI” real intelligence. We finish with what’s next, including international ambition and what they hope the brand becomes over the next year. If you like thoughtful small business growth stories, kids sports coaching insights, and practical franchising lessons, subscribe, share this with a fellow club owner, and leave us a like. What part of scaling would you refuse to compromise on? Get Social with Us: Facebook Instagram LinkedIn

  2. Jun 26

    EP50: How To Grow A Performing Arts School Without Burning Out

    Get in touch with us directly today Fifty episodes in, we’re celebrating and getting practical about what it takes to grow a performing arts school in 2026 without losing your weekends, your margins, or your mind.  Caitlin sits down with Joe Greenslade, aka The Arts Business Coach, who’s lived the full journey: performer, teacher, school owner who scaled from zero to 500 students, and now coach to performing arts and after school club owners across the UK.   Get Social with Us: Facebook Instagram LinkedIn

  3. May 21

    ITC SPECIAL: Building A Dance School Brand That Scales

    Get in touch with us directly today Your dance school can be amazing in the studio and still struggle to grow online, in new towns, or in your own bank account. We talk with Amy, founder of Dance Concepts in Ireland, about what actually changed when she stopped treating branding like a logo project and started treating it like a parent experience. Her business has grown to 15 locations by bringing ballet, jazz, contemporary, and acro to rural communities that are often overlooked and by making sure every touchpoint says the same thing: confidence and creativity through movement. Get Social with Us: Facebook Instagram LinkedIn

  4. Apr 24

    EP 49: Dance Work Deserves Credit

    Get in touch with us directly today A dance school can look effortless from the outside. Behind the scenes it is planning, payroll, safeguarding, parent messages, class schedules, staff cover, marketing, and the emotional load of caring about every kid who walks through the door. That’s why we invited Hazel, founder of Glasgow Dance Academy, to talk about the Scottish Dance Awards and the bigger mission underneath it: giving Scotland’s dance teachers and dance business owners real visibility and recognition for work that too often gets dismissed as “just a hobby." Get Social with Us: Facebook Instagram LinkedIn

  5. Apr 10

    EP 48: If Your Business Looks Small Online Will It Ever Grow?

    Get in touch with us directly today A dance school can be full of talent and still look “small” if the brand is unclear, the marketing is inconsistent, and the owner is buried in admin. We sit down with Lauren, owner of Avenue Dance Company in Hampshire and the newer Shining Star Performing Arts, to unpack the exact mindset and execution shifts that help her go from a basic logo and scattered posts to a professional identity parents trust and a business that can actually scale. Get Social with Us: Facebook Instagram LinkedIn

  6. Feb 3

    Win The Ultimate Grassroots Coaching Boost

    Get in touch with us directly today Want your grassroots team to play with clarity, confidence, and joy? We sit down with Stuart, the founder of Football DNA, to unpack how a coach-built platform is helping thousands of volunteers and community clubs transform guesswork into great sessions. From Brisbane to your training ground, this conversation maps the real path from chaotic drills to age-appropriate learning, engaged players, and calmer sidelines. Get Social with Us: Facebook Instagram LinkedIn

  7. 12/16/2025

    EP 47: 2025 Wrap And What’s Next

    Get in touch with us directly today Get Social with Us: Facebook Instagram LinkedIn

  8. 11/04/2025

    EP 46: From Gymnast To Founder

    Get in touch with us directly today Ever wonder how a world inside the gym translates into a brand that actually understands athletes, coaches, and parents? We sit down with Joanna, founder of Quattro Gymnastics, to trace the leap from training 30 hours a week as a kid to steering a company through market swings, supply challenges, and family life. The story starts at a chaotic moment—new baby, new business—and evolves into a masterclass on flexibility, empathy, and customer‑driven growth. Joanna breaks down how lived experience across the sport—athlete, coach, judge, and gym staff—shapes smarter products and more honest marketing. Instead of pushing features, she designs for feel: protective wear that supports women, leotards that move with real bodies, pricing that respects tight budgets and big dreams. We talk about running contingencies as a habit, keeping plan B and C ready for everything from rain at events to inflation that hits parents first and clubs next. That mindset connects with our own approach to booking software: the best tools serve clubs by serving parents, reducing friction at every step. Get Social with Us: Facebook Instagram LinkedIn

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About

In the Club is your go-to podcast for growing a kids activity business. Whether you run a dance school, manage a football academy, or operate a gymnastics club, we share practical strategies to help you thrive. Hosted by the team behind ClassForKids—the award-winning class booking system trusted by 4,500+ children’s activity providers—each episode delivers expert advice, marketing tips, and real success stories from across the industry. Discover how to boost bookings, streamline kids club management, and improve parent communication with insights on everything from dance school marketing tips to holiday camp software and gymnastics waitlist management. Tune in monthly for actionable ideas, inspiring interviews, and answers to your burning questions. Subscribe now and join thousands of providers transforming their businesses with smarter systems and strategies. Click to discover more about ClassForKids:  Website - https://classforkids.io/clubs/Instagram - https://www.instagram.com/classforkidsuk/Facebook - https://www.facebook.com/class4kidsLinkedIn - https://www.linkedin.com/company/classforkids YouTube - https://www.youtube.com/@classforkidsuk/featured

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