The Lifer Musician Podcast

Hookings Management
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A podcast exploring the minds of creative people that have dedicated their lives to pursuing a career in music. Hosted by Olly ‘Silky’ Hookings from successful DIY Ska Band ‘Death of Guitar Pop’ & founder of Hookings Management - Hookings Management’s duty is to empower our fellow DIY Musicians by helping them market & monetise their music independently. Hosted on Acast. See acast.com/privacy for more information.

  1. 06/18/2024

    HOW I CAN HELP YOUR BAND!

    On today’s episode i’m gonna be talking about HOW I CAN HELP YOUR BAND! I’ve recently hit a BIG milestone for my small business, as this month marks Hookings Management’s 6th birthday. For those that don’t know, Hookings Management is a company I setup that’s prime focus is to serve my fellow DIY music artists by helping them grow their fanbases & monetise their music without the help of a record label.  According to Forbes, 20% of businesses fail within the 1st year, 30% in the 2nd year & 50% by year five so although on somedays my imposter syndrome would try & bully me into thinking otherwise, I must be providing a valuable service for my artist clients in order to have made it to the 6 year mark as a business, especially given the fact the music industry as a whole has been through some hugely turbulent times in the past few years with the pandemic & more recently the cost of living crisis. Listen in, to hear all the various ways me & my team at Hookings Management have been helping our fellow DIY Musicians these past 6 years! To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    14 min

  2. 04/26/2024

    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 2

    Part 2 of sharing the key steps my band Death of Guitar Pop have taken to build a huge fanbase for our DIY Ska band & turn our band into a business that currently turns over a quarter of a million pounds per year that has been paying me & my bandmate and business partner Jonny a consistent monthly salary for the past 4 years. We’ve had 2 albums in the UK official top 40 album charts, completed 2 successful self promoted headline tours of the UK, Headlined & sold out a self promoted show at London’s 1,500 capacity Electric Ballroom venue, been booked overseas for a headline tour of Australia plus shows in the US and Germany, And we’re also currently in the process of putting on our biggest ever headline show at London’s Iconic O2 Shepherd’s Bush Empire venue. We’ve done all this without any music industry support, just learning how to navigate the business and marketing side ourselves, grinding it out DIY. In this episode I’m gonna be breaking down the process of how we’ve done this so you can swipe & deploy our strategies for your own independent music career! If you’re a DIY music artist that’s looking to grow their fanbase then this is the episode for you! To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    11 min

  3. 04/06/2024

    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 1

    On todays episode I’m going to be sharing the key steps my band Death of Guitar Pop have taken to build a huge fanbase for our DIY Ska band & turn our band into a business that currently turns over a quarter of a million pounds per year that has been paying me & my bandmate and business partner Jonny a consistent monthly salary for the past 4 years. We’ve had 2 albums in the UK official top 40 album charts, completed 2 successful self promoted headline tours of the UK, Headlined & sold out a self promoted show at London’s 1,500 capacity Electric Ballroom venue, been booked overseas for a headline tour of Australia plus shows in the US and Germany, And we’re also currently in the process of putting on our biggest ever headline show at London’s Iconic O2 Shepherd’s Bush Empire venue. We’ve done all this without any music industry support, just learning how to navigate the business and marketing side ourselves, grinding it out DIY. In this episode I’m gonna be breaking down the process of how we’ve done this so you can swipe & deploy our strategies for your own independent music career! If you’re a DIY music artist that’s looking to grow their fanbase then this is the episode for you! To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Happy listening! Silky x Hosted on Acast. See acast.com/privacy for more information.

    10 min

  4. 03/13/2024

    HOW TO OVERCOME SELF DOUBT IN YOUR MUSIC CAREER

    On todays episode I am going to be talking about overcoming self doubt in your music career. In my experience, if you’re an aspirational, hard working & passionate musician that’s trying to make a career out of the thing you love then periods of self doubt will be par for the course. In this episode I share my insights into how to cope with & overcome self doubt in your music career.  To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    9 min

  5. 02/13/2024

    HOW TO MAKE 60K PER YEAR AS A MUSICIAN (WITHOUT A RECORD LABEL!)

    On todays episode I am going to be demonstrating how you can generate a yearly sales income of £60,000 as a DIY musician. So many independent artists I speak with don’t realise the earning potential a small die-hard fanbase can bring them so I’ve decided to breakdown the process of generating over 60k in revenue from 300 superfans across a year. If you don’t yet have 300 superfans that support & buy everything you put out then I would recommend checking out episode 19 of this podcast where I explain how to grow a fanbase for your music through Facebook & Instagram ads here: https://youtu.be/wrvVlVX-P6E?si=e1m2P--d4Am6Q0VM To Book A FREE 1 HOUR VIDEO CONSULTATION with Silky from Death of Guitar Pop (& host of The Lifer Musician Podcast) for some advice on your music career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    9 min

  6. 01/22/2024

    WHY RIGHT NOW IS A GREAT TIME TO PURSUE A MUSIC CAREER

    ON TODAY'S EPISODE I’M GONNA BE TALKING ABOUT WHY RIGHT NOW IS A GREAT TIME FOR ARTISTS TO BE PURSUING A CAREER IN MUSIC. THIS IS A MUST WATCH FOR INDEPENDENT MUSICIANS! To Book A FREE 1 HOUR VIDEO CONSULTATION with Silky from Death of Guitar Pop (& host of The Lifer Musician Podcast) for some advice on your music career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    11 min

  7. 12/05/2023

    EVERY MUSICIAN MUST DO THIS! (5 METHODS FOR BUILDING A LOYAL FANBASE)

    5 KEY METHODS TO BUILD A LOYAL FANBASE FOR YOUR MUSIC ON TODAY’S EPISODE I’M GOING TO BE SHARING 5 KEY COMMUNICATION METHODS MY BAND DEATH OF GUITAR POP HAS USED TO CONNECT DIRECTLY WITH OUR AUDIENCE & BUILD A HUGE LOYAL FANBASE. IF YOU WANT TO BUILD A COMMUNITY OF DIE HARD SUPPORTERS OF YOUR MUSIC THAT WILL ALLOW YOU TO SUSTAIN A LONG TERM INDEPENDENT MUSIC CAREER THEN THIS IS THE EPISODE FOR YOU! To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    10 min

  8. 11/22/2023

    WANT TO MAKE SOME MONEY FROM YOUR MUSIC? DO THIS!

    ON TODAY’S EPISODE I’M GOING TO BE TALKING ABOUT HOW A SHIFT IN MY MINDSET TOOK MY MUSIC CAREER FROM BEING DEAD IN THE WATER TO GROWING A MONETISED FANBASE MADE UP OF THOUSANDS OF PEOPLE. OVER THE PAST 6 YEARS, MY DIY BAND DEATH OF GUITAR POP HAS ACHIEVED 2 TOP 30 ALBUMS, A SELL OUT SHOW AT THE ICONIC 1500 CAP ELECTRIC BALLROOM IN LONDON, SUCCESSFUL SELF PROMOTED HEADLINE TOURS & A HIGHLY LUCRATIVE MERCHANDISE BUSINESS. MYSELF & MY BANDMATE (AND BUSINESS PARTNER) JONNY ‘TOP KAT’ HICK HAVE DONE ALL THIS WITHOUT A MANAGER, RECORD LABEL, BOOKING AGENT OR PUBLISHING DEAL - IT’S A COMPLETELY DIY SETUP & WE’RE LIVING PROOF THAT IF YOU LEARN THE BUSINESS & MARKETING SIDE YOURSELF AND PUT THE WORK IN, THEN YOU DO NOT NEED A RECORD LABEL OR A MANAGER TO ACHIEVE YOUR GOALS AS A MUSICIAN. To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com Hosted on Acast. See acast.com/privacy for more information.

    10 min
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About

A podcast exploring the minds of creative people that have dedicated their lives to pursuing a career in music. Hosted by Olly ‘Silky’ Hookings from successful DIY Ska Band ‘Death of Guitar Pop’ & founder of Hookings Management - Hookings Management’s duty is to empower our fellow DIY Musicians by helping them market & monetise their music independently. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Hookings Management
  • Years Active
    2022 - 2024
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © Hookings Management
  • Show Website
    The Lifer Musician Podcast