Next Chapter Conversations

By Drew Cost
  • 5.0 (8)
  • Self-Improvement
  • Updated Weekly

We explore what’s really holding people back in their next chapter. Constraint conversations. Simple movement. Real stories. I interview people over 40, break down what’s working (and what’s not), and share simple ways to build strength, clarity, and direction in life. This is for anyone who feels stuck and wants to move forward mentally, physically, and emotionally. New videos weekly.

  1. Sep 24

    No One Is Buying Your Offer? Find the Bottleneck Before You Change It | Day 13/100

    Ready to discover what your next business move should be? 👉 1:1 Clarity Call — $100:https://go.drewcost.com/#section-UCJhBIunI6 In Day 13 of my 100-day journey, we're going back into the real data behind a small business offer that hasn't generated a sale yet. And instead of assuming the offer is bad, we're going looking for the bottleneck. I'm documenting the process of helping Jen and Dog Pound Fitness figure out why their online fitness offer isn't getting traction—and today we dig into Facebook, Instagram, the offer, the signup form, payment process, engagement, and what potential customers are actually seeing. Here's what we discovered: No sales doesn't automatically mean the offer is bad. There is engagement happening—but we need to know how to turn that engagement into conversations. One Instagram post generated a comment that essentially said, "You're talking to me." That's a warm lead. The signup form works, but there are opportunities to improve it. The current payment process creates friction for a recurring online membership. Most importantly, we may have a bigger visibility problem: people may simply not know the online offer exists. Before obsessing over the website or funnel, we need more eyeballs on the actual offer. So the next move may not be completely rebuilding the offer. It may be getting more people to see it. This is what I'm trying to show through these 100 days: we aren't trying to make the case study look successful. We're trying to find out what actually works. No fake wins. No pretending. Just finding the bottleneck, fixing it, and measuring what happens next. This is Day 13 of 100. Come back tomorrow. 🎙️ Want to be a guest on Next Chapter Conversations?Every story has a turning point:https://gamma.app/docs/Every-story-has-a-turning-point-3zjxlnqgoifs7w8 small business strategy, business bottleneck, offer strategy, why your offer isn't selling, online fitness business, sales funnel, customer journey, social media marketing, Instagram marketing, Facebook marketing, offer positioning, business audit, finding your bottleneck, small business growth, online coaching business, fitness business marketing, 100 day challenge Topics covered:

  2. Sep 7

    I Tried to Buy From Her Business… and Found the Problem | Day 11 of 100

    YouTube Description Want help finding the bottleneck in your business? Book a Next Move strategy session:https://go.drewcost.com/next-move-8818 Day 11 of 100. Today I put myself in the shoes of a potential customer and tried to figure out how I would actually buy from Jen's online fitness business. And I found a problem. Jen has a great story.She has a strong coaching philosophy.She has results.She has content. But if a potential customer can't easily understand what she offers, find it, and take the next step… they can leave and buy from someone else. In this episode, I walk through Jen's customer journey and look at the friction points that could be costing her customers. We also talk about: Why visibility isn't enoughWhy clear messaging mattersHow content fits into the customer journeyWhy your website and Instagram need to make buying easyThe danger of giving customers too many stepsWhy businesses need systems instead of relying on the owner to manually handle everythingHow to give someone high challenge + high supportWhy we fix one bottleneck at a time instead of overwhelming the business ownerThis is a real business case study happening in real time. I'm not trying to make Jen look perfect. I'm trying to find the bottlenecks, fix them, measure what happens, and keep moving. 100 videos. 100 days. One business at a time. #BusinessGrowth #SmallBusiness #Entrepreneurship #BusinessSystems #CustomerJourney #FitnessBusiness #Day11 #100Days

  3. Sep 3

    How to Stop Your Business From Becoming a Commodity

    Want me to find the bottleneck in your business? I'm opening up 30-day business bottleneck case studies where we find the problem, fix it, and measure what happens. 👉 Apply here: https://go.drewcost.com/next-move-8818 If your customer can compare you to 100 other businesses, you may have become a commodity. And when customers see you as a commodity, what do they usually do? They compare prices. That's exactly what we're working through with Jen and Dog Pound Fitness. Jen already has the experience, the coaching ability, the community, and the results. The problem wasn't that she didn't have value. The problem was that the value wasn't immediately clear. In this episode, we work through: Why so many fitness businesses sound exactly the same Why “I help people lose weight” isn't enough How specificity helps customers see themselves in your offer Why Jen's personal story is actually part of her competitive advantage The idea behind “Strength Without Shame” Why 20-minute workouts solve a specific problem Why progress over perfection matters How simplifying the customer experience can separate you from competitors Why your business shouldn't compete by simply becoming cheaper The question every business owner should be able to answer: “Why should someone choose you?” This is Day 9 of my 100-day challenge where I'm documenting the behind-the-scenes of helping small business owners find their bottleneck, fix it, and measure what happens. No fancy production. No pretending everything is perfect. Just the actual work. If you're a small business owner trying to figure out what's actually holding your business back, follow along. Find the bottleneck. Fix it. Measure it. #SmallBusiness #BusinessStrategy #Marketing #Entrepreneurship #Branding

  4. Aug 31

    He Loves His Craft… But Hates Running the Business | Media By Meech

    What happens when you're great at what you do… but hate everything required to actually grow the business?That's exactly where Meech finds himself.In this episode of Next Chapter Conversations, I sit down with my brother and longtime friend, Meech, a photographer, videographer, storyteller, and entrepreneur behind Media By Meech.Meech has spent years developing his craft—from photography and videography to working in news and even at ESPN. He's also gone through his own incredible fitness transformation and committed himself to Brazilian Jiu-Jitsu.But there's a problem:He loves shooting. He doesn't love running the business.Invoices. Contracts. Scheduling. Marketing. Promotion. Following up with clients.Those are the things draining his energy and keeping him from doing more of the work he actually loves.So we start breaking down what it could look like to build Media By Meech around his strengths instead of forcing him to become someone he's not.We talk about:Going from 350+ pounds into a completely different lifeHow Jiu-Jitsu changed the way Meech thinksWhy he sees photography and videography like solving a puzzleThe pressure of perfectionism after working with major brandsWhy talented people often struggle to market themselvesThe difference between being a great operator and being a great business ownerWhat Meech would outsource if he had $10,000 to invest in his businessHow to build a business around the work you actually loveWhy combat sports could be the perfect niche for Media By MeechHow better marketing can help fighters, coaches, and gyms growAnd what it could take to turn Media By Meech into a much bigger brandThis conversation is bigger than photography or videography.It's about figuring out how to build a business that gives you more room to do the work you're actually called to do.If you're building a business and you've ever thought:"I love what I do. I just hate everything else that comes with it."You're going to relate to this one.FOLLOW MEECH:Instagram: @mediabymeechCONNECT WITH DREW:Subscribe to the channel and follow along as we have real conversations about business, life, transformation, and stepping into your next chapter.NEXT CHAPTER CONVERSATIONSEvery life has defining moments—moments that challenge us, change us, and ultimately shape who we become.Your story isn't over.The best chapters are still waiting to be written.#NextChapterConversations #Entrepreneurship #PhotographyBusiness #Videography #SmallBusiness #BusinessGrowth

  5. Aug 25

    Your Business Doesn’t Need More Customers—You Might Have a Messaging Problem

    Stuck in your business and not sure what to fix next?Make your next move: https://go.drewcost.com/next-move-8818In this episode, I take you behind the scenes of a real small-business case study with DogPound Fitness and show you why **more customers weren't actually the first problem to solve.**The real bottleneck? People couldn't clearly see what the business offered, who it was for, or why they should choose it.That's a messaging problem.In this episode, we break down how we're helping DogPound clarify its messaging, online fitness offer, Instagram bio, content, and customer journey—and how you can apply the same thinking to your own business.You'll learn:* How to know if your messaging is actually clear* Why being a good business isn't enough if people don't understand what you offer* How to make your target customer feel like you're talking directly to them* Why your customer should be obvious in your messaging* How Nike, Apple, and L'Oréal built messaging that goes deeper than their products* Why "Strength Without Shame" could become a powerful brand message* How your personal story can become part of your differentiation* Why you should talk about your customer's pain—not just your product* Why testimonials and proof matter more than ever* How to identify whether you're fixing the wrong problem in your businessOne of the biggest lessons from this case study:Sometimes you don't need more customers. You need the right people to finally understand that you're talking to them.**I'm documenting 100 days of business, content, and entrepreneurship while showing you what actually happens behind the scenes with solopreneurs and small business owners.If you're trying to figure out your next move—marketing, sales, messaging, your offer, or something else—let's find the bottleneck.Make the next move.#SmallBusiness #BusinessMessaging #SmallBusinessMarketing #Entrepreneurship #BusinessStrategy #BrandMessaging #MarketingStrategy #SmallBusinessOwner

  6. Aug 24

    Why You Can't Stay Consistent (It's Not What You Think)

    If you're over 45 and you want a simple way to start rebuilding your strength and energy, I created a free 7-Day Fight Decline Reset. It’s designed to help you take simple steps toward better movement, nutrition, and confidence so you can build your strongest next chapter. Get your free reset here:https://docs.google.com/forms/d/1wR0HS5R24x5n_dAhEkIZ0dh0owU4GgsXG9lZE8mMN7M/preview Think you have a consistency problem? You probably don't. One of the biggest reasons people struggle to lose weight or stay healthy after 45 isn't a lack of motivation—it's that they're trying to conquer one huge goal instead of celebrating small wins along the way. In this episode, I share a simple mindset shift that helped someone go from feeling overwhelmed by a 20-pound weight-loss goal to feeling excited about losing the first 2–5 pounds. You'll discover: Why small milestones lead to lasting habits How to reduce the pressure that causes people to quit Why celebrating progress keeps you motivated The power of accountability when building healthy habits How to create a system that lasts for your next chapter—not just a few weeks Remember: You don't need to be perfect. You just need to keep moving forward. If this episode encouraged you, hit Like, Subscribe, and share it with someone who needs to hear that progress is worth celebrating. #FightDecline #WeightLossOver45 #FitnessOver50 #HealthyHabits #WeightLossJourney #Consistency #HealthyAging #NextChapterWellness #Motivation #ActiveAging

  7. Aug 24

    Healing From Trauma & Learning to Forgive | Krystalle’s Story

    Connect with Krystalle:Instagram: @the_sound_yogi Connect with Drew:Instagram: @Drew_Cost What if the things you've been through don't have to determine where you're going? In this episode of Next Chapter Conversations, I sit down with Krystalle — a yogi, Army veteran, mechanic, artist, and someone who has spent years navigating trauma, loss, forgiveness, healing, and finding ways to help others do the same. Krystalle and I talk about what it means to keep moving forward when life has given you reasons to stay stuck. We talk about: Healing from layers of trauma Forgiveness after devastating loss Learning to respond instead of react The importance of listening — to others and yourself Finding tools that help you move through difficult seasons Helping young people process trauma How your environment can shape what you believe is "normal" Why slowing down can force us to face things we've been avoiding Investing in your own healing Letting go of perfection and finally starting Using your experiences to become a source of service for someone else One of the biggest themes of this conversation is simple: Your story isn't over just because you've been through something painful. Sometimes your next chapter begins when you realize you don't have to keep carrying everything you've been carrying. Krystalle also shares something powerful toward the end of the conversation — the realization that she may already have everything she needs to start the podcast and work she's been thinking about. That's what I love about these conversations. Sometimes the next chapter isn't about becoming someone completely different. Sometimes it's about finally becoming who you already know you're supposed to be. If this conversation resonates with you, subscribe to Next Chapter Conversations and share this episode with someone who may need to hear it. If you're in a season where you know something needs to change but you're not sure what the next step is, I created The Next Move — a 30-minute private strategy session designed to help you get clear on your priority and identify your next move. 👉 https://go.drewcost.com/next-move-8818 The Next Move — $47 one-time private strategy session. Follow Drew on Instagram: @Drew_Cost #NextChapterConversations #Healing #TraumaHealing #PersonalGrowth #Forgiveness #NextChapter #DrewCost #SelfDiscovery TAKE YOUR NEXT MOVE

  8. Aug 17

    Building a Business After 40

    🎯 NEED HELP FIGURING OUT YOUR NEXT MOVE? If you're a small business owner or solopreneur and you're stuck on what to do next, let's figure it out together. The Next Move — $47 Private Strategy SessionGet clear on your next move, implement it, and start turning it into a simple system. 👉 https://go.drewcost.com/next-move-8818 📝 GET THE FREE 5 CLARITY QUESTIONS Before you build the business, get clear on who you are, what you do, why you do it, and what you believe. 👉 https://go.drewcost.com/5-clarity-questions-4470 This is Day 1 of my 100 Days of YouTube challenge, where I'm documenting what it actually looks like to build a business out loud while living in a different country, being married, homeschooling my daughter, and trying to build something meaningful. I built my first fitness business in a completely different season of life. I was single. I could work all day, stay up late, learn, experiment, and grind whenever I wanted. That's not my life anymore. Now I'm married. I have two daughters. I'm homeschooling my youngest. I live in another country. And legacy, family, health, and how I spend my time matter a lot more to me than they did 10 years ago. So I'm learning how to build a business that actually fits my life instead of building a life around my business. In this episode, I talk about: • Why building a business after 40 is different• What entrepreneurship looks like in a different season of life• Why your business has to change as your life changes• How homeschooling has actually made me a better entrepreneur• Why I'm simplifying my business down to one primary offer• Why focus can become a superpower for entrepreneurs• The difference between being good at your skill and being good at business• Why execution is often more important than buying another course• How marriage, family, and legacy have changed the way I think about business• Why you need to understand WHO you are before obsessing over HOW to build the business• What to do when entrepreneurship doesn't feel exciting anymore• Why you shouldn't confuse the vehicle with who you are at your core I'm building this business in public for the next 100 days. No pretending I have everything figured out. No polished entrepreneur guru persona. Just the real process of figuring out what works, what doesn't, and what it looks like to build a business in this season of life. If you're a solopreneur, small business owner, or aspiring entrepreneur over 40, come along for the ride. 100 videos. 100 days. At least 30 minutes each. Let's see what happens. #BuildingABusinessAfter40 #EntrepreneurshipAfter40 #SmallBusiness #Solopreneur #BuildingABusiness Building a Business After 40 Is Different

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About

We explore what’s really holding people back in their next chapter. Constraint conversations. Simple movement. Real stories. I interview people over 40, break down what’s working (and what’s not), and share simple ways to build strength, clarity, and direction in life. This is for anyone who feels stuck and wants to move forward mentally, physically, and emotionally. New videos weekly.

Information

  • Creator
    By Drew Cost
  • Years Active
    2022 - 2026
  • Episodes
    522
  • Rating
    Explicit
  • Copyright
    © By Drew Cost
  • Show Website
    Next Chapter Conversations