If you’re showing up consistently with your podcast — recording, publishing, doing “all the things” — and you’re still not seeing results, I want you to know something first: you’re not broken, and you’re not alone. This episode came from one of the most real questions I get inside my School community and on TikTok: How do I stay consistent when nothing seems to be working? I know how discouraging it can feel to pour time, energy, and heart into a podcast and not see downloads grow, clients come in, or feedback roll your way. Starting a podcast requires visibility, vulnerability, and commitment, and when the results don’t show up quickly, it can make you want to quit. I get it — truly. Here’s the truth though: consistency alone is not enough, but it is the baseline. If you’re not consistently publishing — whether that’s weekly, biweekly, or monthly — you don’t yet have the data you need to understand what’s working and what’s not. Once consistency is locked in, that’s when strategy and tracking come into play. In this episode, I walk you through how to stay consistent without burning out by shifting how you define “results.” Podcasting is a long game, and results don’t come from guessing — they come from observing, testing, and refining. That means paying attention to things like consumption rates, positioning, clarity in your messaging, and whether your call to action is actually clear and compelling. We talk about why your content might not be landing, how being positioned in front of the wrong audience can make great content feel ineffective, and why not talking clearly about what you sell is one of the biggest mistakes podcasters make. I also explain why testing one variable at a time — over a full 90-day window — is how you actually get answers instead of spinning your wheels. Most importantly, I want you to understand this: podcasting is a marketing system, not a quick win. When done right, it becomes a long-term, sustainable engine that works for your business even when you step away from social media. That’s why learning how to stay consistent — while adjusting your strategy — is what leads to real ROI. If you’re feeling discouraged, this episode is here to ground you, calm your nervous system, and remind you why staying in the game matters. Pair consistency with strategy, track the right data, make informed tweaks, and keep going. This is how podcasts that pay are built. If you want help breaking this down inside your own podcast, come hang out with me inside my School community. You can grab the free trial, ask your questions, and get real feedback — and who knows, your question might be the next episode. If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
