The NatureBacked Podcast

Tarmo Virki
The NatureBacked Podcast

At NatureBacked, we talk with investors and entrepreneurs worldwide about climate change, covering everything from CO2 emissions to floods to guests’ personal choices for turning the world greener. In this podcast, we bring you inspiring stories and insights from experts, innovators, and changemakers who are working to protect and restore our planet. Whether you are interested in wildlife, ecology, conservation, climate change, or green living, this podcast is for you. NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. You will learn about the latest research, innovations, and trends in the field, as well as practical tips on how to build and grow greentech startups. NatureBacked is more than just a podcast. It is a community of like-minded people who care about the environment and want to make a positive impact. By listening to this podcast, you will not only gain valuable information and inspiration but also join a movement of nature lovers 💚 who are committed to creating a better future for ourselves and the generations to come. If you are ready to dive into the amazing world of nature and sustainability, subscribe to NatureBacked and tune in to our episodes. You can also follow us on Linkedin, Twitter and Instagram, where we share more content and updates. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show! Stay curious and stay green 💚

  1. EPISODE 4

    discussion with Joonas Plaan from Estonian Fund for Nature

    Joonas Plaan, a board member of the Estonian Fund for Nature (ELF), discusses the importance of sustainable investing, the role of NGOs in guiding corporate responsibility, and the challenges of quantifying nature's value. Joonas shares insights on successful restoration projects in Estonia and the growing trend of companies supporting environmental initiatives, highlighting the need for a shift in how businesses perceive their relationship with nature. Fiona Alston interviewed Plaan live at Impact Day festival in October 2024. Takeaways The Estonian Fund for Nature focuses on marine issues, climate change, forestry, wetlands, and volunteer work. Investors should prioritize sustainable projects over fossil fuels and greenwashing. Collaboration between NGOs and companies can guide sustainable investments. Nature restoration projects are becoming legally mandated in the EU. Companies can be profitable while being environmentally responsible. The value of nature is often difficult to quantify in monetary terms. Successful restoration projects can attract corporate support without expecting returns. Mastercard's initiative shows how companies can contribute to environmental causes. The future of corporate responsibility includes more investment in nature. Changing perceptions about nature's value is crucial for sustainable business practices. Learn more about your ad choices. Visit megaphone.fm/adchoices

    14 min

Ratings & Reviews

4.9
out of 5
53 Ratings

About

At NatureBacked, we talk with investors and entrepreneurs worldwide about climate change, covering everything from CO2 emissions to floods to guests’ personal choices for turning the world greener. In this podcast, we bring you inspiring stories and insights from experts, innovators, and changemakers who are working to protect and restore our planet. Whether you are interested in wildlife, ecology, conservation, climate change, or green living, this podcast is for you. NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. You will learn about the latest research, innovations, and trends in the field, as well as practical tips on how to build and grow greentech startups. NatureBacked is more than just a podcast. It is a community of like-minded people who care about the environment and want to make a positive impact. By listening to this podcast, you will not only gain valuable information and inspiration but also join a movement of nature lovers 💚 who are committed to creating a better future for ourselves and the generations to come. If you are ready to dive into the amazing world of nature and sustainability, subscribe to NatureBacked and tune in to our episodes. You can also follow us on Linkedin, Twitter and Instagram, where we share more content and updates. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show! Stay curious and stay green 💚

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