Entrepreneurs On Podcasting

Cliff Duvernois
  • 5.0 (3)
  • Marketing
  • Updated Semiweekly

Are you a small business owner who has a podcast and wants to grow your business but is struggling with how to make your podcast work? Then this is your podcast! Each week, we showcase business owners who are using podcasting effectively to grow their business. We cover all verticals, niches, both B2B and B2C. Learn their best strategies and tactics that you can use for your business podcast.

  1. 43: Sort of a Good Bye

    08/05/2022

    43: Sort of a Good Bye

    Ever since my cancer scare, my focus has become razor sharp.  So what does that mean for this podcast?  In this episode, I share what I was thinking, how that impacts this podcast, and what this means going forward. Sponsorship: You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

    16 min
  2. 42: Elevating your Business Brand and Reach through Podcasting

    07/29/2022

    42: Elevating your Business Brand and Reach through Podcasting

    In this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes. Links Mentioned In the Show: Podcast Pipeline Health Coach Radio Primal Health Coach Institute Website Show Notes:  (02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem? (03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience (04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience (06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast? (08:31) How Laura and Erin managed the common issue of speaking over each other during interviews (09:44) The vital role video plays for their podcast as co-hosts (11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach (15:59) Working through the struggle of landing great guests for the podcast (16:50) How to qualify guests that best fit your podcast audience (17:35) Knowing when to get technical help for your podcast (19:22) Striking a balance between providing value and doing business on your podcast (20:57) Elevating their brand credibility and reach successfully through their podcast (22:52) Staying true to their core values all whilst providing free education to podcast listeners (24:21) Why maintaining your individuality is essential to standing out in your industry (26:32) Why podcasting was the next logical step for their business in today’s fast-paced society (27:42) What you need to do when you’ve run out of ideas for your podcast episodes (28:17) When you know it’s time to restructure your podcast altogether (30:46) How words can really hurt your podcast if not used correctly

    35 min
  3. 41: Podcasting as a Learning Tool for Your Target Audience

    07/22/2022

    41: Podcasting as a Learning Tool for Your Target Audience

    In this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success.  You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Links Mentioned In the Show: Podcast Pipeline Health Coach Conversations Podcast The Health Coach Group Website Show Notes:  (02:37) From interior design to redesigning people’s lifestyles through health coaching (03:44) How she managed to scale and evolve her health and wellness coaching career (05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others  (06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online (07:28) Happening across podcasting from her network  (08:31) Fulfilling surprises that podcasting has brought to her business (09:29) Why Cathy chose to focus on her podcast instead of her blog (10:26) Paving a new platform to create a change with podcasting (11:14) The benefits podcasting has for its listeners (12:01) Providing business education with a podcast (13:55) The struggle of recording in an engaging tone  (15:54) How empathy for a podcast guest became the key to overcoming her fear of recording (18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value (19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong  (20:26) Why you shouldn’t be scared of paid advertising in podcasting (21:55) Rejection before success: building your wins (24:13) Why putting rejection into perspective is crucial for your business (26:03) The key to understanding rejection and taking it as constructive criticism (27:51) Don’t start a podcast for your business without doing these first  (30:23) Getting into the groove of consistency for your podcast (31:15) Solo podcast ideas: determining when it’s time to go solo

    34 min
  4. 40: Cancer

    07/15/2022

    40: Cancer

    Today, I talk about cancer.  What started off as a minor health scare quickly escalated into something I was almost unprepared for.  In this episode, I talk about whatthis meant to me, how I handled the onslaught of fear and worry, and the mental framework that I used to keep myself positive throughout this entire experience. Links: Brooke Castillo - Life School Podcast CTFAR

    33 min
  5. 39: Why Your Podcast Is Perfect to Communicate With Existing Clients

    07/11/2022

    39: Why Your Podcast Is Perfect to Communicate With Existing Clients

    In this episode, Grant Bledsoe, founder & president of Three Oaks Capital Management whose goal is to help entrepreneurs and small businesses align their wealth and business with their values, shares his experiences on how he transitioned from a comfortable job on Wall Street to starting his own registered investment advisory (RIA) firm, how to leverage a podcast as both a marketing and communication tool for your audience and existing clients and expanding his net worth and skill set with the podcast. Links Mentioned In the Show: Podcast Pipeline Grow Money Business with Grant Bledsoe Podcast 3 Oaks Wealth Website You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com   Show Notes:   (01:55) How a college baseball player unclear on his career path ended up in the financial industry working at Charles Schwab (04:05) What made Grant decide to leave a stable Wall Street job to start his own investment advisory firm (07:34) Did being a fiduciary affect his standing in the finance industry or business model? (08:02) How niching down to business owners in transition strategically set his business apart from competitors (09:35) Getting his business point of view out into the world with a podcast (11:00) Podcasting as a marketing tool: Growing his audience and online presence  (13:08) How his finance business clients and audience has particularly benefited from releasing a podcast episode on a weekly basis (15:58) Gradually overcoming the struggle of flawlessly conducting a podcast interview through practice  (17:20) The X Factor podcasting has that blog posts and videos cannot hold a candle to (17:55) Directly getting clients by adding the podcast to their overall marketing funnel (20:01) How his podcast episodes are marketing and how fits into his business model  (23:19) Gaining popularity and unlimited potential opportunities for his business through his podcast (25:35) How a podcast can essentially increase your net worth  (26:25) The unexpected benefits podcasting has brought to his business (28:02) Enabling your business to be authentic by showcasing organic conversations (30:51) Finding the beauty in vulnerability during his podcasting journey (31:42) Why the best things you can do for your podcast is to not take it too seriously and be consistent

    34 min
  6. 38: Create the perfect mindset to create your podcast

    07/08/2022

    38: Create the perfect mindset to create your podcast

    In this episode, Dr. Brad Cooper, CEO of US Corporate Wellness and co-founder of the Catalyst Coaching Institute who provide top-tier coaching for employers and training for aspiring health and wellness coaches to elevate their career and personal development, shares his experiences on the importance of national board certification in the health and wellness coaching space, the best ways to leverage your podcast to help your business stand out in a competitive market, and the impact of mindset in the creation and upkeep of a successful podcast. Links Mentioned In the Show: Podcast Pipeline Catalyst Health, Wellness & Performance Coaching Podcast Catalyst Coaching Institute Website The Coaching Channel YouTube page You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com   Show Notes:   (02:31) Dabbling in the industrial setting and entrepreneurship by providing both stellar health and wellness coaching and training (03:33) How a health and wellness coaching certification became essential in the practice  (04:25) The proliferation of having a national board certification in today’s coaching landscape  (06:42) How podcasting has allowed his personal goal come into fruition and provide ample opportunities to have conversations with industry leaders (08:28) Gaining an edge among other leaders in the competitive coaching industry with a podcast (10:24) Establishing your own annual vision plan with the F-Five method  (13:43) Increasing your brand equity with the help of your podcast guests (15:07) How Dr. Brad Cooper was able to gain traction and keep his podcast momentum going (17:05) Encouraging a sense of community among podcast listeners and how that gives their business the upper hand in the industry (17:55) The influence of their current financial situation on their podcast and business (19:03) Leveraging a YouTube channel alongside their podcast to tap into a modern audience (20:19) Combatting a lack of technical podcast knowledge by getting started, being consistent, and setting a routine (21:31) The best way to determine if podcasting is the right choice for you and your business (26:37) How mindset, word choice and action comes into play in your podcasting journey (31:28) Why failing to allocate your time for sleep does not express ambition– it’s pure stupidity (33:39) The wise way to invest your time for productive podcasting work

    37 min
  7. ⭐️ 37: Turn Your Podcast Into Your Clients Largest Resource

    07/01/2022

    ⭐️ 37: Turn Your Podcast Into Your Clients Largest Resource

    In this episode, Lesa Edwards, international speaker, certified job search strategist and career coach who focuses on helping mid-career professionals excel in their careers, shares her experiences on the major role mindset played in both her clients’ respective careers and her podcasting journey, how to hack the sales process by maintaining your podcast’s integrity, and achieving the perfect synergy of creating an impact and a profitable business with podcasting. Links Mentioned In the Show: Podcast Pipeline The Exclusive Career Coach Podcast The Big Leap by Gay Hendricks Exclusive Career Coaching Website Lesa Edwards on LinkedIn You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes: Show Notes: (02:03) The evolution of an investment in an in-demand skill set into a full-time business and career (04:49) The intricacies of the typical mindset challenges faced by women and men and their career  (06:50) How Lesa ignites a mindset transformation among her clients facing internal challenges hindering them from advancing in their career (08:20) Coaching a client through a storm; how they turned a problem into an opportunity (12:09) How Lesa learned that podcasting didn’t have to cost $5,000 and finally started her podcast (16:07) Why podcasting provided the perfect avenue to maximize her zone of genius and share her wisdom with the public (20:01) “Cheating” your way through the sales process: why podcasting is the marketing channel that keeps on giving (22:30) What it takes to build a profitable podcast (23:37) Episodes listened to and the conversion ratio: does it actually exist? (25:07) Achieving synergy between her skillset and passion of helping advance careers through podcasting (28:18) The unintentional business partnerships formed thanks to podcasting (29:13) The strategy of podcast guest selection Lesa employs and why it’s integral to her podcast’s success (31:23) What to do when a podcast interview doesn’t go as intended

    34 min
  8. 36: ⭐️How One Entrepreneur Uses Podcasting to Launch His Next Chapter

    06/27/2022

    36: ⭐️How One Entrepreneur Uses Podcasting to Launch His Next Chapter

    In this episode, Mehul Sheth, Business Development Consultant  of Small Business Horsepower who helps small businesses scale shares his experiences on how a series of unexpected turns lead to his building a business around podcasting, achieved career highs through networking for his podcast and tips on creating a podcast and business made to last and grow. Links Mentioned In the Show: Podcast Pipeline Small Business Horsepower Podcast Small Business Horsepower Episode 2: Eddie Dean Small Business Horsepower Episode 14: Evan Seinfeld Small Business Horsepower Episode 18: John Warlow You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes:    (1:58) How Mehul helps and showcases small businesses with his company and podcasting  (02:39) From getting fired to lighting his own fire and starting a business (05:00) The realistic journey of entrepreneurship led by dedication and commitment  (05:45) How selling his business and writing a book became the start of Mehul’s podcasting journey (07:09) Choosing podcasting because of its power to circulate inspirational stories of his and guests alike (08:02) A crucial soft skill for every entrepreneur that is immensely improved through podcasting.  (09:17) Building a network and career with podcasting  (11:17) How the network he built with podcasting landed him an interview with a former NFL star, Jerry Seinfeld’s cousin, and a reality TV sensation. (16:36) The key considerations in formulating interview questions bound to make an impact  (18:53) Why Mehul considers this moment to be the most successful achievement he’s had with his podcast thus far (21:59) Why the ability to scale and grow your small business is paramount in building a sustainable business (23:35) How losing his $8 million company instilled and strengthened the growth mindset he has today (25:49) Quality over quantity: the benefits of keeping your podcast episodes at 30 minutes maximum (26:56) Consistency will be your best friend in growing your podcast audience

    32 min
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5
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About

Are you a small business owner who has a podcast and wants to grow your business but is struggling with how to make your podcast work? Then this is your podcast! Each week, we showcase business owners who are using podcasting effectively to grow their business. We cover all verticals, niches, both B2B and B2C. Learn their best strategies and tactics that you can use for your business podcast.

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