Called to Both - Balancing Motherhood and Business for Photographers

Joy Michelle, Coach for Photographers
  • 4.9 (116)
  • Entrepreneurship
  • Updated Weekly

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

  1. 6d ago

    Why Successful Photographers Should Diversify Their Income Before They Need To

    What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move. Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more. In this Episode: Why diversification is a power move, not a pivotThe difference between reactive and strategic income expansionHow to expand beyond client work without losing your identity or burning everything down Find It Quickly: 00:00 - Why diversifying your income can feel uncomfortable (and totally normal) 02:16 - Wanting more money ≠ falling out of love with photography 07:11 - How one income stream can quietly drain your creativity 13:31 - Protecting your energy, boundaries, and joy 20:11 - Aligned ways photographers can diversify without burning out 26:46 - Seeing diversification as growth, not quitting More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    Why Successful Photographers Should Diversify Their Income Before They Need To

  2. Sep 21

    186: Business is SLOW, you’re spiraling, now what?

    I know the feeling: bookings are slow, inquiries aren’t converting, and business just feels down. You start to wonder, now what? Should you create a new offer or even make a major pivot? It’s easy to start spiraling. In today’s episode, I’m hoping to meet you mid-spiral and pull you out.  In This Episode You’ll:  Recognize what I call the “seven-year itch” in business Get my pep talk on how to stop spiralingLearn where in your business you might need to pivot Find it quickly: The seven-year itch (2:13) You need someone to sort through it with you (5:39) Be open about the pieces that don’t work anymore (10:01) It might be time to pivot (10:55) Mentioned in this Episode: Episode 185: Ambition Is A Trap Keeping You Stuck: podcasts.apple.com/us/podcast/185-ambition-is-a-trap-keeping-you-stuck More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    186: Business is SLOW, you’re spiraling, now what?

  3. Sep 14

    Want to Be the Go-To Expert in Your Industry? Start With These 3 Brand Strategies

    What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> In This Episode You'll: Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly: 2:17 - Two Key Factors of an In-Demand Brand 4:08 - Three Ways to Build Your Brand Authority Online 4:38 - #1: Decide what you want your brand to be remembered and known for. 5:55 - #2: Build brand authority through your brand visuals. 7:30 - #3: Build social proof for your brand authority. More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

  4. Sep 7

    185: Ambition Is A Trap Keeping You Stuck

    Can you achieve your dream business off of ambition alone? In today’s episode, I’m sharing how I often see creative women caught in the trap of ambition. Plus, my own experience with getting stuck in my business and the key to getting unstuck.  In This Episode You’ll:  Learn about the ambition trapRecognize the two camps that I see ambitious women get stuck inHear about my own experience getting stuck in my business  Find it quickly: Ambitious women can start to reach a ceiling (2:32) You’re spread way too thin (4:45) You’re stuck doing what used to work (6:10) You’re wondering why you haven’t made it yet (7:10) What makes the biggest difference when you’ve hit this point (8:11) Mentioned in this Episode: 1:1 Accelerator Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    185: Ambition Is A Trap Keeping You Stuck

  5. Aug 31

    Finding the Real Problems Behind Your Slow Bookings [3 Business Coaching Case Studies]

    I’m pulling back the curtain on real coaching conversations—and what I found might surprise you. This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus. What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs. This episode originally aired as episode 174. In this episode: Why more traffic won’t fix a conversion problem (and what will)How generosity can actually accelerate your authority—not dilute itThe key to raising your prices without just saying “luxury”Find It Quickly: 02:48 - Case Study #1: A wedding photographer stuck in a booking plateau 08:50 - Case Study #2: “Is my freebie too good to give away for free?” 13:04 - Case Study #3: Raising prices without just saying “luxury” Mentioned in this Episode joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    Finding the Real Problems Behind Your Slow Bookings [3 Business Coaching Case Studies]

  6. Aug 24

    5 Questions I Would Ask You If I Were Your Business Coach

    What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why asking questions is one of the most powerful clarity tools in businessFive reflection prompts to realign with your goals and eliminate overwhelmHow to shift from emotional decision-making to data-driven confidence Find It Quickly:  0:00 - The power in a good question. 4:40 - What feels the most heavy in your business right now? 5:14 - Kick the bottlenecks to the curb. 5:53 - Where are you making things harder than they need to be? 9:53 - What can future you thank you for? 11:18 - Trusting yourself completely can change your business Mentioned in this Episode: www.joymichelle.co/call joymichelle.co/streamlined-schedule-20-hour-work-week joymichelle.co/reboot-better-decisions-in-business More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    5 Questions I Would Ask You If I Were Your Business Coach

  7. Aug 17

    5 Signs You Have a Growth Mindset

    There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today's episode, we're walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you're struggling through any of these signs. This episode originally aired as episode 31 on September 26, 2022. In This Episode You'll: Understand the importance of a growth mindset.Learn the value of planning ahead.Review 5 signs of a growth mindset.Find it quickly: 0:46 - What is a Growth Mindset? 1:52 - Make space to slow down and evaluate. 5:12 - You ask for help and are open to feedback. 7:52 - You identify your shortcomings to grow from those things and not to shame yourself. 9:07 - Make time for yourself and your business. 10:16 - You see failure as a crucial part of growth. Links + Resources mentioned in this episode: Watch Joy's Vlog on Planning Download The Strategic Business Planning Guide Read More than a MomMore ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    5 Signs You Have a Growth Mindset

  8. Aug 10

    184: How to Start Journaling for Business Growth (The Complete Guide For the High Achieving Creative)

    Don’t have time for journaling? Trust me, I’ve been there. But, as entrepreneurs, we're constantly searching for the next tactic, marketing strategy, AI tool, or productivity hack that will move our businesses forward. But sometimes the biggest shift doesn't come from consuming more information. It comes from creating space to hear our own thoughts. For years, I thought journaling simply wasn't for me. I wasn't naturally drawn to writing pages about my feelings, and honestly, I thought I was too busy. But once I discovered a different approach to journaling—one focused on processing rather than documenting—it completely changed the way I lead my business, coach my clients, and make decisions. In today’s episode, I’m sharing how I finally became dedicated to journaling and why I’m such a huge proponent of it for each of my coaching clients. Plus, how you can use it as a tool for business growth. In This Episode You’ll:  Get my approach for getting started with journalingLearn of the unexpected results that can come from regular journalingHear 3 prompts for personal and business growth Find it quickly: Why I needed to record this episode (2:02) My approach to journaling (4:00) Find a journal and pen that you love (9:03) Capture some ideas for later (10:07) Follow prompts for business growth (11:38) Mentioned in this Episode: The Artist's Way by Julia Cameron Your Dream Life Starts Here by Kristina Karlsson Your Dream Life Starts Here Workbook Notion: joymichelle.co/notion Pens Pen Subscription Fringe Journals: fringestudio.com Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

    184: How to Start Journaling for Business Growth (The Complete Guide For the High Achieving Creative)
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About

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

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