Community Creators with Shana Lynn

Shana Lynn Bresnahan
  • 5.0 (29)
  • Marketing
  • Updated Weekly

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space. You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com

  1. 6h ago

    How to Decide What to Do First

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members As business owners, it's easy to keep adding more. More projects, more deliverables, more tasks, and more ideas. But more doesn't always mean better. In this episode, Shana walks through a simple but powerful framework called the Action Priority Matrix. This practical tool helps you evaluate the projects, activities, and deliverables already happening in your business so you can identify what's worth keeping, what needs improvement, and what may be draining your time and energy without producing meaningful results. In this episode, you’ll learn: What the Action Priority Matrix is and how it can help simplify decision-makingWhy evaluating current projects is more effective than guessing about future onesHow to measure effort and impact using real data instead of assumptionsThe difference between high-impact and low-impact activitiesHow regular evaluation can help reduce overwhelm and improve team performance Success doesn't come from doing more things. It comes from focusing on the right things. By regularly evaluating the effort and impact of your projects, you can create a more efficient business, deliver a better experience for your members, and free up time and energy for the work that truly matters. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  2. Jul 14

    A Systems-Based Approach to Increasing Retention

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Many business owners spend significant time creating marketing funnels and customer acquisition strategies but give far less attention to what happens after someone joins.  In this episode, Shana shares why a systems-based approach to retention is essential for helping members and clients succeed and how simple systems can reduce churn while creating a more meaningful experience. In this episode, you’ll learn: Why retention deserves as much attention as marketing and customer acquisitionHow member journey mapping can improve the client experience from onboarding to renewalHow to use the Stoplight Strategy to identify green, yellow, and red clients or membersWhy community, connection, and personal engagement play a key role in long-term retentionSimple steps you can take today to build a retention-focused system in your business Retention is about more than keeping members, it's about helping them succeed. By combining simple systems with meaningful human connection, you can create a better experience, reduce churn, and support long-term growth for both your clients and your business. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  3. Jul 7

    Preparing Your Community for Change

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Change inside a membership or coaching program is inevitable but how you handle it determines whether your community embraces it or pushes back.  We dive into why change often creates friction and how to proactively lead your members through transitions in a way that builds trust and buy-in instead of resistance. In this episode, you’ll learn: Why change can trigger resistance even when it’s ultimately beneficialThe biggest mistake community leaders make when rolling out changesHow poor communication leads to long-term dissatisfaction among membersHow to gauge the right timeline for communicating different types of changesA breakdown of the ADKAR change management model and how it applies to memberships If you’re planning a change in your program, big or small, don’t wait until the last minute to communicate it. A thoughtful rollout can be the difference between confusion and confidence in your community. Take the time to guide your members through the transition, and you’ll not only avoid unnecessary friction, you’ll strengthen their trust in your leadership. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  4. Jun 30

    How To Think About Additional Expansion Offers

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 80: Behind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BS Women https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs What if more revenue didn’t mean more customers but better serving the ones you already have? In this episode, Shana sits down with Corrine Crabtree to talk about expansion revenue and how adding the right offers can grow your business without starting from scratch. In this episode, you’ll learn: Why expansion revenue is one of the simplest ways to grow your business without increasing your marketing spendHow to introduce additional offers without taking away from your core programHow to create offers that support different needs within your communityWhy your main offer should feel complete and how that actually increases trust and retention At the end of the day, it’s not about stacking offers just to make more money, it’s about serving your people better. When your core offer delivers real results and your additional programs genuinely support different needs, growth becomes a natural byproduct. Focus on value, trust your audience, and give them the opportunity to go deeper when they’re ready. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  5. Jun 23

    The Hidden Kiss of Death for Your Membership

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Are failed payments quietly draining your membership revenue without you even realizing it?  In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think. From monthly vs. annual plans to attracting the right members, we’re breaking down what’s really going on behind the scenes and what you can do to fix it. In this episode, you’ll learn: Why failed payments are the “hidden kiss of death” for membership businesses and how they quietly drain your recurring revenueHow to create a simple but consistent failed payment follow-up strategy that keeps members from slipping awayWhy annual plans can increase cash flow but also create renewal and cash management challengesHow strong retention can make monthly pricing more profitable than annual plansHow pricing impacts not just revenue, but the quality and mindset of the people joining your program If you’re seeing failed payments, cancellations, or attracting the wrong members, your pricing strategy might be the missing piece. Take a closer look at your retention, your follow-up systems, and the level of commitment your offers require - small shifts here can make a big difference in both your revenue and the quality of your community. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  6. Jun 16

    7-Figure Direct Message Selling Strategy

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 93: Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner What if your next client is already watching your content but you’re just one message away from closing the deal? In this episode, we break down how Lauren Tickner turns everyday social media content into real conversations and real revenue through direct messages. If you’ve ever felt like your posts aren’t converting, or you don’t know how to move from “likes” to actual sales, this is where things start to click. In this episode, you’ll learn: How Lauren built authority that turns content into inbound leadsWhy most lead generation fails and the real reason people aren’t convertingHow to structure content so people want to message you firstA simple DM flow: from first message to qualified prospectHow to ask better open-ended questions that keep conversations aliveThe key checkpoints to qualify leads before making an offerHow to gauge buying intent without sounding pushy or scripted If you’ve been struggling to turn content into conversations or conversations into clients, this episode gives you a clear path to fix both. Start with authority, lead with value, and let the right people come to you. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  7. Jun 9

    The Life Cycle of an Online Community

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Community building can feel isolating, especially when things get messy. But what if those challenges are actually a sign that your community is growing exactly as it should? In this episode, we break down the Community Development Life Cycle - a powerful framework that explains the natural phases every community goes through. If you’ve ever felt like something is “wrong” inside your group, this conversation will help you reframe that thinking and lead with more clarity and confidence. In this episode, you’ll learn: The 4 phases of the community development cycleWhy a quiet or slow-starting community is completely normalHow to step into leadership and use conflict as a realignment opportunityPractical ways to identify which phase your community is currently in Whether you’re just starting out or managing a thriving membership, this episode will help you understand what’s happening beneath the surface and how to lead your people through it. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

  8. Jun 2

    The Mindset Shift Needed to Maximize Collaborations

    https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill: https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill Everyone talks about collaboration as a powerful way to grow your business but what if the real thing holding you back isn’t strategy, but mindset?  In this episode, we dive into a powerful conversation with collaboration expert Jordan Gill, exploring the internal shifts needed to truly benefit from partnerships and stop chasing short-term wins. In this episode, you’ll learn: Why a short-term mindset can limit your growth through collaborationsThe hidden value of collaborations beyond immediate salesHow trust is built through multiple touchpoints (and why it matters more than ever)The concept of “planting and harvesting seeds” in your businessWhy not everyone needs to buy from you to bring valueHow collaborations can create long-term opportunities like speaking gigs, referrals, and audience growth If you’ve been hesitant to collaborate because you’re unsure of the immediate return, this is your reminder: not all results show up right away. Keep showing up, keep building connections, and trust that the seeds you plant today will grow into opportunities tomorrow. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

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5
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About

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space. You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com

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