Icons of Real Estate Podcast

Tomás Fonseca
  • 4.9 (47)
  • Business
  • Updated Biweekly

Scale your real estate business with proven strategies from the world’s top producers. Icons of Real Estate delivers actionable insights for agents, brokers, and investors to grow their authority, expand their sphere of influence, and sell more houses. Stop guessing and start implementing real-world lead generation, marketing, and branding tactics used by the industry's most successful innovators.

  1. 3d ago

    Title: Your Brain Is a Threat Device: Mindfulness for Agents | Aaron Hendon

    🎤Nobody works better frantic, chaotic, and nervous. So why do so many agents walk into listing appointments worried about the transaction? On Icons of Real Estate, host RK3 (Robert Kennedy III) talks with Aaron Hendon, a managing broker who still runs a team and a certified mindfulness instructor. Aaron explains why your brain is wired to find threats, why he trained his team in meditation instead of scripts, and how gratitude makes agents more trustworthy. In a chaotic market, mental discipline, not talent, is the edge that lasts. 🎧 Hosted by: Jim Remley 🎤 Featuring:  Aaron Hendon is a managing broker who runs a team with active listings, a certified mindfulness instructor, keynote speaker, and mindfulness-based business coach. He is the author of Living a Grateful Life in an Effed Up World and co-host of the Mindful CEO podcast. Before real estate, he ran a bread and bagel shop in Albuquerque for 10 years and has led Landmark programs for 30 years.  💡 What You’ll Learn in This Episode: ✔️ Mental discipline outlasts talent in a volatile market.  ✔️ Mindset training can lift sales without new scripts.  ✔️ Meditation means returning your attention, not emptying your mind.  ✔️ A wandering mind needs gentle correction, not punishment.  ✔️ Attention gets hijacked unless you deliberately train it.  ✔️ Calm, grounded agents listen better at listing appointments.  ✔️Clients trust agents who don't need anything from them.   ✔️ Being kind to yourself has no downside.  💡Key Questions Answered in This Episode  Q: Why do I feel anxious before every listing appointment?→ A: Aaron Hendon, a managing broker and certified mindfulness instructor, says agents walk in worried about the transaction because they haven't trained their brain to do anything else. Aaron explains that the brain is a threat device: if it doesn't see a real threat, it makes one up, and that can be trained. Q: When does "fake it till you make it" actually work?→ A: Aaron Hendon says fake it till you make it work for skills you only learn by doing, like public speaking or getting on the phone to call sellers. It doesn't work for mindset, where he says affirmations and gratitude journals don't ultimately make the difference. Q: What does real gratitude look like, compared with toxic positivity?→ A: Aaron Hendon defines gratitude as appreciating something as a gift. Unlike toxic positivity's "just be happy," he says it starts with building the capacity to hold what's unworkable without resisting it, then asking what you can appreciate or learn from it. ⏳Timestamps (Click to Jump!): 📌00:00 - Everyone Says Mindset Matters, But Here's How  📌00:38 - Is Your Own Head Costing You Deals?  📌02:21 - From Art School & Bagel Shop to Broker  📌04:36 - When Team Production Hits a Ceiling  📌07:05 - 9-Week Meditation Training: Sales +160%  📌09:27 - Does "Fake It Till You Make It" Work?  📌10:42 - Why Pro Sports Teams Use Mindfulness Coaches  📌12:29 - What Meditation Really Is (and Isn't)  📌14:38 - The Puppy Method for a Wandering Mind  📌16:40 - 42 Shades of Blue: Your Hijacked Attention  📌17:32 - Meditation Is the Gym, Mindfulness Is Life  📌18:55 - Staying Calm at Listing Appointments  📌20:28 - Gratitude, Toxic Positivity & Client Trust  📌23:55 - A 30-Second Reset Before Client Calls  📌26:21 - No Downside to Being Kind to Yourself  📌27:06 - Aaron Hendon's Book & Links  Connect with AARON HENDON: Facebook: https://www.facebook.com/ahendon LinkedIn: https://www.linkedin.com/in/aaronhendon/ Instagram: https://www.instagram.com/aaronhendon_themindfulceo/ Website: https://aaronhendonthemindfulceo.substack.com/ YouTube: https://www.youtube.com/channel/UCVzc8SseYnFdhWywe_9UCIg ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #ICONSOfRealEstate #RK3 #AaronHendon #RealEstateAgent #Mindfulness #Meditation #SalesMindset #RealtorLife

  2. 5d ago

    Transactions Are Temporary, Authority Is Permanent | Icons 100

    🎤Transactions are temporary, authority is permanent. What makes three top producers impossible to ignore? Millions of agents hold your license. Who becomes the name people call first, even without posting? Bens, host of Icons of Real Estate, asks three top producers five questions in Icons 100. Griffin Dobson built on cold calling and team leverage. Brett Rosenthal grows through human-first content and a blog. Tammy DeWolfe runs The DeWolfe Living, a Massachusetts lifestyle, real estate and media brand. Relationships, content and leverage build lasting authority. 🎧 Hosted by: Bens 🎤 Featuring:  Griffin Dobson is a team agent with 6 years in the business, four in listings. He built most of his business through cold calling and circle prospecting, including lake clients. Brett Rosenthal is a real estate agent who stands out by posting content as a human. He blogs to educate people on his area and refers clients to agents nationwide. Tammy DeWolfe leads The DeWolfe Living in Massachusetts: real estate sales, property management and a TV show on local businesses. She started with no sphere by sending letters to expired listings. 💡 What You’ll Learn in This Episode: ✔️ Consistent communication with other agents builds a listing-side reputation.  ✔️ Posting as a human helps agents stand out online.  ✔️ Letters to expired listings help new agents find a niche.  ✔️ Circle prospecting a niche builds business without social media.  ✔️ Taking clients others avoid can unlock unexpected growth.  ✔️ Delegating post-contract tasks frees time for new clients.  ✔️ Nationwide referrals create passive income beyond selling homes.  💡Key Questions Answered in This Episode  Q: What is the difference between a high-producing agent and a business owner?→ A: As Tammy DeWolfe of The DeWolfe Living explains, a high producer keeps doing more alone and builds a good career, while a business owner builds sustainably with help. Tammy is aligning with the right people and platform, backed by mindset, business and fitness coaches. Q: What still works for my real estate business if I stop posting on social media?→ A: Tammy DeWolfe says authentic personal relationships keep working, since social media is here today, gone tomorrow. Google reviews, a website and YouTube videos support them, but relationships are the key. Q: When should a real estate agent hire, help or build a team?→ A: Brett Rosenthal, an agent who blogs about his area, knew it was time when doing everything himself made him start to falter. He needed to hire help and grow a team for the leads he couldn't physically take. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open: 3 Top Producers' Boldest Lessons  📌01:31 - Q1: How to Become a "Category of One" in a Crowded Market   📌04:33 - Q2: What Still Works When You Disappear From Social Media   📌07:35 - Q3: The One Relationship That Changed Everything   📌11:25 - Q4: When Success Becomes the Thing Holding You Back  📌15:28 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One)   Connect with Tammy DeWolfe:  Instagram: https://www.instagram.com/tammy_dewolfe_realtor/ Youtube: https://www.youtube.com/@tdewolferealestate/featured LinkedIN: https://www.linkedin.com/in/tammydewolfe/ Email: tammydewolfe@gmail.com Website: https://www.dewolfeliving.com/ Connect with Griffin Dobson: Instagram: https://www.instagram.com/griffindobson_realestate/ Facebook: https://www.facebook.com/p/Griffin-Dobson-Terra-Firma-Realty-100057398411923/ Email: griffin@tfrwi.com Connect with Brett Rosenthal:   Instagram: https://www.instagram.com/topphillyrealtor/ Facebook: https://www.facebook.com/revolvephilly/ LinkedIn: linkedin.com/in/brettrosenthalrealtor Email: brett.rosenthal@compass.com ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgent #IconsOfRealEstate #RealEstateBranding #TopProducer #NYCRealEstate #RealtorTips

  3. Sep 24

    Automated Follow-Up, Real Results: Keith Gillispie on REI Automated

    🎤A follow-up sequence running quietly in the background just pulled a grieving seller back from the edge of foreclosure and she never knew it was automated.  What if the person who saved your deal wasn't a person at all? Host Jim sits down with Keith Gillispie, founder of REI Automated, to unpack exactly what happens when follow-up runs on autopilot for years, not weeks. Keith built REI Automated after eight years of active-duty Marine service and 13 overseas deployments, growing a team of 18 real estate investor virtual assistants across 34 states before launching his six-software "Deal OS" in October 2019. Listen for the real math behind lead follow-up, how REI Automated's AI decides when to hand a conversation to a human, and the story of one seller who came back years later grateful for something she didn't know had a name. 🎧 Hosted by: Jim Remley 🎤 Featuring:  Keith Gillispie is the founder of REI Automated, a six-software real estate investing platform (Deal Labs, Deal Stream, Deal Feed, Deal Base, Deal Bots, Deal GPT). A former active-duty U.S. Marine with 13 overseas deployments, he began real estate investing in 2016 and has taught 14 courses on marketing, deal structure, and automation.  💡 What You’ll Learn in This Episode: ✔️ REI Automated automates 90% of investor tasks  ✔️ Deal OS bundles six specialized real estate softwares  ✔️ Deal Base CRM runs 389 built-in automations  ✔️ Follow-up sequences run 500 days to 5 years  ✔️ Bundling three REI Automated tools saves 25%  ✔️ 14 free courses available via podcast-exclusive link  ✔️ Coaching program accepts two new clients monthly  ✔️ Florida home prices dropped 31% year-over-year  Stop being your own business's choke point; hear the full playbook, then explore REI Automated's software, courses, and coaching.  💡Key Questions Answered in This Episode  Q: What is REI Automated's Deal OS?→ A: A six-software ecosystem: Deal Labs, Deal Stream, Deal Feed, Deal Base, Deal Bots, and Deal GPT, covering lead generation, CRM automation, AI voice agents, and AI-powered deal analysis for real estate investors. Q: How does REI Automated's follow-up system work?→ A: It runs text messages, ringless voicemails, AI calls, and emails on a cycle stretching from 500 days to 5 years, transferring a lead to a live agent only when the AI detects a shift in sentiment. Q: How much does bundling REI Automated's software save?→ A: Bundling two tools saves 12%, and bundling three tools saves 25%, according to Keith Gillispie. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open & Meet Keith Gillispie 📌01:23 - Every Product Started as a Personal Problem  📌02:53 - Marine to Real Estate Investor: The Turning Point  📌05:46 - 18 Virtual Assistants Across 34 States  📌07:03 - Inside the Deal OS: 6 Real Estate Softwares  📌11:42 - Why Sellers Actually Prefer Talking to AI 📌13:35 - How to Vet Keith Before Working With Him  📌16:02 - Software vs. Coaching: How Pricing Works  📌18:31 - Single-Family Only? What Software Covers  📌20:53 - Creative Financing in High Interest Rates  📌22:29 - Florida Home Prices Down 31% YoY  📌24:16 - The Follow-Up Story That Saved a Seller  📌31:45 - How to Buy Software, Courses & Coaching  📌35:15 - Wrap up Connect with KEITH GILLISPIE: Facebook: https://www.facebook.com/Keith.Gillispie LinkedIn: https://www.linkedin.com/in/keithgrei/ Instagram: https://www.instagram.com/keithg_rei TikTok: https://www.tiktok.com/@keithg_rei X/Twitter: https://x.com/keithg_rei YouTube: https://www.youtube.com/@keithg_rei ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #REIAutomated #RealEstateInvesting #DealOS #AIinRealEstate #RealEstateAutomation #CreativeFinancing #FollowUpAutomation #KeithGillispie

  4. Sep 22

    What Still Works When You Vanish From Social Media | Icons 100

    🎤If you disappeared from social media tomorrow, would your real estate business survive on relationships alone? On Icons of Real Estate, host Ben sits down with three top producers: Cory Boldroff, Amanda Jordan, and Jeff Goodman to unpack what actually keeps their pipelines full: Cory's senior-focused planning practice, Amanda's referral-only Manhattan luxury business, and Jeff's 336-person relationship system at Brown Harris Stevens. This episode breaks down three completely different playbooks for staying top-of-mind without chasing algorithms. 🎧 Hosted by: Bens 🎤 Featuring:  Cory Boldroff is a certified senior real estate planner who runs a family of companies helping seniors downsize, plan estates, and protect their finances before, during, and after a transaction.  Amanda Jordan is a luxury real estate agent focused on Manhattan, building her business around discretion, strategic advice, and deep neighborhood knowledge.  Jeff Goodman is a broker at Brown Harris Stevens with 22 years of prior media sales experience, hosts a neighborhood walking-tour podcast, and holds a registered trademark, "The Quintessential New Yorker."  💡 What You’ll Learn in This Episode: ✔️ Protect senior clients well after closing. ✔️ Family can exploit seniors after a sale. ✔️ Get 80-90% referrals, no social media. ✔️ Relationships can survive a market shutdown. ✔️ A trademark beats generic branding. ✔️ Monthly calls sustain 336 referrals. ✔️ Fast growth without systems fails. ✔️ Chasing deal counts hurts quality.  Ready to stop chasing leads and start building relationships that refer to themselves? Follow Icons of Real Estate so you never miss an episode.  💡Key Questions Answered in This Episode  Q1: How does Jeff Goodman keep new clients coming in without relying on social media? → A: Jeff Goodman keeps clients coming in by making monthly "value calls" to a core group of 336 relationships, who consistently introduce him to new people.  Q2: What is a certified senior real estate planner? → A: Per Cory Boldroff, it's an agent trained to help seniors downsize, plan estates, and protect finances before, during, and after a transaction.  Q3: Why was 2020's shutdown Amanda Jordan's best year? → A: Her business ran on relationships and referrals, not showings or social media, so the shutdown didn't disrupt her pipeline.  ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open 📌00:35 - Welcome to Icons 100   📌00:46 - Q1: "Category of One"  📌05:36 - Q2: Life After Social Media   📌08:47 - Q3: The Key Relationship   📌13:26 - Q4: When Success Holding You Back  📌17:48 - Q5: The 10-Year Master Plan Connect with Amanda Jordan Instagram: https://www.instagram.com/amandajordan_re/ LinkedIN: https://www.linkedin.com/in/amanda-jordan-07000b7/  Email: amanda.jordan@sothebys.realty Connect with Jeff Goodman Instagram: https://www.instagram.com/jeffgoodmannyc Facebook: https://www.facebook.com/JeffGoodmanNYC Youtube:https://www.youtube.com/channel/UC23VvCL--iJNAYUHTRqvvOg/featured LinkedIN: https://www.linkedin.com/in/jeff-goodman-99ab961 Website: https://jeffgoodman.nyc/ Email: jgoodman@bhsusa.com Connect with Cory Boldroff Instagram: https://www.instagram.com/corybyourreplanner/ Facebook: https://www.facebook.com/IamYourRealEstatePlanner/ Youtube: https://www.youtube.com/channel/UC_V7BFXhxV12xRtiPc9XRwA LinkedIn: https://www.linkedin.com/in/cory-boldroff Email: iamyourrealestateguy@gmail.com ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgent #IconsOfRealEstate #RealEstateBranding #TopProducer #NYCRealEstate #RealtorTips

  5. Sep 17

    Virtual Transaction Coordinator Cecilia Peralta on Discipline & Boundaries

    🎤What if the busiest, most stressful part of your real estate business shouldn't be run by you at all?  What if the busiest, most stressful part of your real estate business shouldn't be run by you at all? For agents buried in contracts, deadlines, and paperwork, the answer might be simpler than hiring an assistant.  On Icons of Real Estate, host Jim Remley talks with Cecilia Peralta, founder of a virtual transaction coordination company who left hospitality, became a solo agent, then transitioned into operations before building a business with the capacity to manage 100 files a month.  This episode breaks down why a transaction coordinator should be an agent's first hire, and how to build the systems and boundaries to run a virtual TC business well.  🎧 Hosted by: Jim Remley 🎤 Featuring:  Cecilia Peralta is the founder of a virtual transaction coordination company (cbpvirtual.com). She transitioned from real estate sales into operations management before building her own TC business, which she runs with a small team of junior TCs handling up to 100 files a month. She also shares educational content on her YouTube channel. 💡 What You’ll Learn in This Episode: ✔️ Hire a TC First: Bring on a coordinator before an assistant to free up selling time.  ✔️ Avoid Costly Errors: A skilled TC prevents mistakes that could cost two of ten deals.  ✔️ Vet With a Call: Use a discovery call, not just referrals, to check TC fit.  ✔️ Scale With a Team: Handle up to 100 files a month with junior TC support.  ✔️ Set Clear Hours: Run a virtual TV business on strict Monday-to-Friday, 9-to-5 hours.  Ready to get your paperwork off your plate? Connect with Cecilia Peralta at cbpvirtual.com or subscribe to her YouTube channel, Cecilia Peralta, for more.  💡Key Questions Answered in This Episode  Q: How do agents know when to hire a transaction coordinator?→ A: By hiring one once they reach roughly 10 transactions a year, since per-deal fees carry little downside. Q: What is a virtual transaction coordinator?→ A: A virtual TC is an independent contractor managing contract-to-close paperwork remotely for multiple agents and brokerages. Q: Why do some agents fail when they try to become transaction coordinators?→ A: Because the role demands extreme organization, contract mastery, and the ability to sell services to brokers. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open: Cold Open: 100 Files a Month  📌00:35 - Intro: Sales to TC Journey  📌01:58 - Becoming an Ops Manager  📌 02:45 - Sales vs Admin Personalities  📌 06:07 - When to Hire a TC  📌09:22 - Building Her Own Virtual TC  📌 10:22 - What to Look for in a TC  📌14:16 - Virtual vs In-House TC  📌16:50 - The "Wrong Seat" Story  📌19:48 - Discipline of Working From Home  📌21:12 - Working Across CRMs  📌23:10 - Setting 9-to-5 Boundaries   📌24:55 - Connect With Cecilia Peralta   Connect with Cecilia Peralta: Website: https://cvpvirtual.com/ Youtube: https://www.youtube.com/@CeciliaVPeralta  LinkedIn: www.linkedin.com/in/cecilia-peralta ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgents #TransactionCoordinator #VirtualTC #RealEstateBusiness #IconsOfRealEstate

  6. Sep 15

    The Systems & Mentors Behind 3 Top Producers' Success

    🎤What actually separates a high-producing agent from a true business owner? Three real estate icons get brutally honest about the systems, mentors, and mindset shifts it took to find out no fluff, just what's worked for them season after season. Icons 100 sits down with three agents from three completely different markets: Asheville's homestead scene, Redlands' Inland Empire, and NYC's luxury condo world for the same five hard-hitting questions about differentiation, referrals, and building something bigger than yourself. 🎧 Hosted by: Bens 🎤 Featuring:  Jordan Lockaby: Owner of Bloom Realty in Asheville, NC. Founded a local real estate investing community and built her business after an early career in organic farming. Michelle Reifel: REALTOR® with Coldwell Banker Kivett-Teeters, a 4th-generation Redlands, CA resident with nearly 20 years in the business and a reputation built on referrals. Mukul "Micky" Lalchandani: Founder and Managing Broker of Undivided, a NYC luxury condo advisory. Creator of the Undivided Value Index and host of the Undivided Access YouTube channel (40,000+ subscribers). 💡 What You’ll Learn in This Episode: ✔️ How an unconventional background (farming, investing, global upbringing) becomes a genuine trust signal  ✔️Why "the Three Rs": reputation, reviews, referrals - outlast every paid ad you'll ever run  ✔️ What it actually takes to build a media brand that keeps working while you're offline  ✔️ The mental shift from "high-producing agent" to real business owner and why hiring help isn't optional  ✔️How to find (and use) a business coach or broker relationship that pushes you past your own blind spots  ✔️ Why a 10-year vision should aim to make your brand the standard the market measures against, not just another name in it  Connect with Michelle Reifel  Facebook: https://.facebook.com/michelle.reifel/ Instagram: https://www.instagram.com/michellereifel/ Website: https://michellereifelrealtor.com/ Email: reifelm@yahoo.com  Connect with Jordan Lockaby Instagram: https://www.instagram.com/bloomrealtyavl/ Youtube: https://www.youtube.com/@BloomRealtyAVL Email: jordan@bloomrealtyavl.com  Connect with Mukul Lalchandani  LinkedIn: https://www.linkedin.com/in/mukul-micky-lalchandani/ Website: https://www.meetmukul.com/ Email: mukul@undividedre.com  ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgent #TopProducer #RealEstateBranding #IconsOfRealEstate #RealEstateBusiness #MichelleReifel #MukulLalchandani  #JordanLockaby

  7. Sep 10

    No Money, No Investors, 40 Rental Units: Anton Ivanov's Real Estate Playbook

    🎤He left the Navy with no savings and no rich family and still built a 40-unit rental portfolio without a single outside investor.  Anton Ivanov didn't come from money. He didn't inherit a portfolio or borrow from wealthy relatives. What he had was a VA loan, a house hacking strategy, and a willingness to buy his first property before he felt ready.  🎧 Hosted by: Robert Kennedy III 🎤 Featuring:  Anton Ivanov is a US Navy veteran and real estate investor who used house hacking and a VA loan to buy his first property in San Diego. He's since built a 40+ unit rental portfolio and founded DealCheck, a property analysis platform now used by over 350,000 real estate investors and agents worldwide.  💡 What You’ll Learn in This Episode: ✔️ How to use a VA loan and house hacking to buy your first property with little to no money down  ✔️ Why real estate is a slow "snowball" process and why starting small is actually an advantage  ✔️ How a "garbage in, garbage out" analysis mistake can turn a good-looking deal into a loss  ✔️ Why unverified rent or ARV (after repair value) estimates put your numbers at risk  ✔️ The real danger of letting ChatGPT or Grok analyze your next rental property  ✔️ How Anton built DealCheck out of frustration with 20 messy spreadsheets  ✔️ Why your very first deal will teach you more than any book or podcast  Connect with Anton Ivanov: Website: https://dealcheck.io/ Facebook: https://facebook.com/dealcheckapp Twitter/X: https://x.com/dealcheckapp LinkedIn: https://linkedin.com/in/antonaivanov/  ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateInvesting #DealCheck #HouseHacking #VALoan #RentalProperty #PropTech #VeteranEntrepreneur #IconsOfRealEstate

  8. Sep 7

    Why Millions of Agents Look the Same. And How 3 Top Producers Don't

    🎤 There are millions of agents doing your exact job. So what makes a client choose you—and keep coming back? In this episode of Icons of Real Estate’s Icons 100 series, three top producers answer the same five sharp questions to uncover what separates a name clients remember from just another listing agent. Each guest took a different path to building a business people trust enough to refer. Joseph Bradley built his reputation as a “real estate planner,” prioritizing trust over transaction volume. Mark Vincent Fansler scaled companies across real estate, funds, and investments into eight brands, half of them national. Lindsey Graves grew her newer career largely through word-of-mouth and community presence. Three different paths. One common goal: building a business people remember, trust, and refer. 🎧 Hosted by: Bens 🎤 Featuring:  Lindsey Graves - describes herself as newer to the real estate industry, saying her focus has been on being trustworthy, authentic, and hardworking rather than pretending to know things she doesn't. She credits her title agent, Molly, with getting her through a difficult first deal as a new agent, a relationship she says has since grown into one of her most important friendships. Mark Vincent Fansler - runs a collection of companies spanning real estate, funds, and investments, which he says has grown to eight companies over the past 10 years, half of them national brands. He credits a national peer group of about 20–30 investors, personal branding mentor Kristen Ericson, and systems consultant Caleb Dawson as key influences on how he operates at a high level. Joseph Bradley - describes himself as a "real estate planner" who values quality over quantity, saying he isn't interested in being the top-producing agent by transaction count. He points to long-standing partnerships with a lender and a contractor, some going back 20 to 25 years plus his wife's support, as the foundation of the trust-based reputation he's built in his community. 💡 What You’ll Learn in This Episode: ✔️ How to build a personal brand strong enough that clients call you first, before "an agent"  ✔️ Why word-of-mouth and past-client referrals can outlast any social media strategy  ✔️ How to build a bench of trusted partners (lenders, contractors, stagers) that make your service feel effortless  ✔️Why protecting family time can be a business advantage, not a distraction  ✔️Why choosing quality over transaction volume works as a long-term branding strategy  ✔️ How to make the shift from top-producing agent to real business owner  ✔️Why letting go of daily tasks is the only way to grow past yourself  ✔️How to think about legacy building something in real estate that outlasts you  Connect with Lindsey Graves Email: lgraves@alignteam.com Instagram: https://www.instagram.com/lindseylistshomesmd LinkedIn: https://www.linkedin.com/in/lindsey-graves Website: https://www.zillow.com/profile/lindsey-graves Connect with Mark Vincent Fansler Email: mvincent@mvincentassets.com Facebook: https://www.facebook.com/MVincentAssetsLLC/      : https://www.facebook.com/mark.fansler.1/ Instagram: https://www.instagram.com/mark_vincent_fansler LinkedIn: https://www.linkedin.com/in/markvincentfansler/ Website: https://www.mvincentassets.com/ Connect with Joseph Bradley Email: homes@josephbradley.com Facebook: https://facebook.com/BradleyTeam Instagram: https://instagram.com/josephabradley        https://instagram.com/josephabradley LinkedIn: https://linkedin.com/in/josephbradley Youtube: https://youtube.com/channel/UCA6OQK7pqykC2WGD6g38mJw Website: https://www.josephbradley.com/ ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #IconsOfRealEstate #RealEstateBranding #TopProducers #RealEstateBusiness #RealEstatePodcast

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4.9
out of 5
47 Ratings

About

Scale your real estate business with proven strategies from the world’s top producers. Icons of Real Estate delivers actionable insights for agents, brokers, and investors to grow their authority, expand their sphere of influence, and sell more houses. Stop guessing and start implementing real-world lead generation, marketing, and branding tactics used by the industry's most successful innovators.

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