Together Digital Power Lounge, Women in Digital with Power to Share

Chief Empowerment Officer, Amy Vaughan

Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.

  1. 5d ago

    How Adversity Made Me Riskier in Business

    Cassy Kohs, fractional marketing strategist, on why confidence comes from evidence and not from positive thinking. Cassy Kohs spent most of her career steering clear of risk. She over-researched. She polled her friends, her peers and her family before she made a move. Then she had her son, became a single mom, and something shifted. The professional risks that had felt impossible started to feel survivable. This is not a conversation about glorifying hardship. It is about what happens to your sense of what is possible after you do something genuinely hard, and how women in digital can build real evidence to bet on themselves. Amy Vaughan, Chief Empowerment Officer and Owner of Together Digital, talks with Cassy about leaving a full-time job with one small freelance client on the books, the question she asks before any big decision, and how to practice risk in small weekly doses so the big ones feel possible. WHAT YOU WILL TAKE AWAY Competitive analysis, audience personas and your own people on camera: the three things every social media strategy needs before anything else.Why “what am I losing by staying here” is a more useful question than “what if this fails.”Transferable successes: how to find evidence for a risk you have never taken before.How to tell an intentional risk from a reckless one, and the approval step that catches the difference.A weekly practice for getting better at risk, starting at a size that actually feels uncomfortable to you.Why diversifying your income is how you hedge a bet without playing it safe. QUOTES “What am I losing or damaging by staying here?” Cassy Kohs, Fractional Marketing Strategist, Human First Creative LLC “Sometimes you have to lose what’s holding you back to gain what’s meant for you.” Amy Vaughan, Chief Empowerment Officer and Owner, Together Digital TIMESTAMPS 00:00 Welcome, and why this one is not a hardship story 03:20 How Cassy landed in fractional marketing work 06:05 Competitive analysis, and the gaps nobody is playing in 07:44 Audience personas, because everyone is nobody 08:54 Finding the people on your team who will go on camera 12:44 Her honest relationship with risk before the leap 15:13 What changed after her son was born 20:23 The question to ask before any big risk 21:07 The village, and learning how to ask for help 28:38 Confidence from evidence, not positive thinking 33:57 The biggest professional bet: leaving the full-time job 37:41 When a risk did not go the way she planned 40:47 Pushing clients toward braver social content 43:26 Intentional risk versus reckless risk 47:12 How to practice taking risks, starting small 51:15 The next big bet she is brewing 54:49 The Power Round CONNECT Cassy Kohs on LinkedIn: https://www.linkedin.com/in/cassymkohs/ Together Digital: https://togetherindigital.com Together Digital on YouTube: https://www.youtube.com/@togetherindigital3269 The Power Lounge is the weekly podcast from Together Digital, a community of women who work in digital and choose to share their knowledge, power and connections. New episodes every week. Keep asking, keep giving, keep growing. Support the show

    How Adversity Made Me Riskier in Business
  2. Sep 28

    The Agency I Couldn't Find, So I Built It

    Carissa Richardson on starting your own marketing agency, paid advertising transparency, and building a business around the life you actually want. Carissa Richardson spent more than twenty years inside traditional and digital media agencies. Then her school district moved to half-day kindergarten, she had two kids back to back, and no version of the job worked anymore. She left without a plan. What grew out of that is Kindred Strategy, a paid advertising agency built on two convictions: clients should understand exactly where their money goes, and great work should not cost you the parts of life that matter most. In this special member edition of The Power Lounge, Amy Vaughan and Carissa get practical about what it actually takes for women in digital to build the thing they wish had existed. Charging what you are worth. Why transparency is strategy and not a nice to have. Growing only as fast as the life you want allows. And how community, not cold outreach, built an entire referral based business. WHAT YOU WILL TAKE AWAY Efficiency pays you differently depending on who you work for. Inside an agency it earns you more work. On your own it earns you more money.Transparency is a business model, not a personality trait. Clients own their ad accounts, reporting leads with an executive summary, and optimization targets the metric the client actually cares about.Charge what you are worth from day one. The knowledge came with you when you left.Growth is a choice. Carissa has grown only to the edge of the life she wants, and her revenue tracks her kids’ school schedule on purpose.Guardrails hold. Published working hours in her email signature, scheduled sends after five, and a hard stop when the bus pulls up.A business plan can work as a safety net when you give up the salary and the insurance.Community is business development. The referrals that built this business came from community first, clients second.FROM THE EPISODE “I immediately made back my salary because I’m actually getting paid for every hour that I work and my efficiency is equaling more money now.” Carissa Richardson “I really think my business would not be here if it wasn’t for community.” Carissa Richardson TIMESTAMPS 00:00 Welcome and why this is a special member edition 02:29 Two decades in agencies and the wall that ended it 05:21 Capable versus confident when you go out on your own 08:04 Why transparency felt urgent enough to build around 11:32 The hardest assumption to break: charging what you are worth 12:58 Efficiency pays more when you work for yourself 15:01 Transparency in practice: client ad accounts and real reporting 18:04 Growing only as much as the life you want allows 21:56 Guardrails, working hours, and the schedule send 25:38 Delegation, the competence trap, and what to hand off 30:38 Turning convictions into structure, and the business plan as safety net 38:12 How community built the business 42:44 What to know before you take the leap 45:34 Where agency models go next 47:34 Power round CONNECT Carissa Richardson, Kindred Strategy: https://www.kindred-strategy.com/ Carissa on LinkedIn: https://www.linkedin.com/in/carissarichardson/ Together Digital: https://togetherindigital.com The Power Lounge on YouTube: https://www.youtube.com/@togetherindigital3269 Support the show

    The Agency I Couldn't Find, So I Built It
  3. Sep 21

    The Growth System Behind the Brand

    Marketing channel integration, clean customer data, and the AI search work that actually moves revenue. Most teams do not need more marketing activity. They need their channels to talk to each other. In this episode of The Power Lounge, Amy Vaughan sits down with Amanda Friedt, founder of FRDTLAB, to unpack what an integrated growth system really looks like when SEO, paid media, content, email, and social are all running at once. Amanda has spent twenty years building the infrastructure underneath growth, and her answer to the complexity question surprises most marketing leaders. It is not as complicated as you think. What breaks is rarely the strategy. It is naming conventions, tag management, disconnected customer data, and the quiet assumption that AI can just handle it. This one is for every woman in digital holding a fragmented tech stack together with willpower and a spreadsheet. What you will learn Why the biggest misconception about marketing channel integration is that it is complicatedHow signals work, why humans create them, and what that means for your naming and taggingThe competence trap, and what happens when one capable person quietly becomes load bearingWhere to start when you inherit a fragmented or legacy tech stackWhy clean customer data decides whether your paid ads work at allHow to align siloed search, paid, and content teams when you do not control the swim laneWhat Amanda tells marketing leaders heading into a quarter of budget cutsFrom the episode Thinking they can just automate it. Can AI just do it and automate it? And they miss the fact that you need orchestration layers and control points that are overseen all the time. Amanda Friedt At the right time that they need it. Not when you posted it, when they need it. Amanda Friedt Timestamps 00:00 Welcome to The Power Lounge 01:33 Overwhelm, back to school, and building agents for your own life 04:27 The biggest misconception about connected channels 06:11 Naming, tagging, and why systems cannot talk to each other 08:56 Governance layers for agentic workflows 11:13 Visibility and revenue up 67 percent in the first 30 days 12:38 The competence trap and load bearing people 16:13 Where disconnected systems create real gaps 19:10 Inheriting a fragmented tech stack, where to start 23:59 Getting siloed teams and budgets aligned 28:05 What clean customer data actually changes 32:31 Momentum over one viral post 34:07 Authenticity, divorce, and the relationships it built 40:02 The biggest mistake leaders make integrating tools 41:55 The unexpected gap she uncovers most often 44:01 One practical first step you can take today 47:38 Power round, the metric almost nobody tracks 49:28 Advice for marketing leaders facing budget cuts 54:59 Where to find Amanda Connect Amanda Friedt on LinkedIn: https://www.linkedin.com/in/amandafriedt/ FRDTLAB: https://frdtlab.com/ Together Digital: https://www.togetherindigital.com/ The Power Lounge: https://www.togetherindigital.com/podcast/ Support the show

    The Growth System Behind the Brand
  4. Sep 14

    Curiosity, Courage & Career Growth

    A VP of strategy and innovation on career pivots for women in digital, and why you are never starting from zero. Shannon Lewandowski has moved from software developer to IT manager to digital agency leader to AI and product consulting, and she says none of it was starting over. She joins Amy Vaughan on The Power Lounge to talk career transitions for women in digital, how to tell ordinary restlessness apart from real curiosity, and where to start with AI when you are convinced you are already behind. This is also the first episode of a new Power Lounge series featuring the women of Together Digital. Key takeaways You are never starting from zero. Consulting, coaching, athletics, and even your own life as a customer are all experience you carry into the next role.Restlessness and curiosity feel different. Restlessness is unease with where you are. Curiosity pulls you toward something specific.Leaders do not need every answer. The work is bringing better questions and surrounding yourself with people who see it differently.Start with AI where you are annoyed. Hand over the task you could do in your sleep, then spend that time on work that needs your judgment.Women do not need to get better at doing everything. Release the expectation and build the support system instead.“I truly believe you’re never really starting from zero.” Shannon Lewandowski“I don’t think women have to become better at doing everything.” Shannon LewandowskiTimestamps 00:00 Welcome and a new series featuring Together Digital members 01:32 Meet Shannon Lewandowski 02:26 Why a pivot is never starting from zero 05:04 How her relationship with change changed 08:22 Restlessness versus curiosity 13:23 Mentors, coaches, and the coaching program that reframed fulfillment 16:49 Why investing in yourself is worth it, and the time study 21:08 Where to start with AI when you feel behind 25:00 Service design applied to your own career 29:03 Ask, Give, Grow and the gift of asking for help 31:43 What actually holds women back 36:57 Values, energy, and where to start when you feel stuck 40:33 Where her curiosity is leading now 41:47 Power round 43:39 Live audience questions 50:28 Closing Connect with Shannon Lewandowski LinkedIn: linkedin.com/in/shannonlewandowski Ingage Partners: ingagepartners.com Connect with Together Digital Website: togetherindigital.com Podcast: togetherindigital.com/podcast Support the show

    Curiosity, Courage & Career Growth
  5. Sep 7

    Stop Explaining Yourself - Own The Room

    A leadership and visibility strategist on why women over-explain, and the four-part shift to executive presence and real authority in any room. Dr. Rita Renee spent 30 years in executive healthcare leadership learning the difference between explaining yourself and owning the room. On this episode of The Power Lounge, she joins Amy Vaughan to unpack why so many high-performing women shrink their language before they even finish a sentence, and the specific words to use instead. This is a conversation about executive presence for women, precision in communication, and what it actually takes to lead with authority without losing your humanity. Key takeaways Explaining is convincing people you deserve to be in the room. Owning is knowing you already belong there. Every extra qualifier, like just, maybe, or I think, quietly gives away your authority before you finish the sentence. Precision has four parts: know your point before you start talking, lead with the headline, cut unnecessary qualifiers, and end clearly with what you recommend or need. Confidence and kindness are not opposites. You can be warm and still be clear, and disagree without over-explaining why. You do not have to be in every room. Be fully visible in the rooms that matter for the people you serve. "Explaining is when you feel like I have to convince you that I deserve to be in the room. Owning is when I know I belong there." Dr. Rita Renee "Clarity is not about saying more. It's just making what matters impossible to miss." Dr. Rita Renee Timestamps 00:00 Welcome and introducing Dr. Rita Renee 01:05 Explaining versus owning the room 03:06 A 30 year lesson from healthcare leadership 04:43 The pattern holding high performing women back 07:26 Moving from seeking validation to stating your position 09:34 A real example of repositioning as a decision maker 11:34 Four strategies for precise communication 14:03 Confidence, kindness, and the fear of being too much 15:19 Executive presence on Zoom versus in the room 16:46 The first shift for women early in their career 19:47 The future of leadership communication 23:08 Power round with Dr. Rita Renee 25:47 How to connect with Dr. Rita Renee Connect with Dr. Rita Renee Website: https://drritarenee.com/ LinkedIn: https://www.linkedin.com/in/drritarenee/ Connect with Together Digital Website: https://togetherindigital.com Podcast: https://togetherindigital.com/podcast Support the show

    Stop Explaining Yourself - Own The Room
  6. Aug 31

    The Neuroscience of Leadership

    Why your nervous system, not your willpower, decides how you lead Your brain decides whether to trust someone in about three seconds, long before you have said a word. Dr. Zakia Ghafari says that same wiring is running the show every time you walk into a hard meeting, and most leaders have no idea they are fighting their own nervous system instead of leading. This episode breaks down the actual neuroscience of leadership behind that reaction, in plain, useful terms. For women in leadership especially, that fight shows up as over preparing, over explaining, and quietly burning out while everything on paper looks fine. That is exactly the kind of pattern this women leadership podcast exists to name out loud. Zakia has spent twenty five years as a geriatric pharmacist watching this pattern play out in real time, and she built a framework to interrupt it before it becomes a full shutdown. Dr. Zakia Ghafari is a pharmacist, speaker, and thought leader who helps individuals and organizations create sustainable change without burnout. Drawing on neuroscience and behavioral design, she developed the Wired to Lead framework, which reframes resistance as a clarity problem instead of a motivation problem. She joins Amy Vaughan for a conversation about emotional intelligence, self regulation, and why your humanity, not your hustle, is your greatest leadership asset. Key Takeaways Your brain decides within three to four seconds whether it trusts someone, long before it registers what they are actually saying.The same alarm system that fires when you face real danger also fires in a stressful meeting, which is why preparation alone does not calm a racing heart.Willpower is not the reason New Year's resolutions fail, your brain reads any change in routine as a risk until a new habit becomes familiar.Naming an emotion out loud, even silently to yourself, brings your logical brain back online within two to three seconds.Real influence means giving someone else enough room to disagree with you and staying okay with it.Dr. Zakia Ghafari said, 'Discipline cannot override a nervous system that always feels like it's under threat.'Dr. Zakia Ghafari said, 'You're not doing it wrong. It's not a character flaw. It's just biology.'Timestamps 00:00 Welcome and introducing Dr. Zakia Ghafari 01:23 Why emotional intelligence beats artificial intelligence 06:09 What emotional intelligence actually is, and the biggest misconception 08:19 The gut brain connection and where intuition comes from 08:50 The lion in the room, how your brain confuses a meeting with real danger 10:59 Why your brain is wired for prediction, not change 13:14 The Wired to Lead framework and the WIRE method 23:09 How burnout shows up first as quiet emotional withdrawal 26:30 Toxic wellness culture and the shame of not keeping up 30:05 The kinds of wiring behind approval, connection, and worth 32:36 How to self regulate in two to three seconds 40:16 Why women feel they have to prove themselves ten times over 46:10 Building systems that make change inevitable 54:39 Power round, rapid fire questions with Dr. Zakia Ghafari Connect with Dr. Zakia Ghafari LinkedIn: https://www.linkedin.com/in/zakiaghafari/ Instagram: @DrZakiyyahSpeaks Support the show

    The Neuroscience of Leadership
  7. Aug 17

    Practical Strategies for Mental Wellness

    The warning sign almost nobody catches is not exhaustion. It is guilt. What if the thing burning you out is not your inbox, your clients, or your calendar? What if the call is coming from inside the house? This conversation went somewhere most burnout talks never go, and I am still thinking about it. Burnout prevention is not a luxury topic for women in digital. It is survival. So many of us are high functioning, holding it together on camera and in meetings while our shoulders creep up to our ears. Marian knows that pattern from the inside, and she shares the practical strategies that helped her build what she calls a depression proof life. Marian Mills is a mental wellness speaker, award winning voice artist, Army veteran, former social worker, and founder of Depression Proof Your Life. After burnout pushed her out of the career she loved, she built the Depression Proof Method, a practical approach to everyday mental resilience for professionals, women in leadership, and female entrepreneurs online. Key Takeaways Guilt about resting is one of the earliest and most overlooked signs of burnout among professional women in digital. People do not burn out because they stop caring; they burn out because they care so deeply they forget to care for themselves. Awareness is the foundation of burnout prevention, from tense shoulders to stress headaches to emotional numbness. Asking for help is a muscle, and real strength is knowing when to reach out, not handling everything alone. A simple pause between meetings, calls, and tasks can reset your nervous system before stress compounds. Marian Mills said, 'People don't get burned out because they don't care. They actually burn out because they care so deeply and they end up forgetting to take care of themselves.' Marian Mills said, 'I used to think that strength meant handling it all on my own. I learned that the real strength is actually knowing when to reach out.' Timestamps 00:00 Welcome and meet Marian Mills 01:50 From social work to voiceover to Depression Proof Your Life 05:06 The burnout patterns professional women share 08:14 Rest is part of getting stronger 08:35 The Depression Proof Method in practice 14:04 Military discipline, recovery, and vulnerability 15:16 Ask, Give, Grow and learning to ask for help 23:25 Your voice, your energy, and your mental wellness 26:58 Protecting your energy in emotionally demanding work 32:20 Auditions, interviews, and positive self talk 36:26 Early warning signs: numbness, guilt, irritability, resentment 41:14 The first thing to do when burnout is on the horizon 46:40 Protecting your mental health in the year ahead 50:25 Power Round 55:26 How to connect with Marian Mills Connect with Marian Mills Website: https://www.depression-prooflife.com Voiceover: https://www.marianmillsvoice.com LinkedIn: http://linkedin.com/company/depression-proof-your-life Email: info@depression-proof-life.com Support the show

    Practical Strategies for Mental Wellness
  8. Jun 15

    The Art of Acceptance

    What happens when a digital strategist stops fighting reality and starts leading from it. There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make. If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true. Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople. Key Takeaways Acceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other. Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call. Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it. AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it. The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room. Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot." Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer." Timestamps 00:00 Welcome to the Power Lounge. 01:51 Twenty years of entrepreneurship. What keeps Mary going. 04:26 Why Mary kept going back to school, MIT, Simmons, Madrid. 07:37 Being the only American in the room. What that taught her. 09:41 Customer experience and employee experience are the same problem. 13:10 How to know if your company actually has a digital experience. 16:33 AI and digital strategy. Tool or replacement. 21:00 What gets in the way of leaders communicating their vision clearly. 26:54 What a broken internal experience is costing your organization right now. 31:08 The Art of Acceptance. What it means as a leadership practice. 40:04 What Mary looks for before any strategy or deliverable. 41:19 One shift for every woman in the audience. 42:37 Power Round. Rapid fire with Mary Brodie. Connect with Mary Brodie Email: mfbrodie@gearmark.com LinkedIn: linkedin.com/in/marybrodie Website: gearmark.com Support the show

    The Art of Acceptance

Ratings & Reviews

5
out of 5
10 Ratings

About

Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.