Your Life Your Brand

James Oliver

Welcome to Your Life Your Brand with James Oliver. James is the founder of Tanso, a brand and social agency based in the UK. He is a big believer in the personal brand movement. Working with entrepreneurs and businesses across the UK, James and his team help define brands and help them communicate with their audience.

Episodes

  1. 04/29/2022

    E3: John Follis: Advertising Throughout The Years

    As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired, and the next 25 getting famous. After multiple terminations he co-founded a Madison Ave agency that, in four years, became one of the most well-known and award-winning in the country. On a personal level, he was selected by The New York Ad Club as one the "12 Best” on Madison Ave. John’s high impact creative has helped sell everything from Coke to God and his successful campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook. As a requested speaker John has addressed The World Business Academy and The Yale Entrepreneur Institute among others. He's also had the remarkable experience of being honoured at The White House for his exceptional public service work. But, in the first seven years of his career John was fired 4 times and told he'd never succeed in the business. How he overcame those rejections and other obstacles to achieve success is revealed in John's acclaimed video series “True Stories in Advertising.” How did it all start? Being led into advertising by a careers advisor Being told you’ll never make it in advertising Early career Being fired from 4 roles Starting your own award winning agency How marketing has changed since the 1980s and how has it stayed the same The product of you and how to market yourself Google v Social Media What was the most important lesson learned? Where To Find John: https://www.facebook.com/TrueAdStories https://www.instagram.com/johnfollis https://twitter.com/JohnFollis https://www.linkedin.com/in/johnfollis https://www.youtube.com/user/BigIdeaVideoChannel https://www.youtube.com/channel/UCocq_HdoCPO8olVmCf-QSuw https://vimeo.com/showcase/3414367

    38 min

About

Welcome to Your Life Your Brand with James Oliver. James is the founder of Tanso, a brand and social agency based in the UK. He is a big believer in the personal brand movement. Working with entrepreneurs and businesses across the UK, James and his team help define brands and help them communicate with their audience.