Your logo, website, colors, fonts, and visuals all tell a story before someone ever works with you. In this episode of Women and Wealth, Regina is joined by Abbie O'Brien, founder of The Branding Den, to discuss creating a brand identity that feels strategic, authentic, and aligned with the people you want to serve. Abbie shares how she turned a pandemic layoff into a growing brand and web design business, why strong branding starts with deeper questions, and how small business owners can create consistency across their website, social media, and marketing materials. Regina and Abbie also talk about entrepreneurship, motherhood, making time for yourself, and stepping away from the screen to refill your own cup. Episode Highlights: 0:00 - Introduction 0:32 - Why branding, logos, and design matter for small business owners 2:39 - How Abbie turned a pandemic layoff into a business opportunity 4:14 - What goes into building a strategic brand identity 7:58 - Why many small business owners rebrand after they better understand their audience 10:01 - How brand guidelines create consistency across your business 13:03 - Abbie's challenge of building a business while becoming a mom 14:27 - Abbie's vision for retirement, travel, golf, and warmer weather 15:51 - Why making time for yourself helps you show up better in work and life 17:35 - Regina's call to action: lift your chin, look around, and refill your own cup ABOUT REGINA MCCANN HESS Regina is the author of Super Woman Wealth: How to Become Your Own Financial Hero. As an advocate for women's financial freedom, she wrote this book to help empower women to take a bigger role in handling their money. Regina has appeared on Schwab TV, Yahoo Finance, Forbes.com, NTD Television, CBS 3 Philadelphia, Fox 29 Philadelphia, King 5 Seattle, KTLA 5 Los Angeles and Scripps News. She has also been quoted in numerous articles in publications such as Forbes, Business Insider, U.S. News & World Report, Yahoo Finance, USA Today, USA Wire, Word in Black, WTOP News, Mind Body Green, Money Digest, New York Post, Defender, Authority Magazine, GoBankingRates.com, Scripps and The Muse. As Founder of Forge Wealth Management, Regina utilizes her 25+ years of financial services experience to help individuals plan, preserve and diversify their wealth. She focuses on educating her clients while building long-term relationships with them and their families. Her experience throughout major shifts in the markets, enables Regina to structure balanced portfolios to address specific financial goals. CONNECT WITH REGINA Website: https://www.forgewealth.com LinkedIn: https://www.linkedin.com/in/reginamccannhess/ Facebook: https://www.facebook.com/ForgeWealth Instagram: https://www.instagram.com/forgewealthmanagement/ YouTube: https://www.youtube.com/@ForgeWealth Email: reginahess@forgewealth.com CONNECT WITH ABBIE O'BRIEN Website: thebrandingden.com/about LinkedIn: https://www.linkedin.com/in/abbie11/ Securities offered through LPL Financial, Member FINRA/SIPC www.finra.org, www.sipc.org Third-party posts found on this profile do not reflect the view of LPL Financial and have not been reviewed by LPL Financial as to accuracy or completeness. For a list of states in which I am registered to do business, please visit www.forgewealth.com.