Worthy for Thirty: Where stories of leaders doing good while doing well are told!

Eric Tash

Worthy for Thirty is a conversation series with founders, leaders, and creators who pair business success with purpose. Each week, host Eric Tash explores the choices, values, and hard-won lessons behind building something that actually lasts. www.worthyforthirty.com

  1. 6d ago

    The Future of Work: AI, Apprenticeships & the Skills That Actually Get You Hired | IWSI America's Nicholas Wyman & Deborah Williamson

    What skills are necessary to stay competitive and employable when AI, automation, layoffs, and a rapidly changing economy are rewriting the rules of work? On this episode of Worthy for Thirty, I sit down with Nicholas Wyman and Dr. Deborah Williamson, co-founders of the Institute for Workplace Skills and Innovation America (IWSI America), to discuss the future of work, and why preparing for it may have less to do with predicting what is around the corner and more to do with understanding the skills you already have. Nicholas and Deborah have spent their careers helping employers build stronger talent pipelines while connecting job seekers with apprenticeships, skills development, mentorship, and meaningful employment. Their point of view is especially resonant right now: entry-level opportunities are changing or being wiped out, experienced workers are being displaced, and AI is forcing people at nearly every stage of their careers to reconsider where they fit. But this conversation isn't about fearing AI. It's about becoming more adaptable because of it. We break down why Nicholas and Deborah prefer the term “employability skills” over “soft skills,” and how qualities like reliability, resilience, communication, curiosity and the ability to work with others can become genuine career advantages. We also talk about one of the ideas that resonated most with me: sometimes the best way to figure out where you're going is to connect the dots looking backward. What have you already done? What did those experiences teach you? Which skills have you developed without realizing they could transfer to an entirely different career? Deborah calls it “backwards design” taking inventory of your past experiences rather than simply looking at a job description and trying to force yourself into it. Nicholas also makes the case for apprenticeships as an increasingly relevant alternative, or complement, to traditional education: a way to earn, learn, and develop practical skills on and off the job. His own career began through apprenticeship before eventually taking him from professional kitchens to workforce development. We get into: • How AI is reshaping jobs without eliminating the importance of human skills• Why recent graduates need to get out from behind the screen and build real relationships• How apprenticeships can create alternative pathways into growing careers• Why transferable skills are often hiding in plain sight• What employers are actually looking for from entry-level talent• Why mentorship matters after someone gets hired—not just before• How IWSI helps bridge the gap between what employers need and what workers bring to the table• Why job retention can be a more meaningful measure of success than simply getting someone hired• How lifelong learning can help us remain adaptable at any age And Nicholas leaves us with perhaps the simplest advice of the entire conversation: **“Do it now.”** Make the call. Take the course. Follow up on the application. Meet someone for coffee. Learn something new. Get yourself into circulation. Deborah's advice underscores it perfectly: understand what you've already accomplished and stop selling your experience short. The future of work may be unpredictable and perhaps a bit scary. But our ability to remain curious, adaptable, useful, and human is still very much within our control. This is Worthy for Thirty. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Future of Work: AI, Apprenticeships & the Skills That Actually Get You Hired | IWSI America's Nicholas Wyman & Deborah Williamson
  2. Sep 2

    Fentanyl, Overdose Prevention & the Conversations Parents Need to Have | Leah Shepherd, Victoria’s Voice Foundation

    One pill or substance can kill. And for parents, waiting until there’s a problem may already be too late. In this episode of Worthy for Thirty, I spoke with Leah Shepherd, Executive Director of Victoria’s Voice Foundation, for a candid conversation about fentanyl, drug and alcohol prevention, naloxone (Narcan), teen substance use, and what parents can do now to help protect their children. A tough but worthwhile listen as the new school year gets underway. Victoria’s Voice was born from unimaginable loss. In 2015, David and Jackie Siegel lost their daughter, Victoria, to a drug overdose. What followed was a mission to help prevent other families from experiencing the same tragedy through education, advocacy, overdose prevention, and greater access to naloxone. Leah explains how that mission has evolved into a national effort focused on reaching parents and young people before substance use becomes a crisis. For parents, one message comes through clearly: **have the conversation early.** Eric and Leah discuss why parents need to move beyond simply asking, “How was your day?” and start asking more specific questions about what their children are experiencing anywhere. From being in school, with friends, on their phones, and especially across social media. They also explore the growing danger of fentanyl-laced counterfeit pills and the reality that young people may encounter drugs through platforms they already use. Leah explains why prevention education, parental involvement, and direct conversations about drugs can be critical tools for keeping kids safe. The conversation also goes inside Victoria’s Voice Foundation itself: how Leah transitioned from the for-profit world into nonprofit leadership, why she believes nonprofits must be operated like businesses, how the organization measures impact, and why collaboration between nonprofits can extend the reach of prevention programs. Leah also discusses Victoria’s diary, which the Siegel family published as a cautionary resource for other parents, along with the warning signs and conversations they wish they had recognized sooner. In this episode: • Why David and Jackie Siegel founded Victoria’s Voice after losing their daughter Victoria • What parents should know about fentanyl and counterfeit pills • Why naloxone/Narcan awareness remains an important part of overdose prevention • How parents can recognize potential warning signs of teen drug or alcohol use • Why talking openly about substance use can help break the stigma surrounding addiction • The role social media can play in exposing young people to drugs • Why Leah encourages parents to ask their children direct, specific questions • How Victoria’s Voice approaches drug prevention education in schools • How nonprofits collaborate to reach children from elementary school through high school • Why approximately 70% of Victoria’s Voice funding comes from individual donors • How nonprofit organizations can measure impact beyond dollars raised • Why Leah believes prevention works and conversation is one of its most important tools This is a difficult conversation, but a necessary one. Whether you’re a parent of a young child, teenager, or college student, or simply want to better understand fentanyl, opioid overdose prevention, naloxone, substance use, and addiction, this episode offers a practical perspective on why education needs to begin before a family is facing a crisis. Worthy for Thirty features conversations with founders, executives, and nonprofit leaders working to build organizations where purpose and performance can coexist. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Fentanyl, Overdose Prevention & the Conversations Parents Need to Have | Leah Shepherd, Victoria’s Voice Foundation
  3. Aug 20

    Chef Ed Porter on Food, Music, Culture & Creativity: Building Purpose Through Storytelling

    Chef Ed Porter is a multi-hyphenate professional: he's a chef, musician, filmmaker, entrepreneur, and host of the Taste Music Hear Food Podcast. In this conversation on Worthy for Thirty, Ed shares how food, music, culture, and creativity became the foundation of his life’s work. Raised in the Bronx and mentored early in his culinary journey by chefs including Marcus Samuelsson and Patrick Clark, Ed reflects on discovering food as an art form, pursuing culinary education at the Culinary Institute of America, and building a career that has taken him from fine dining and restaurant consulting to private chef work, television, film, and podcasting. Ed discusses his appearances on Guy’s Grocery Games, Tournament of Champions, and Netflix’s Pressure Cooker and how those experiences helped him finally unite the two sides of his creative identity: chef and musician. He shares the origin of de zéro, his 12-song album and 12-course tasting experience, where each dish and song work together to tell one intentional story. The conversation also explores representation in the culinary industry, mentorship, entrepreneurship, creative leadership, and Ed’s belief that food and music are universal languages that can bring people across cultures together. He also discusses and teases The Food That Fuels, his short film and developing docuseries about the food system of California’s San Joaquin Valley, the relationship among farmers, chefs, students, and consumers, and the future of sustainable agriculture. Plus, Ed shares what drives his curiosity, why he calls himself an “executive intern,” the importance of asking better questions, and his advice for artists, entrepreneurs, and creators who want to turn knowledge into action. Both Ed and I have 2027 SXSW panels submitted. Please take a moment to vote! Voting ends on Sunday August 23rd. My panel: https://bit.ly/WFTSXSW2027 and Ed's: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1785019416595001UPhb Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Chef Ed Porter on Food, Music, Culture & Creativity: Building Purpose Through Storytelling
  4. Aug 12

    He Looked Fine on the Outside. Then Sobriety, Service & Coffee Changed Everything. Jason Senzon, Co-Founder, Wyndcrofte Coffee

    What happens when the life that looks successful from the outside is quietly falling apart on the inside? Jason Senzon, co-founder of Wyndcrofte Coffee, joined me on the podcast to share the deeply human story behind a mission-driven coffee company created through recovery, mental health, service, and the belief that the most important conversations often start over a cup of coffee. Nearly nine years sober, Jason reflects on the late-night moment he told his wife, “I need help,” and how treatment, community, and a commitment to honest self-examination changed his life as a husband, father, entrepreneur, and person in recovery. He and his co-founder met in sobriety and created Wyndcrofte Coffee to turn experience into impact. The company is a for-profit coffee brand that supports nonprofit partners expanding access to mental-health and recovery treatment, while creating an invitation for more open, vulnerable conversations in workplaces, homes, and communities. In this episode, we discuss: Why asking for help is an act of courage, not weakness The connection between addiction, anxiety, mental health, and isolation How families can make emotional honesty part of everyday life Why coffee is the perfect medium for connection and conversation Building a mission-driven company with charity partnerships in its DNA The entrepreneurial realities of launching a coffee company in a crowded market What founders can learn from recovery: service, community, humility, and taking the next right action Why doing good without expecting something in return can change the way you lead and live Jason also shares how Wyndcrofte Coffee is growing through B2B partnerships, why quality and price still matter alongside mission, and his work raising funds through the New York City Marathon to help people access treatment. He's running to support Release Recovery Foundation -- click here to donate and support: https://donations.nyrr.org/donations/new?fundraiser=fe14e05478260f9c6a43 If you’re building something meaningful, or perhaps navigating recovery, supporting someone you love, or simply trying to have more honest conversations, this episode is a reminder that you do not have to carry everything alone. Wyndcrofte Coffee’s mission: vulnerable conversations often start over a cup of coffee. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    He Looked Fine on the Outside. Then Sobriety, Service & Coffee Changed Everything. Jason Senzon, Co-Founder, Wyndcrofte Coffee
  5. Aug 5

    Ticker Shock, Retail Investors, and the New Rules of Market Storytelling with Katie Perry, CMO of Zerohash

    What happens when markets stop being driven only by fundamentals and start being shaped by retail investors, social media, AI, and real-time narrative? In this episode of Worthy for Thirty, I sat down with Katie Perry, CMO of Zerohash and author of 'Ticker Shock,' (available on Amazon) for a sharp, insightful conversation about the future of money, communication, and capital markets. Katie unpacks why investor relations, marketing, and leadership can no longer live in silos, and why companies now need to think like media brands if they want to earn trust, attention, and long-term support. From meme stocks and retail investor culture to stablecoins, tokenization, and the rise of digital asset infrastructure, this episode explores the forces reshaping how money moves and how companies tell their stories. Katie also shares the origin story behind Ticker Shock — how a middle-of-the-night idea turned into a full-length book, why she thinks the old playbook for public company communication is breaking down, and what founders, executives, and communicators need to understand about the new investor landscape. If you care about fintech, crypto, investor relations, startup storytelling, or how brands build credibility in a noisy world, this episode is packed with perspective. You’ll hear me and Katie talk about: Why retail investors have outsized influence on narrative. How companies should think differently about marketing and IR. Why stablecoins and crypto infrastructure are becoming the hidden rails of modern finance. What founders and CEOs can learn from the most compelling public-facing leaders. How emotion, visibility, and timing now affect markets in real time. Thanks to social media, the barriers to entry are at an all-time low but separating signal from noise is ever more complicated This is a must-listen for entrepreneurs, investors, marketers, and anyone trying to understand where finance, technology, and storytelling collide next. Listen now to hear why Ticker Shock is more than a book title; it’s a sign of where the market is headed. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Ticker Shock, Retail Investors, and the New Rules of Market Storytelling with Katie Perry, CMO of Zerohash
  6. Jul 30

    How Alex Fredericks Built Tonewell: Voice AI, Wellness, and the Entrepreneurial Pivot That Changed Everything

    What if your voice could reveal something meaningful about your body, your energy, and your readiness to perform? In this episode of Worthy for Thirty, I sat down with Alex Fredericks, Co-Founder of ToneWell, an AI wellness platform that transforms a 30-second voice note into personalized insights. But ToneWell is only the latest chapter in a career shaped by music, consumer goods, brand building, and a relentless instinct for problem-solving. Alex shares how dyslexia led him to music, how touring taught him to adapt and execute, and why each seemingly unrelated chapter of his career became part of a larger mosaic. From managing bands and working in skincare, cosmetics, and fragrance to launching a company at the intersection of voice, AI, and wellness, Alex opens up about reinvention, resilience, and betting on yourself before you have a label for it. This conversation explores: The surprising connection between voice and wellness. How Alex’s background in music and consumer goods shaped his founder journey. Why entrepreneurship is often about pattern recognition, pivoting, and execution. The story behind building ToneWell and the future of more human-centered health technology. If you’re interested in startups, AI, wellness innovation, founder stories, or career reinvention, this episode offers a thought-provoking exploration at how unconventional paths can lead to compelling new ventures. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How Alex Fredericks Built Tonewell: Voice AI, Wellness, and the Entrepreneurial Pivot That Changed Everything
  7. Jul 22

    How MJ Gottlieb - Loosid's Co-Founder - Turned Sobriety Into a Company That Scales Belonging

    For years, sobriety has been viewed as a subtraction. No drinks. No substances. No fun, supposedly. No social life, supposedly. MJ Gottlieb is building the opposite story. On the Worthy for Thirty podcast, the Loosid co-founder laid out a vision that is part recovery, part product strategy, and part cultural correction: sobriety is not the thing that shrinks your life; it’s the thing that makes a fuller life not just possible but attainable. What started as his own reckoning became a company built around one clear thesis: people struggling with addiction, loneliness, and mental health need more than advice. They need community, tools, and a place to belong. That’s what makes Loosid matter and stand out. It’s not just a sobriety app. It’s a place where people in recovery, or simply choosing a different way to live, can find connection, accountability, dating, and support without having to navigate it all alone. In other words: it is a startup with a moral center and a real business model. For founders and operators, the lesson is clear. MJ and his co-founder didn’t scale a message. They scaled a solution. They looked at the treatment world, saw how limited the reach could be, and built a platform that could help far more people at once. That belief, to evolve from one-off impact to repeatable infrastructure, is what separates a compelling founder story from a serious company. For everyone else, the takeaway is simpler and more pressing. If you’re sober, sober-curious, in recovery, or quietly struggling, Loosid is built around the idea that you do not need to be ashamed of needing support. You do not need to wait until your life falls apart to look for help. You do not need to navigate shame, loneliness, or relapse risk in isolation. MJ said it succinctly: “service keeps you sober”. That concept pervades through everything he described, from community support to sober dating to the mental health resources embedded in the platform. The mission is not just to help people stay sober. It is to help them rebuild. And that’s why this conversation lands. Loosid is not chasing a trend. It is responding to a much larger shift: people are looking for healthier ways to connect, regulate, and live. Sober spaces, non-alcoholic beverages, breathwork, meditation, and digital recovery support are not fringe anymore; they are becoming part of the mainstream vocabulary of wellness. MJ and his co-founder are simply building one of the clearest brands in that category. The most important thing he said may be the simplest: “We don’t care why you’re here; we just care that you’re here”. That is not just a good tagline. It’s a worldview. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How MJ Gottlieb - Loosid's Co-Founder - Turned Sobriety Into a Company That Scales Belonging
  8. Jul 15

    When Art Becomes Infrastructure: Monica Yunus and Camille Zamora on Building Sing for Hope

    In this episode of the Worthy for Thirty podcast, I sit down with Sing for Hope co-founders Monica Yunus and Camille Zamora for a wide-ranging conversation about creativity, access, public health, and what it really means to build something that endures the test of time. From their origin story in the aftermath of 9/11 to the growth of Sing for Hope’s public pianos, school programs, hospital partnerships, and global arts initiatives, Monica and Camille make a powerful case for why the arts belong not just on stages, but in the everyday places where people live, heal, and connect. This conversation is about more than music. It’s about arts education, community impact, nonprofit leadership, and the idea that creativity can serve as infrastructure for healthier, more connected communities. “Creativity isn’t something we consume. It’s infrastructure for healthier communities, stronger connections, and greater human dignity.” Why this conversation matters Monica and Camille trace the roots of Sing for Hope back to a moment of crisis, when they began singing for first responders in the days after 9/11. What began as a response to grief became a 25-year mission to bring the power of the arts into public spaces, hospitals, schools, elder care facilities, and communities that are too often left out of cultural life. We’re drawn to music, all of us as artists, because we’re drawn to light and truth.” - Camille Zamora That framing matters because it shifts the conversation from “art as enrichment” to “art as necessity.” As they explain in the episode, the arts support health, dignity, connection, and well-being, and they should be treated that way. What we talk about In our conversation, Monica and Camille open up about: * How they met at Juilliard and developed a friendship that grew into a mission-driven partnership. * The early experiences that shaped their belief in the power of music and community service. * Why Sing for Hope was born out of crisis, and how that origin still informs the organization today. * How the Sing for Hope Pianos became one of the country’s most recognizable public art projects. * Why they believe the arts are a social determinant of health. * What it takes to build sustainable nonprofit programs that are both beautiful and operationally effective. * How they think about access, creativity, and the role of artists in public life. A few standout moments One of the most interesting parts of the conversation is their reflection on how access to the arts shapes a person’s sense of possibility. Monica shares how music was present in her childhood through church, elder care performances, and community events, while Camille talks about how her family’s musical culture and public school music education influenced her path. Another standout thread is that their effusiveness around the concept of creativity doesn’t have to be reserved for professionals. They referenced doodling, singing in the driveway, trying something new, and permitting ourselves to make art without judgment (work through the cringe!). For founders and changemakers If you’re building a nonprofit, a community initiative, or a mission-driven brand, this episode offers more than inspiration. It offers a framework. Monica and Camille talk candidly about fundraising, scaling, partnerships, and the challenge of keeping a mission intact while building systems that can grow over time, all while remaining mindful of the reason they started 25 years ago. They also share how they think about long-term impact, from public art installations to arts curriculum development and healthcare partnerships. For anyone interested in social impact, arts entrepreneurship, or nonprofit storytelling, this conversation is packed with practical insight. You can listen to this full episode on Substack or wherever you listen to podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    When Art Becomes Infrastructure: Monica Yunus and Camille Zamora on Building Sing for Hope
5
out of 5
42 Ratings

About

Worthy for Thirty is a conversation series with founders, leaders, and creators who pair business success with purpose. Each week, host Eric Tash explores the choices, values, and hard-won lessons behind building something that actually lasts. www.worthyforthirty.com