Truelogic DX Podcast

Truelogic DX
  • 0.0 (0)
  • Business
  • Updated Weekly

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.

  1. Jun 9

    Ep. 130: Is Your Brand Ready for AI?

    Everyone's talking about AI. The problem is AI is not talking about you. But do you want it to? Are there consequences to being in or absent… Generative Engine Optimization (GEO) – The practice of optimizing your brand so it gets cited or mentioned by AI tools like ChatGPT, Google AI Overviews, and other LLMs. It’s not just about ranking on search anymore—it’s about whether AI systems recognize and recommend your brand when users ask questions. Domain Authority (DA) – A score that reflects how established and trustworthy your website is. TrueLogic’s research across 80 Philippine brands found it’s one of the strongest indicators of AI readiness—brands should hit a DA of at least 45 before pursuing AI optimization. Brand Search Volume – How often people search for your brand by name. It turned out to be one of the highest-correlating factors to AI citation performance in TrueLogic’s study—brands need at least 4,000 monthly branded searches before AI optimization is likely to work in their favor. Top Funnel Traffic – Visits to your homepage, branded pages, and blog content. These are the pages most likely to lose clicks when AI starts answering users’ questions directly—with TrueLogic’s data showing an average loss of 12% in branded traffic and up to 34% in informational traffic post-AI. Structured Data – Code that helps AI understand the context of your content—whether it’s a product, a price, a location, or a service. It carries relatively little weight in traditional SEO, but Berns flags it as significantly more important for AI optimization because it gives LLMs the context they need to surface your brand accurately. To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.

    22 min

  2. Apr 30

    Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative

    In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams, the challenge is no longer just creativity, media, SEO, data, or social. The real challenge is getting all of them to work together toward one clear brand experience. We discuss why marketing has become fragmented, how consumers only see one brand regardless of how many teams are behind it, and why collaboration between specialists may be the key to stronger campaigns, better execution, and bigger business impact. From Digicon to Nike, LBC, The One Club, agency partnerships, and the rise of specialists in the Philippines, this conversation explores what happens when brands, agencies, and vendors stop working like islands and start building together. A conversation on digital marketing, collaboration, agency partnerships, and the future of integrated brand experiences.

    53 min

  3. Jan 12

    Ep. 127: The Real State of Social Commerce in the Philippines

    Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

    53 min

  4. 11/10/2025

    Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable

    Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

    36 min

  5. 09/26/2025

    Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

    Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.

    38 min

  6. 06/18/2025

    Ep. 124: The Search Evolution: Powered by AI

    As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.

    17 min

  7. 12/13/2024

    Ep. 123: Designing for Conversions: UX/UI Strategies for E-Commerce Success

    Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.

    36 min
  8. Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth

    10/18/2024

    Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth

    Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

    17 min
See All (129)

About

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Truelogic DX
  • Years Active
    2022 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © Truelogic DX
  • Show Website
    Truelogic DX Podcast