Ope! Here's a Little Marketing for Ya

John Young
  • 5.0 (1)
  • Arts
  • Updated Weekly

Each week, we’re going to talk about how to get the most out of your marketing as a small business or nonprofit organization. We’ll cover our favorite social media trend of the week, we’ll share insights and experiences with a key topic, we’ll vent about something in our field that really grinds our gears, and we’ll finish up by answering a few questions from you, our listeners!

  1. 05/14/2023

    Watch Out for Your Competition! (Or Don't)

    This week we discuss when should you pay attention to what they’re doing and what should you be looking for? We take a look at what things to keep an eye on, what can be ignored and what should be 'borrowed' when it comes to your local and global competition. Elli lets us know What's Grinding Her Gears this week.

    1h 10m

  2. 04/30/2023

    How to Utilize Your Website Throughout the Customer Buying Cycle Part 2

    In this week's episode, we discuss planetariums and the rest of the customer buying cycle and how your website can help your potential clients find the solution they need in your business. John lets us know What's Grinding His Gears via some well-researched song lyrics and movie references.

    1h 3m

  3. 04/09/2023

    How to Utilize Your Website Throughout the Customer Buying Cycle Part 1

    In this week's episode, we talk about how your website can help get your potential customers through the buying cycle. As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and 'Re-Purchase' Elli lets us know What's Grinding Her Gears this week and also sings us out with her rendition of Twinkle Twinkle, Little Star.

    1h 7m

  4. 03/26/2023

    Working with Multiple Agencies to Reach Common Goals

    In this week's episode, we discuss how we work best with a client while engaged with another agency in parallel. Working with clients all over the country, we often get to work alongside another agency whether it be serving a need that isn't something that we offer or because they have a personal relationship with them. We discuss the pros and cons of how best to work with another agency, even if they do the same or similar things that you do. We also discuss how this works best for the client to work with two simultaneous groups of creative people to get the job done. Elli lets us know What's Grinding Her Gears this week.

    53 min

  5. 03/12/2023

    Tips for Working From Home in 2023

    In this week's episode, we talk about the failures and successes we've had from working from home. Shout It Out Design is a 100% remote company and has been since 2010 when we started out. Over the decade-plus of years not working in an office, we've found lots of things that work and don't work when it comes to not having an officemate. John lets us know What's Grinding His Gears this week.

    1h 30m

  6. 01/29/2023

    4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 2

    In this week's episode, we wrap up our 2023 Digital Marketing things for you to keep an eye on this year. We cover topics like Google Analytics changes, need for certain social media channels (bye Twitter!), Google Ads & more. Ellen lets us know What's Grinding Her Gears this week.

    46 min

  7. 01/22/2023

    How to Start a Successful Podcast

    We got a chance to sit down with a local celebrity/podcast expert, Scarlett of Scarlett's Laughtastic Extravaganza to hear her tips on how to get a podcast off the ground and into people's ears. She also helps Ellen and Elli find new ways to make fun of John, which is always fun. Our guest Scarlett lets us know What's Grinding Her Gears.

    56 min

  8. 01/15/2023

    4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 1

    Happy New Year! The Ope! gang is back after a holiday break to give you the tools you need to get out on the right foot for your 2023 Digital Marketing. We'll cover how to review your 2022 marketing goals/achievements, setting SMART goals, assigning ownership to accomplishing your 2023 goals and making dedicated time to creating goals and brainstorming. We run out of time to get to some other 2023 things to be on your radar, so be sure to like & subscribe so you can catch next week's episode as well! Elli closes the episode letting us know What's Grinding Her Gears.

    1h 1m
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About

Each week, we’re going to talk about how to get the most out of your marketing as a small business or nonprofit organization. We’ll cover our favorite social media trend of the week, we’ll share insights and experiences with a key topic, we’ll vent about something in our field that really grinds our gears, and we’ll finish up by answering a few questions from you, our listeners!

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