Digital Queens

Sarah Thomson - Online Social Butterfly
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

  1. 1d ago

    EP206 - The one metric you need in your business

    ### Episode Names 1. EP01 - The Metric You're Missing 2. EP01 - Discover Your Key Business Metric 3. EP01 - Customer Lifetime Value Secrets 4. EP01 - Boost Business with One Metric 5. EP01 - Reap Rewards from Repeat Revenue ### About the Guest(s) I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success. ### Episode Summary In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, it’s the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success! ### Key Takeaways 1. Customer Lifetime Value trumps other metrics. 2. Repeat customers signify business health. 3. High CLV means lower marketing costs. 4. Focus on improving customer experience. 5. Track CLV monthly for informed strategies. ### Notable Quotes 1. "Followers don't equal customers—it's a vanity number." 2. "Sustainable growth comes from repeat customers." 3. "Ask why customers aren’t coming back, not how to get more." 4. "Your repeat customer revenue is your business' health check." 5. "Obsessing over CLV guides better business decisions."

    22 min

  2. Jun 16

    EP205 - Stop trying to do it all

    Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself! **Key Takeaways** 1. Women carry a disproportionate mental load. Prioritize self-care. 2. Undervaluing your time leads to burnout. Charge your worth. 3. Delegate tasks at home and in business to lighten your load. 4. Boundaries aren't selfish; they're necessary for mental health. 5. One action can ripple positively. Start by saying yes to help.

    24 min

  3. Jun 9

    EP204 - LinkedIn Strategies with Kate Merryweather

    This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible! katemerryweather.com.au Linkedin LinkedIn Show Up School   **Key Takeaways:** 1. Authenticity and storytelling drive LinkedIn success. 2. Overcome LinkedIn fear by embracing visibility. 3. Ask audience-focused questions to engage effectively. 4. Repurposed Instagram content often underperforms on LinkedIn. 5. Embrace diverse voices to transform LinkedIn culture.

    26 min

  4. Jun 2

    EP203 - Stop Doom-Scrolling and Start Winning

    In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen! **Key Takeaways:** 1. Unplug regularly to clear your mind and spark creativity. 2. Avoid decision fatigue by making routine decisions easy. 3. Be proactive, focusing on your business strategy. 4. Set offline boundaries to recharge. 5. Unfollow negativity; protect your self-esteem.

    22 min

  5. May 26

    EP202 - End of Financial Year Tips with Mel from ADHD Village

    In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges!   Show up & Slay the Pile Mel Stibbs (@adhdvillage) • Instagram profile https://www.linkedin.com/in/melstibbs Show up & Slay the Pile ### Key Takeaways 1. Embrace your unique brain - find systems that work for you. 2. Body doubling can enhance productivity. 3. Avoidance and procrastination are common but manageable. 4. Seek environments that foster support and understanding. 5. Turn financial chores into engaging tasks with community support. ### Notable Quotes 1. "Our brains need something that really gets us." 2. "Finance tasks can become a supportive group activity." 3. "Emotional regulation is key in a neurodiverse world." 4. "We can end the shame cycle with understanding and support." 5. "Being gentle with yourself is necessary for self-understanding."

    21 min

  6. May 19

    EP201 - Marketing in the Age of AI

    In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically. Key Takeaways: 1. AI is a tool, not a strategy. 2. Know your target audience inside and out. 3. Optimise Google profiles for visibility. 4. Prioritise customer relationship building. 5. Use AI for data analysis, not just content creation.

    23 min

  7. May 12

    EP200 - Celebrating 200 Podcast Episodes

    Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before. Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!

    22 min

  8. May 5

    EP199 - Pricing like you mean it

    In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset. **Key Takeaways:** 1. Pricing reflects confidence, not just value. 2. Pricing impacts client perception and behavior. 3. Undervaluing leads to client resentment and burnout. 4. Saying prices aloud boosts confidence. 5. Your rate should align with business goals.

    24 min
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5
out of 5
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About

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Information

  • Creator
    Sarah Thomson - Online Social Butterfly
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Digital Queens

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