Don't Look Under The Bed - A Hospitality Podcast

Robin and Niki

The hospitality industry has been hit hard by the pandemic and many have lost their jobs. Your hosts Niki and Robin will shine a light on the industry we have dedicated our careers to and elevate the voices of colleagues and industry leaders as they offer a message of optimism and hope for the future of the hospitality industry. Don't Look Under The Bed seeks to encourage and inspire as the industry continues on the road to recovery.

  1. 08/28/2023

    Ep. 103 Sober Curious, Trend or Movement? with Sydney Eason, Co-Founder, Eason Branding

    What started out as dry January has morphed into a sober movement where people are abstaining from alcohol due to a number of reasons: Perhaps they overindulged during the pandemic, they want better physical and mental health, or perhaps folks are simply tired of being hungover. According to a Forbes article (Jan 2023) the sober movement is driven by Millennials and Gen Z who are not big on drinking. Sober Bars offer a non alcoholic option for those who want to participate in the ritual of celebration and socializing while enjoying a sexy non alcoholic craft cocktail or non alcoholic wine or beer. Study researcher, Gretchen Andsager for NCSolutions says, " This is a growing industry trend and the market value is between $8 billion and $11 billion for low and no alcohol beverages, so it's definitely a growing industry in general that many companies are starting to tap into". Our guest this week is Sydney Eason, Co-Founder of Eason Branding, a Hospitality Branding and Marketing Firm. Sydney discusses the emerging sober movement, the various non-alcoholic options available, how hotels and restaurants can build out their non-alcohol programs and more. www.easonbranding.com IG: @easonbranding Sober Bars NYC: Hekate East Village, Sechey West Village, Absence of Proof / Houston: Better Luck Tomorrow, Monkey's Tail, Daily Gather / Austin: Sans Bar/ San Francisco: Ocean Beach Cafe/ Chicago: Benedicion Dry Bar, Prazbar/ Washington DC: Binge Bar/ Phoenix: The Nixer

Ratings & Reviews

5
out of 5
3 Ratings

About

The hospitality industry has been hit hard by the pandemic and many have lost their jobs. Your hosts Niki and Robin will shine a light on the industry we have dedicated our careers to and elevate the voices of colleagues and industry leaders as they offer a message of optimism and hope for the future of the hospitality industry. Don't Look Under The Bed seeks to encourage and inspire as the industry continues on the road to recovery.