Pearls of Wisdom Jewelry Podcast

Guy Pineda
  • 5.0 (3)
  • Management
  • Updated Weekly

Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.

  1. 4d ago

    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey

    What does it take to build a jewelry empire from a modest storefront into one of South Florida's premier luxury destinations? In this inspiring episode of Pearls of Wisdom, host Guy Pineda sits down with Ed Dikes and Danni Dikes of Weston Jewelers to explore the remarkable story behind their family-owned business and its upcoming 25th anniversary milestone. Founded in 2001, Weston Jewelers began as a small 1,096-square-foot store and has since grown into a thriving luxury jewelry destination with multiple locations and an ambitious flagship project planned for Las Olas in Fort Lauderdale. Ed shares how perseverance, vision, and a willingness to keep moving forward helped the company navigate challenges ranging from launching just before the events of September 11 to the sleepless nights that come with building a growing business. Listeners will also hear from Danni Dikes, who transitioned from a successful career in broadcast journalism to become the company's Marketing Manager. Danni discusses how innovation, social media, AI-powered marketing, and data-driven strategies are helping elevate the family business while preserving the personal relationships that have fueled its success for decades. The conversation highlights the importance of treating customers and employees like family, building an all-star team, and developing lasting partnerships with prestigious brands such as Rolex and Cartier. Ed also shares valuable advice for fellow jewelers on growth, leadership, persistence, and why "not now" should never be mistaken for "never." Packed with entrepreneurial wisdom, family-business insights, and lessons on creating a lasting legacy, this episode is a powerful reminder that success is built one step at a time. Tune in and discover why the future of Weston Jewelers is brighter than ever, and why you won't want to miss this inspiring conversation!    Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

    32 min

  2. Jun 19

    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating

    In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy sits down with Sylvan Eugene Needham V of S.E. Needham Jewelers to uncover the incredible story behind one of Utah's oldest jewelry stores. With a remarkable 130-year legacy spanning five generations, Sylvan shares how the Needham family has continued to evolve while staying true to the values that built their reputation—integrity, service, and community involvement. From stories of family resilience during World War I and World War II to navigating modern retail challenges, Sylvan opens up about the realities of running a long-standing independent jewelry business in today's rapidly changing market. He discusses how embracing technology, modern POS systems like The Edge, updated e-commerce strategies, and digital marketing helped transform the business into a dominant force in Logan, Utah. The conversation also highlights the importance of adapting without losing identity. Sylvan explains how S.E. Needham Jewelers balances its classic heritage with modern innovation while continuing to serve its loyal community. He also shares insights into their local initiatives, including the "Community Gem" podcast project that celebrates individuals making a positive impact in Logan. Packed with valuable business wisdom, heartfelt family stories, and a passion for the jewelry industry, this episode is a must-listen for jewelers, entrepreneurs, and anyone inspired by legacy businesses that continue to thrive through dedication and innovation. Tune in to hear how S.E. Needham Jewelers turned challenges into opportunities and why the future looks brighter than ever for this iconic family business. Don't miss this uplifting and motivating episode! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast    Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

    33 min

  3. May 22

    EP_109 Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence

    In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, hosts Guy and Elesa sit down with Giovanna and Roger Barrios, the dynamic siblings behind Casa Leon Jewelers, a fourth-generation family business with a story as powerful as the pieces they create. From its beginnings in Cuba in 1946 to its thriving presence in Lake Mary, Florida, Casa Leon represents resilience, heritage, and innovation.   The journey wasn't easy. Forced to leave everything behind during the Cuban revolution, the family rebuilt their lives and business from scratch in Ohio, selling jewelry out of a station wagon before establishing a storefront that would grow over decades. Today, Casa Leon stands as a testament to perseverance, celebrating over 80 years in the industry.   Giovanna and Roger share how they've preserved their family's core values: humility, customer connection, and community involvement, while embracing modern advancements like CAD design, in-house casting, and a fully immersive custom design experience. Their approach has earned them an outstanding reputation, including hundreds of five-star reviews and deep community trust through charitable initiatives, local events, and meaningful customer relationships.   The episode also highlights their involvement in the broader jewelry industry, including trade shows like JCK, and their connection to platforms such as Southern Jewelry News. Their insights offer valuable lessons for jewelers looking to grow while staying authentic.   Through challenges, reinvention, and continued success, Casa Leon proves that passion and purpose can create something truly lasting. Tune in to hear their remarkable story, gain industry insights, and discover what makes this family legacy shine. Don't miss this uplifting episode! Listen now and be inspired!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast  Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

    34 min

  4. Apr 29

    EP 108_Tammy Geraci on Building Peter & Co Jewelers Through Social & Grit

    In this episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda and Elesa Dillon talk with Tammy Geraci of Peter & Co Jewelers about how consistency, courage, and community shaped her business journey. From humble beginnings in Avon Lake, Ohio to expanding into a brand-new location in Avon, Ohio, Tammy shares the evolution of a family-owned jewelry store built on trust and relationships. Tammy opens up about the early challenges of stepping in front of the camera and embracing social media when it felt uncomfortable and uncertain. Through persistence and experimentation, initiatives like "Tuesdays with Tammy" became a powerful tool to grow engagement, increase visibility, and connect authentically with customers. Her journey highlights a key lesson: success doesn't come from perfection, but from showing up consistently and learning along the way. The episode also dives into the importance of strong industry connections, including Tammy's long-standing involvement with the Independent Jewelers Organization. She credits IJO for mentorship, education, and community support that helped shape critical business decisions over the years. Alongside support from Southern Jewelry News and Mid-America Jewelry News, Tammy emphasizes how collaboration fuels growth. From building a loyal team to creating meaningful customer experiences, Tammy shares invaluable insights into what truly drives success in retail jewelry. Her story is a testament to resilience, adaptability, and the power of genuine human connection. Tune in and get inspired to take action, embrace consistency, and grow your business—this is one episode you won't want to miss! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

    27 min

  5. Mar 31

    EP 107_Beyond the Cases: Authenticity, Risk, and Rocking the Jewelry Business with Andy Koehn

    In this episode of the Pearls of Wisdom Jewelry Podcast, Guy and Elesa chat with Andy Koehn, the third-generation owner of Koehn & Koehn Jewelers in West Bend, Wisconsin, for a conversation that challenges the traditional mold of the jewelry industry. Andy isn't your typical jeweler—he proudly calls himself the "lead singer" of his store and has built a thriving business by doing what many retailers hesitate to do: being completely and unapologetically himself. Andy shares the inspiring story of how he transformed his family's century-old jewelry business from a traditional, cookie-cutter store into a vibrant and personality-driven destination. Faced with the challenge of standing out in a competitive industry filled with luxury showcases, Andy leaned into his passion for music. By decorating the store with guitars and creating an energetic, authentic atmosphere, he built a space that reflects who he truly is—something that quickly resonated with customers and the local community. During the conversation, Andy opens up about the pivotal moment he stopped trying to meet industry expectations and instead chose authenticity. That bold decision revitalized the business and helped him build a loyal following of what he calls "mega fans." Andy also discusses the realities of succession planning within a family business, his unique approach to hiring team members who match the store's culture and energy, and the unexpected success of his bestselling book, The Inappropriate Guide to Buying an Engagement Ring. Originally created as an internal sales manual, the book has become a powerful resource for jewelers nationwide, offering honest, straightforward advice that helps customers confidently navigate one of life's most meaningful purchases. Listen in as Andy, alongside hosts Guy and Elesa, shares his pearls of wisdom on leading with authenticity and making decisions from the heart. This inspiring conversation offers valuable insights for retailers and consumers alike—proving that sometimes the best business strategy is simply being yourself. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

    32 min

  6. Mar 13

    EP 106_From Bead Kits to Brilliance: Laura Foster's Award-Winning Journey

    In this uplifting episode of the Pearls of Wisdom Jewelry Podcast, Guy with Southern Jewelry News sits down with Laura Foster of Worthmore Jewelers to celebrate her inspiring journey in the jewelry industry and her recognition as the 2025 Robert Foreman Memorial Scholarship recipient. Laura's story begins at just six years old with a Christmas bead kit that sparked a lifelong passion for jewelry. From selling handmade pieces as a teenager to earning her BFA in jewelry and metalsmithing from University of Georgia, she built her path through creativity, resilience, and determination. Even early setbacks—like not being accepted into a competitive honors program—became pivotal turning points that led her directly into a professional jewelry career. After college, Laura quickly advanced from bench jeweler to leadership roles before finding her home at Worthmore Jewelers, where she has spent nearly 12 years designing custom pieces, guiding clients through life's biggest milestones, and building lasting community relationships. Supported by Worthmore's visionary leadership, Harris, Jerry, and the team. Laura has flourished in a culture that values authenticity, craftsmanship, and integrity. The scholarship award not only validates her dedication but also fuels her next goal: continuing her education through GIA courses to further strengthen her credentials and customer confidence. From managing complex custom projects to navigating price comparisons and modern consumer expectations, Laura shares the realities, challenges, and rewards of today's retail jewelry landscape. Her journey proves that preparation meets opportunity in powerful ways. Tune in for a conversation filled with passion, humor, and heartfelt gratitude—and discover why Laura Foster's story is one you don't want to miss.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/  Jewelry Store Marketers: https://jewelrystoremarketers.com/  Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast  Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

    27 min

  7. Feb 16

    [Sponsored] INOX Men's Jewelry: Building the Ultimate Man Cave Experience

    In this episode of the Pearls of Wisdom Jewelry Podcast, we're joined by Sebastian "SEBAS" Velasquez, Brand Manager of INOX Men's Jewelry, for a high-energy, insight-packed conversation on how men's jewelry can thrive at retail when story, training, and lifestyle align. INOX has built a reputation as the brand for "men who don't like jewelry," delivering bold designs, approachable price points, and immersive storytelling that resonates with a traditionally overlooked customer. From their iconic Man Cave displays to their industrial aesthetic and bro-friendly brand voice, INOX has redefined how men engage with jewelry in-store. Sebastian dives into one of the industry's biggest challenges: the breakdown of enthusiasm between trade shows, store owners, and frontline sales staff. To solve this, INOX is making a major investment in retailer success with the launch of School of Hard INOX, a comprehensive video training series created in partnership with Jewelry Sales Academy. These short, engaging modules go beyond specs and materials, teaching sales teams how to communicate stories, emotion, and identity—because stories sell, and facts just tell. The episode also highlights INOX's expanded 2026 support program, including ready-to-use social media campaigns, event-driven marketing assets, and teaser tools that help retailers build hype before new collections even arrive. Listeners will hear about upcoming product drops, including dozens of new styles, and how INOX aligns with meaningful causes like Movember to connect authentically with today's consumer. If you're a retailer looking to energize your men's jewelry category—or a brand seeking inspiration for full-circle support—this conversation delivers real-world insight, humor, and actionable takeaways. Tune in, get inspired, and discover why INOX continues to stand out in the jewelry industry. Don't miss this episode!   Sponsored By:  INOX Men's Jewelry  - https://www.inox-us.com/ - https://www.instagram.com/inoxjewelry/?hl=en  - https://www.facebook.com/inoxmensjewelry/

    27 min

  8. Jan 28

    EP 105_Crafting Brilliance: David Baird & the Art of Master Casting & CAD

    In this episode, we shine a spotlight on David Baird, Head of Growth at Master Casting & CAD, a company that has become a trusted partner for jewelers across the country seeking to elevate their custom design capabilities. Based in Chicago's bustling jewelry district, Master Casting & CAD has built its reputation on providing A-to-Z production, including CAD design, casting, polishing, and finishing — all with a level of care and collaboration that sets them apart. David shares how the company, founded more than 20 years ago by Oscar Valencia and now incorporating the next generation with Oscar's son joining leadership, remains rooted in family values, craftsmanship, and personal relationships. Their goal has always been to strike the perfect balance: large enough to handle volume, but personal enough to deeply support every jeweler they work with. Throughout the conversation, David highlights how the jewelry industry is shifting toward custom work, with customers wanting meaningful, personalized pieces that tell a story. He explains how Master Casting & CAD uses advanced technology like 3D rendering and AI-assisted design tools to help jewelers speed up production, improve the customer experience, and close sales more confidently. This includes allowing clients to provide images, generate lifelike previews, and make easy adjustments before a piece is ever cast — reducing risk and increasing satisfaction. David also touches on the challenges of rising costs, finding skilled bench jewelers, and staying ahead of evolving technology. Yet, through trade show involvement, outreach, and strong community engagement through groups like RJO, IJO, Jewelers Helping Jewelers, and CBG, Master Casting & CAD continues to thrive. This episode is full of insight, inspiration, and practical takeaways — be sure to listen and discover how your store can benefit from partnering with Master Casting & CAD!   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/    Jewelry Store Marketers: https://jewelrystoremarketers.com/    Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast   Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-..   • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..   • iHeartRadio = https://www.iheart.com/podcast/263-pe...   • Spotify = https://open.spotify.com/show/6IU1OHw...   • Google Podcast = https://podcasts.google.com/feed/aHR0...

    25 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.

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