Corporate Podcasting Smarter

Podbean Podcasts
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Corporate Podcasting Smarter is here to share resources, case studies and industry best practices on podcasting for enterprise level and professional organizations.

Episodes

  1. 08/30/2022

    How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney

    In this episode of Corporate Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter Live series.    Podbean's Head of Events, Norma Jean Belenky speaks with Dave Delaney, a Keynote speaker, author, podcaster and the founder of Futureforth.com.  We'll discuss how podcasting can empower employees with a sense of ownership and community to improve employee satisfaction and retention within your organization.  We'll also cover.. Why Employee Retention is such a big issue right now How to minimize the resources that companies will spend in filling a role within their organization What directly effects employee retention How podcasting helps with employee retention How can podcasting contributes to assessing the needs of your employees? Best practices for improving employee communication and trust How organizations can empower their employees with podcasting initiatives How storytelling makes an impact within an organization How we can use podcasting to sustainably deepen organizational communication on a long term basis You can re-watch the live panel here on Podbean's YouTube and you can find Dave and learn about the leadership communication and professional development they offer at Futrueforth.com.  ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more. To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe To contact Corporate Podcasting Smarter with questions, reach out to us at podcastingsmarter@podbean.com

    46 min

  2. 07/21/2022

    Branded Audio: The Best Marketing Tool You’re Probably Missing Live Event Replay

    In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia.  Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!  We'll also cover.. The benefits of podcasting over print  How podcasting creates a positive impact on employees and employee culture Meeting the "Mission of the Moment" with your audio strategy Targeting specific audiences with branded podcasts Podcast formats and how to choose the best format for your brand's message Audio cues and training your audiences ear How podcasting and podcast clips are used within a greater social media strategy Using podcasting for business development The secondary impact of having great guests on your show And more!   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    1h 9m

  3. 06/21/2022

    Internal Podcasting for Learning & Development, Onboarding, Training and More: Live Replay

    In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks Podbean's Director of Communications, Shannon Martin.  Shannon is also our Corporate Podcast Specialist here at Podbean and on this episode of Corporate Podcasting Smarter we speak about how to use podcasting within companies for learning & development.  Listen in to hear about how internal podcasting is being utilized by many organizations for training, onboarding, sales strategy and more. We'll also cover the benefits of podcasting with what user engagement intelligence is available, how podcasting is an accessible option and reduces screen fatigue. Shannon will also share some case studies of how real organizations are using internal podcasting and the impact it's had within their companies.   We mention some links on this episode, and you can find Podbean's LinkedIn here, our LinkedIn Group, Podcasting for Business and Enterprise as well as many of the Podbean Case Studies mentioned on this episode.   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    59 min

  4. 05/17/2022

    Why Employee Stories Matter with Lehigh University

    In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks to Hillary Kwiatek the Employee Communications Specialist from Lehigh University on how their podcast that showcases employee's journeys and roles creates community and celebrates the individual people that comprise the the employee population of the school.   Hillary Kwiatek is the founder of the Lehigh University Employee Podcast, The Spotcast.  ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    59 min

  5. 04/25/2022

    Using Dynamic Ad Insertion to Benefit Your Bottom Line

    In this episode of Corporate Podcasting Smarter our Director of Communications, Shannon Martin, speaks to Bryan Barletta from Sounds Profitable on how to use emerging ad technology to benefit your podcast, sell ads and stay ahead of the curve.   Bryan is the founder of Sounds Profitable, a leader within podcast media on podcast advertising and monetization.   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    33 min

  6. 04/12/2022

    How to Benefit Your Business by Telling The Story of Your Brand

    In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Annalise Nielsen, Senior Manager of Business Development and Jonas Woost, Director of Strategy of Pacific Content about getting that branding balance right and how to engage your audience with branded content! We'll cover what the ROI looks like for large organization's podcasting initiatives, how content that's of value to your audience can create a halo effect for your brand, audience growth and much more.   Pacific Content works with top companies on producing Peabody0winning content and audience development.   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    53 min

  7. 04/05/2022

    How to Produce a Podcast Like the Pros

    In this episode of Corporate Podcasting Smarter our Head of Marketing, John Kiernan, speaks to Rob Sanchez from Mouth Media on production tips, honing your podcast's message and production quality.   Whether your organization is just starting out or has established podcast, you'll learn tips to increase your production value, audio quality, brand message, and overall production value of your podcast! ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    56 min

  8. 03/29/2022

    How to Succeed in Making Money with Podcast Advertizing

    In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Heather Osgood a podcast advertizing pioneer, expert and founder of True Native Media on how to bring revenue, advertisers, and how to succeed in making money with your podcast!  As many organizations are exploring monetization for their own podcast content as well as advertizing within genre-related properties, this conversation offer valuable insight.   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

    59 min
  • 8 Episodes

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Corporate Podcasting Smarter is here to share resources, case studies and industry best practices on podcasting for enterprise level and professional organizations.

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