Storytelling for Innovation: Motion Design for Human-Centered Design

Leeanne Brennan
  • 5.0 (14)
  • DESIGN
  • UPDATED WEEKLY

Come learn how to rethink your process as a visual storyteller to serve an industry that doesn’t play by our rules. I'm your host, Leeanne Brennan, a Freelance Illustrator / Motion Designer looking to share how we fit into the innovation landscape and how to excel at this unique way of using our creative skillset. This is a fun and fulfilling career that not many motion designers know about, and I want to share it with you!

  1. 02/03/2023

    How to Get Your First Innovation Gig with Stefanie Verhoeyen

    My student got her first gig with an innovation consultancy! Stefanie Verhoeyen, took the plunge and decided to niche down as a motion designer. She has narrowed her focus to serving the innovation industry and the education space, and is seeing results! Learn her outreach strategies, how the first discovery call went, and what type of project she landed. Lots of great advice in here. Stefanie Verhoeyen Stefanie Verhoeyen on LinkedIn Stefanie Verhoeyen on Instagram @studio_verho The Freelance Manifesto Voila Nobert Mail Track Free Masterclass - Storytelling for Innovation Leeanne's Instagram: @leeanne_brennan Leeanne's personal art Epic Bones

    38 min

  2. 01/05/2023

    How UX Researchers Use Visual Storytelling with Theora Kvitka

    Theora Kvitka, UX Researcher at Maven Clinic shares with us how illustration and video play into their process. There's a great conversation in here about what points along the way a  Freelancer might be able to come onto a project as well, and the opportunity out there in the future as the world grows to be more and more visual! Theora Kvitka (personal site) Theora Kvitka on Instagram: @theorangefedora My Free Masterclass to learn more about storytelling for innovation Get on the waitlist for my course which I'm hoping to have ready by Spring 2023! DM me on Instagram and let me know what you thought of this episode, I love hearing from you! @leeanne_brennan

    44 min

  3. 12/06/2022

    Making the Pivot to Innovation with Oana Nechifor

    Today I chat with a former Accelerator student and her journey from traditional motion design over to the innovation industry. We talk about work-life balance, as we are both mothers with young children, and designing an intentional life, which informs the type of work we take on as professional artists. Oana Nechifor Portfolio Oana Nechifor on Instagram @oananekifo Oana Nechifor on LinkedIn - Other links mentioned - My interview with School of Motion The Freelance Manifesto (book for Motion Design Freelancers) My Free Masterclass to learn how to pivot over to the innovation industry My Storytelling for Innovation Course Waitlist Let me know what you thought of this episode on my Instagram: @leeanne_brennan Thank you everyone for helping me reach my goal to get 10 reviews of this podcast on Apple Podcasts! If you find this episode helpful, I would SO appreciate a review. Thanks!

    50 min

  4. 11/29/2022

    How to Meet Innovation Clients In Person

    Here's 5 strategies to hunt down the types of people that would hire you for motion design in the innovation industry. I cover how to find the meetups they might be going to, LinkedIn groups, Conferences, and Open House events at Innovation consultancies. Chatting in person with potential clients is such a short cut to inspire them on what is possible for visual storytelling and get on their radar for future projects! Meetup.com Search these Keywords then check Events & Groups: Design thinkingHuman centered designInnovationCX (customer experience design)UX (user experience design)Product designConferences mentioned: Design Innovation Global IDSA Service Design Network AIGA Festival of Dangerous Ideas Semi Permanent HLTH My Free Masterclass - Storytelling for Innovation My Instagram: @leeanne_brennan (let me know what you think of this podcast! I love hearing from you!) Review my podcast on Apple Podcasts! Help me reach my goal of 10 reviews by the end of the year!

    30 min

  5. 11/17/2022

    A Freelance Career Storyboarding for UX Design & Creating Comics with Ron Chan

    Ron Chan is a Freelance Cartoonist, Storyboard Artist and Illustrator in Portland, OR who shares his expertise creating User Experience Storyboards. We cover a lot of ground here talking about who these innovation clients are, the process of making a storyboard and why it's different, what makes a good drawing, and a bunch of tips on Freelancing as well. Ron Chan portfolio site Ron's "Yellow Jacket" Storyboard example that I talk about in the episode Ron Chan on Instagram: @rondanchan Cinco Design Helioscope My free masterclass - Storytelling for Innovation Leeanne's Instagram: @leeanne_brennan (DM me your thoughts on this episode! I love hearing from you all!)

    52 min

  6. 11/10/2022

    Project Example: 3 Ways Motion Designers Can Help Innovation Teams

    I was in a CVS the other day and saw construction happening to install a MinuteClinic. I looked at the door and then noticed the new HealthHUB signage. What a perfect example of a typical project I might be on as a Storyteller for innovation! In this episode, I make a bunch of guesses as their process, and share the types of illustration, video and motion design pieces that you might have made if you were partnering with this team. CVS MinuteClinic My Free Masterclass: Storytelling for Innovation My Instagram: @leeanne_brennan Storytelling for Innovation Digital Course Presale Get 50%OFF! (2 spots left) Questions? Email me: hello@storytellingforinnovation.com

    26 min

  7. 10/30/2022

    How Service Designers Use Illustration, Animation, & Video with Fan Sissoko

    Fan Sissoko is a Service Designer, Researcher & Storyteller. She shares her vast experience working for a range of companies, mostly in the public sector, and how she has pulled on her graphic design,  illustration and animation skills to tell compelling stories that move ideas forward. This is a great episode to understand more deeply what a Service Designer and Design Researcher does, and the points along the way where they might need visual storytelling. Fan also gives some great advice to Freelancers looking to partner with these types of teams - who to reach out to and what to include in your portfolio. Fan Sissoko's work My Free Storytelling for Innovation Masterclass 2 Spots Left!! Enroll in my digital course on presale at 50% OFF in exchange for giving me feedback on this course. Contact me on Instagram @leeanne_brennan or email more at hello@storytellingforinnovation.com for more info. Enroll Here (once these 2 spots are filled, this link will be disabled)

    49 min

  8. 10/21/2022

    How to Price Your Motion Design Work with Shea Lord

    If you're a Freelance Motion Designer wondering how to price your work, how to raise your rates, and all the other business stuff that comes along with going out on your own as a creative, this is the episode for you! Shea Lord, Freelance Art Director & Motion Designer walks us through how to think about money and step into our power in this industry. Shea Lord on LinkedIn Shea's Digital Course & Newsletter My Free Masterclass - How to adapt your motion design skills to the innovation industry niche Storytelling for Innovation Digital Course Presale - I have 5 more spots for people to get 50% off my new course in exchange for giving me feedback before I officially launch this to the world. Be one of my course testers and get all of this jam-packed info for $247 (payment plans also available)! DM me on Instagram @leeanne_brennan or email me at hello@storytellingforinnovation.com

    50 min
See All (27)

5
out of 5
14 Ratings

About

Come learn how to rethink your process as a visual storyteller to serve an industry that doesn’t play by our rules. I'm your host, Leeanne Brennan, a Freelance Illustrator / Motion Designer looking to share how we fit into the innovation landscape and how to excel at this unique way of using our creative skillset. This is a fun and fulfilling career that not many motion designers know about, and I want to share it with you!

Information