The SEO Mindset Podcast

Sarah & Tazmin
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The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

  1. 5d ago

    Three Months Left: Time to Reflect and Refocus your Goals

    With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone? In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it. Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Free 30 Minute Introductory Call Free Self-Development Podcast Play Lists Copyright 2026 Sarah & Tazmin

    Three Months Left: Time to Reflect and Refocus your Goals

  2. Sep 25

    Live Podcast: Ditch Hustle Culture (Grab Your Ticket Today)

    I want you to be honest. How many times this year have you said, "I promise I will rest once this project's done. I promise I will take that holiday." Or answered emails late into the night, 10pm, 11:00pm, midnight, or sometimes early hours of the morning because it felt like that was the only way that you could keep up with everything that you're juggling. We 100% get it and is exactly why our next live podcast is all about ditching hustle culture to build career longevity. 🔗 Grab your discounted ticket: https://www.eventbrite.co.uk/e/ditch-hustle-culture-to-build-career-longevity-tickets-1996217147224?discount=live26 Tazmin and Sarah are teaming up with our good friend Jack Chambers-Ward from Search with Candour once again, and we're going to be talking about our feelings around hustle culture, why it's so appealing and why it happens. But we'll also talk about the hidden cost of it and the other things that come up with hustle culture. But most importantly, we'll be talking about career longevity. So exploring ways that you can build a career that actually lasts rather than one that just burns you out. Main details: Date: Wednesday 7th October Location: Komedia, Brighton, Time: Doors open from 6pm, and the podcast starts at 7:30pm. There's a live Q&A, so you get a chance to be part of the podcast. There'll also be food, drinks, and a room full of lovely people that you can network with. Tickets are usually £15, but we have a discount for our listeners, making them £10. Use discount code LIVE26. 🔗 Grab your discounted ticket: https://www.eventbrite.co.uk/e/ditch-hustle-culture-to-build-career-longevity-tickets-1996217147224?discount=live26 Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Copyright 2026 Sarah & Tazmin

    Live Podcast: Ditch Hustle Culture (Grab Your Ticket Today)

  3. Sep 24

    When Things Don't Go to Plan: Building Personal Resilience with Paul Ince

    When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan? We’re human. Mistakes happen. Things happen that are outside of our control. However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic. We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan. About Paul Paul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing. As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does. Where to find Paul Paul Ince on LinkedIn Paul Ince personal website LikeMind Media website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Owen Journaling TikTok Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

    When Things Don't Go to Plan: Building Personal Resilience with Paul Ince

  4. Sep 21

    Insights from Previsible's 2026 State of AI Discovery Report with Ana Fernandez

    What can 6.77 million LLM sessions tell us about the future of search? Turns out quite a lot! This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez. She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more. Oozing with great insights. About Ana: Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports. Her work covers technical SEO at enterprise scale, intent-driven content, and digital authority, as well as visibility in AI search and LLMs. Her core belief is that no matter how search evolves, people still need to trust a brand before they buy from it. She's based in Santiago, Chile. Where to find Ana: Ana's Website Ana Fernandez on LinkedIn Check out Previsible's 2026 State of AI Discovery Report: previsible ai traffic report 2026 Check out Previsible's AI SEO Benchmark: previsible benchmark Check out Previsible Subscribe and never miss and episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin

    Insights from Previsible's 2026 State of AI Discovery Report with Ana Fernandez

  5. Sep 17

    Is your Inner Story Helping or Hindering your Career Progress?

    What if the story you tell yourself about who you are is shaping your life more than you realise? In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story. Packed with insights, personal stories and of course ways to take action, this episode shows how you can change your narrative to change your results. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Free Introductory Call With TazminJodie JacksonWhat are the 6 human needs SEO's need for career growth? Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

    Is your Inner Story Helping or Hindering your Career Progress?

  6. Sep 10

    Part 2: EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

    Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below. Already listened? Then you're exactly where you need to be, because this is Part 2. In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences. Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu Copyright 2026 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: Buy Me A Coffee Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    Part 2: EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

  7. Sep 3 ·  Bonus

    Taking a short break - we'll be back next week!

    You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside. Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu. This gives you the opportunity to listen to the first part (if you haven't already) - I'll pop a link in the show notes. Alternatively why not have a little gander of our past episodes and listen to any you may have a missed, or listen to one of your favourites again. Goodbye until next week, look after yourselves.

  8. Aug 27

    EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

    Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture. Its good that we have these moments in the calendar, but we have to remember why events such as these, and others, exist in the first place, and the importance of supporting these communities. We have HarRoop Sandhu joining the podcast, and this is part 1 of the conversation where we discuss the current challenges different communities face, why it’s important to have these conversations, and share different experiences. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

    EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu
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About

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

Information

  • Creator
    Sarah & Tazmin
  • Years Active
    2022 - 2026
  • Episodes
    137
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Sarah & Tazmin
  • Show Website
    The SEO Mindset Podcast

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