The DTC Deep Dive

Fraggell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

  1. Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

    11/02/2022

    Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

    Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route. Why does Prive exist? How do they do things to help brands? What makes a good subscription service, in both execution and technology? On the best, and worst subscription experiences. On the friction points of implementing a subscription service. An explanation of review mining and how it can grow your brand. The two main reasons for customers canceling subscriptions. Which brand has the best subscription model? Follow Fraser on Twitter Follow Claudia on Twitter Follow Alex on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    35 min
  2. Ep 24 - Leverage Your Reviews - Callum McKeefery

    10/26/2022

    Ep 24 - Leverage Your Reviews - Callum McKeefery

    Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on. On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table. On the importance of reviews and how a lot of brands overlook this. On ‘too good to be true reviews and panic around getting a 1-star review. The psychology of customers leaving reviews. An explanation of review mining and how it can grow your brand. Why you should analyze your competitor’s reviews. On curating your reviews. How to place reviews on your product page. Pros and cons of the different review sites. On multi-media reviews and how to curate them. Follow Fraser on Twitter Follow Callum on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    36 min
  3. Ep 23 - How to Market a Beauty Brand - Siân Rigby

    10/19/2022

    Ep 23 - How to Market a Beauty Brand - Siân Rigby

    Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth. On Kosas and Siân’s role as Director of Growth On Siân’s reflections on working as a freelancer vs. an agency vs. a brand. On what brands need to look for when hiring agencies. On Kosas’ ‘north star’ brand strategy and Q4 prep. On which platforms do the best for makeup brands. On Kosas’ organic strategy vs. paid. On UGC ads, and experimenting with other types of content. On BeReal and Kosas’ product launch on the platform. Follow Fraser on Twitter Follow Siân on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    33 min
  4. Ep 22 - Why Post-Purchase Can Make Or Break You - Juliana Casale

    10/12/2022

    Ep 22 - Why Post-Purchase Can Make Or Break You - Juliana Casale

    Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order. About Wonderment and how they help in Post-Purchase. Why Post-Purchase is so important, yet so overlooked by a lot of brands. On packaging experiences for customers receiving their product. Important things for brands to do to improve the Post-Purchase experience. On tracking pages, and how they are now a new marketing space for content. On customer communities being built through Post-Purchase. On the impact post-purchase has on repeat business. Building trust through doing certain actions. The best brand strategies for Post-Purchase. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Juliana on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    33 min
  5. Ep 21 - Skyrocket Your Brand on TikTok - Olly Hudson

    10/05/2022

    Ep 21 - Skyrocket Your Brand on TikTok - Olly Hudson

    Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok.  We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best. Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this. Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas. On Paid versus Organic content on TikTok. Which brand types are the most suited for TikTok. On the issues, TikTok has with dropshippers and scammers. Which content type does the best on TikTok. How to avoid making ‘annoying’ ads on TikTok, and combating frequency. On how much content is needed to get good results. Targeting on Tiktok. The ‘secret sauce for TikTok success. Advice for brands going into Q4. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Olly on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    28 min
  6. Ep 20 - What Media Buyers Don’t Know about Facebook - Charles Tichenor

    09/14/2022

    Ep 20 - What Media Buyers Don’t Know about Facebook - Charles Tichenor

    Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative. Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative. Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook. On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way. On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does. On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative. On Black Friday: getting good ROAS isn’t the same as being a business success.  E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Charles on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    50 min

  7. 09/07/2022

    Ep 19 - How to Get Clicks Selling on Amazon - Mordechai Hoffmann

    Welcome to the dtc deep dive. Today we have a chat with Mordechai Hoffmann, director of Red Moose, a shoe care DTC brand that also sells on Amazon..  Mordechai gives us a crash course on using Amazon to its fullest potential, and how it can enhance your DTC operations. Red Moose started off as a ‘mom & pop shop’ that began selling 3 shoe care products on Amazon. On modernizing the shoe-polish niche. To grow they had to expand their catalogue to more contemporary products, such as white-sneaker polish. On doing well on Amazon - you need to create a brand image to stand out from the crowd. Amazon always makes upselling very easy. 90% of Red Moose customers find them via Amazon. On Pricing. Amazon does a ‘dirty trick’ by removing the Buy Box if you have a cheaper price for the same product in your own store. So to get around this, you need to set a few products aside to be exclusive on your site. On staying on the top of the Amazon search. You either go cheaper, or you provide a premium product. Do the latter, don’t race to the bottom and cheapen your brand. On producing the best product images on Amazon: You can’t have anything except a white background, so use your product’s packaging to make the image pop. On going from Amazon to DTC. For Red Moose, Google has been a winner for them, as they are dominating search in the relatively small niche of shoe polish. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Mordechai on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    32 min
  8. Ep 18 - Making Ads with AI - Chase Mohseni

    08/31/2022

    Ep 18 - Making Ads with AI - Chase Mohseni

    Welcome to the dtc deep dive. Today, our guest is Chase Mohseni, head of marketing at Pencil. A service that uses AI to create ad variations in large quantities from fed-in pieces of content assets.  We’ll be going over the importance of experimenting with your creative to avoid stagnation, why AI is a tool rather than a replacement for creators and how to avoid relying too much on your past data. Why you should be reusing your creative into lots of other creatives. The marketing ‘ocean’ is so big, that you need to be maximizing every piece of creative you make. Why brands need to constantly be switching up their content styles - every style will eventually become saturated. Testing is the only strategy to prevent this stagnation. On the use of ‘cheap’ looking creative. Don’t get hung up on making every piece of content into some ‘high end’ production. If you are at a lower level, then you need to be looking at high-level brands and what kind of creative they were making when they were at a lower level like you. On the mental block content creators experience when producing for a product multiple times. You should be testing new formats, instead of doing the same thing everything time. Why you need to be looking at all aspects of your customer experiences. If your CTR is high, but you aren’t getting many sales, then you maybe need to look at other areas of the experience outside of the creative. On the use of Algorithms, People will always be needed to adjust automated processes, creators aren’t going to be replaced with algorithms, because you still need to create the right assets to feed into the machine. On using your past data going forward. Brands run the risk of becoming risk-averse when they rely on past data too much. Don’t become addicted to your data, you need to be testing new types of content every month. Your data will tell you (wrongly) that you know everything. Finding your ICP is far more difficult than you think. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Chase on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

    42 min
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Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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  • Creator
    Fraggell
  • Years Active
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  • Episodes
    26
  • Rating
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    © Fraggell
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    The DTC Deep Dive