Full Stack Founder Brian Casel
-
- Business
-
Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
-
Software founder life in NYC with Sam Selikoff
Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places.
Brian and Sam’s conversation was recorded on December 15th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - Software founder life in NYC with Sam Selikoff
(04:45) - What is the crowd like?
(06:54) - New York's downfall - sports teams
(08:42) - Working remotely in NYC
(13:16) - City life vs. Suburb life
(15:08) - NY energy (crazy and all!)
(16:56) - Cost of living
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube. -
Building a Courses Business with a YouTube audience with Kevin Powell
Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS.
Brian and Kevin’s conversation was recorded on December 7th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - Building a Courses Business with a YouTube audience with Kevin Powell
(03:20) - Kevin's ideal customer journey
(05:04) - Using call-to-action cards on YouTube
(07:21) - Kevin's channels of revenue
(11:09) - Running a Discord community
(14:13) - Pricing and course organization
(19:22) - Once off vs Memberships
(21:23) - Deciding what to create next
(23:14) - Kevin's 2024 resolutions
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube. -
How Lianna Patch Reinvented Her Copywriting Business
Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(03:34) - The evolution of Pubchline copy
(08:48) - Lianna's main client base
(10:12) - How to be an ideal client
(12:49) - How Lianna structures her business
(17:30) - Offering productized services
(21:31) - ..And larger projects?
(22:35) - 2024's roadmap
(26:34) - Moving from consulting to "passive" revenue
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube. -
Fractional Product Management to SaaS Cofounder with James Lewis
I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space.
Brian and James’ conversation was recorded on December 8th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - Fractional Product Management to SaaS Cofounder with James Lewis
(03:59) - James' current day to day
(06:50) - Transitioning from dev to project management
(09:56) - The first big move and early learnings
(15:36) - Working as a fractional product manager for lemon
(17:56) - How James landed the lemon role
(20:31) - Dusting off the dev hat
(23:34) - What is lemon?
(25:24) - ...And how does it work?
(28:44) - lemon's current roadmap
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube. -
From Founder to Coaching Founders with Justin Ferriman
Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders.
Brian and Justin’s conversation was recorded on November 10th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - From Founder to Coaching Founders with Justin Ferriman
(03:12) - Justin's coaching story
(04:55) - The Know/Like/Trust list
(05:59) - Ideation to execution
(07:24) - How Justin is structuring his coaching offerings
(14:27) - Keeping room for growth
(16:04) - Justin on marketing his coaching business
(18:00) - Being active in a community > Hard sell
(20:49) - Using quality content to build trust
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube. -
Teaching User Interface Development with Sam Selikoff (BuildUI)
Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube.
Brian and Sam’s conversation was recorded on December 15th, 2023.
Brian's update was recorded on March 8th, 2024.
(00:00) - Teaching User Interface Development with Sam Selikoff (BuildUI)
(06:33) - Sam's elevator pitch
(08:02) - Marketing as front end only (at first)z
(11:36) - BuildUI courses and staying up to date
(20:03) - BuildUI's UI (...and UX)
(23:22) - Sam's time at TED
(28:06) - Transition from TED to BuildUI
(31:31) - BuildUI origin story
(34:41) - Pivoting moments for BuildUI
Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!
Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.
Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.
This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.
Customer Reviews
Off to a great start
Quickly worked this into my weekly listening. Looking forward to hearing from more great guests!
Better than most startup podcasts
Listened to the first few episodes and I like the unique style Brian has with the podcast. He's not overly-focused on the usual product and SaaS stuff, although that's discsussed too. He highlights the often more important outside of work conversations and his unique guests give the pod a really authentic feel. I'll be tuning in weekly!